scholarly journals The Influence of Infectious Disease Cues on Purchase Intention for Environmentally Friendly Products

2021 ◽  
Vol 18 (16) ◽  
pp. 8421
Author(s):  
Xingyuan Wang ◽  
Yaming Wang ◽  
Yi Wang
Keyword(s):  
Infectious Disease ◽  
Purchase Intention ◽  
Environmentally Friendly ◽  
Need To Belong ◽  
News Reports ◽  
Intent To Purchase ◽  
A Chain ◽  
Willingness To Purchase ◽  
The Relationship ◽  
Sense Of Power

Consumers often come across cues of infectious disease in daily life, such as diners coughing in restaurants, commuters sneezing on the bus, or recent news reports about the spread of infectious diseases. In this study, four experiments were conducted to explore the role of infectious disease cues on consumers’ purchase intention for environmentally friendly products (eco-friendly products), as well as the moderating effects of consumers’ sense of power and anti-disease intervention. According to the results, infectious disease cues enhance consumers’ intent to purchase eco-friendly products, and perceived uncertainty and need to belong played a chain-mediated role in the relationship between infectious disease cues and this purchase intention. Consumers’ sense of power moderated the relationship between infectious disease cues and purchase intention. The purchase intention of consumers with a low sense of power (vs. high sense of power) was significantly enhanced when the infectious disease cues were highlighted. Anti-disease interventions also have a moderating effect on the relationship between infectious disease cues and purchase intention. When anti-disease intervention (such as wearing an anti-bacterial mask against airborne diseases) was adopted, consumers’ willingness to purchase eco-friendly products decreased.

When do high prices lead to purchase intention? Testing two layers of moderation effects

2019 ◽  
Vol 31 (5) ◽  
pp. 1516-1531 ◽  
Author(s):  
Junghwa Son ◽  
Byoungho Ellie Jin
Keyword(s):  
Purchase Intention ◽  
Price Fairness ◽  
Moderating Effects ◽  
Content Type ◽  
Leisure Class ◽  
Brand Familiarity ◽  
Perceived Price ◽  
Willingness To Purchase ◽  
Perceived Price Fairness ◽  
The Relationship

Purpose Most marketing practices assume that consumers will buy when prices are low. This assumption, however, may not always hold true. Employing equity theory and Veblen’s theory of the leisure class, this study tested two moderating effects to ascertain the relationship between perceived price and purchase intention. The purpose of this paper is threefold: first, to examine the relationship between perceived price and willingness to purchase; second, to discover the effects of two moderators (perceived price fairness and vanity) on this relationship; and third, to compare how these moderating effects differ by consumers’ brand familiarity. Design/methodology/approach A total of 287 usable data sets were collected from college students in the southeastern region of the USA. Findings The findings showed no negative relationship between perceived price and willingness to purchase. Only perceived price fairness was found to moderate the perceived price–purchase intention relationship. Furthermore, the moderating effect of price fairness was only confirmed in the high brand familiarity group, while the moderating effect of vanity was only confirmed in the low brand familiarity group. Research limitations/implications Generalization of the findings is cautioned because findings may vary by demographic backgrounds. Practical implications Since purchase intention increases when price is fair even though price is high, marketers should put efforts into promoting and creating the perception of fair price of their products and brands. Originality/value This study extends price perception research by incorporating two theories (equity theory and Veblen’s theory of the leisure class) that help further elaborate the relationship between perceived price and willingness to purchase.

scholarly journals WHAT HAPPENS AFTER THEY LAUGH: HOW HUMOROUS ADVERTISEMENTS HAVE AN EFFECT ON CONSUMERS’ ATTITUDES, WORD OF MOUTH INTENTIONS, AND PURCHASE INTENTIONS, WITH THE NEED FOR HUMOR PLAYING A MODERATING ROLE

2019 ◽  
Vol 34 (2) ◽  
pp. 117
Author(s):  
Alfian Budi Primanto ◽  
Basu Swastha Dharmmesta
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Primary Data ◽  
Online Questionnaire ◽  
Campaign Strategy ◽  
Intent To Purchase ◽  
The Impact ◽  
The Relationship ◽  
Telecommunications Companies ◽  
Moderating Role

Introduction/Main Objectives: Even thought there is a risk from using humor as an advertising campaign strategy in industries which rely on trust and their technological prowess, like the telecommunications sector, the fact that there are a great number of humorous advertisements arranged by telecommunications companies in Indonesia needs to be researched. Background Problems: This research aims to narrow the phenomenon by investigating the effect of humorous advertisements with the need for humor as a moderating role on consumers’ attitudes, consumers’ intent to purchase, and their word of mouth intention. Novelty: By adding the need for humor in a moderating role, and the word of mouth intention as an endogenous variable, this research aims to extend the existing models of humorous advertising’s effectiveness. Research Methods: The research was designed to focus on consumers who can be classified as young adults (18 to 34 years old) and are not users of the mobile SIM card brands that the ad they perceived as funny ones. The researcher conducted a survey with a five point Likert scale, an online questionnaire, and purposive sampling as the primary data collection methods. Finding/Results: The result shows that although a humorous advertisement has a significant impact on the attitude toward the advertisement and the word of mouth intention, the humorous advertisement has no significant impact on the attitude toward the brand and the consumers’ intent to purchase. The need for humor failed to moderate the relationship between the humorous advertisement and the attitude toward the advertisement in this study.  Conclusion: The researcher concludes that the impact of a humorous advertisement was limited to only entertaining the consumers, and to encourage their word of mouth intention, not their purchase intention.

scholarly journals The Relationship between Consumers’ Public Self-consciousness and their Purchase Intention of the New Luxury Goods

2021 ◽  
Vol 4 (3) ◽  
pp. 41-45
Author(s):  
Jiaxuan Xu
Keyword(s):  
Purchase Intention ◽  
Linear Regression Analysis ◽  
Marketing Strategies ◽  
Luxury Consumption ◽  
Luxury Goods ◽  
The Public ◽  
Willingness To Purchase ◽  
The Impact ◽  
The Relationship ◽  
Public Self Consciousness

The era of consumption upgrade has begun due to the rapid economic development. Nowadays, the new luxury consumption is prevailing, and China has emerged as the primary consumer of these luxury goods. Based on the public self-consciousness of consumers, the relationship between this aspect and consumers’ purchase intentions of the new luxury goods is explored. This study investigated the impact of consumers’ public self-consciousness on their willingness to purchase new luxury goods, validated the proposed hypothesis by design experiments, and used the linear regression analysis of the experimental data. This study showed that the higher the consumer’s public self-consciousness, the more inclined they were to purchase these luxury goods. The findings of this study would be helpful to expand and enrich the research of the new luxury consumption behaviors in consideration that public self-consciousness is hardly reflected in recent research. Hence, this study would enlighten and acts as a significant reference for companies of the new luxury goods to develop more effective marketing strategies.

scholarly journals FACTORS THAT DETERMINE TOURIST’S PURCHASE INTENTION TOWARD KELANTANESE LOCAL CUISINE

2021 ◽  
Author(s):  
Nurul Fardila Abd Razak ◽  
◽  
Abdullah Muhamed Yusoff ◽  
Nur Azimah Othman ◽  
Derweanna Bah Simpong ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Research Approach ◽  
Local Foods ◽  
Tourist Destination ◽  
Independent Variables ◽  
Intent To Purchase ◽  
Intention To Purchase ◽  
Past Experiences ◽  
The Relationship

Local foods are one of the cravings of travelers wanting to experience the joys of domestic tourism. Some of the other reasons tourists visit a place is to experience the lifestyle, and culture. Besides these motivational factors, tourist visit places based on word -of- mouth and their own past experiences. The state of Kelantan, Malaysia is identified as a vibrant tourist destination as it has beautiful natural environs and has a rich and diverse cultural heritage that is easy to promote to tourists. Kelantan is also well known for its local cuisines that can attract the foodies. The uniqueness of the local cuisine also influences tourists to make other purchases. Using the quantitative research approach, this study aims to identify the relationship between food quality, price, and service quality towards the tourists intention to purchase local cuisine in Kelantan. These three independent variables will have a different role in explaining the factors that influence a tourist’s intent to purchase Kelantanese foodstuff.

The Need to Belong and the Relationship Between Loneliness and Health

2014 ◽  
Vol 22 (4) ◽  
pp. 194-201 ◽  
Author(s):  
Freda-Marie Hartung ◽  
Britta Renner
Keyword(s):  
Individual Differences ◽  
Social Isolation ◽  
Social Situation ◽  
First Year ◽  
Health State ◽  
Need To Belong ◽  
First Year University ◽  
Perceived Social Isolation ◽  
The Impact ◽  
The Relationship

Humans are social animals; consequently, a lack of social ties affects individuals’ health negatively. However, the desire to belong differs between individuals, raising the question of whether individual differences in the need to belong moderate the impact of perceived social isolation on health. In the present study, 77 first-year university students rated their loneliness and health every 6 weeks for 18 weeks. Individual differences in the need to belong were found to moderate the relationship between loneliness and current health state. Specifically, lonely students with a high need to belong reported more days of illness than those with a low need to belong. In contrast, the strength of the need to belong had no effect on students who did not feel lonely. Thus, people who have a strong need to belong appear to suffer from loneliness and become ill more often, whereas people with a weak need to belong appear to stand loneliness better and are comparatively healthy. The study implies that social isolation does not impact all individuals identically; instead, the fit between the social situation and an individual’s need appears to be crucial for an individual’s functioning.

Analisis Pengaruh Interactivity Dan Sincerity Pada Social Mediaaccount Musisi Terhadap Sense Of Closeness Dan Reciprocity Antara Musisi Dengan Fans dan Implikasinya Terhadap Legal Purchase Intent Telaah Pada Social Media Account Instagram @Duadrum

2018 ◽  
Vol 9 (2) ◽  
pp. 49-61
Author(s):  
Moses Natadirja
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Positive Relationship ◽  
Structural Model ◽  
Distribution Channel ◽  
Online Questionnaire ◽  
Channel One ◽  
Limited Budget ◽  
Marketing Social ◽  
The Relationship

Social media nowadays can be used not only for interacting with each other, exchanges ideas, and develop new friends, furthermore it can be used to promote and selling products or services. It is also used for musician for sales and promotion of their CD album to their fans through social media, especially for musicians , who choose to be independent with limited budget and distribution channel. One of the musician who choose to be independent is Dua Drum. The purpose of this study is to examine the relationship between musician’s social media (Interactivity & Sincerity), the tie that fans may develop via social media (Sense of Closeness & Reciprocity), and purchase legal CD album. This Research is using a quantitative approach with gathering 127 responses through online questionnaire and analyzed using Structural Model Equation (SEM). The result of this research is there are a positive relationship between Interactivity & Sincerity with Sense of Closeness & Reciprocity, and also a positive relationship between Sense of Closeness & Reciprocity with Legal Purchase Intention of CD album. Keywords: Music, Internet Marketing, Social Media Marketing, Purchase Intention

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