scholarly journals Assessing the Role of Food Related Lifestyle in Predicting Intention towards Edible Insects

Insects ◽  
2020 ◽  
Vol 11 (10) ◽  
pp. 660
Author(s):  
Fabio Verneau ◽  
Francesco La Barbera ◽  
Mario Amato ◽  
Roberta Riverso ◽  
Klaus G. Grunert
Keyword(s):  
Recent Literature ◽  
Point Of View ◽  
Consumer Acceptance ◽  
Behavioural Control ◽  
Edible Insects ◽  
Potential Growth ◽  
Early Adopters ◽  
Perceived Behavioural Control ◽  
Product Preference

Although recent literature has shown that switching to an insect-based diet could provide several relevant advantages—from a nutritional, environmental, economic and ecological point of view—the potential growth of insects as everyday food is still unclear. Despite a growing literature on consumer acceptance and product preference for insect-based food, a segmentation of this future and possible market has never been proposed. Therefore, in the present paper, a market segmentation based on the Food Related Lifestyle Scale (FRLS), was performed in order to predict consumers’ willingness to eat (WTE) edible insects. Moreover, the role of perceived behavioural control is taken into account. Results shows that the novelty and benefits of insect consumption have generated much interest in edible insects amongst consumers belonging to the Rational cluster, who showed the highest intention to introduce insects in their diet, thus confirming the presence of a niche of “early adopters”. In addition, perceived behavioural control was the major driver of intention. Implications for attempts to encourage people to incorporate insect-based foods into their diet are discussed, with special reference to the role of marketing campaigns.

scholarly journals The role of salient beliefs in graduates’ intention to apply

2015 ◽  
Vol 41 (1) ◽  
Author(s):  
Samantha Adams ◽  
François De Kock
Keyword(s):  
Empirical Support ◽  
Behavioural Control ◽  
Control Beliefs ◽  
Future Research ◽  
Research Approach ◽  
Application Process ◽  
Perceived Behavioural Control ◽  
Latent Variable Analysis ◽  
Study Results

Orientation: Organisations compete fiercely to recruit the best graduates, because they consider them a rich source of future talent. In the recruitment literature, it has become increasingly important to understand the factors that influence graduate applicant intentions. Research purpose: Drawing on the theory of planned behaviour (TPB), we tested a model proposing that applicant intention is a function of their attitude towards applying, beliefs about referent other’s expectations (subjective norms) and perceived behavioural control with respect to this behaviour.Motivation for the study: The study was motivated by the need to shed light on graduate applicants’ decisions to apply to an organisation of their choice. Research approach, design and method: The study used a quantitative design to test hypotheses that attitudes towards behaviour, norms and control beliefs would influence intention to apply. We surveyed prospective job seekers (N = 854) studying at a South African university about their beliefs regarding the job application process. Main findings: Structural equation modelling showed reasonable fit of the proposed model to the survey data. Latent variable analysis demonstrated that perceived behavioural control and subjective norm explained intention to apply. With the combination of all three variables, only attitude towards applying did not play a significant role in the prediction of intention to apply, which is contrary to previous research. Practical/managerial implications: The findings highlight the role of salient control beliefs in the application process. Efforts by universities and organisations to affect intentions to apply may potentially benefit from focusing on support services that could enhance feelings of control and minimise perceived obstacles. Recruiters could focus on control to increase potential recruitment pools. Contribution/value-add: The study contributes to the recruitment literature in three ways. Firstly, TPB is shown to be a useful framework to explain graduate applicants’ intention to apply, as this theoretical model found empirical support. In doing so, the present study advances our understanding of how graduates’ intentions to apply are formed. Secondly, the results showed that applicants’ control and normative beliefs dominate when considering applying. Lastly, the study results open up interesting avenues for future research on applicant intentions.

Standard deviation? The role of perceived behavioural control in procedural violations

2015 ◽  
Vol 72 ◽  
pp. 66-74 ◽  
Author(s):  
Denham L. Phipps ◽  
Paul C.W. Beatty ◽  
Dianne Parker
Keyword(s):  
Standard Deviation ◽  
Behavioural Control ◽  
Perceived Behavioural Control

New ‘dividing lines’ in Europe: A crisis of trust in European–Russian relations

2012 ◽  
Vol 45 (3-4) ◽  
pp. 289-293 ◽  
Author(s):  
Andrey Kazantsev ◽  
Richard Sakwa
Keyword(s):  
Cold War ◽  
Recent Literature ◽  
Russian Literature ◽  
Point Of View ◽  
Special Edition ◽  
Special Issue ◽  
Security Community ◽  
Community Approach ◽  
Common Interests

The paper presents the materials of the special issue “Institutions, Networks and Trust in European–Russian relations” offering various interdisciplinary perspectives on EU–Russia relations. The positions of the authors of the special edition are analysed in the context of both Western and Russian literature on EU–Russia relations. This analysis is conducted within the framework of close to Constructivism “security community” approach that stresses the role of common interests, shared values, communications, interpersonal contacts and trust in overcoming conflicts. In this context, the emergence of new ‘dividing lines’ in Europe is considered as the result of crisis of trust and institutional crisis in EU– Russia relations. From this point of view the recent literature on the roots of European–Russian conflict, on connections between Russian domestic and foreign policy, on value-interest dilemma in Western–Russian relations, on the new Cold War/Cold Peace theory, on the structure of EU policy towards Russia and internal splits inside EU is reviewed.

scholarly journals Factors related to reduction in the consumption of fast food: application of the theory-based approaches

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Zeinab Jalambadani ◽  
Gholamreza Garmaroudi ◽  
Mehdi Yaseri ◽  
Mahmood Tavousi ◽  
Korush Jafarian
Keyword(s):  
Theoretical Model ◽  
Fast Food ◽  
Decisional Balance ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Processes Of Change ◽  
Cross Sectional ◽  
Perceived Behavioural Control ◽  
Trans Theoretical Model

<em>Background</em>. The Trans-Theoretical model (TTM) and Theory of Planned Behaviour (TPB) may be promising models for understanding and predicting reduction in the consumption of fast food. The aim of this study was to examine the applicability of the Trans-Theoretical model (TTM) and the additional predictive role of the subjective norms and perceived behavioural control in predicting reduction consumption of fast food in obese Iranian adolescent girls. <br /><em>Materials and methods</em>. A cross sectional study design was conducted among twelve randomly selected schools in Sabzevar, Iran from 2015 to 2017. Four hundred eighty five randomly selected students consented to participate in the study. Hierarchical regression models used to predict the role of important variables that can influence the reduction in the consumption of fast food among students. using SPSS version 22. <br /><em>Results</em>. Variables Perceived behavioural control (r=0.58, P&lt;0.001), Subjective norms (r=0.51, P&lt;0.001), self-efficacy (r=0.49, P&lt;0.001), decisional balance (pros) (r=0.29, P&lt;0.001), decisional balance (cons) (r=0.25, P&lt;0.001), stage of change (r=0.38, P&lt;0.001), were significantly and positively correlated while experiential processes of change (r=0.08, P=0.135) and behavioural processes of change (r=0.09, P=0.145), were not significant.<br /><em>Conclusions</em>. The study demonstrated that the TTM (except the experiential and behavioural processes of change) focusing on the perceived behavioural control and subjective norms are useful models for reduction in the consumption of fast food.

Consumers’ preference fit and ability to express preferences in the use of online mass customization

2014 ◽  
Vol 8 (2) ◽  
pp. 124-143 ◽  
Author(s):  
Heekang Moon ◽  
Hyun-Hwa Lee
Keyword(s):  
Mass Customization ◽  
Theory Of Planned Behaviour ◽  
Video Clip ◽  
Consumer Preference ◽  
Behavioural Control ◽  
Control Belief ◽  
Planned Behaviour ◽  
Content Type ◽  
Perceived Behavioural Control

Purpose – The purpose of this study is to investigate consumers’ intention to use mass customization by incorporating preference fit and their ability to express preferences into the theory of planned behaviour and to examine how consumers perceive behavioural control over the process of online mass customization (OMC). Preference fit, which refers to fit between consumer preference and product attributes, and ability to express preferences were integrated into theory of planned behaviour as two belief variables related to OMC. Design/methodology/approach – In total, 346 potential respondents were invited via e-mail to participate in the present study acquired from an independent marketing company. We conducted a self-administrated online survey using a video clip with voice instructions to demonstrate the OMC process as a stimulus. Findings – The results suggest that consumers’ attitudes and perceived behavioural control predicted their OMC use intentions. Preference fit positively affected consumers’ attitudes towards OMC as a behavioural belief, and the ability to express preferences positively influenced preference fit but did not predict perceived behavioural control as a control belief. Clothing involvement was a positive predictor of preference fit and the ability to express preferences. Originality/value – This study contributes to the OMC literature by suggesting a theoretical framework by extending the theory of planned behaviour and identifying consumers’ belief variables as antecedents of attitudes and perceived behavioural control in the OMC context. In addition, the study examines the role of clothing involvement in facilitating consumers’ OMC beliefs, suggesting the crucial role of clothing involvement as one of individual factors extending theory of planned behaviour framework, in the OMC process.

Community enterprise consumers’ intention to purchase organic rice in Thailand: the moderating role of product traceability knowledge

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Harry Jay Cavite ◽  
Panya Mankeb ◽  
Suneeporn Suwanmaneepong
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Behavioural Control ◽  
Content Type ◽  
Perceived Behavioural Control ◽  
Organic Rice ◽  
Intention To Purchase ◽  
Community Enterprises ◽  
Moderating Role

PurposeOrganic rice forms the largest portion of the Thai organic food market. Because of its increasing popularity, marketers need to better understand consumer behaviour to address emerging concerns regarding product safety and quality and to tailor better marketing strategies relevant to the development of organic rice. As such, this study aims to examine consumers' purchase intention towards organic rice, using traceability information, and to investigate the direct and moderating roles of product traceability knowledge, using the theory of planned behaviour.Design/methodology/approachResponses were collected from 243 organic rice consumers in a farmers' market in Chachoengsao Province, Thailand, following a convenience sampling approach. The gathered data were analysed using structural equation modelling to evaluate the strength of the relationship between the constructs.FindingsThe findings reveal that subjective norms, health consciousness and product traceability knowledge have a significant positive influence on consumers’ intention to purchase organic rice. This study also establishes the moderating role of product traceability knowledge in perceived behavioural control and purchase intention, indicating that elaborated product information through traceability is essential for consumers who feel capable of buying the product. However, the direct effects of attitude and perceived behavioural control are insignificant, indicating the presence of external barriers to the purchase of organic rice, and that people may have a negative attitude towards the product. In addition, the cost perception result reveals that consumers consider price as an indicator of organic product quality, thereby increasing their desirability.Social implicationsThe findings of this study will help community enterprises in Thailand develop a more effective marketing strategy based on the identified motivators of organic rice purchase intention.Originality/valueThis study develops a model that integrates important factors related to organic food consumption to generate a more comprehensive analysis of this mainstream research. To the best of the authors’ knowledge, this is also the first study to investigate the moderating role of product traceability knowledge to obtain a new and more focused understanding of how this factor influences purchase intention when applied explicitly to organic food. Finally, the findings provide theoretical contributions and implications for both the community enterprise and policymakers on developing strategies for organic rice marketing among community enterprises in Thailand.

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