scholarly journals Evaluation of the Work-Integrated Learning Methodology: Teaching Marketing through Practitioner Experience in the Classroom

Mathematics ◽  
2021 ◽  
Vol 9 (17) ◽  
pp. 2164
Author(s):  
Luis-Alberto Casado-Aranda ◽  
Juan Sánchez-Fernández ◽  
Francisco Javier Montoro-Ríos ◽  
María Isabel Arias Horcajadas

The teaching methodology in university marketing subjects has traditionally been based on “lecture classes”, which have proved to be insufficient for providing students with professional skills that can be directly applied in the workplace. This research aims to reduce this gap between the university and business by applying the active teaching methodology of work-integrated learning (WIL), which consists of providing students with knowledge and experiences directly from professionals that are invited to the classroom. We evaluated the effects of the WIL methodology on university students in a marketing degree course through self-administered questionnaires. During a semester, perceived personal, academic, and professional outcomes were assessed in two groups of students of the same module, one of which participated in the WIL program (i.e., they received lectures by professional marketing experts who were invited to the classroom and explained, through real examples, the content of the subject being taught), and the other served as a control (i.e., they learned the content only through traditional lectures from the college instructor). The results revealed that the students who took part in the WIL program experienced increased motivation, enjoyment, and interest in the subject. Furthermore, they had an increased understanding and acquisition of the concepts, as well as a greater perceived ability to manage companies and a comprehension of the economic environment. These findings constitute an advance because they identify the benefits of applying WIL in knowledge fields where the acquisition of professional skills is crucial for graduates’ entry into the labor market.

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Deborah Agnew ◽  
Elizabeth Abery ◽  
Sam Schulz ◽  
Shane Pill

PurposeInternational work integrated learning (iWIL) placements for university students are widely promoted within universities. However, they cannot be offered and sustained without a great deal of time and effort; most commonly the responsibility of an assigned university facilitator. Preparation and support are essential for a positive student experience and iWIL outcome. However, not all experiences and outcomes are positive, or predictable.Design/methodology/approachPersonal vignettes of university iWIL facilitators are used to create a collaborative autoethnography (CAE) of experiences and outcomes where placements have been affected by unexpected or unprecedented “critical incidents” and the impact incurred on these academics. The vignettes are analyzed according to the Pitard (2016) six-step structural analysis model.FindingsAnalysis of the vignettes identifies a resulting workload cost, emotional labor and effect on staff wellbeing. Due to the responsibility and expectations of the position, these incidents placed the university iWIL facilitator in a position of vulnerability, stress, added workload and emotional labor that cannot be compared to other academic teaching roles.Practical implicationsIt is intended through the use of “real life” stories presented in the vignettes, to elicit consideration and recognition of the role of the iWIL facilitator when dealing with “the negatives” and “bring to light” management and support strategies needed.Originality/valueResearch is scant on iWIL supervisor experience and management of “critical incidents”, therefore this paper adds to the literature in an area previously overlooked.


Author(s):  
Yuliya Tokmakova

Content and language Integrated learning is one of the modern approaches to teaching a foreign language for professional communication to students of non-linguistic specialties. The im-plementation of the approach implies taking into account the specifics of each specific profile of training within the training direction when selecting the subject content of teaching a foreign lan-guage, as well as when choosing a system of exercises and assignments aimed at creating aspects of students' foreign-language professional communicative competence. The development of an appropriate teaching methodology will depend on the consideration of a number of psychological and pedagogical conditions, which are understood as a complex of interconnected possibilities of the educational environment aimed at quantitative or qualitative changes in personality characteristics. In the framework of this study, teaching foreign students professional communication in the “Technology for the production and processing of agricultural products” programme on the basis of an integrated content-language training model will be effective when taking into account the following psychological and pedagogical conditions: 1) motivation of students to study foreign language professional communication on the basis of an integrated content-learning model; 2) students have a foreign language level of B1 and above; 3) the competence of a foreign language teacher in a profile specialty; 4) taking into account the specifics of the learning profile when selecting the subject matter of teaching a foreign language for professional communication; 5) taking into account the specifics of professional activity in the development of a complex of educational communicative tasks. In this work, we substantiate and describe each of the conditions in detail.


Author(s):  
Paulo Sergio de Sena ◽  
Maria Cristina Marcelino Bento ◽  
Nelson Tavares Matias ◽  
Messias Borges Silva

In a move to go beyond pedagogical concerns for engineering teaching and learning and expand to other higher education courses and other professionals, this study compared the use of Design Thinking as a tool to pedagogically mobilize courses in Business Administration, Design, Nursing and Pedagogy. The results showed that the same pedagogical concern of engineering was shared with the compared courses. The relationships between students were fundamental for solving problems, as proposed by Design Thinking, as well as the relationships between the classes of a given course with their concerns about the professional profile that is being formed.


Author(s):  
Perry Forsythe

The term “work ready graduates” is commonly used by Universities to describe students who have been well prepared and who can seamlessly enter professional practice. It is an ideal that is simpler said than achieved in reality. Students in construction management often work and study concurrently but this is often undertaken in an ad hoc way that does not derive the benefits of the potential synergy between the two. The paper explores the need to create such synergy by operationalising Work Integrated Learning concepts and the issues and conditions involved in implementing at the study-work interface for construction management students. The extant literature is used to build the case and identify relevant issues that need to be addressed in the context of contemporary higher education thinking. Research findings are presented from the perspective of the university sector, the student and the industry. Based on findings and insights from these stakeholders, the paper proposes a means of enabling Work Integrated Learning via a structured student-industry network. The brief for such a network is introduced with a view to real world application.


1990 ◽  
Vol 3 (2) ◽  
pp. 1-5
Author(s):  
Henry J. Abraham

Approximately 65 applicants opted for acceptance in this seminar, from whom twenty were ultimately selected. All accepted. They came from seven colleges and thirteen universities, located in ten states; ranked from instructor through professor; ranged in age from 29 to 61; and included seventeen men and three women.Wisely, the objectives of the four seminars conducted under the program constituted both substantive inquiry and teaching methodology. Consequently, my approach to the examination of “landmarks in the judicial interpretation of civil rights in America” was designed to stress the communicative responsibilities of teaching as well as content matter. All too frequently, the latter suffers because of insufficient attention to the former. I did not utilize video aids in the seminar, but I provided sundry types of exhibits that have proved helpful in my now more than four decades of teaching at the university level.Although the thrust of the seminar's aims and context was self-evident, it seemed to me that to address the subject matter without an analysis of seminal components of the nature of the judicial process, in general, and the parameters of judicial power, in particular, would be both short-sighted and dysfunctional. Looking back to the seminar now, I am more persuaded than ever that that resolve was appropriate—for, perhaps quite naturally and understandably in view of the deeply felt components of the subject matter, pre-conceived personal, as well as professional commitments, were indubitably in evidence at the threshold. Consequently, the entire first day's attention to an examination of the lines and limits of the judicial role and the postures of individual jurists would serve as seminal background material for the gravamen of the seminar's remaining days.


Author(s):  
T Fernández Villa ◽  
A. J. Molina ◽  
L. García ◽  
V. Dávila Batista ◽  
S. Gutiérrez Cosío ◽  
...  

<p>Resumen</p><p>La entrada en vigor del Espacio Europeo de Educación Superior (EEES) ha supuesto un gran cambio en la metodología docente y en los sistemas de evaluación, centrándose en el proceso de aprendizaje-enseñanza en la adquisición de competencias. La evaluación por competencias es un proceso de recogida de evidencias (a través de actividades de aprendizaje) y de formulación de valoraciones sobre la medida y la naturaleza del progreso del estudiante, según unos resultados de aprendizaje esperados. Esta metodología implica el diseño de instrumentos de evaluación que definan con rigor y claridad los indicadores de logro y dominio de las competencias evaluadas. Con ello se pretende incorporar la autoevaluación y la co-evaluación (evaluación por iguales) como herramientas continuas que guíen el aprendizaje y como herramientas para la valoración final del grado de adquisición de las competencias. Esto propiciará la participación activa del estudiante en su proceso de aprendizaje y evaluación y la mejora significativa de la comunicación de la evaluación por competencias al alumnado.</p><p>  Abstract</p><p>The entry into force of the European Higher Education Area (EHEA) has led to a great change in teaching methodology and in evaluation systems, focusing on the learning-teaching process in the acquisition of competences. The competency assessment is a process of evidence collection (through learning activities) and formulation of assessments of the extent and nature of student progress, according to expected learning outcomes. This methodology involves the design of evaluation instruments that define with rigor and clarity the indicators of achievement and mastery of the competences evaluated. The intention of this is to incorporate the self-assessment and co-evaluation (peer evaluation) as continuous tools that guide learning and as tools for the final assessment of the degree of acquisition of skills. It will foster the active participation of the student in their learning and evaluation process and the significant improvement of the communication of the assessment by competencies to the students.</p>


2021 ◽  
Author(s):  
◽  
Sinokholo Victor Mtiki

Internationally, work Integrated Learning (WIL) is a required component of the National Diploma in Office Management and Technology. WIL is undertaken by undergraduate students with the participation of the academic coordinator from the university and a workplace mentor. Issues around mentorship appear to be one of the main challenges. Mentorship, in this study, is understood to involve an interaction or agreement between student, workplace mentor and university WIL coordinator. The problem identified was that this system is known to lack coordination and focus. The study was conducted at the Durban University of Technology (DUT) and at Mangosuthu University of Technology (MUT). This research employed mixed methods. The quantitative method involved a questionnaire designed to gather the experiences of a sample size of 90 students in all. Semi-structured interviews were also held with the WIL academic assessors from the two Universities, in order to allow them to open up about some sensitive issues. Online open-ended questions were designed and sent to workplace mentors. Similar questions were asked of all the stakeholders. The study concludes that WIL generally lacks sufficient interaction between stakeholders and that therefore the desired outcomes of mentorship are not fully met. While students were satisfied on the whole with the organizations they worked for, they were less happy with the support the universities were providing. The statistics from the students’ questionnaire indicate that not all students were visited while on WIL, while workplace mentors indicated that they are not provided with appropriate guidance from the universities. Electronic communicative support by the universities also proved to be insufficient, with many students indicated that they are not happy with this personal contact they experienced. Manpower and workload were found to be the main challenges faced by the universities in providing sufficient support. There is only one WIL academic assessor responsible for all the students on WIL in each of the universities. The research suggests that the university’s WIL coordinators should undertake a round of visits to companies before the WIL period and, if they have facilities appropriate for offering experiential learning tasks, then they could be formally accredited for this purpose. It is also suggested that the universities offer workplace mentors more formal guidance and an induction programme. There could also be a policy statement as to how many contacts should be made with the students while on WIL. A suggestion is also made that WIL should take place in the second year as well as the third and, if possible, that the WIL period should be extended. All stakeholders confirmed that mentorship plays a huge role in the effectiveness of WIL and that closer interaction between stakeholders would be beneficial.


2020 ◽  
Vol 02 (03) ◽  
pp. 46-49
Author(s):  
Narmin Azizova ◽  

So, here some major points were discussed such as the interactive teaching methods and research in teaching methodology of biology. If we look at to the topics that covered in this research, we will see a big difference between what should be and what is actually taught. We can conclude that in Azerbaijan schools have insufficient attention to the curriculum. Lessons are not held in accordance with the rules that established during the education. As a result, the student is not able to perceive completely the modern textbook. The subject curriculum has its own characteristics. For example, the use of active teaching methods, assessment of knowledge and conception, involvement to the training and etc. According to the new educational program, biology is teaching in the general secondary and complete secondary education levels. The content of the learning during the training must be compatible in accordance to the curriculum standards. If we look at the current lessons, we will see that the curriculum remains being just the term at the same time. There are specific reasons for this. Thus, the curriculum is not sufficiently appropriated to teachers. This term is not used properly because its true meaning has not been conveyed. Key words: interactive, evaluation, presentation, curriculum, methodology


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