scholarly journals Does Intercultural Contact Increase Anti-Racist Behavior on Social Network Sites?

2021 ◽  
Vol 10 (6) ◽  
pp. 207
Author(s):  
Chiara Imperato ◽  
Brian T. Keum ◽  
Tiziana Mancini
Keyword(s):  
Structural Equation ◽  
Online Community ◽  
Intergroup Contact ◽  
Ethnic Discrimination ◽  
Prejudice Reduction ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Intercultural Contact ◽  
Perceived Ethnic Discrimination

Empirical attention on online intercultural contact and prejudice reduction are increasing. Nevertheless, still little is known on processes that could influence the contact–prejudice relation as well as the relation between online contact and anti-racist behavior. Based on literature on intergroup contact, the present study aims to fill these gaps, focusing on online intergroup relationships between people from different countries. Specifically, it examines whether and to what extent empathic feelings and online community commitment mediate the relationship between online intergroup contact and both perceived ethnic discrimination and anti-racist behavior on Facebook. We collected data from a predominantly Italian sample of 1018 Facebook users (Mage = 30.03, SDage = 11.09; females: 80.01%); participants filled in an online questionnaire. A semi-full Structural Equation Modeling was used to test hypotheses. The results confirmed that when intergroup contact was established, such contact was able to increase the sense of being committed to the online community, which increased the perception of online discrimination towards ethnic and racial minorities, which in turn was able to increase the anti-racist behavior. The ambivalent role of the empathy in online contexts will be discussed.

scholarly journals Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era

2022 ◽  
Vol 12 ◽  
Author(s):  
Khalid Jamil ◽  
Liu Dunnan ◽  
Rana Faizan Gul ◽  
Muhammad Usman Shehzad ◽  
Syed Hussain Mustafa Gillani ◽  
...  
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Community ◽  
Social Identification ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Marketing Activities ◽  
The Relationship

The aim of this study is to explore social media marketing activities (SMMAs) and their impact on consumer intentions (continuance, participate, and purchase). This study also analyzes the mediating roles of social identification and satisfaction. The participants in this study were experienced users of two social media platforms Facebook and Instagram in Pakistan. A self-administered questionnaire was used to collect data from respondents. We used an online community to invite Facebook and Instagram users to complete the questionnaire in the designated online questionnaire system. Data were collected from 353 respondents, and structural equation modeling (SEM) was used to analyze the data. Results show that SMMAs have a significant impact on the intentions of users. Furthermore, social identification mediates the relationship between social media activities and satisfaction, and satisfaction mediates the relationship between social media activities and the intentions of users. This will help marketers how to attract customers to develop their intentions. This is the first novel study that used SMMAs to address the user intentions with the role of social identification and satisfaction in the context of Pakistan.

Influence of Lack of Trust on Romantic Relationship Problems: The Mediating Role of Partner Cell Phone Snooping

2020 ◽  
pp. 003329411989990 ◽  
Author(s):  
Abdulgaffar O. Arikewuyo ◽  
Kayode K. Eluwole ◽  
Bahire Özad
Keyword(s):  
Structural Equation ◽  
Cell Phone ◽  
Romantic Relationship ◽  
Equation Modeling ◽  
Emotional Instability ◽  
Cross Sectional Survey ◽  
Online Questionnaire ◽  
Relationship Problems ◽  
Break Up

We investigated how a lack of trust in one’s romantic partner exacerbates problems such as emotional instability, conflict, or intention to break up in relationships with the role of cell phone snooping as a mediator. A cross-sectional survey of married individuals ( n = 329) was conducted using an online questionnaire. Results indicate that lack of trust is a significant predictor of romantic relationship problems. In addition, structural equation modeling results support the theoretical model indicating that cell phone snooping partially mediates the significant relationship between emotional instability, intention to break up, and conflicts. Findings support the development of trust in romantic partners as an approach to stability and avoidance of problems in romantic relationships.

Brand-related feelings and sponsor attitude formation

2020 ◽  
Vol 21 (3) ◽  
pp. 513-526
Author(s):  
Felix Boronczyk ◽  
Christoph Breuer
Keyword(s):  
Structural Equation ◽  
Brand Attitude ◽  
Attitude Formation ◽  
Equation Modeling ◽  
Brand Attitudes ◽  
Press Releases ◽  
Online Questionnaire ◽  
Sport Event ◽  
Content Type

PurposeThis study examines how brand attitude formation with respect to sport event sponsors is affected by feelings related to the sponsor brand, the sponsored event, and concurrent sponsors.Design/methodology/approachUsing systematically manipulated press releases, 216 sport-interested participants were presented with different sponsorships of a major sport event. Sponsor information was systematically manipulated both within the stimulus text and the accompanying photo, which contained clearly visible sponsor signage. Participants' brand-related feelings and attitudes toward the stimulus brands were assessed through an online questionnaire following the treatment and analyzed using structural equation modeling.FindingsThe results show that sponsor brand-related feelings represent an important step in the creation of brand attitudes. Sponsor brand attitudes are further revealed to be in part determined by event- and co-sponsor-related feelings through several indirect pathways.Practical implicationsThe findings presented in this study suggest that managers who seek to create favorable brand responses need to consider the feelings associated with their brands, the event and concurrent sponsors. Brands may experience both beneficial and detrimental effects, depending on whether the feelings involved are positive or negative.Originality/valueTo date, no research has investigated the relationships between brand-related feelings and brand attitudes in event sponsorship while accounting for the influence of the sponsored event and concurrent sponsors. Therefore, this study contributes to a better understanding of the role of feelings in sponsor brand attitude formation.

The mediating role of career resilience on the relationship between career competency and career success

2019 ◽  
Vol 11 (3) ◽  
pp. 209-231 ◽  
Author(s):  
Bilal Ahmad ◽  
Shahid Latif ◽  
Ahmad Raza Bilal ◽  
Mahnoor Hai
Keyword(s):  
Career Success ◽  
Structural Equation ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Cross Sectional ◽  
Content Type ◽  
Mediating Role ◽  
Career Resilience ◽  
The Relationship

Purpose The purpose of this paper is to empirically investigate the relationships between career competency, career resilience and career success. The study further examines the mediating role of career resilience on the relationship between career competency and career success. Design/methodology/approach Data were collected from 284 Islamic bank employees across Pakistan through a cross-sectional, self-reporting, online questionnaire. Partial least squares structural equation modeling was used to test the proposed hypotheses using Smart PLS version 3.0. Findings The study’s results indicate that career competency is a significant predictor of career resilience, and that career resilience is subsequently a significant predictor of career success. Further, the results of the structural equation model analyses supported the proposition that career resilience mediates the relationship between career competency and career success. Practical implications Human resource practitioners and managers can increase the likelihood of their employees’ career resilience by focusing on developing career-related competencies – an antecedent of career success. Originality/value The study clarifies prevailing misconceptions that assume a direct linear relationship between career competency and career success by establishing, through empirical evidence, that success is not an ultimate outcome of competence. In addition, it proposes an oversimplified model of the competence–resilience–success relationship.

The role of title sponsor’s philanthropy and team authenticity on fan identity and citizenship behaviors

2019 ◽  
Vol 21 (1) ◽  
pp. 148-169
Author(s):  
Inje Cho ◽  
Minseong Kim ◽  
Kiki Kaplanidou
Keyword(s):  
Structural Equation ◽  
Online Community ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Citizenship Behaviors ◽  
Content Type ◽  
Sport Team ◽  
Sport Teams ◽  
Fan Identity

Purpose The purpose of this paper is to examine the relationships between sport team authenticity, fan identity and citizenship behaviors, and how the link between sport team authenticity and fan identity is moderated by sponsor philanthropy. Design/methodology/approach A web survey was distributed to baseball fans in an online community in South Korea. A total of 383 valid answered questionnaires were collected and tested with confirmatory factor analysis and structural equation modeling. Findings The findings suggested interrelationships between sport teams’ brand authenticity and fan identity and between fan identity and citizenship behavior. This work also confirms the moderating effect of a title sponsor’s philanthropic activities on the relationship between sport team authenticity and fan identity. Practical implications A sport team’s effort to maintain authenticity would intensify fan identity levels. Action plans that relate to team’s authenticity among fans are necessary. For example, the team could create a plan for the players to give back to the community by volunteering in community projects with the support of the sponsor. Building a team’s authentic culture with well-integrated philanthropy programs of a title sponsor would benefit the team in sustaining competitive advantages in a market. Originality/value The findings contribute to the literature by demonstrating the role of title sponsor’s philanthropic behavior on the sport industry. The relative importance of the team’s authenticity (congruency and fan orientation) for fan identity was increased when the perception of the sponsor’s philanthropy was high.

scholarly journals Innovation Practices for Enhancing Small and Medium-Sized Enterprises’ (SMEs) Performance and Survival during Coronavirus (COVID-19) Epidemic Crisis: The Moderating Role of External Support

2020 ◽  
Author(s):  
Nawal Abdalla Adam ◽  
Ghadah Abdulrahman Alarifi
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Small And Medium Enterprises ◽  
Vital Role ◽  
External Support ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Global Epidemic ◽  
Innovation Practices

Abstract Global epidemic crises, such as the coronavirus (COVID-19), usually put the lives of small and medium enterprises (SMEs) in danger. However, studies have demonstrated the vital role of innovation in improving enterprises’ performance and increasing the likelihood of their viability. This study aims to develop a theoretical model to provide insights about the association between innovation practices and the SMEs’ performance and survival while underlining the auxiliary role of external support in such a relationship. Online questionnaire has been used to collect the data from 259 randomly selected SME managers in Saudi Arabia, and the data was analyzed using SmartPLS3 software. The structural equation modeling (SEM-PLS) bootstrap results indicated that external support aids strengthen the positive impact of SMEs’ innovation practices on business survival. These findings have significant implications for policy makers and SME managers.

scholarly journals Antecedents and outcomes of flow experience of MOOC users

2019 ◽  
Vol 13 (1) ◽  
pp. 1-19
Author(s):  
Shrikant Mulik ◽  
Manjari Srivastava ◽  
Nilay Yajnik ◽  
Vas Taras
Keyword(s):  
Structural Equation ◽  
Online Courses ◽  
Reliability And Validity ◽  
Equation Modeling ◽  
Flow Experience ◽  
Online Questionnaire ◽  
Content Type ◽  
Mediating Role ◽  
Relationship Of

Purpose This paper aims to develop and empirically test a model of relationships between antecedents and outcomes of flow experience of users of massive open online courses (MOOC). Design/methodology/approach The researchers surveyed individuals primarily from India, who had enrolled in at least one MOOC offered by MOOC providers such as Coursera, edX and FutureLearn. The data were collected from 310 individuals using an online questionnaire. The partial least squares technique of structural equation modeling (PLS-SEM) was used to test the reliability and validity of the data, and the study’s hypothesized relationships. Findings The study found support for identification of telepresence, challenge and skill as antecedents of flow experience. MOOC satisfaction and MOOC usage intention were found to be the outcomes of flow experience, as hypnotized. The study also found the mediating role of MOOC satisfaction in the relationship of flow experience and MOOC usage intention. Practical implications The findings indicate that if the MOOC providers can orchestrate flow experience for MOOC users then that will increase the satisfaction of MOOC users, which will lead to increase in MOOC adoption. Originality/value The study makes the contribution towards better understanding of flow experience in the context of MOOC usage by identifying both antecedents and outcomes of flow experience. Further, it highlights the influencing role of flow experience on MOOC adoption.

“It Is All in the Game!”: The Role of Political Skill for Perceived Employability Enhancement

2019 ◽  
Vol 47 (4) ◽  
pp. 394-407 ◽  
Author(s):  
Rita Chiesa ◽  
Beatrice I. J. M. Van der Heijden ◽  
Greta Mazzetti ◽  
Marco G. Mariani ◽  
Dina Guglielmi
Keyword(s):  
Structural Equation ◽  
Career Planning ◽  
Political Skill ◽  
Positive Association ◽  
Added Value ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Job Seeking ◽  
Perceived Employability

The current study was aimed at assessing the extent that job-seeking networking may explain the positive association between career planning and self-perceived employability. In addition, the moderator role of political skill in strengthening the relationship between career planning and job-seeking behavior was explored. A sample of N = 2,561 students and graduates searching for jobs from one of the largest Italian universities filled out an online questionnaire. The hypotheses were tested using structural equation modeling. Results showed that the positive relationship between career planning and self-perceived employability was mediated by job-seeking networking. Furthermore, the association between career planning and job-seeking networking appeared to be stronger for people who possessed greater political skill. This study may advance the comprehension of the added value of proactive career behaviors within the process that links career planning and self-perceived employability. In addition, primary intervention aimed at maximizing graduates’ possibilities of attaining employment was suggested.

scholarly journals The Role of CSR Engagement in Customer-Company Identification and Behavioral Intention During the COVID-19 Pandemic

2021 ◽  
Vol 12 ◽  
Author(s):  
Yanqin Wu ◽  
Wenzhong Zhu
Keyword(s):  
Social Media ◽  
Behavioral Intention ◽  
Purchase Intention ◽  
Structural Equation ◽  
Business Community ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Company Identification ◽  
Csr Engagement

The global coronavirus pandemic has reignited a strategic debate among the business community of the necessity for corporate social responsibility (CSR) engagement in the ever-dynamic social media. Considering the global economic downturn introduced by the COVID-19 pandemic, the present research is devoted to investigating whether CSR engagement in social media can help DiDi (a Chinese shared brand) at stake survive this overwhelming crisis. A theoretical model proposed to describe the hypothesized relationships was tested by a Structural Equation Modeling technique through the empirical online questionnaire. Through findings, we demonstrated that there was a positive relationship between CSR engagement of DiDi on WeChat, customer–company identification (C–C identification), and behavioral intention [purchase intention, brand loyalty, and e-word-of-mouth (eWOM)] of customers. With attention to psychological influence, our empirical statistics also evidenced the mediating role of C-C identification between CSR engagement and behavioral intention of customers. This study highlights the significant role of CSR engagement in a critical period theoretically and offers businesses more open innovation strategies to compete against the COVID-19 pandemic-induced market downturn.

Linking brand personality to brand equity: measuring the role of consumer-brand relationship

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anees Ahmad ◽  
Swapnarag Swain ◽  
Pankaj Kumar Singh ◽  
Rambalak Yadav ◽  
Gyan Prakash
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Brand Personality ◽  
Primary Data ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Content Type ◽  
Mediating Role ◽  
Brand Relationship

Purpose This study aims to examine the relationship between brand personality and customer-based brand equity (CBBE) by investigating the mediating role of consumer-brand relationship (CBR), which is represented through three variables, namely, brand trust, attachment and commitment. Design/methodology/approach This study adopts a cross-sectional descriptive research design. It included a mix of symbolic and utilitarian brands, namely, Pepsi and Sprite (soft drinks), Levi’s and Peter England (clothing), Pantene and Head and Shoulders (shampoos) based on their greater familiarity among Indian consumers. Primary data were gathered from 612 respondents through a self-administered online questionnaire survey approach. Structural equation modeling was performed to analyze data and validate the research model. Findings The present study establishes both direct, as well as the indirect linkage between brand personality and CBBE. Results also suggest a partial mediating role of the variables representing CBR while linking brand personality to CBBE. Originality/value The present study makes two contributions. First, it advances existing literature on brand personality and brand equity by establishing the mediating role of the CBR while linking brand personality to CBBE. Second, it establishes the importance of both the trust and attachment-based commitment mediator model of CBR influencing CBBE, which has not been addressed by prior studies.

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