scholarly journals Assessing the Heterogeneity of Consumers’ Preferences for Corporate Social Responsibility Using the Best–Worst Scaling Approach

2019 ◽  
Vol 11 (10) ◽  
pp. 2995 ◽  
Author(s):  
Makiko Nakano ◽  
Takahiro Tsuge
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Survey ◽  
Latent Class ◽  
Latent Class Model ◽  
Random Parameter ◽  
Preference Heterogeneity ◽  
Immediate Recall ◽  
Best Worst Scaling ◽  
Corporate Social

The promotion of corporate social responsibility (CSR) is important for achieving sustainability. The interest of stakeholders is one factor promoting CSR activities. Consumers are one of the major stakeholders. The aim of this study is to quantify Japanese consumers’ preference for 13 CSR activities using the best–worst scaling (BWS) approach. We conducted an online survey in February 2015 and 633 individuals responded. Counting analysis and econometric analysis were used to analyze the BWS data. The results of the counting and MaxDiff analyses show that “Product safety and immediate recall in the case of defects” was identified as the most highly evaluated activity that makes respondents most strongly think that they want to buy a product from a company implementing the CSR activity. The results of the random parameter logit model and latent class model show preference heterogeneity. Some classes prioritize activities that do not generate a private benefit for them, such as environmental issues abroad and the working conditions of employees.

scholarly journals Effects of corporate social responsibility activities for refugees

2019 ◽  
Vol 24 (2) ◽  
pp. 318-333 ◽  
Author(s):  
Sabine Einwiller ◽  
Christopher Ruppel ◽  
Cornelia Strasser
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Survey ◽  
Experimental Studies ◽  
Actual Case ◽  
Content Type ◽  
Csr Image ◽  
Corporate Social ◽  
And Behavior ◽  
Positive Word Of Mouth

Purpose When in the Summer of 2015 unprecedented numbers of refugees traveled through Austria, not only public and governmental authorities were challenged to provide support, but also the business sector. Various companies responded to the challenge by organizing relief actions, among them Austrian Federal Railways (OEBB). The purpose of this paper is to analyze the effects of this initiative on stakeholder perceptions and behavior. Design/methodology/approach The case of OEBB served as the research context. Data were collected by means of an online survey in May of 2016, about eight months after the initiative. Findings Almost half of the participants mentioned OEBB’s activities for refugees in an unaided recall task. Unaided corporate social responsibility (CSR) awareness is related to people’s issue involvement and reminiscence of specific activities and communication measures. People unaidedly recalling the initiative expressed a significantly better CSR image and identification with the company; they also expressed a stronger intention to speak positively (positive word of mouth) about the company’s CSR activities. CSR image and attitude toward the initiative mediates this effect. Research limitations/implications The study stresses the importance of CSR awareness and communication. The non-representative sample does not allow general inferences. Originality/value This research uses an actual case to test the effectiveness of CSR activities and communication in the context of a highly critical situation, and sheds light on the mediating processes that drive the effects. The study extends existing knowledge from experimental studies.

scholarly journals Reputation stability vs anti-crisis sustainability: under what circumstances will innovations, media activities and CSR be in higher demand?

2019 ◽  
Vol 10 (3) ◽  
pp. 511-536 ◽  
Author(s):  
Olena Derevianko
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Survey ◽  
Estimation Method ◽  
Value Added ◽  
Reputation Management ◽  
Equation Modeling ◽  
Innovation Activity ◽  
Corporate Social ◽  
The Impact

Research background: The difference of war and peace can help gain an under-standing of the differences in the management of a company's reputation in terms of its stability as compared to the state of a reputation crisis. The question of practical confirmation, which is left open, is whether there is a positive correlation between the anti-crisis activity of the reputation management system and its stability in a long-term perspective, or whether these two factors are inversely related. Purpose of the article: This research is essentially aimed at studying the impact of innovation activity, media activity, and corporate social responsibility on reputational stability as well as on anti-crisis reputational sustainability. Methods: Indicators of innovation activity, media activity, corporate social responsibility, reputational stability, and anti-crisis reputational sustainability were collected in a sample of the most frequently mentioned in the media leading companies of the Ukrainian economy (N = 315), using an online survey done among 110 industry experts within the framework of the Reputation ACTIVists All-Ukrainian Ranking of Corporate Reputation Management Quality over February-March'2019 period. Structural equation modeling (SEM) in using the maximum likelihood estimation method was applied to examine the associations between above-mentioned indicators, according to the aim of the study. Findings & Value added: The results of our study revealed: 1) the existence of a significant correlation between CSR and reputational stability; 2) innovative and media activity are the most significant variables to provide anti-crisis sustainability; 3) CSR is less important for ensuring anti-crisis sustainability than for maintaining reputational stability; 4) anti-crisis sustainability is significantly more dependent on media activity than reputational stability is. By better understanding the roles of innovation activity, media activity,  and corporate social responsibility, the company’s management in Ukraine can leverage the results of the study to improve reputation management performance, differentiating approaches in circumstances of a crisis and stability.

scholarly journals Corporate Social Responsibility and Business Philosophies among Hungarian Business Students

2021 ◽  
Vol 13 (17) ◽  
pp. 9914
Author(s):  
László Berényi ◽  
Nikolett Deutsch
Keyword(s):  
Cluster Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Survey ◽  
Business Students ◽  
Future Research ◽  
Business Practitioners ◽  
Corporate Social ◽  
The Relationship ◽  
Business Philosophy

This study attempts to identify a relationship between the perception of corporate social responsibility (CSR) and the business philosophies (Machiavellianism, moral objectivism, legalism, ethical relativism, social Darwinism) among Hungarian business students. The goals of the investigations are (1) to explore the perception of CSR, (2) to analyze which business philosophies describe the students, and (3) to characterize typical patterns by means of cluster analysis. The data collection was performed by means of a self-administered, voluntary online survey including the Attitudes Toward Business Ethics Questionnaire (ATBEQ) instrument. Grouping effects were tested with non-parametric analysis of variance; cluster analysis used the K-Means method. The research sample consisted of 865 responses. Machiavellianism was found to be the most dominant business philosophy among the respondents. The cluster analysis shows three patterns, namely (1) CSR believers, (2) large business-oriented, and (3) skeptic. The correlations between CSR perception and business philosophy scores confirm the relationship assumed. The understanding of the value system of the students allows targeted curriculum development for the higher education institutions and, as a result, a more effective approach to CSR applications. Moreover, the result on business philosophies itself provides a contribution to cross-national contribution in the field. Future research should include the extension of the analysis to other students and business practitioners.

Bridging employee advocacy in anonymous social media and internal corporate social responsibility (CSR)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yeunjae Lee
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Exchange ◽  
Organizational Citizenship Behavior ◽  
Online Survey ◽  
Full Time ◽  
Content Type ◽  
Communal Relationship ◽  
Corporate Social

PurposeThis study explores the link between internal corporate social responsibility (CSR) and employee advocacy intention in the anonymous online environment, viewing the positive behavior of employees in anonymous social media as discretionary and altruistic efforts for their organization. Guided by social exchange theory (SET) and relationship management theory, the role of a communal relationship and organizational citizenship behavior (OCB) is likewise explored.Design/methodology/approachAn online survey was conducted with 405 full-time employees in the US.FindingsResults showed that internal CSR positively influences the organization–employee communal relationship as well as OCB. Results further show that the employee-oriented communal relationship plays an important role in increasing OCB, which in turn enhances employee advocacy intention in anonymous social media.Originality/valueThis study is one of the first attempts to conceptualize employees' advocative behaviors in anonymous websites (e.g. Glassdoor) and to explore the antecedents of advocative behaviors, drawing insights from human resources management and internal relations.

scholarly journals Corporate Social Responsibility in Hotels: A Proposal of a Measurement of its Performance through Marketing Variables

2020 ◽  
Vol 12 (7) ◽  
pp. 2961 ◽  
Author(s):  
José Manuel Mariño-Romero ◽  
José Manuel Hernández-Mogollón ◽  
Ana María Campón-Cerro ◽  
José Antonio Folgado-Fernández
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Survey ◽  
Structural Model ◽  
Quantitative Methodology ◽  
Marketing Variables ◽  
Hotel Managers ◽  
Corporate Social ◽  
The Relationship

The research into Corporate Social Responsibility (CSR) has been prolific in the last years, although few studies have focused their attention on studying its relationship with economic performance within the hotel industry, even less incorporating marketing variables as a result. This work aims to determine the relationship between the implementation of CSR policies and their influence on the Revenue Per Available Room (RevPAR) in Spanish hotels, through marketing variables. A quantitative methodology was conducted using an online survey, gathering a sample of 230 hotel managers from Spain. The results of the structural model analyzed reveal that CSR has a discreet but significant role for understanding how marketing variables and RevPAR operate. CSR has a direct impact on RevPAR, but it also influences it indirectly through marketing variables. Therefore, CSR arises as a fundamental strategy to improve the results of the hotel sector in the long term.

scholarly journals The Impact of Perceived Corporate Social Responsibility on Frontline Employee’s Emotional Labor Strategies

2019 ◽  
Vol 11 (6) ◽  
pp. 1780 ◽  
Author(s):  
Seonggoo Ji ◽  
Ihsan Jan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Emotional Labor ◽  
Online Survey ◽  
Equation Modeling ◽  
Frontline Employees ◽  
Surface Acting ◽  
Deep Acting ◽  
Corporate Social ◽  
The Impact

This study explores the relationship between corporate social responsibility and emotional labor strategies of frontline employees. In particular, the research focuses on the impact of perceived motives of corporate social responsibility on the cynicism, authenticity, and subsequently, the effect of cynicism and authenticity on surface acting and deep acting of frontline employees. Based on the online survey of 258 frontline employees in South Korea and structural equation modeling of the data, the findings show that the selfish motives of corporate social responsibility (CSR) increase cynicism whereas the altruistic motives of corporate social responsibility increase authenticity and decrease cynicism of frontline employees. In addition, this study reveals that CSR-cynicism leads to surface acting and reduces deep acting whereas CSR-authenticity increases deep acting and does not significantly affect surface acting of frontline employees.

scholarly journals The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions

2021 ◽  
Vol 13 (21) ◽  
pp. 11975
Author(s):  
Shu Wang ◽  
Ying-Kai Liao ◽  
Wann-Yih Wu ◽  
Hồ Bảo Khánh Lê
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Equity ◽  
Online Survey ◽  
Brand Management ◽  
Purchase Intentions ◽  
Brand Reputation ◽  
Brand Credibility ◽  
Corporate Social ◽  
The Impact

Corporate social responsibility (CSR) is becoming one of the most critical challenges that firms must address to survive in the competitive market. This study investigates the impact of customers’ CSR perceptions on their purchase intentions as mediated by brand equity, brand credibility, and brand reputation in order to identify the benefits of CSR integration for business development. The study employs a quantitative approach to collect data from customers who purchase cosmetics through an online survey. PLS-SEM software is used to analyze the data from the 380 responses. The results indicate that customers’ perceptions of the CSR of a firm affect their intention to purchase its brands in the future. Brand equity, brand credibility, and brand reputation mediate the impact of CSR perceptions on purchase intentions. Since previous studies have not employed a comprehensive approach to verifying the influence that CSR exerts through brand credibility, brand reputation, and brand equity, the results provide an essential reference for academics who conduct empirical research on the subject. This paper is also particularly beneficial for marketers and managers who wish to develop marketing strategies and brand management techniques that boost business efficiency.

scholarly journals Differences in Attitude to Corporate Social Responsibility among Generations

2021 ◽  
Vol 13 (19) ◽  
pp. 10944
Author(s):  
Jelena Titko ◽  
Anna Svirina ◽  
Tatjana Tambovceva ◽  
Viktorija Skvarciany
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Survey ◽  
Economic Sector ◽  
Staff Perceptions ◽  
Personal Attitude ◽  
Males And Females ◽  
Corporate Social ◽  
Moderating Role

The purpose of the study is to investigate the employees’ attitudes to CSR practices and reveal the differences in staff perceptions within different groups of responadents. The tasks to be accomplished are: (1) to investigate the differences of CSR perception between males and females; (2) to investigate the differences of CSR perception among representatives of different generations; (3) to investigate the differences of CSR perception among representatives of different sectors of the economy. The online survey was conducted using the authors’ developed research instrument (questionnaire). In total, 129 respondents—employed Latvian citizens—participated in the survey. To assess the influence of age, gender, and other control characteristics in the sample, the authors implemented regression-based moderation analysis in the SPSS environment. The analysis indicated the moderating role of gender in the perception of corporate social responsibility, which appeared to be strong, especially in terms of leveraging business honesty, as a predictor. The sector, too, appeared to be a moderator, though it was much less statistically significant than gender. On the other hand, generation appeared to be an independent and significant predictor of corporate social responsibility perception itself, while its moderating effect was insignificant. The findings in the paper support existing literature in terms of moderating the role of gender, as outlined previously; yet, this research estimated that males value corporate social responsibility higher than females, while our results estimate the opposite. Our research revealed that age (generation) is a significant factor, which defines a personal attitude towards corporate social responsibility, i.e., the older generation values CSR higher than the youngsters. We have not found any correlation between the economic sector and corporate social responsibility perception.

Understanding Relationships Between Corporate Social Responsibility, Organizational Identification, and Ethical Organizational Behavior

2021 ◽  
pp. 242-265
Author(s):  
Kenny Hendrickson ◽  
Aletha Baumann ◽  
Robert H. Thompson
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Organizational Behavior ◽  
Organizational Identification ◽  
Online Survey ◽  
The United States ◽  
Virgin Islands ◽  
Significant Relationships ◽  
Retail Organizations ◽  
Corporate Social

This chapter presents elements of a student-faculty collaborative research that quantitatively examined the predictive relationships of retail employees' perceptions of corporate social responsibility (PCSR) and organizational identification (POI) on their perceptions of ethical organizational behavior (PEOB). One hundred and eighteen retail employees from 20 companies in the United States Virgin Islands (USVI) participated in an online survey. While no predictive relationship was found, the findings of this study identified significant relationships between retail employees PCSR, POI, and perceived ethical organizational behavior PEOB. The strongest association was discovered between PCSR and POI. Thus, this chapter spotlights a need for retail organizations to focus on the potential of employees' PSCR and POI in creating more authentic and responsible organizational environment.

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