scholarly journals Corporate Social Responsibility in Hotels: A Proposal of a Measurement of its Performance through Marketing Variables

2020 ◽  
Vol 12 (7) ◽  
pp. 2961 ◽  
Author(s):  
José Manuel Mariño-Romero ◽  
José Manuel Hernández-Mogollón ◽  
Ana María Campón-Cerro ◽  
José Antonio Folgado-Fernández
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Survey ◽  
Structural Model ◽  
Quantitative Methodology ◽  
Marketing Variables ◽  
Hotel Managers ◽  
Corporate Social ◽  
The Relationship

The research into Corporate Social Responsibility (CSR) has been prolific in the last years, although few studies have focused their attention on studying its relationship with economic performance within the hotel industry, even less incorporating marketing variables as a result. This work aims to determine the relationship between the implementation of CSR policies and their influence on the Revenue Per Available Room (RevPAR) in Spanish hotels, through marketing variables. A quantitative methodology was conducted using an online survey, gathering a sample of 230 hotel managers from Spain. The results of the structural model analyzed reveal that CSR has a discreet but significant role for understanding how marketing variables and RevPAR operate. CSR has a direct impact on RevPAR, but it also influences it indirectly through marketing variables. Therefore, CSR arises as a fundamental strategy to improve the results of the hotel sector in the long term.

scholarly journals A Research on Effectiveness of Web Sites in Announcing Corporate Social Responsibility Activities of Chain and Group Hotels: The Case of Turkey

2016 ◽  
Author(s):  
Erhan Boğan ◽  
Şevki Ulama ◽  
Mehmet Sarıışık
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Web Sites ◽  
Annual Reports ◽  
Communication Techniques ◽  
Hotel Managers ◽  
Corporate Social ◽  
Corporate Social Responsibility Reports ◽  
General Perspective

The term ‘Corporate social responsibility’, which is regarded as one of the most important way of developing good relationships between hotels and their stakeholders, provides competitive advantage to companies in long term. Hotel managers possessing a strategical awareness announce these activities they organize for public interest both in their web-sites and via different communication tools. Studies on this subject were scanned and it has been realized it has not been sufficiently examined how efficiently hotels in Turkey use web-sites which are a quite effective tool for announcing corporate social responsibility activities. The main purpose of this study aiming at filling this gap in literature is to analyze corporate social responsibility reports included in web-sites of chain and group hotels in Turkey. Scope of corporate social responsibility and sustainability reports in web-sites of hotel was discussed in terms of stakeholders (employees, society, customers and environment) and examined via content analysis. In addition, communication techniques that hotels use so as to announce these activities were researched. As a result of examination, any statement related to corporate social responsibility could not be found in web-sites of almost half of hotels. It was determined the number of hotels allocating a separate section for corporate social responsibility in their corporate social responsibility, sustainability or annual reports is quite low. From a general perspective, it was found out chain and group hotels in Turkey could not effectively use web-sites for announcing corporate social responsibility activities. Results were obtained through the analysis of findings and suggestions for hotel managers were developed accordingly.

scholarly journals Impact of Corporate Social Responsibility on the Financial Performance of Banks in Pakistan

2014 ◽  
Vol 21 ◽  
pp. 9-19 ◽  
Author(s):  
M. Shoukat Malik ◽  
Muhammad Nadeem
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Service Sector ◽  
Annual Reports ◽  
Net Profit ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship

The purpose of this paper is to investigate the impact of Corporate Social Responsibility on the Financial Performance of banks in the service sector of Pakistan. The data is obtained from the annual reports issued by the banks during 2008-2012. To verify the relationship between EPS, ROA, ROE, Net Profit and CSR regression models are used. The results show that there is lack of CSR in Pakistan and the regression model shows that there is positive relationship between profitability (EPS, ROA, ROE, and Net Profit) and CSR practices. The Financial institutions which implements CSR in their operations earn more profit for the long term periods.

scholarly journals Corporate Social Responsibility and Sustainable Development for Creating Value for FMCG Sector Enterprises

2019 ◽  
Vol 11 (20) ◽  
pp. 5808 ◽  
Author(s):  
Katarzyna Liczmańska-Kopcewicz ◽  
Katarzyna Mizera ◽  
Paula Pypłacz
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Environmental Aspects ◽  
Business Operations ◽  
Csr Strategy ◽  
Social Environmental ◽  
Corporate Social ◽  
The Relationship

In recent years, attention has been increasingly paid to social-, environmental-, and ecology-related issues in the areas of diverse business operations. The concept of sustainable development of enterprises is an attempt to integrate a diverse set of requirements for the development of companies in the long-term future. The concept, which is set in a contradictory context of economic, social, and environmental aspects, is an attempt to balance fundamentally divergent requirements and aspirations. Sustainable enterprise development can be a source of competitiveness, provided the opportunities related to it are identified and implemented in a proper way. The research objective of this study is to diagnose the relationship between the company’s orientation towards the implementation of sustainability assumptions, the degree of implementation of the objectives of the corporate social responsibility (CSR) strategy, as well as the creation of value in a sustainable enterprise. The survey was conducted on a sample of 165 FMCG (fast-moving consumer goods) sector enterprises. The results indicate the existence of a positive correlation between the variables analysed in the surveyed enterprises. Entrepreneurs guided by sustainable development pursue economic and non-economic values and have a more comprehensive set of appropriate measures necessary to create value in a sustainable enterprise, which consists of achieving economic, ecological, and social goals.

The Relationship between Firm Innovation and Corporate Social Responsibility

2019 ◽  
Vol 38 (2) ◽  
pp. 137-146
Author(s):  
Thomas D. Berry ◽  
Erica Wagner ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Firm Innovation ◽  
Informational Asymmetry ◽  
Corporate Social ◽  
The Relationship

Firm innovation creates an informational asymmetry between the firm and outside stakeholders. Since CSR activities have been shown to reduce asymmetries and risk we surmise that firms use discretionary CSR activities to reduce the asymmetries from innovation. We study an innovation intense industry (technology) and find results that support the hypothesis that firms use CSR to signal long term viability of innovative activities.

scholarly journals Corporate Social Responsibility and Business Philosophies among Hungarian Business Students

2021 ◽  
Vol 13 (17) ◽  
pp. 9914
Author(s):  
László Berényi ◽  
Nikolett Deutsch
Keyword(s):  
Cluster Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Survey ◽  
Business Students ◽  
Future Research ◽  
Business Practitioners ◽  
Corporate Social ◽  
The Relationship ◽  
Business Philosophy

This study attempts to identify a relationship between the perception of corporate social responsibility (CSR) and the business philosophies (Machiavellianism, moral objectivism, legalism, ethical relativism, social Darwinism) among Hungarian business students. The goals of the investigations are (1) to explore the perception of CSR, (2) to analyze which business philosophies describe the students, and (3) to characterize typical patterns by means of cluster analysis. The data collection was performed by means of a self-administered, voluntary online survey including the Attitudes Toward Business Ethics Questionnaire (ATBEQ) instrument. Grouping effects were tested with non-parametric analysis of variance; cluster analysis used the K-Means method. The research sample consisted of 865 responses. Machiavellianism was found to be the most dominant business philosophy among the respondents. The cluster analysis shows three patterns, namely (1) CSR believers, (2) large business-oriented, and (3) skeptic. The correlations between CSR perception and business philosophy scores confirm the relationship assumed. The understanding of the value system of the students allows targeted curriculum development for the higher education institutions and, as a result, a more effective approach to CSR applications. Moreover, the result on business philosophies itself provides a contribution to cross-national contribution in the field. Future research should include the extension of the analysis to other students and business practitioners.

scholarly journals Employee Satisfaction, Corporate Social Responsibility and Financial Performance

2021 ◽  
Vol 13 (18) ◽  
pp. 9996
Author(s):  
Chu-Hsuan Chang ◽  
Hsiou-Wei Lin ◽  
Wen-Hsien Tsai ◽  
Wei-Liang Wang ◽  
Cheng-Tsu Huang
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Employee Turnover ◽  
Direct Benefit ◽  
Financial Outcomes ◽  
Corporate Social ◽  
Original Equipment Manufacturers ◽  
The Relationship

This study explores the extent to which employee turnover, a proxy variable to employee loyalty, helps mediate the relationship between Taiwanese firms’ corporate social responsibility (CSR) performance and financial outcome. The results show that a firm’s CSR performance is negatively correlated with employee turnover and turnover variability, and moreover, employee turnover is negatively correlated with a firm’s financial performance. The result is especially noteworthy for studies regarding Taiwanese companies since quite a few of them are original equipment manufacturers (hereafter also referred to as OEMs), of intermediate goods. For the sample firms, although the contribution of social responsibility appears to have insignificantly direct benefit on financial performance, we document that the extent to which CSR conducts influence on long-term financial outcomes may be moderated and mediated by employee enthusiasm.

scholarly journals Empirical study on the correlation of corporate social responsibility with the banks efficiency and stability

2013 ◽  
Vol 10 (4) ◽  
pp. 86-93 ◽  
Author(s):  
Tatiana Vasileva ◽  
Anna Lasukova
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Short Term ◽  
Main Hypothesis ◽  
National Bank ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship

The aim of this paper is to investigate the relationship between the concept of corporate social responsibility and the most important characteristics of banking – the efficiency and stability in a sample of twelve Ukrainian banks, which are the biggest banks in Ukraine according to the classification of the National Bank of Ukraine (NBU). Our research covers the period from 2006 to 2012. Based on the literature review we construct two main hypothesis related to the impact on the corporate social responsibility concept (CSR) of the following independent variables: 1 – efficiency (as a short term period characteristics of banking), 2 – stability (as a long term characteristics of banking).

scholarly journals The marginal morality (die Grenzen der Moral) as an ethical challenge and as the knowledge on how to gain competitive advantage

2017 ◽  
Vol 20 (5) ◽  
pp. 21-31
Author(s):  
Przemysław Rotengruber
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Ethical Challenge ◽  
The Everyday ◽  
The One ◽  
Corporate Social ◽  
The Relationship ◽  
Final Calculation

The aim of this article is to scrutinize the relationship between the moral attitude of an entrepreneur and his or her possibility to gain competitive advantage. This declaration leads to the following question: does the everyday practice confirm or deny the economic usefulness of the postulate of corporate social responsibility? On the one hand, moral desertion is obviously profitable (also in the economic sense). Partners of the deserter, in most cases, are not able to avoid (unexpected and expansive) consequences of his or her new attitude towards them. On the other hand, this strategy—in long-term perspective—seems to be doubtfully profitable. The former victims orientate themselves to their new circumstances and become ready to face the attack. Therefore, the corporate social responsibility, in the final calculation, should be taken as the only way to protect active participants of the market against the temptation to neglect their obligation towards people, who can punish or reward them (as stakeholders and whistleblowers).

scholarly journals Internal Control, Nature of Equity and Corporate Social Responsibility

2018 ◽  
Vol 9 (1) ◽  
pp. 12
Author(s):  
Lu Sun ◽  
Nanni Su
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Internal Control ◽  
Empirical Test ◽  
Stock Exchanges ◽  
Corporate Social ◽  
The Relationship ◽  
Positive Effect ◽  
Better Than

Enterprises can promote the fulfillment of corporate social responsibility through excellent internal control so as to achieve the long-term development. Based on the empirical data of main board listed companies of Shanghai and Shenzhen Stock Exchanges from 2013 to 2015, this paper conducts an empirical test by establishing the relationship models among internal control, nature of equity and corporate social responsibility. The results indicate that: (a) Internal control can positively promote the fulfillment of corporate social responsibility; (b) The state-owned enterprises fulfill corporate social responsibility better than non-state-owned enterprises; (c) State-owned enterprises can enhance the positive effect of internal control on the fulfillment of corporate social responsibility.

Personal values and approach of undergraduates towards corporate social responsibility

2017 ◽  
Vol 13 (3) ◽  
pp. 457-472 ◽  
Author(s):  
Izabela Franco ◽  
Rosamaria Moura-Leite ◽  
Matheus Wemerson Gomes Pereira ◽  
José Carlos de Jesus Lopes
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Structural Model ◽  
Personal Values ◽  
Univariate Analysis ◽  
Content Type ◽  
Business Undergraduates ◽  
Corporate Social ◽  
The Relationship

Purpose The purpose of this paper is to broaden the knowledge to identify which factors influence the relationship between business undergraduates and corporate social responsibility (CSR). Design/methodology/approach Hypotheses have been developed to test the relationship between personal values of business undergraduates and CSR. Results have been achieved from 434 questionnaires within a survey through seven campuses of Brazilian universities. The data were primarily submitted to descriptive statistics – univariate analysis, followed by a four-factor analyses and finally, a structural model – one of the components from the structural equation modelling (SEM) was applied. Findings The results identified that undergraduate students who valued issues and behaviours connected with self-direction, stimulation, universalism and benevolence are more prone to value organizational philosophy towards CSR. Furthermore, it was identified that the more business administration students value such themes, there will be a higher chance of them of getting involved in CSR, when occupying decision-making positions. Further results show that women valued the issue more – and their interest increased, as they become older. Practical implications The results contribute to the identification of a student profile with increased affinity towards CSR, as well as highlighting gaps in business education, which will affect future managers’ social responsibility standards and decisions. Originality/value This paper suggests new hypotheses and adopts measures towards personal values and CSR, which had not been used together previously.

Sign in / Sign up

Export Citation Format

Share Document