scholarly journals Truly Sustainability or Hypocrisy: The Effects of Corporate Sustainable Orientation on Consumers’ Quality Perception and Trust Based on Evidence from China

2020 ◽  
Vol 12 (7) ◽  
pp. 2735 ◽  
Author(s):  
Xiaobei Liang ◽  
Xiaojuan Hu ◽  
Hu Meng

Sustainable initiatives have been widely fulfilled by corporations, which can acquire better reputations by performing environmental, social, and economic responsibilities. However, if a corporation’s propaganda about sustainable orientation is contrary to the actual action, or even does not have a clear orientation, then it may also fall into the reputation of hypocrisy. In this study, from the perspective of consumer behavior and based on the moral responsibility theory of corporate sustainability, we identify six types of sustainable corporations by their orientations toward sustainability, including value, goals, and structure. We empirically examine their direct effects on consumers’ sustainable quality perception and trust, as well as the moderating effects of corporate social responsibility associations and consumer–corporation identity. Data are collected in China; 203 adults participated in the survey. The results reveal that the types of sustainable goals and structure have a significant effect on consumers’ sustainable quality perception and trust. Furthermore, consumers’ perception is also positively associated with their trust in a corporation. Moreover, the consumer–corporation identity negatively moderates the relationship between perception and trust. These findings also bring theoretical and practical insights for governments and corporations.

2021 ◽  
Author(s):  
Miftachul Huda ◽  
Roslee Ahmad ◽  
Mohd Aderi Che Noh ◽  
Azmil Hashim ◽  
Mohd Hairy Ibrahim ◽  
...  

The stability of corporate sector is definitely related to the prominent firms’ conditions, where both inner and outer factor played a significant role in enhancing the value proportion in sustaining the existence. Although many was conducted in the outer part in the corporate sector, however, less attention was apparently being given to the internal point where professional and moral basis is needed for further exploration in giving insights into corporate sustainability. This chapter attempts to examine the insightful value of professional competence and moral responsibility to give the significant point in disseminating the enhancement of corporate sustainability. The literature review was carefully conducted from the referred articles: journals, books and conference proceedings on the related topic. The finding reveals that the insightful value of professional competence and moral responsibility in advancing the corporate sustainability could be achieved in particular point through industry and university alliance. The basis of this alliance of both could give insights into incorporating the particular model of strategic partnership along with the corporate social responsibility. Engaged through the higher education (HE) together with firm involvement, this aim refers to advance in achieving the quality balance on corporate social responsibility. As such, this study is expected to contribute in advancing the research development agenda on enhancing strategic partnership assigned between professional competences together with moral responsibility.


2020 ◽  
Vol 2 (46) ◽  
pp. 55-74
Author(s):  
Hanna Koptieva ◽  
Sergiy Kozub

The increasing role of society as a factor in the development of a company actualizes the introduction of the corporate social responsibility concept, its boundaries and its impact on economic results. The implementation of corporate social responsibility activities and programs forms a positive image of the company as of a responsible employer, manufacturer and counterparty, which simultaneously strengthens the company's competitive position and increases its level of security. Nevertheless, the integration of environmental and social programs into the company's business processes requires investments and, respectively, the coordination of these projects with strategic business development initiatives to ensure a certain balance between desired goals and real opportunities. That is the reason for the relevance of researching the practice of planning of socially targeted events and determining the relationship between their implementation and the performance results of the company. The article considers the current practice of implementing the principles of corporate social responsibility in the activities of world trading companies in the context of ensuring their economic security. The author of the article investigated the level of implementation of corporate social responsibility tools in the practice of 19 world trade leaders in terms of their turnover. It is proved that trading companies with high rates of corporate sustainability implement social initiatives in accordance with the developed plans and strategies for their implementation. The author identifies priority areas for the implementation of social projects of trading companies, among which the most common are creation of decent working conditions, gender equality, implementation of educational initiatives to rationalize consumption and production in terms of human physiological needs and careful use of resources, of the fight against climate change and their consequences. The hypothesis regarding the dependence of business economic security on the activity of implementation of corporate social responsibility projects was also checked. Based on the correlation analysis, a direct relationship has been established between corporate sustainability indicators and the main performance results of trading companies, which determine their level of economic security.


2019 ◽  
Vol 11 (1) ◽  
pp. 248 ◽  
Author(s):  
Sohail Ahmad Javeed ◽  
Lin Lefen

Corporate social responsibility (CSR) are the activities of firms that are not only considered for economic profit but also include the social welfare returns. To find the key drivers that affect the relationship between corporate social responsibility (CSR) and firm performance, we investigated the moderating effects of CEO power and ownership structure. Ownership structure is classified into two parts: managerial ownership and ownership concentration. We selected a sample of firms from eight manufacturing sectors of the Pakistani economy for the analysis. We collected data from the State Bank of Pakistan (SBP), Securities and Exchange Commission of Pakistan (SECP), Pakistan Stock Exchange (PSX), and companies’ annual reports over the period 2008 to 2017. We employed the Fixed Effects model and Generalized Method of Moment (GMM) to investigate the association between CSR and firm performance. The empirical analysis of this study highlights the following conclusions: First, CSR has a significant positive association with firm performance. Second, the relationship between CSR and firm performance shows the same results with the interaction of CEO power. Thirdly, interaction of the managerial ownership with CSR has a significant positive relationship with firm performance. Fourth, the interaction of the ownership concentration with CSR has a positive effect on firm performance.


2012 ◽  
Vol 16 (3) ◽  
pp. 332
Author(s):  
Whedy Prasetyo

Development of financial performance in the application of Good Corporate Governance and Corporate Social Responsibility which affects the values of honesty private individuals, in order to be able to run the accountability, value for money, fairness in financial management, transparency, control, and free of conflicts of interest (independence). The main concern in this study is focused on achieving value personal spirituality through the financial performance and capabilities of Good Corporate Governance (GCG) and Corporate Social Responsibility (CSR) in moderating the relationship with the financial performance of value personal spirituality. This study is a descriptive verifikatif. The unit of analysis in this study was 15 companies in Indonesia with a policy that has been applied through the concept since January of 2008 until now, with the support of the annual report of the company, the company's financial statements, company reports to the disclosure of Good Corporate Governance and Corporate Social Responsibility in the annual report. Overall reports published successively during the years 2008-2011. The results of this study indicate financial performance affects the value of personal spirituality, and for variable GCG obtained results that could moderate the relationship of financial performance to the value of personal spirituality. But for the disclosure of CSR variables obtained results can’t moderate the relationship with the financial performance of personal spirituality.


2017 ◽  
Vol 25 (2) ◽  
pp. 45
Author(s):  
Henry Mamfredo Zambrana Flores

La responsabilidad social empresarial (RSE) es un concepto con el cual las empresas deciden voluntariamente incluirse en el logro de una sociedad mejor y un medio ambiente más saludable. Requiere de una continua adaptación a los cambios que se producen en su entorno, con su mirada puesta en la sostenibilidad empresarial que beneficie a la empresa y a las partes interesadas. El presente trabajo aborda, en primer lugar, los inicios y evolución del concepto de RSE, mostrando la estrecha relación con los cambios económicos y sociales. La responsabilidad social empresarial se inició con acciones filantrópicas, seguidas de acciones de inversión social. Sin embargo, en la actualidad, se plantea la realización de prácticas responsables integradas a la gestión empresarial, lo que propone nuevos modelos de gestión empresarial. Para comprender la noción de RSE en los negocios, se ha considerado necesario la realización de un diagnóstico en profundidad. Para ello, se muestran las diversas teorías y modelos de RSE corporativa; los grupos de interés y la RSE para la gestión; su interrelación con las normas legales actuales; y las herramientas de aplicación. Si se quiere ser competitivo, es necesario entender la empresa como un ciudadano corporativo con deberes y derechos, así como desafíos y aspectos críticos en su gestión. Finalmente, se hace mención a una serie de casos de RSE en los ámbitos internacional, nacional y regional para comprender el accionar y la respuesta de diversas empresas frente a los desafíos de su entorno y las necesidades de sus grupos de interés. ABSTRACTCorporate Social Responsibility (CSR) is a concept whereby companies decide voluntarily to include themselves the achievement of a better society and a healthier environment. It requires constantly adapting to the changing environment, with their sights set on corporate sustainability that benefits the company and stakeholders. Firstly, this paper addresses the beginnings and evolution about CSR concept, showing the close relationship between the economic and social changes. CSR began with philanthropy actions, followed by social investment actions. However, today, a realization of responsible practices integrated to business management is set out, which proposes new models of business management. To understand CSR in business is necessary to consider performing an in-depth diagnostic; for that, it shows the various theories and models of Corporate CSR, the stakeholders and CSR management; the relationship with the current laws and implementation tools. If competitiveness is required, it is necessary to understand the company as a corporate citizen with rights and duties, as well as challenges and critical issues in management. Finally, many of regional, national and internationals CSR cases are mentions to understand the actions and responses of various companies facing the challenges of their environment and the needs of its stakeholders. .


2021 ◽  
pp. 1-29
Author(s):  
Jette Steen Knudsen ◽  
Jeremy Moon

We investigate the relationship of corporate social responsibility (CSR) (often assumed to reflect corporate voluntarism) and government (often assumed to reflect coercion). We distinguish two broad perspectives on the CSR and government relationship: the dichotomous (i.e., government and CSR are / should be independent of one another) and the related (i.e., government and CSR are / should be interconnected). Using typologies of CSR public policy and of CSR and the law, we present an integrated framework for corporate discretion for engagement with public policy for CSR. We make four related contributions. First, we explain the dichotomous and the related perspectives with reference to their various assumptions and analyses. Second, we demonstrate that public policy for CSR and corporate discretion coexist and interact. Specifically, we show, third, that public policy for CSR can inform and stimulate corporate discretion and, fourth, that corporations have discretion for CSR, particularly as to how corporations engage with such policy.


Sign in / Sign up

Export Citation Format

Share Document