scholarly journals The Moderating Effect of Social Media Use on Sustainable Rural Tourism: A Theory of Planned Behavior Model

2020 ◽  
Vol 12 (10) ◽  
pp. 4095 ◽  
Author(s):  
Yeajin Joo ◽  
Hwayoon Seok ◽  
Yoonjae Nam
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Subjective Norm ◽  
Equation Model ◽  
Rural Tourism ◽  
Social Networking Service ◽  
Tpb Model ◽  
Perceived Behavior Control ◽  
The Relationship

Using the theory of planned behavior (TPB) model, this research aimed to investigate which important factors affect the potential behavior of rural tourism tourists. It also sought to identify the effects of social networking service (SNS) use on the rural tourism using TPB model. For analysis, a partial least squares-structural equation model (PLS-SEM) was used. The results revealed that tourists were influenced by subjective norm and perceived behavior control, of which the effect of subjective norm was greater. Consumers’ use of SNS played a notable role in contributing to the strength of the relationship between intention to visit and subjective norm. Promoters and marketers of sustainable tourism can use the results to make more effective decisions in their businesses.

scholarly journals Analisis Niat Perilaku Anggota Komunitas Hijabers Surabaya Dalam Menggunakan Tabungan Syariah: Perspektif Theory Of Planned Behavior

2016 ◽  
Vol 8 (3) ◽  
Author(s):  
Cecia Rahmadanty ◽  
Masmira Kurniawati
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Control Belief ◽  
Community Members

A large number of muslim population in Indonesia have an impact on the development of muslim fashion in Indonesia and led to the emergence of muslim communities such as Hijabers Surabaya community. Hijabers Surabaya community also linked himself with sharia, such as cooperation with the islamic banking in which all community members will get free sharia account when joining the community.This research focuses on the behavior and attitude of community members towards the use of sharia account by using the theory of planned behavior perspective. This study used Structural Equation Model. Total participants in this study amounted to 150 members. The results obtained in this study is: (1) Behavior belief affect the attitude toward behavior. (2) Normative belief not effect the subjective norm. (3) Motivation to comply not effect the subjective norm. (4) Control belief affect the perceived behavioral control. (5) Attitude toward behavior affect the intention to use. (6) Subjective norm not affect the intention to use. (7) Perceived behavioral control not affect to the intention to use.

scholarly journals Revealing the Behavior Intention of Tech-Savvy Generation Z to Use Electronic Wallet Usage: A Theory of Planned Behavior Based Measurement

2021 ◽  
Vol 22 (1) ◽  
pp. 213-226
Author(s):  
Satria Fadil Persada ◽  
Irfandy Dalimunte ◽  
Reny Nadlifatin ◽  
Bobby Ardiansyah Miraja ◽  
Anak Agung Ngurah Perwira Redi ◽  
...  
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Instrument Development ◽  
Structural Equation ◽  
Equation Model ◽  
Marketing Strategies ◽  
Behavior Intention ◽  
Generation Z ◽  
Tpb Model ◽  
Global Population

Tech-savvy Generation Z will dominate the global population. Thus, in order to stay competitive, it is essential for a business that targets this demographic to understand this generation’s characteristics. The present research measured the behavioral nature of Generation Z in using the electronic wallet (e-wallet). Specifically, the present research highlighted online and in-store transactions. The measurement in this research was done by using the famous Theory of Planned Behavior (TPB) model. A multivariate analysis with Structural Equation Model (SEM) was conducted, and six hypotheses were proposed. A questionnaire was used as the instrument development to gather the data needed for the purpose of this study; 155 respondents participated. The result showed that the TPB model was appropriate in revealing the Generation Z intention on e-wallet’s usage. Statistical findings and practical perspectives were also discussed in this paper. E-wallet providers can use the result derived from this study to develops their marketing strategies.

scholarly journals Validity test of the theory of planned behavior in college students’ withdrawal from smartphone dependence

2020 ◽  
Author(s):  
Heng Yue ◽  
Cuiyun Li ◽  
Min Liu ◽  
Ruyi Jin ◽  
Hugejiletu Bao
Keyword(s):  
College Students ◽  
Theory Of Planned Behavior ◽  
Structural Equation Model ◽  
Planned Behavior ◽  
Structural Equation ◽  
Principal Component ◽  
Subjective Norm ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Actual Behavior

Abstract Smartphone usage has brought great convenience to our daily life. However, the detrimental consequences of smartphone dependence also require special attention. Based on the theory of planned behavior (TPB), this study designed a questionnaire to investigate college students’ withdrawal from smartphone dependence. The reliability and validity of the questionnaire were tested. The results showed that the reliability of the questionnaire was good (α = 0.84–0.94). The principal component analysis was conducted, contribution rates of these factors were moderately high (62.06%–82.35%). The validity was verified through confirmatory factor analysis. All the model fit indices were higher than the acceptable standard, which indicated the construct validity of the TPB questionnaire is good. The results of the multi-group structural equation model revealed that the model provided excellent fit to the data in each demographic group. The results of structural equation model presented that, in most demographic groups, students’ attitude, subjective norm, and perceived behavioral control of withdrawal from smartphone dependence positively influenced their behavioral intention. Furthermore, subjective norm was the most effective predictors in each group. However, part of the paths from intention to behavior failed to reach the significant level, and their coefficients are relatively small. This reveals the gap between college students’ withdrawal intention and their actual behavior, and there may be other factors influence the relationship between the two variables.

scholarly journals Extended Theory of Planned Behavior (ETPB): Investigating Customers’ Perception of Restaurants’ Sustainability by Testing a Structural Equation Model

2018 ◽  
Vol 10 (7) ◽  
pp. 2580 ◽  
Author(s):  
Aurelio Tommasetti ◽  
Pierpaolo Singer ◽  
Orlando Troisi ◽  
Gennaro Maione
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Model ◽  
Perceived Usefulness ◽  
The Other ◽  
Perceived Behavioral Control

In the modern competitive scenario, all companies seek to understand how to achieve success. One of the keys to conquer/maintain market shares is sustainability, which is a hot topic of numerous studies that have focused on its use as a solution to obtain social, environmental, economic, and cultural benefits. To this end, the present work aims to identify the variables able to guide consumers towards the choice of sustainable restaurants through the conceptual extension of a theoretical model known in literature as Theory of Planned Behavior (TPB). The authors propose an Extended Theory of Planned Behavior (ETPB), consisting of seven variables: attitude; subjective norm; perceived behavioral control; perceived usefulness; curiosity; behavioral intention; and behavior. The authors used a quantitative approach based on the test of a Structural Equation Model (SEM). Overall, 1023 questionnaires were analyzed. The results of the analysis provided empirical evidence for the hypotheses formulated suggesting that attitude, subjective norm, perceived behavioral control, perceived usefulness, and curiosity affected the consumers’ behavioral intention to prefer sustainable restaurants and that behavioral intention affected their actual behavior. Based on what emerged from the analysis, the work could be understood as a useful tool for scholars and practitioners, suggesting interesting theoretical and managerial implications. In fact, on the one hand, it contributes to the enrichment of scientific literature related to the factors triggering human choices, and, on the other, it helps maximize the success of the restaurants by highlighting the levers to be actioned to improve business performances. However, the paper presents a main limit, linkable to the fact that, whilst the use of questionnaires represents an advantage in terms of sample size, on the other hand, it does not allow us to go deeper in understanding the reasons why people prefer restaurants that adopt sustainable practices.

Red tape and change-supportive intention: an extension of the theory of planned behavior

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hemin Ali Hassan ◽  
Xiaodong Zhang ◽  
Ahmad Bayiz Ahmad
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Actual Behavior ◽  
Cross Sectional ◽  
Content Type ◽  
Red Tape ◽  
Related Attitude ◽  
The Relationship

PurposeThis paper builds on and extends the theory of planned behavior (TPB) by examining empirically the underlying mechanism through which red tape is associated with employee change-supportive intention (CSI). It investigates red tape as an antecedent of CSI and examines the mediation role of change-related attitude, subjective norm and perceived behavioral control (PBC) in the relationship between red tape and CSI.Design/methodology/approachTo test the study's hypotheses, cross-sectional data were collected from 183 employees working at a public organization in the Kurdistan Region of Iraq that was going through a major change. Regression analyses and the PROCESS macro for SPSS were used.FindingsConsistent with our expectations, the results indicate that red tape negatively predicts CSI. Red tape also predicts change-related attitude, subjective norm and PBC, which consequently predict CSI. The results also reveal that the relationship between red tape and CSI is mediated by change-related attitude and subjective norm.Research limitations/implicationsThe study is limited in using cross-sectional data at a point in time and in investigating intention only, rather than actual behavior.Originality/valueWhile prior work shows that red tape is a relevant factor that may affect employee responses to change in public sector, the psychological processes on which this relationship is based are still not fully explained. Therefore, this is the first study that aims to shed some light on this relationship.

scholarly journals Why Do College Students Cheat? A Structural Equation Modeling Validation of the Theory of Planned Behavior

2017 ◽  
Vol 10 (8) ◽  
pp. 40 ◽  
Author(s):  
Saeed Abdullah AL-Dossary
Keyword(s):  
High School ◽  
Structural Equation Modeling ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Undergraduate Students ◽  
Structural Equation ◽  
Equation Modeling ◽  
Cheating Behavior ◽  
Tpb Model ◽  
Explained Variance

Cheating on tests is a serious problem in education. The purpose of this study was to test the efficacy of a modified form of the theory of planned behavior (TPB) to predict cheating behavior among a sample of Saudi university students. This study also sought to test the influence of cheating in high school on cheating in college within the framework of the TPB. Analyses were conducted on a sample of 322 undergraduate students using structural equation modeling. The results were consistent with the TPB model’s predictions. The TPB model explained a modest variance in cheating in college. When cheating in high school added to the model, the proportion of explained variance increased and cheating in high school was the best predictor of cheating in college. Although not hypothesized by the TPB, subjective norm had a direct effect on attitude.

scholarly journals Willingness to Pay for Halal Transportation Cost: The Moderating Effect of Knowledge on the Theory of Planned Behavior

2019 ◽  
Vol 8 (6S3) ◽  
pp. 479-488 ◽  
Keyword(s):  
Supply Chain ◽  
Theory Of Planned Behavior ◽  
Willingness To Pay ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Transportation Cost ◽  
Subjective Norm ◽  
Moderating Effect ◽  
Perceived Behavioral Control ◽  
The Relationship

Halal transportation services is one of the crucial components of producing Halal products. Since Halal is unique and involves elaborate regulations and executions, therefore it requires huge investment. Like any other supply chain, the transportation cost will be transferred to the end users, normally the customers, thus increasing the price of final products. It is notably common to find studies done on Muslim customers and their preference on Halal products, however, studies on Muslims preferences towards Halal transportation could still be considered as novel. By adopting the Theory of Planned Behavior and religiosity; and by taking into account the moderating effect of knowledge, this study aims to identify the factors that lead to the customers’ willingness to pay for the Halal transportation cost. Using a purposive sampling method, the data was collected among Muslim consumers in a prominent shopping complex in Malaysia and was analyzed using Smart Partial Least Squares (PLS). Based on the finding, it is shown that the attitude and perceived behavioral control gave a positive relationship with the willingness to pay for Halal transportation. Meanwhile, subjective norm and religiosity were on the opposite as there were both hold an insignificant effect towards the willingness to pay for the Halal transportation. Knowledge has moderated the relationship between attitude and willingness to pay for Halal transportation, but not for the relationship between subjective norm and perceived behavioral control. It is expected that this study could provide a better understanding of Muslim consumers’ behavior on purchasing for Halal transportation, as well as other Halal supply chain activities.

scholarly journals The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention

2021 ◽  
Vol 13 (16) ◽  
pp. 9249
Author(s):  
Nosheena Yasir ◽  
Nasir Mahmood ◽  
Hafiz Shakir Mehmood ◽  
Osama Rashid ◽  
An Liren
Keyword(s):  
Theory Of Planned Behavior ◽  
University Students ◽  
Planned Behavior ◽  
Structural Equation ◽  
Entrepreneurial Intention ◽  
Equation Model ◽  
Point Of View ◽  
Entrepreneurial Intentions ◽  
The Impact ◽  
Perceived Behavior

Intentions have been described as a key driver of sustainable entrepreneurial opportunity recognition and eventually activity. As a result of this study, interest may increase in entrepreneurship intentions across numerous entrepreneurial levels and styles, specifically from the point of view of sustainability. However, research to date has not been able to completely determine how the intrinsic complications of instantaneously producing social, environmental, and economic means will have an impact on the intentions of university students. This study sought to inspect the impact of self-transcending and self-enhancing value on the advent of intentions. The theory of planned behavior is an adaptive theory that this study quantitatively analyzed using a structural equation model and survey data from 577 university students in Punjab, Pakistan. The empirical findings show that altruistic, biospheric, hedonic, and egoistic values all have an indirect effect on sustainability-driven entrepreneurial intentions, which is important to understand when assessing attitudes toward sustainable entrepreneurship and perceived behavior control. In essence, attitudes, perceived behavior, and social norms all affect aspirations to become a sustainable entrepreneur. In real-world terms, the findings indicate that by using value activation techniques to increase attitudes and educational interest, practitioners may promote sustainable entrepreneurial intentions. It is also suggested how government services could be improved as part of the strategy.

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