scholarly journals The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention

2021 ◽  
Vol 13 (16) ◽  
pp. 9249
Author(s):  
Nosheena Yasir ◽  
Nasir Mahmood ◽  
Hafiz Shakir Mehmood ◽  
Osama Rashid ◽  
An Liren

Intentions have been described as a key driver of sustainable entrepreneurial opportunity recognition and eventually activity. As a result of this study, interest may increase in entrepreneurship intentions across numerous entrepreneurial levels and styles, specifically from the point of view of sustainability. However, research to date has not been able to completely determine how the intrinsic complications of instantaneously producing social, environmental, and economic means will have an impact on the intentions of university students. This study sought to inspect the impact of self-transcending and self-enhancing value on the advent of intentions. The theory of planned behavior is an adaptive theory that this study quantitatively analyzed using a structural equation model and survey data from 577 university students in Punjab, Pakistan. The empirical findings show that altruistic, biospheric, hedonic, and egoistic values all have an indirect effect on sustainability-driven entrepreneurial intentions, which is important to understand when assessing attitudes toward sustainable entrepreneurship and perceived behavior control. In essence, attitudes, perceived behavior, and social norms all affect aspirations to become a sustainable entrepreneur. In real-world terms, the findings indicate that by using value activation techniques to increase attitudes and educational interest, practitioners may promote sustainable entrepreneurial intentions. It is also suggested how government services could be improved as part of the strategy.

2019 ◽  
Vol 13 (2) ◽  
pp. 143-156
Author(s):  
Khasan Setiaji

Higher education institutions should be able to change the mindset of students who are not only as job seekers, but also job creators especially when educated unemployment in Indonesia increases every year. Entrepreneurship is one solution in tackling unemployment and poverty which will encourage national economic growth. This study examines the effect of self-efficacy and contextual environment on entrepreneurial behavior with entrepreneurial intention as an intervening variable using Theory of Planned Behavior. The subjects of this study were Semarang State University students who owned a business and joined the UNNES Student Entrepreneurship Center (UNSEC) and Himpunan Pengusaha Muda Indonesia Perguruan Tinggi (HIPMI PT) Semarang State University totaling 310 students. The results showed a direct relationship between self-efficacy and contextual environment towards entrepreneurial behavior and indirect relationships through entrepreneurial intentions. It was proved by the moderating role of entrepreneurial intention in facilitating the relationship of self-efficacy and contextual environment to student entrepreneurial behavior in accordance with the Theory of Planned Behavior. Future studies can use elements of social and demographic psychology that are more complete and involve a wider population.


Author(s):  
Panagiotis A. Tsaknis ◽  
Alexandros G. Sahinidis

The purpose of this paper is to investigate the entrepreneurial intention of university students using the Theory of Planned Behavior (TPB) and parents' occupation. A questionnaire based survey was employed for the data collection. A total of 1244 students participated in the survey. The sample was a convenience one given that the resources available were limited. The size of the sample allows us to proceed with reliable statistical analyses and produce valid conclusions. The findings of our research showed that perceived behavioral control, subjective norms, attitude and parents' occupation are important variables influencing entrepreneurial intention. The variable that affects entrepreneurial intention the most is attitude. The findings led support to the theory and the hypotheses proposed. These findings indicate that the recommended model can be used to explain a large part of variation in entrepreneurial intention. This study, contributes to the entrepreneurial intention literature providing empirical evidence to help formulate policies encouraging university students' entrepreneurship practices, attracting the interest of both educators and policy makers. This evidence will become increasingly important, as research in the field of entrepreneurship continues to place models of entrepreneurial intentions at the center of our understanding of the entrepreneurial process. Future studies could investigate the validity of the findings reported here, in different contexts using more variables, not included in this study and inquire the potential existence of latent variables which may be confounding the relationships discussed in this paper.


2021 ◽  
Vol 3 (3) ◽  
pp. 195-202
Author(s):  
Femmy Effendy ◽  
Dudi Awalludin ◽  
Ratih Hurriyati ◽  
Disman Disman ◽  
Mokh. Adib Sultan ◽  
...  

Abstract- This study is to see the impact of entrepreneurship education provided through entrepreneurship courses on entrepreneurial intentions among students in Karawang-West Java. The research model was adopted from Theory Planned Behavior (TPB). The theory of planned behavior includes independent variables, namely attitudes, subjective norms, and behavioral control. While the dependent variable, entrepreneurial intention is used. Questionnaires were distributed via google form to students who have taken entrepreneurship courses, as many as 115 samples were obtained, and 100 samples that met the criteria were used for processing. Research analysis using SEM PLS found that subjective norms and behavioral control did not affect the intention to entrepreneurship, only attitude that had a significant effect on the intention to entrepreneurship in students. These results prove in the sample taken that the attitude of students more causes entrepreneurial intention, how they are interested in seeing business opportunities, have a positive view of things and always dare to take any risks that come. This finding is expected to change the education plan for entrepreneurship courses, which are expected to include elements to increase interest, think positively, and be optimistic to generate intentions to become an entrepreneur.   Abstrak– Penelitian ini untuk melihat dampak pendidikan kewirausahaan yang diberikan melalui mata kuliah kewirausahaan terhadap niat wirausaha di kalangan mahasiswa di  kota Karawang-Jawa Barat. Model penelitian diadopsi dari Theory Planned Behavior (TPB). Aplikasi theory of planned behavior yang meliputi variabel bebas yaitu sikap, norma subyektif dan kontrol perilaku. Sedamngkan variabel terikat, digunakan niat berwirausaha. Kuesioner disebar melalui google form kepada mahasiswa yang sudah menempuh mata kuliah kewirausahaan, sebanyak 115 sample didapatkan, dan digunakan 100 sampel yang memenuhi kriteria untuk diolah. Analisis Penelitian dengan menggunakan SEM PLS, ditemukan bahwa norma subjective dan kontrol perilaku tidak mempengaruhi niat untuk berwirausaha, hanya sikap yang berpengaruh signifikan terhadap niat untuk berwirausaha pada mahasiswa. Hasil ini membuktikan pada sampel yang diambil bahwa niat wirausaha lebih disebabkan pada sikap dari mahasiswa , bagaimana mereka tertarik untuk melihat adanya peluang usaha, berpandangan positif terhadap sesuatu dan selalu berani mengambil resiko apapun yang datang. Temuan ini diharapkan dapat merubah rencana pendidikan mata kuliah kewirausahaan yang diharapkan juga dapat memasukkan unsur untuk meningkatkan rasa tertarik, berfikir secara positif dan bersikap optimis yang  dapat membangkitkan niat untuk menjadi seorang wirausaha.


2019 ◽  
Vol 21 (1) ◽  
pp. 64-73
Author(s):  
Ambara Purusottama

The purpose of this study is to verify and measure entrepreneurial intentions among uni­ver­sity students as affected by changes in the entrepreneurial environment in Indonesia. The re­searchers use the Theory of Planned Behavior and the concept of entrepreneurial intention to support the study. The unit of analysis is university students who are currently exposed to changes in the entrepreneurial environment. This study uses a quantitative approach with pur­posive sampling as the sampling technique. The questionnaire was distributed, and 631 sample responses were received from several universities. The findings show that attitude and perceived control behavior have a significant role in entrepreneurial intention. In addition, subjective norm plays no role in entrepreneurial intention


2021 ◽  
Vol 13 (16) ◽  
pp. 8724
Author(s):  
Nerea Alejandra Ramírez-Castillo ◽  
Jéssica Müller-Pérez ◽  
Ángel Acevedo-Duque ◽  
Sheyla Müller-Pérez ◽  
Romel Ramón González-Díaz ◽  
...  

The present research aims to determine which factors of the theory of planned behavior most influence the intention to watch Mexican movies, and, at the same time, to measure the impact of eWOM and the level of audience involvement in the intention. For this purpose, an online questionnaire was applied through social networks, obtaining a sample of 334 Mexican people over 18 years old. The data were analyzed using a partial least squares structural equation model (PLS-SEM). The results confirmed that the variables that explained the intention to watch Mexican movies were attitude, perceived purchase control, and involvement, with the latter being the attitude variable the one that contributed the most to intention. The present research contributes to the literature on movie consumption in Mexico with an empirical perspective from the marketing field.


2019 ◽  
Vol 21 (1) ◽  
pp. 64-73
Author(s):  
Ambara Purusottama

The purpose of this study is to verify and measure entrepreneurial intentions among uni­ver­sity students as affected by changes in the entrepreneurial environment in Indonesia. The re­searchers use the Theory of Planned Behavior and the concept of entrepreneurial intention to support the study. The unit of analysis is university students who are currently exposed to changes in the entrepreneurial environment. This study uses a quantitative approach with pur­posive sampling as the sampling technique. The questionnaire was distributed, and 631 sample responses were received from several universities. The findings show that attitude and perceived control behavior have a significant role in entrepreneurial intention. In addition, subjective norm plays no role in entrepreneurial intention


Author(s):  
Temoor Anjum ◽  
Muhammad Farrukh ◽  
Petra Heidler ◽  
Julián Andres Díaz Tautiva

To study the impact of perceived creativity disposition on entrepreneurial attitude and intentions, based on the theory of planned behavior, a model of the relationship between perceived creativity disposition and entrepreneurial intentions and attitude was constructed, relevant hypotheses were proposed, and the moderation mechanism of perception of university support on perceived creativity disposition and entrepreneurial intentions was also developed and analyzed. The study population included university business students in Pakistan. A sample of 330 students was selected from eight universities in Lahore and Islamabad, Pakistan. A random stratified sampling technique was executed. For this study, a cross-sectional and quantitative research design was used based on the survey process. The two-part questionnaire was used for data collection. Smart-PLS software version 3.2.7 was used to assess the hypothesis of this study. It was found that perceived creativity disposition and attitude toward entrepreneurship has a positive influence on entrepreneurial intention. It was also discovered that the perception of university support moderates the relationship between perceived creativity disposition and entrepreneurial intention. In this study, the moderation effect of perception of university support on the relationship between perceived creativity disposition and entrepreneurial intention was acknowledged. As a policy implication, the government should ensure students with an innovative entrepreneurial environment and well-built perception of university support are supported through different channels. Finally, a conceptual model was proposed based on adopting the theory of planned behavior, and the study ends with a conclusion and implications for future research.


Author(s):  
Huatao Peng ◽  
Bingbing Li ◽  
Chen Zhou ◽  
Bert M. Sadowski

Global challenges posed by climate change and environmental deterioration are increasingly driving entrepreneurship with sustainable entrepreneurial intention as a key driver in predicting entrepreneurial activities. Together with experience, the environmental values of an entrepreneur are vital for sustainable entrepreneurial intention. However, the extent to which experience is a key factor to start up a sustainable enterprise is still rather unclear. To study the role of experience, we derive from the theory of planned behaviour three factors (personal attitude, social norm and self-efficacy) to examine their impact on environmental values and sustainable entrepreneurial intention. Based on a meta-analysis, the overall directions and effect intensity of the different factors in this relationship can be investigated. We develop a structural equation model to explore the mechanism behind the interaction between the different variables. We utilize information from 37 scientific articles using 40 empirical samples, 117 effect sizes and 192,015 observations. We found that environmental values are indeed positively related to a sustainable entrepreneurial intention. Furthermore, the relationship between environmental values and sustainable entrepreneurial intention is moderated by experience, as well as personal attitude, social norms and self-efficacy. In addition, environmental values are more positively related to the intention to set up a sustainable venture for entrepreneurs with low-experience compared to those entrepreneurs with high-experience. For policy makers and managers, it becomes important to stimulate environmental values to promote sustainable entrepreneurial intentions in order to stimulate the growth of sustainable enterprises. By enhancing these three factors, sustainable entrepreneurial behaviour can be facilitated by increasing entrepreneurs’ sustainable intention.


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