scholarly journals Choice Experiment Method for Sustainable Tourism in Theme Parks

2021 ◽  
Vol 13 (13) ◽  
pp. 7146
Author(s):  
Min-Yen Chang ◽  
Yi-Sheng Hsu ◽  
Han-Shen Chen
Keyword(s):  
Choice Experiment ◽  
Purchase Intention ◽  
Random Parameter ◽  
Socioeconomic Background ◽  
Theme Park ◽  
Theme Parks ◽  
Recreational Facilities ◽  
Face To Face ◽  
Cartoon Character ◽  
Research Findings

Previous relevant studies on theme parks lack an exploration of various tourism attributes, e.g., recreational facilities, themes, wait times, fast pass drawings, and pricing, etc., all of which inspired the research motivation of this study. First, the Choice Experiment (CE) method explores tourists’ preferences for theme park attributes. Second, the Conditional Logit (CL) and Random Parameter Logit (RPL) models explore the differences in tourists’ willingness to pay (WTP) for various attributes from the perspective of their socioeconomic background. We used purposive sampling to survey questionnaire answers face-to-face in Taiwan, and a total of 680 questionnaires were issued, of which, 549 copies are valid, with an effective recovery rate of 80.7%. The research findings suggest the following: (1) The most valued theme park attributes for consumers are the recreational facilities, followed by theme characteristics, and fast pass drawing. (2) Regarding the respondents’ WTP for various attributes, they are willing to pay the highest price for thrilling recreational facilities, then for unlimited fast pass services, and cartoon character themes. (3) Respondents believe that if thrilling recreational facilities and fast pass drawing are available at the same time, then the overall effectiveness will be improved. (4) Respondents relatively have no purchase intention for fast pass drawing. It is hoped that the research findings can provide theme park operators reference basis for making plans and decisions.

Materialism and Green Purchase Intention: A Study of Urban Vietnamese Consumers

2017 ◽  
pp. 89-106 ◽  
Author(s):  
Mai Nguyen Thi Tuyet ◽  
Hung Nguyen Vu ◽  
Linh Nguyen Hoang ◽  
Minh Nguyen Hoang
Keyword(s):  
Conceptual Framework ◽  
Survey Data ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Policy Makers ◽  
Tpb Model ◽  
Research Findings ◽  
The Impact

This study focuses on examining the impact of three components of materialism on green purchase intention for urban consumers in Vietnam, an emerging economy. An extended Theory of Planned Behavior (TPB) is applied as the conceptual framework for this study. The hypotheses are empirically tested using survey data obtained from consumers in Hanoi, the capital of Vietnam. The regression results show support for most of our hypotheses. The findings indicate that two out of three facets of materialism are significant predictors of green purchase intention. Specifically, success is found to be negatively related to purchase intention, while happiness is related positively to the intention. All three antecedents in the TPB model, including attitude towards green purchase, subjective norm, and perceived behavioral control are also found to have positive impacts on purchase intention. The research findings are discussed and implications for managers and policy makers are provided.

A Study on Learners’ Readiness and Perceptions of the Implementation of Blended Learning in UiTM Kedah

2019 ◽  
Vol 3 (2) ◽  
pp. 41
Author(s):  
Robekhah Harun ◽  
Zetty Harisha Harun ◽  
Laura Christ Dass
Keyword(s):  
Blended Learning ◽  
Successful Implementation ◽  
Learning Approaches ◽  
Learner Readiness ◽  
Learning And Teaching ◽  
Face To Face ◽  
Online Assessments ◽  
Research Findings ◽  
On Line ◽  
Learning Institutions

The increase in student enrolment and the need  to cater to students of diverse backgrounds have led to the adoption of blended learning in many higher learning institutions. Blended learning, which allows both face to face interaction and on-line delivery, has been adopted into many curricula. One such institution is University Technology MARA which is slowly introducing features of blended learning in its course syllabus beginning with practice to online assessments. However, to ensure successful implementation of blended learning as part of the curricula, there are several aspects for consideration such as learner and teacher readiness for blended learning. This paper examines issues regarding the use of blended learning as a delivery method at UiTM Kedah . The discussion in this paper focuses on learner’ readiness and perceptions of the blended learning environment. The data collected for this study are responses from learners to a questionnaire survey. The research findings form the basis for recommendations for the development of learning and teaching practices using blended learning approaches to enhance learners' learning experiences.  

scholarly journals Taste Beats Reputation in New Food Products Choice: The Case of Ready-to-Eat Pomegranate among Young Consumers in Veneto Region (Italy)

Horticulturae ◽  
2021 ◽  
Vol 7 (7) ◽  
pp. 179
Author(s):  
Alice Stiletto ◽  
Erika Rozzanigo ◽  
Elisa Giampietri ◽  
Samuele Trestini
Keyword(s):  
Discrete Choice ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Random Parameter ◽  
Food Products ◽  
Sensory Features ◽  
Young Consumers ◽  
Random Parameter Logit ◽  
Italian Origin ◽  
Random Parameter Logit Model

This study investigates the preferences for ready-to-eat pomegranate arils in Italy through a discrete choice experiment (DCE) on 264 young consumers in Italy. The aim is to estimate consumers’ willingness to pay (WTP) for the reputational attributes of the product (e.g., the product origin and sales channel) and to discriminate the elicited preferences between tasting and non-tasting situations. To this purpose, a random parameter logit model was employed to assess the heterogeneity in consumer preferences. The results suggest that non-tasters attach a relevant value to the reputational attributes (e.g., +75% WTP for Italian origin). Moreover, considering the sensory features of the products, we found that consumers in this group discriminate against the proposed samples only through their visual characteristics: they prefer the sample with the largest size and red colored arils. In addition, we found that the tasting experience reduced the value attached to the reputational attributes (e.g., −50% WTP for local origin) for consumers, compared to non-tasting situation, thus shifting their preference to the samples that they appreciated the most (high liking). Specifically, we found that consumers in the tasting group preferred the product sample with the highest level of sweetness and the lowest level of sourness and astringency, showing a higher preference for sweetness. The findings contribute to the literature on consumers’ behavior on new food products (NFPs), showing that reputational attributes lose value after the tasting experience. In contrast, the sensory features of the NFPs can help tasters to reduce the information asymmetry, which traditionally represents a hurdle in purchases for new consumers. However, this depends on the individuals’ subjective preferences, as demonstrated by the significant effect of liking levels in discriminating consumers’ choices. To conclude, although these results cannot be extended to the general population, they may give some interesting insights about future trends of NFP demand.

A Qualitative Analysis of Factors Affecting the Successful Completion of Postgraduate Studies

2021 ◽  
Vol 12 (3) ◽  
pp. 152-161
Author(s):  
Abdul Munir Ismail Et.al
Keyword(s):  
Interpersonal Relationships ◽  
Relevant Information ◽  
Learning Approaches ◽  
Successful Completion ◽  
Structured Interviews ◽  
Postgraduate Students ◽  
Factors Affecting ◽  
Face To Face ◽  
Postgraduate Studies ◽  
Research Findings

The study aims to highlight the current learning approaches used by postgraduate students to complete their postgraduate studies on time, as studies have shown many students have failed to finish their studies as planned. In particular, this study focuses on factors and methods that are perceived to be most effective by students to help them complete their studies on time.  Methodology: Thisstudy was based on a qualitative approach involving semi-structured interviews. The study sample consisted of 14 postgraduate students and one lecturers as respondents. The research instrument was based on interview questions to elicit relevant information on their demography and learning practices. Data were collected and organized into four themes and were subsequently analyzed descriptively.     Findings: The findings showed that face-to-face discussions were the most popular practice adopted by the respondents. The findings also showed several factors had significant impacts on student learning, such as interpersonal relationships between students and supervisors, commitment, financial commitment, and moral support, which needs to be taken into account in helping students to complete on time.     Significance: The research findings can inform all the stakeholders, notably students, supervisors, and administrative officers, factors that have profound impacts on postgraduate students’ efforts to graduate on time.

Examining restaurant purchase intention during crises: the role of message appeal

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Minji Kim ◽  
Eun Joo Kim ◽  
Billy Bai
Keyword(s):  
Purchase Intention ◽  
Potential Effect ◽  
Social Health ◽  
Perceived Fit ◽  
Content Type ◽  
Customer Perception ◽  
Human Needs ◽  
Restaurant Managers ◽  
Research Findings

Purpose This paper aims to examine the joint role of the pandemic-induced source of crisis (i.e. health and social crisis) based on Maslow’s Hierarchy of Needs and message appeal in customer perception of and behavioral intention toward a restaurant. Design/methodology/approach This study uses a 2 (source of crisis: social, health) × 2 (message appeal: social, health) between-subjects factorial design. A total of 181 samples was collected and data was analyzed by using ANCOVA and PROCESS. Findings The results showed a significant two-way interaction between source of crisis and message appeal on to-go intention. With the potential effect of risk aversion being controlled, message appeal significantly impacted perceived competence, which influenced both dine-in and to-go intentions. Practical implications The research findings suggest a crucial role of perceived fit between message appeal and customer concerns during crises. Therefore, restaurant managers should actively communicate their safety practices with their customers to inspire customer confidence. Originality/value This study identifies crisis dimensions based on human needs during crises such as the COVID-19 pandemic, which determines the persuasiveness of marketing messages.

scholarly journals Dimensions of the Javanese culture and the role of Parents in instilling values in creative industry entrepreneurship

2018 ◽  
Vol 7 (2.29) ◽  
pp. 182
Author(s):  
Agus Hermawan ◽  
Mohammad Arief ◽  
Wening Patmi Rahayu
Keyword(s):  
Cultural Values ◽  
Local Level ◽  
Social Constructionist ◽  
Creative Industry ◽  
Research Approach ◽  
Face To Face ◽  
Methodological Foundation ◽  
Research Findings ◽  
Role Of Parents ◽  
New Generation

This paper reveals how the sources of Javanese culture, which has been instilled by parents of children as the new generation of the successor to the family business, can act as values of sources of inspiration which shapes the behavior of entrepreneurship in the creative industry. Entrepreneurship in family businesses uses these Javanese values as the standards of the family's belief, which makes the principles as an identity that guides them in entrepreneurship and creates a way of life in the running entrepreneurialism. The method used in this research is a social constructionist, narrative and interpretive. The narrative-based research approach is done through data collection with depth interview, and non-participatory observation as well as analysis of the theme that create the methodological foundation. The ideas emerged and developed from in narrative face-to-face that became a proposition of research findings. Findings clearly indicate the relationship between Javanese cultures which is owned by parents has been the values that are believed by the second generation and this has motivated their behavior entrepreneurship, and impact the learning element of entrepreneurship, as well as orientation in entrepreneurship.  The internalization of the values of Javanese culture Bapakisme (paternalism) and Rukun (harmony) have motivated the behavior of entrepreneurship when running a business relationship. Javanese cultural values implemented in the form of obedience to parents, keeping harmony, learning competitors, watching of God, sincere, assertive, fortune flows, trust, motivating, cultivation of religious values, and independent values. The research provides new insights into the culture of entrepreneurship at the local level and links the insights to the cultivation of cultural values in entrepreneurship, which is realized in everyday behavior. The construct built provides the possibility of new learning materials for the perpetrators of entrepreneurs in Indonesia, where 47% of the population of Indonesia is Javanese ethnicity.  

scholarly journals Consumer willingness to pay for fair-trade attributes of goat meat in Kenya: A choice experiment analysis

2020 ◽  
Vol 15 (4) ◽  
pp. 372-386
Author(s):  
David Jakinda Otieno ◽  
Keyword(s):  
Willingness To Pay ◽  
Fair Trade ◽  
Value Chain ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Random Parameter ◽  
Developed Countries ◽  
Support Provision ◽  
Goat Meat ◽  
Domestic Markets

Fair trade is an important ethical concern in the food value chains of developed countries. However, there is a dearth of empirical insights into consumer preferences for this critical aspect in the domestic markets of developing countries. The current study analysed consumer willingness to pay (WTP) for fair-trade attributes in the goat meat value chain in Nairobi, Kenya. Choice experiment data from 270 randomly sampled consumers was analysed using the random parameter logit (RPL) model. The results show that 56% of the consumers were aware of the fair-trade concept and 64% of them were willing to pay for fair-trade-compliant practices. Specifically, consumers were willing to pay a premium of 62% to prevent child labour, 45% to support provision of medical insurance for workers in the meat value chain, 40% for direct purchase from producers, 39% for fair-trade labelling and 30% to support disabled people as part of corporate social responsibility

scholarly journals Taman Mini Indonesia Indah sebagai Bagian dari Fenomena Taman Budaya Dunia

Humaniora ◽  
2012 ◽  
Vol 3 (2) ◽  
pp. 455
Author(s):  
Anak Agung Ayu Wulandari
Keyword(s):  
Literature Review ◽  
Qualitative Method ◽  
Open Space ◽  
Extensive Literature ◽  
Theme Park ◽  
Theme Parks ◽  
Educational Value ◽  
European Model ◽  
Extensive Literature Review ◽  
Worldwide Phenomenon

Cultural display in an open space or known as cultural parks appears rapidly as a worldwide phenomenon. From the European model which has a strong educational value, to the Asian parks which not only has educational function, but also has recreational purposes. So many types and characteristics of these parks, researches give them different names, thodse are Open-air museums, Ethnographic Theme Parks or even Theme Parks. Taman Mini Indonesia Indah as a part of this phenomenon was built first and foremost for educational purposes, therefore Taman Mini can be considered as an open-air museum. However, since Taman Mini also has recreational purposes, others can argue that Taman Mini is a theme park. Qualitative method will be used for this research, through observation to Taman Mini Indonesia Indah, followed by extensive literature review. With these data along with a table which points out the distinction between museum and theme parks. It can  be concluded that Taman Mini is a Theme Park.   

EXAMINATION OF MOTHER'S OPINIONS REGARDING THE TRANSITION PROCESS OF BABIES TO COMPLEMENTARY NUTRITION

2021 ◽  
Vol 0 (41) ◽  
pp. 0-0
Author(s):  
Nurcan ALAGÖZ ◽  
Kübranur VARLIKLIÖZ ◽  
Zekeriya ARSLAN
Keyword(s):  
Transition Process ◽  
Structured Interview ◽  
General Information ◽  
Face To Face ◽  
Interview Method ◽  
Steam Cooking ◽  
Content Analysis Method ◽  
Research Findings ◽  
Preliminary Preparation ◽  
Positive Feelings

Aim: In this study, it was aimed to examine the views of mothers regarding the transition process of infants to complementary foods. Method: Structured interview technique, one of the qualitative research techniques, was used in the research. The study group, on the other hand, consists of 19 mothers who have babies between 6-12 months and who have been in the supplementary feeding process, determined by the criterion sampling method. Demographic information form and open-ended interview questions previously prepared by the researchers were used to obtain general information about mothers and babies as data collection tools. The forms were filled in by face-to-face interview method with the mothers. The data were analyzed by content analysis method. Findings: According to the research findings, mothers' attitudes towards complementary food are generally moderate, they choose food according to nutritional value, they have positive feelings during feeding, they prefer yogurt as the first food, they prefer steam cooking as a cooking method, they use the internet as a source of information. , most of them were still breastfed. Conclusion: In this study, it was concluded that the behaviors of babies during feeding were generally positive, their attitudes towards people other than their mothers were normal during feeding, no distractions were used during feeding, preliminary preparation was made before feeding, and the BLW method was used.

Of Mice and Minions : ‘Ani-embodiment’ and ‘Metonymic Celebrity’ in the Theme Park Character Encounter

2020 ◽  
Author(s):  
Rebecca Williams
Keyword(s):  
Theme Park ◽  
Theme Parks ◽  
The Simpsons ◽  
Live Action

This chapter explores the activity of meeting characters within theme parks which provides the opportunity to meet recognizable ‘stars’ from Disney (such as the Princesses and Villains) or Universal (including Shrek, SpongeBob SquarePants, The Simpsons and the Minions). It considers how meeting characters provides an avenue for adult fans to present their own preferences regarding characters, films or brands despite their awareness that these characters are not ‘real’. It argues that theme park meet-and-greets necessitate complex negotiations of immersion, participation and affective attachment. Introducing the concepts of ani-embodiment and metonymic celebrity, the chapter explores what it means to view character interactions as forms of celebrity encounter, and how this complicates established dichotomies of ordinary/celebrity, star/character, and live-action/animation.

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