scholarly journals Influence of Social Capital, Social Motivation and Functional Competencies of Entrepreneurs on Agritourism Business: Rural Lodges

2021 ◽  
Vol 13 (15) ◽  
pp. 8641
Author(s):  
Nesrine Khazami ◽  
Zoltan Lakner

This study is aimed at examining the relationships between social capital, social motivation and functional competencies and their effects on the participation in the development of an agritourism business among Tunisian entrepreneurs who already have rural lodges in the agritourism sector in Tunisia. The authors applied structural modeling of the partial least squares equation to analyze 100 questionnaires completed by participants and test the hypotheses. The results showed positive and direct effects concerning the two variables, namely, the social capital and functional competencies on the participation in the development of a business in agritourism. On the other hand, the mediating role of social motivation between social capital and participation in the development of an agritourism business has shown an insignificant effect. This study creates a distinctive theoretical contribution to the literature on social entrepreneurial factors by analyzing the relationships between social capital, social motivation and functional competencies of an entrepreneur on participation in the development of a business in agritourism. In addition, this study investigates numerous practical implications of these results.

2021 ◽  
Vol 13 (12) ◽  
pp. 6584
Author(s):  
Nesrine Khazami ◽  
Zoltan Lakner

This study aims to examine the relationships between the experiential consumption, the social environment, and intention to revisit. The mediating role of involvement in the experience between experiential consumption and the intention to revisit and between the social environment and the intention to revisit has been expressed and tested. The data for this research was collected from local tourists staying in guesthouses scattered all over Tunisia. The authors applied structural partial least squares equation modeling to analyze 259 questionnaires completed by participants and to test the hypotheses. The authors found a positive and direct effects of the social environment on involvement in the experience while experiential consumption did not. In addition, the results indicated positive and significant indirect effects for the social environment on the intention to revisit through involvement in the experience. The results do not support a mediating role of involvement in experience on the relationship of experiential consumption and intention to revisit. In addition, the results showed a strong and positive effect of involvement in the experience on intention to revisit. This research makes a distinctive theoretical contribution to the literature of perceived experiential value by analyzing the relationships between experiential consumption and the social environment on experience involvement and intention to revisit a guesthouse. In addition, this study explores several practical implications of these results.


2021 ◽  
Vol 13 (20) ◽  
pp. 11540
Author(s):  
Nesrine Khazami ◽  
Zoltan Lakner

There is a significant relationship between social capital, functional competences and social identity which forms the environment of rural tourism. This complexity was studied using the PLS-SEM approach, applying the initial corrected bias method based on direct questionnaire surveys among rural tourism entrepreneurs in Tunisia. The results of the bias-corrected primer model revealed that the entrepreneur’s social identity mediated the link between social capital and functional competencies. Managerially, social capital supports rural lodge entrepreneurs in the process of defining their marketing strategy and optimizing the different components of their marketing mix, focusing on the differentiation of their products and services. A strong link within the entrepreneur’s social capital network will encourage them to strengthen their social identity, leading to the enhancement of their different functional competencies.


Author(s):  
Dhrubodhi Mukherjee

Social interaction technologies create communicative possibilities that go beyond dyadic interactions and across physical boundaries, bringing a qualitative shift in the functioning of the Internet. The present chapter employs social capital and social networks perspectives to identify the social determinants of virtual volunteering in the age of Web 2.0, explores the social motivation of volunteers who perform tasks using the Social Web in the context of online volunteering, and addresses the dynamic interplay of social capital, social networks, and the Social Web with implications for virtual volunteering. The argument furthered is that active participation in social networks generates social capital and facilitates the development of the Social Web.


2011 ◽  
pp. 1830-1840
Author(s):  
Dhrubodhi Mukherjee

Social interaction technologies create communicative possibilities that go beyond dyadic interactions and across physical boundaries, bringing a qualitative shift in the functioning of the Internet. The present chapter employs social capital and social networks perspectives to identify the social determinants of virtual volunteering in the age of Web 2.0, explores the social motivation of volunteers who perform tasks using the Social Web in the context of online volunteering, and addresses the dynamic interplay of social capital, social networks, and the Social Web with implications for virtual volunteering. The argument furthered is that active participation in social networks generates social capital and facilitates the development of the Social Web.


2019 ◽  
Vol 13 (1) ◽  
pp. 79-95 ◽  
Author(s):  
Nicky Chang Bi ◽  
Ruonan Zhang ◽  
Louisa Ha

Purpose As YouTubers began to create videos about their personal experience of using products, these video testimonials have become a powerful form of electronic word-of-mouth (eWOM). This study aims to investigate the mediating role of self-effect and third-person effect in the relationships between eWOM seeking and passing along YouTube product review videos (video-based eWOM – vWOM) as a specific form of eWOM. Design/methodology/approach The paper used a survey to interview a total of 282 respondents at a public university in the Midwest USA with about 18,000 students. Findings The results show that perceived third-person effect leads to sharing more positive vWOM, while perceived self-effect results in a high likelihood of passing along negative vWOM. The general eWOM consumption does not have a direct effect on the sharing of vWOM. In addition, the YouTube sharing habit contributes to sharing vWOM regardless of valence. Practical implications The results provide marketers’ insights on how to utilize the social media such as YouTube to improve the visibility of promotional brand messages. Sharing of positive vWOM is due to perceived third-person effect (presumed influence), but sharing negative vWOM is due to perceived self-effect. It also suggests marketers take immediate remedial measures to avoid spreading of negative reviews to other users because if viewers are persuaded to think it could happen to themselves as well, they will spread the video. Originality/value The paper has theoretical implications. It contributes to the third-person effect and presumed influence literature by exploring its role in spreading the word for products. It also fills the gap in effects of eWOM literature by examining the mediating role of the valence of video-based eWOM in the spread of eWOM.


2021 ◽  
Vol 4 ◽  
pp. 367-371
Author(s):  
Milena Benovska ◽  

The concept of social trust is located at the intersection of a broad field of meaning, including various theoretical tools in the social sciences: social capital, social networks, political power. It cannot be said that ethnology in Bulgaria has never studied socio-cultural phenomena in this light. Certainly, however, the work of Ana Luleva is the first systematic, competent, consistent and comprehensive study of the issue. In this sense, the book Culture of (dis) trust in Bulgaria: Anthropological Perspectives is not just innovative or makes a contribution. Undoubtedly it is, but more importantly, we have before us a serious and, I would say, a staged theoretical contribution in the field of social trust research. In itself, even just the introductory part of the work represents a serious theoretical effort.


2013 ◽  
Vol 3 (1) ◽  
pp. 75
Author(s):  
Eny Sulistyowati ◽  
Totok Danangdjojo

<span><em>This study aims to explain the influence of the Social Security </em><span><em>program on performance and job satisfaction and job stress as a mediating </em><span><em>variable. In addition, this study also describes the effect of job satisfaction on </em><span><em>the performance and the effect of work stress on performance. The relationship of </em><span><em>each variable in this research is to be measured by conducting a survey on 145 </em><span><em>employees of private companies that included in Social Security program on </em><span><em>DIY and Solo. Then the path analisys used to test the effect of social security </em><span><em>program performance in mediation by job satisfaction, performance and job stress</em><span><em>, job satisfaction, and examines the effect on the performance and the effect of </em><span><em>work stress on performance. The results showed that the social security program </em><span><em>significant positively affects job satisfaction and performance. Job satisfaction was </em><span><em>also positively and significantly affect performance. Even though mediating role </em><span><em>of job satisfaction in the relationship between social security program performance </em><span><em>partial. Because merely direct relationship between social security program with </em><span><em>greater performance than the mediating role of job satisfaction. Social Security </em><span><em>program did not significantly affect the stress of work, as well as job stress did </em><span><em>not significantly affect performance. Therefore, the mediating role of work stress </em><span><em>on the relationship between social security program with the performance did not </em><span><em>occur. Individual differences and work experience may be a factor that causes no </em><span><em>significant relationship between the two variables.</em></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br /></span>


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