scholarly journals Students’ Perceptions of Public vs. Private Higher Education Institution Brand Value in Croatia

2021 ◽  
Vol 13 (17) ◽  
pp. 9767
Author(s):  
Martina Ostojić ◽  
Mirna Leko Šimić

Due to the transition process in Croatia that started about three decades ago, higher education institutions (HEIs) are forced to intensively involve themselves in market competition and become market and entrepreneurial oriented in order to keep up with new trends in higher education. The branding process in HEIs has become one of the major activities in creating value and gaining market position in many countries, including Croatia. The aim of this study is to provide a deeper insight into and understanding of differences in brand market value perceptions of students of public and private HEIs in Croatia. Altogether, 443 students (242 from a public HEI and 201 from a private HEI) responded to a questionnaire based on Aaker’s model of brand equity, from which a t-test and a correlation analysis showed that the public HEI was significantly better only in the dimension of other proprietary brand assets, while in the private HEI all other dimensions of brand market value were evaluated better. However, brand market value itself was significantly higher in the public sector HEI, mainly due to the perception of “value for money” and functional benefits, i.e., employability. The study identified several factors that need to be taken into account when branding private and public HEIs in Croatia.

2017 ◽  
Vol 16 (6) ◽  
pp. 800-819 ◽  
Author(s):  
Antigoni Papadimitriou ◽  
Daniel C Levy ◽  
Bjørn Stensaker ◽  
Sanja Kanazir

The article presents an analysis of the developments of higher education laws and regulations in the Western Balkans for the period 1990–2015, with the aim of mapping the regulatory arrangements for the private higher education sector and to explore the relationship between public and private higher education in the region. Based on a conceptual framework highlighting the competitive and complementary regulatory design options available in current governance arrangements, the study finds much ambiguity in policy designs regarding how private and public higher education should co-exist in the Western Balkans. As such, it is argued that the study contributes to a better understanding of the unclear role private higher education is playing in the development of the region.


2012 ◽  
Vol 42 (1) ◽  
pp. 50-62
Author(s):  
Juliana Latifi

Albania’s higher education development is very dynamic. Higher education in Albania is being characterized by a massive expansion process and by competition between both the public and private education sectors. The number of higher education institutions has grown fivefold during the last eight years. There are currently thirteen (13) public and forty six (46) private institutions. This article is aimed at the research of analysing the legal framework for higher education quality state standards. This analysis will address three important issues: 1. What is the legal framework for higher education quality state standards? 2. How is the quality assured in higher education institutions? 3. To what extent are Albanian quality standards compared to the European ones? This study is based on an analysis of the domestic and European legislation, interviews with fifteen (15) key persons that are divided into three groups: officials of the Ministry of Education and Science/Public Agency for the Accreditation of Higher Education, officials of the public Higher Education Institution, and officials of private Higher Education in Albania including reports and policy documents. The conclusions of this research article will help in understanding the role of the higher education quality state standards and will contribute to the improvement of the quality legal framework in the country. Key words: standard, quality, legal framework, quality standards, higher education.


2017 ◽  
Vol 90 (4) ◽  
pp. 296-314 ◽  
Author(s):  
Elizabeth Buckner

This article investigates cross-national patterns of public and private higher education institution (HEI) foundings from 1960 to 2006. It argues that in addition to national demographic and economic factors, patterns of HEI foundings also reflect world-level models about how nations should structure their higher education systems. Findings document a rapid, recent rise in new private HEIs and point to supranational normative, mimetic, and coercive pressures that have encouraged nations to expand private higher education, including international development aid trends in peer nations, and linkages to intergovernmental organizations. I argue that while the public-sector HEI has been a long-standing and globally legitimated model for national development, private higher education has historically been associated with some world regions but not others. However, over the past two decades, supranational actors and ideas helped legitimate the private HEI as an acceptable model, spreading it even in regions that previously eschewed private higher education.


Author(s):  
Daniel C. Levy

When a well-bred Yale alumnus like William F. Buckley, Jr., sardonically suggests that his alma mater donate itself to the state of Connecticut (“To tell the truth, I don’t know that anything much would happen.”), some conventional assumptions require reexamination. Chief among these is the much ballyhooed distinction between “private” and “public.” Analysis reveals serious ambiguities. We lack an agreed-upon notion of what defines our types. Different observers define the private-public split by different criteria. In fact, criteria are usually implicit and fuzzy, but even when they are explicit and clear, they vary. What defines a private institution for one observer does not do so for another. And the problem goes beyond this definitional conflict. As will be shown at least for higher education, no behavioral criterion or set of criteria consistently distinguishes institutions legally designated private from institutions legally designated public. Surely this volume’s chapters, on both schools and universities, arrive at no such criteria; instead, as discussed below, several provide evidence of increasing private-public blurring. In a desperate attempt to reassert its distinctiveness, the U.S. private higher-education sector has recently rebaptized itself “the independent sector.” The new nomenclature, while it brings private higher education under a terminological umbrella widely used by the U.S. nonprofit world, contributes nothing to definitional clarity. It is simultaneously intended to legitimize the private sector’s claim to the public dollar (by downplaying privateness) and yet to distinguish that sector from the public sector by emphasizing its autonomy from government. The first aim, of course, undermines the second. Looking abroad seems to frustrate yearnings for clear definitional usage. England, for example, long noted for its paradoxical labeling of private and public secondary education, offers an ambiguous picture at higher levels as well. All the universities, even those financed over 90% by the government, form what is still frequently called the autonomous or private sector, distinct not from public universities but from the technical sector of higher education (which is consensually considered public). Increasingly, however, one hears England’s universities identified as public.


2016 ◽  
pp. 24-25 ◽  
Author(s):  
Dante J. Salto

During a recent "summit" meeting of leading Latin American higher education scholars and practitioners, key developments in Private Higher Education (PHE) became the topic of many meaningful discussions. This article reports on PHE and closely related issues, such as privatization and the comparison between the public and private sectors, highlighted at the summit. 


Author(s):  
Aleksandra Pisarska

The purpose of this study is to recognize the share of self-generated sources of financing for activities of public higher education institutions as part of their general stream of financing. Therefore, the key question that will be answered in this study is: how is the structure of financing sources of a studied institution of higher education formed? In the theoretical section, findings were based on the results of literature research. In turn, in the empirical part, findings were based on the results of a case study supported by observation in a multi-field participating university. The entity's financial statements were also used. On the basis of the research results, the structure of financing sources for the studied public institution of higher education was determined, indicating the possibility of using the entity's financial reporting for this purpose. It was noticed, based on the classification of the sources of financial supply indicated in the literature, that they are heterogeneous – drawn from both the public and private sectors. An increase in the share of funds supplied from the private sector was also revealed. In turn, private sources mainly came from fees related to the teaching process. Private sources also included those from commercialization of research results. The research presented in the study has provided new knowledge about the structure of the financing sources of a public education of higher institution in the context of current conditions for its functioning. In particular, the research helps supplement the existing scarcity of knowledge about the share of self-generated financing for a public higher education institution in the general financing stream of its activities.


2017 ◽  
Vol 3 (1) ◽  
pp. 18
Author(s):  
Noorlaila Hj. Yunus ◽  
Siti Musalmah Ahmad Fuad

Work-Life Balance (WLB) is an important factor that the Human Resource Management of private higher education Institution (PHEI) should concern about in order to gain high Job Performance in theinstitution. If there are WLB practices implemented by the university, the Human Resource Department (HRD) must always get feedback from the employees to continuously improve the WLB policy. This will benefit not just the employees but the most important to the PHEI by having a good productivities and high job performance employees. The result shows that most of the employees in the university have good social support from their colleagues at work place, friends and their families. This support have given them inspiration and motivation in doing their job properly and finally they might achieved high job performance. Eventhough the result were positive about the social support the employees receives, the top management including the HRD need to revise their policy of WLBespecially other factors that can influenced the employees to optimized their efforts in doing their job.


2021 ◽  
Vol 62 (1) ◽  
pp. 191-212
Author(s):  
Michael Llopart

Abstract At the end of the First World War, the French government seized the opportunity to acquire the chemical processes of the German firm BASF, including the Haber-Bosch process. This patent made it possible to synthesize nitrogen from the air and thus produce nitrogen fertilizers in large quantities. French industrialists, however, refused to acquire these patents, and to make up for this lack of private sector involvement, the French Parliament decided in 1924 to create a national plant (ONIA), which became the first state-owned plant to be exposed to market competition. The intention was for the ONIA to supply the army with nitric acid in times of war, and, in peacetime, to sell fertilizers at the lowest possible prices in order to curb the monopoly of the private industry cartel. The purpose of this article is therefore to study the establishment and organisation of the French market for nitrogen fertilisers during the inter-war period by raising a number of questions about the ambiguous and complex relations between the state and private industry in this strategic sector. Why was the state policy initiated with the ONIA not successful at first? From 1927-1928, once the ONIA was operational, why and how did the public and private players jointly organise the marketing of fertilisers even though their interests were partially divergent? From the economic crisis of the 1930s onwards, how did the regulation of this mixed market evolve and how were public/private tensions overcome? In the French case, why did French producers leave the international cartel very early on in favour of state protectionism? And finally, to what extent can it be said that this “managed economy” framework succeeded in satisfying all the players in the French nitrogen industry?


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Drita Kruja ◽  
Huong Ha ◽  
Elvira Tabaku

Purpose There have been many research studies on students’ satisfaction of services in universities in developed countries. However, students’ expectation and satisfaction of public and private higher education institutions (HEIs) with regard to service quality in Eastern Europe have been under-researched. Therefore, this study aims to offer an empirical examination of student satisfaction of the service quality of public and private HEIs in Albania by evaluating the gap between students’ expectation and perception and the effect of student satisfaction on retention in HEIs. Design/methodology/approach The survey instrument used in this study was the student satisfaction inventory in the USA. Primary data were collected from a survey of students in two private and four public HEIs in Albania. A total of 554 valid responses were collected from the survey. Findings The findings suggested that there were performance gaps between public and private HEIs. Public universities performed well in terms of concern for the individual, campus support services, student-centeredness and instructional effectiveness. Private HEIs scored well in terms of concern for the individual, academic advising effectiveness, instructional effectiveness and safety and security (parking). There is a significant difference in students’ perception of the overall satisfaction of HEIs. Students’ overall satisfaction positively impacts their retention. Originality/value Overall, this study provides valuable insights to private and public HEIs’ administrators regarding to student satisfaction and retention. The findings will have far-reaching managerial implications for all groups of stakeholders in terms of the service delivery by universities in Albania and Eastern Europe.


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