scholarly journals The Determinants of Global Expansion: A Study on Food and Beverage Franchisors in Malaysia

2021 ◽  
Vol 13 (18) ◽  
pp. 10328
Author(s):  
Nurul Ashykin Abd Aziz ◽  
Mohamad Rohieszan Ramdan ◽  
Nik Syuhailah Nik Hussin ◽  
Zuraimi Abdul Aziz ◽  
Juliana Osman ◽  
...  
Keyword(s):  
Global Market ◽  
Research Approach ◽  
Global Expansion ◽  
Market Expansion ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
The Government ◽  
Depth Interviews ◽  
Advertising And Promotion

In the past decade, franchising has become a well-known platform for business expansion. Various strategies have been employed by franchisors in expanding their business into the global market. However, few studies have assessed the determinants that can be adopted by the franchisors in bringing value as well as opening up opportunities for global market expansion. This study aims to explore the determinants of global expansion based on Malaysian franchisors’ experience. A qualitative research approach was adopted through various case studies with ten franchisors from the food and beverage industry in Malaysia. In-depth interviews were carried out to explore this topic. Thematic analysis was performed through the “Atlas.ti” software package version 9.0, which was also used in analyzing the data. The findings indicated that there are four themes, and nine sub-themes were discovered from the grounded data. The franchisors agreed that franchise brand, business location, product, advertising, and promotion were able to influence franchisors in designing strategies for global expansion. The data were also able to provide an in-depth understanding of the determinants for global expansion that can be undertaken as a guide to prospective franchisors who want to start exploring the global market. These results are expected to assist the government as well as the agencies involved with franchising in improving related policies, strategies and programmes. Thus, it is important to understand these determinants in order to survive in a competitive global market.

scholarly journals Strategy of Strengthening Food and Beverage Industry in Indonesia

2019 ◽  
Vol 11 (4(J)) ◽  
pp. 102-110
Author(s):  
Ragimun ◽  
Sri Widodo
Keyword(s):  
Oil And Gas ◽  
Oil And Gas Industry ◽  
Industrial Sector ◽  
Alcoholic Beverages ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
The Government ◽  
And Performance ◽  
Food Commodities

The food and beverage industry has an important role to play in the Indonesian economy. This industry's contribution to the GDP of the non-oil and gas industry reaches almost 34 percent and absorbs a lot of labor. The purpose of this paper is to analyze the strategy of strengthening the food and beverage industry which can improve the performance and competitiveness of Indonesia's food and beverage industry sector. The approach used is a descriptive approach. The results of the analysis show that for some food commodities have a low competitiveness, while the beverage industry which is dominated by soft drinks and alcoholic beverages, Spirits drinks and Beer has an increasing trend. To improve the competitiveness and performance of Indonesian food and beverage products, the government has carried out several policies, but not yet optimal. The strengthening effort that must be made by the Government is to increase exports to non-optimal markets (Untapped Market Countries). In addition, for the development of small and medium industries, the industrial sector also needs fiscal incentives as well as increased industrial technology capabilities.

scholarly journals IMPACT OF GOVERNMENT POLICIES ON THE COMPETITIVENESS OF SOYBEAN FARMING SYSTEM IN INDONESIA: STUDY IN BANGSALSARI DISTRICT, EAST JAVA PROVINCE

2019 ◽  
Vol 4 (1) ◽  
pp. 52
Author(s):  
Tri Haryanto
Keyword(s):  
Farming System ◽  
Price Policy ◽  
Government Policies ◽  
Food Ingredients ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Effective Instrument ◽  
The Government ◽  
Policy Analysis Matrix

Soybean farming in Indonesia, as well as in other countries in the world, has an important role in providing food for the population, food ingredients for the food and beverage industry, and feed ingredients. Some policies have been implemented by the government to increase the profitability, efficiency and competitiveness of soybean farming. This study used the Policy Analysis Matrix (PAM) method to assess the competitiveness of soybean farming and evaluate the effectiveness of government policies in soybean farming. The results showed that soybean farming had a competitive advantage and comparative advantage. The results of the sensitivity analysis indicate that output price policy is an effective instrument to increase the profitability and competitiveness of soybean farming in Indonesia.

Influencing Factors on Customer Satisfaction towards American Brands in the Food and Beverage Industry in Malaysia

2016 ◽  
Vol 2 (2) ◽  
pp. 69 ◽  
Author(s):  
Nur Atiqah Rochin Demong ◽  
Abdul Kadir Othman ◽  
Salmi Bawasa
Keyword(s):  
Customer Satisfaction ◽  
Influencing Factors ◽  
Perceived Value ◽  
Perceived Quality ◽  
Kuala Lumpur ◽  
Customer Expectation ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Convenience Sampling

Customer satisfaction is the ultimate aim to food and beverage F&B industry as it ascertains that satisfied customers will stay loyal and reduce the amount of complaints towards their brand of choice. The main purpose of the research is to understand the influencing factors on customer satisfaction towards American brand in F&B industry in Malaysia. Convenience sampling method was used involving the respondents that consist of customers and shoppers within five mega malls in Kuala Lumpur to represent the total population of the study. The researcher used a multiple regression analysis to analyze 384 data from customers. The results indicate a positive and significant influence of all influencing factors (perceived quality, perceived value and Customer Expectation) on customer satisfaction. Customer expectation is seen to be the factor that was highly influential towards satisfaction, followed by perceived quality and perceived value. The implications of the study are discussed in the paper.

scholarly journals The Influence of the Digital Supply Chain on Operational Performance: A Study of the Food and Beverage Industry in Indonesia

2021 ◽  
Vol 13 (9) ◽  
pp. 5109
Author(s):  
Mohammad Agung Saryatmo ◽  
Vatcharapol Sukhotu
Keyword(s):  
Supply Chain ◽  
Cost Reduction ◽  
Manufacturing Industry ◽  
Operational Performance ◽  
Quantitative Methodology ◽  
Chain Management ◽  
Digital Era ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage

In this rapidly developing digital era, digital transformations take place within every industry, and they have effects on the management of the supply chains. The aim of this study is to delve into the influence of the digital supply chain on the quality, productivity, and cost reduction aspects of operational performance. This study relies on quantitative methodology and data collected from the food and beverage industry of Indonesia. Data from a survey comprising a total of 209 responses were selected for investigation. PLS-SEM was used to perform the analysis. The investigation reveals that the digital supply chain has significant effects on operational performance in terms of quality, productivity, and cost reduction performance. This study contributes to the understanding of supply chain management by addressing the knowledge gap associated with the digital supply chain. In particular, it has concentrated on the hitherto unresearched effect of operational performance in the context of the Indonesian manufacturing industry.

Sign in / Sign up

Export Citation Format

Share Document