Generation Y’s Sustainable Purchasing Intention of Green Personal Care Products

Global warming and depletion of the environment are more than a hunch; they are irrefutable facts. While caring for the environment seemed like a luxurious hobby twenty years ago, it has become a crucial necessity these days. However, the sustainable demand for eco-friendly products seems to be less than it should be. In other words, the consumers seem to lack the intent to purchase green products. Therefore, studies on factors affecting sustainable green purchasing intent seem to be crucial now more than ever. This study attempts to shed some light on the matter using structural equation modeling. After receiving the answers of 357 respondents from Thai Generation Y participants, the estimations reveal that attitude towards green packaging and green marketing awareness have the strongest effects on purchasing intention. On the other hand, environmental concern seems to have the weakest effect on purchasing intention. The findings suggest that the producers must pay more attention to packaging and other novel forms of marketing to increase the customers’ intent for purchasing green products.

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A RELAÇÃO DA PREOCUPAÇÃO AMBIENTAL COM O CONSUMO DE PRODUTOS VERDES NO VAREJO

RACE - Revista de Administração Contabilidade e Economia ◽

10.18593/race.v15i3.9621 ◽

2016 ◽

Vol 15 (3) ◽

pp. 821 ◽

Cited By ~ 1

Author(s):

Sergio Silva Braga Junior ◽

Edgard Monforte Merlo ◽

Dirceu Da Silva

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Quantitative Research ◽

Environmental Concern ◽

Equation Modeling ◽

Purchase Intent ◽

Green Products ◽

Green Consumption ◽

Relationship Of ◽

The Relationship

O objetivo com a presente pesquisa foi avaliar a relação da preocupação ambiental do consumidor com sua efetiva declaração de compra de produtos verdes no varejo. Orientado por uma linha de pesquisa que busca explicar o fato de o comportamento ter como precedente a intenção e não a atitude, foi avaliado se a preocupação dos consumidores com o meio ambiente está sendo convertidas em intenção de compra e posterior declaração de compra. O problema que orientou a pesquisa pode ser expresso pela seguinte questão: a preocupação ambiental está relacionada com a intenção de compra para se tornar compra declarada de produtos verdes no varejo? Para responder a essa questão e atender ao objetivo proposto, foi realizada uma pesquisa de natureza quantitativa por meio de um survey com 1.233 consumidores reais de quatro capitais brasileiras, avaliando-se a percepção que eles possuem de si mesmos e dos outros. A análise de dados foi feita utilizando-se a modelagem de equações estruturais por meio do software SmartPLS 3.0. Os resultados indicam que os consumidores pesquisados não demonstram relacionar diretamente sua preocupação ambiental com a compra declarada de produtos verdes, que revelou ser formada pela intenção de compra. Isso foi observado nas duas condições, quando os consumidores responderam sobre a sua percepção e sobre a dos outros (sociedade).Palavras-chave: Consumo verde. Preocupação ambiental. Varejo. Comportamento do consumidor. The relationship of environmental concern with green products consumer in retail Abstract The purpose with this research was to evaluate the environmental consumer concern with their actual purchase statement for green products in retail. Guided by a line of research that seeks to explain the fact that the behavior has as a precedent the intention and not the attitude was assessed to consumer concern about the environment and these are converted into purchase intent and purchase later statement. The problem oriented research can be expressed by the following question: Environmental concern is related to the purchase intention to become declared purchase of green products at retail? To resolve this matter and meet the proposed objective, a quantitative research through a survey with the 1233 actual consumers of four brazilian capitals assessing his perception as an individual was carried out and as he watches others. Data analysis was performed using the structural equation modeling through SmartPLS 3.0 software. The results indicate that consumers surveyed do not demonstrate directly relate their environmental concerns with the purchase declared for green products, which were shown to be formed by purchase intent. This perception takes place in the two conditions, when they respond on their perception and when they answer about how he observes others (society).Keywords: Green consumption. Environmental concern. Retail. Consumer behavior.

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Understanding young consumers’ tendencies regarding eco-labelled products

Asia Pacific Journal of Marketing and Logistics ◽

10.1108/apjml-03-2016-0036 ◽

2017 ◽

Vol 29 (1) ◽

pp. 80-97 ◽

Cited By ~ 10

Author(s):

Aysu Göçer ◽

Bengü Sevil Oflaç

Keyword(s):

Structural Equation ◽

Environmental Concern ◽

Emerging Market ◽

Mediating Effect ◽

Environmental Knowledge ◽

Equation Modeling ◽

Content Type ◽

Factors Affecting ◽

Young Consumers ◽

Key Dimensions

Purpose The purpose of this paper is to explore different factors influencing young consumers’ approaches to eco-labeled products in an emerging country, Turkey. Design/methodology/approach Relevant measures were adapted from the previous literature to assess key constructs on environment and eco-label perceptions. First, an exploratory factor analysis was employed for identifying the key dimensions, and then structural equation modeling was conducted for testing the research hypotheses. Findings The findings reveal that the existence of perceived environmental knowledge has an influence on eco-labeled product purchase tendencies, with environmental concern (EC) having a significant mediating effect. Practical implications This study contributes to practice by addressing perceptual factors affecting young consumers in emerging markets such as Turkey. This relationship can be utilized to increase the tendency to purchase eco-labeled products to create EC enhancing programs in education in addition to environmental knowledge leveraging ones. Besides, these findings may also be beneficial in eco-labeled product marketing efforts. Originality/value This study provides value for the literature by investigating the perception of young consumers in an emerging market specifically, and adopts a more specific eco-label focus, which it integrates with an environmental perspective.

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Green purchase intention

Journal of Islamic Marketing ◽

10.1108/jima-06-2019-0120 ◽

2019 ◽

Vol 11 (6) ◽

pp. 1389-1403 ◽

Cited By ~ 1

Author(s):

Alireza Naalchi Kashi

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Environmental Concern ◽

Negative Emotion ◽

Negative Emotions ◽

Equation Modeling ◽

Environmental Concerns ◽

Green Products ◽

Content Type ◽

Meaningful Relationship

Purpose The purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic products to other products and choose to buy them. Design/methodology/approach For this purpose, a total of 450 students from the Islamic Azad University of Yazd took part in this survey. The research method was applied in terms of purpose and in terms of analysis, it was of the scaling type. The data collection tool and sampling for the questionnaire were done randomly and to determine the sample, the Cochran formula was used. This study used the SPSS software to analyze the descriptive statistics (demographical factors) and through the software LISREL, the connection between the variables was investigated by structural equation modeling. Findings The results indicated that environmental beliefs affect environmental concern and there must be a meaningful relationship between them. Also, the increase in environmental concern leads to an increase in the attitude to consuming green products, and finally, an increase in the consumers’ demand for purchasing green products. Furthermore, an increase in environmental concerns also increases positive emotions, which, in turn, increases the consumers’ will to purchase green products. Finally, there is a meaningful relationship between environmental concerns and negative emotion while there is no significant relation between was reported between negative emotions and the will to purchase. Research limitations/implications The tested model now uses purchase intention as a result variable instead of real purchase, and in practice, it will be difficult to develop a research framework in controlled real behavior. Originality/value Investigating the role of positive and negative emotions on the intention of purchasing green products helps marketing managers up to by correct identifying consumers’ emotions can designing appropriate strategies for encouraging them to use green products.

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Factors affecting the relationship between environmental concern and behaviors

Marketing Intelligence & Planning ◽

10.1108/mip-08-2014-0149 ◽

2015 ◽

Vol 33 (5) ◽

pp. 675-690 ◽

Cited By ~ 18

Author(s):

Jeff Thieme ◽

Marla B. Royne ◽

Subhash Jha ◽

Marian Levy ◽

Wendy Barnes McEntee

Keyword(s):

Willingness To Pay ◽

Environmental Concern ◽

Environmentally Friendly ◽

Three Dimensions ◽

Equation Modeling ◽

Green Products ◽

Content Type ◽

Factors Affecting ◽

The Relationship ◽

Environmental Involvement

Purpose – The purpose of this paper is to understand the mediating factors affecting the relationship between environmental concerns and sustainable behaviors. Design/methodology/approach – The authors survey 467 respondents and use a structural equation modeling approach to assess environmental involvement and willingness to pay more for green products as mediating variables between a multi-dimensional measure of environmental concern and sustainable behaviors. Findings – The findings suggest that environmental involvement and willingness to pay more for green products mediate the relationship between environmental concern and sustainable behaviors. But of the three dimensions of environmental concern, only concern for energy is statistically significant in the model. Research limitations/implications – The results empirically validate the multi-dimensionality of the environmental concern construct and its relationship with consumers’ sustainable behaviors. Both involvement and willingness to pay more for an environmentally friendly product play an important role in linking environmental concern to actionable behaviors. Practical implications – To reach green consumers who are willing to pay more for environmentally friendly products and ultimately engage in sustainable behaviors, marketers should target those consumers who are most concerned with energy and more involved with the environment. Originality/value – This paper is the first to study the gap between environmental concern and sustainable behaviors by utilizing involvement and willingness to pay more for an environmentally friendly product as mediators. Results provide critical insight into this often elusive gap. The authors also fill an important gap in the literature by including psychological factors driving consumers’ willingness to pay more for green products.

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The Mediating Role of Environmental Attitude on the Impact of Environmental Concern on Green Product Purchasing Intention

EMAJ Emerging Markets Journal ◽

10.5195/emaj.2018.158 ◽

2019 ◽

Vol 8 (2) ◽

pp. 5-18 ◽

Cited By ~ 1

Author(s):

Ebru Onurlubaş

Keyword(s):

Factor Analysis ◽

Structural Equation ◽

Environmental Concern ◽

Equation Modeling ◽

Green Product ◽

Environmental Attitude ◽

Mediating Role ◽

Purchasing Intention ◽

The Impact

Environmental pollution, increasing damages in the nature and deformation of ecosytem have started to worry consumers and the environemental concern has formed in time. Consumers who have environmental concern and wish to lend a healthy and clean environment to next generations, then started to consider the damages of their products to the nature in a higher degree. Thus, consumers with environmental concern have placed more importance to green products, which do not pollute the nature, use natural resources less, enable recycling, but are environmental friendly. The aim of this study is to investigate the impact of environmental concern on green product purchase intention, and to also investigate the mediating role of environmental attitude on the mentioned impact. Research data were gathered from 410 individuals residing in İzmir city using the face-to-face questionnaire method. Then, the data were tested with Crobach Alpha Method, Test of Normality, Exploratory Factor Analysis, Confirmatory Factor Analysis, Structural Equation Modeling and Sobel test. Based on research findings, it is observed that environmental attitude has a mediating role on the impact of environmental concern on green product purchasing intention. It is also determined that, environmental concern has a meaningful impact on environmental attitude and green product purchasing intention, and environmental attitude has a meaningful impact on green product purchasing intention.

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Green product buying intentions among young consumers: extending the application of theory of planned behavior

Problems and Perspectives in Management ◽

10.21511/ppm.16(2).2018.13 ◽

2018 ◽

Vol 16 (2) ◽

pp. 145-154 ◽

Cited By ~ 6

Author(s):

Andhy Setyawan ◽

Noermijati Noermijati ◽

Sunaryo Sunaryo ◽

Siti Aisjah

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Purchase Intention ◽

Structural Equation ◽

Environmental Concern ◽

Environmental Knowledge ◽

Equation Modeling ◽

Research Model ◽

Green Products ◽

Young Consumers

This research reveals the factors explaining the purchase intention toward green products among young consumers. Young consumers are beginner consumers who are going to play an important role to take a responsibility in preserving the environment. Theory of Planned Behavior (TPB) is selected as the main theoretical framework in this research alongside some other variables (environmental concern, environmental knowledge, and willingness to pay), which are added in the research model to expand TPB application. Three hundred and twenty-six respondents were interviewed through a survey and the data are analyzed using Structural Equation Modeling (SEM).The findings illustrated that not every explanatory variable influenced the purchase intention toward green products among young consumers. Environmental concern and attitude did not influence the purchase intention toward green products among young consumers.

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Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation

Sustainability ◽

10.3390/su12197880 ◽

2020 ◽

Vol 12 (19) ◽

pp. 7880 ◽

Cited By ~ 3

Author(s):

Md. Nekmahmud ◽

Maria Fekete-Farkas

Keyword(s):

Structural Equation ◽

Environmental Concern ◽

Perceived Quality ◽

Negative Influence ◽

Positive Influence ◽

Green Marketing ◽

Purchase Decision ◽

Purchase Decisions ◽

Green Products ◽

Willingness To Purchase

Consumers are paying close attention to green products to reduce the environmental impact on health issues. As the scope of this research, this current study focuses on determining consumers’ purchase decisions regarding green products using a survey conducted in a fast-growing developing country. This research was descriptive and considered a conceptual framework for extending the Theory of Planned Behavior (TPB), which was selected as the primary theoretical model. The significant contributions and main objectives of this study are as follows—to explore the present scenario of green marketing in Bangladesh with previous studies, and to fill a research gap regarding green purchase decisions by applying the TPB model with adding additional constructs, such as environmental concerns, green perceived quality, and future green estimates. A range of qualitative and quantitative techniques were adopted to collect data from the target groups, where a sample of young educated Bangladeshi consumers (n = 638) was used to consider the measurement and structural models by applying a partial least squares-structural equation modelling (PLS-SEM) method. The empirical findings show that consumers’ environmental concern (EC), green perceived benefits (GPB), green awareness of price (GAP), green willingness to purchase (GWP), and future estimation of green marketing (GFE) have a strong positive influence on consumer’ green purchase decision (GPD). Still, the green perceived quality (GPQ) has a negative influence on green purchase decisions (GPD). To inform consumers about green or eco-friendly products, this study provides valuable suggestions to companies, marketers, and policymakers for designing green marketing tools such as green advertising, green branding, and eco-labels. Based on these findings, it gives some managerial insights for the promotion of green products and green marketing.

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Analisis Perilaku Pengguna dalam Pembelian Item Virtual pada Game Online

Journal of Animation & Games Studies ◽

10.24821/jags.v3i1.1582 ◽

2017 ◽

Vol 3 (1) ◽

pp. 1

Author(s):

Rina Yulius

Keyword(s):

Structural Equation Modeling ◽

Random Sampling ◽

Structural Equation ◽

Simple Random Sampling ◽

Online Games ◽

Equation Modeling ◽

Online Game ◽

Factors Affecting ◽

User Behaviors ◽

Intent To Purchase

Online games increasingly sell virtual items to generate more income. Intent to purchase virtual items is different among gamers. This study aims to evaluate factors affecting gamer’s behavior and how to predict it toward purchasing virtual items. Simple random sampling was used in explanatory research using five-point Likert scale which was distributed to 300 users of online game in Indonesia. The process of analyzing data using structural equation modeling (SEM) to identify factors affecting user behaviors toward purchasing in virtual worlds.Keywords: virtual item, online game, SEMAbstrakGame online mengandalkan penjualan item secara virtual guna menghasilkan pendapatan yang lebih besar. Minat pengguna game online berbeda-beda dalam melakukan pembelian. Tujuan dari penelitian ini adalah untuk menguji faktor-faktor yang mempengaruhi perilaku pengguna dalam pembelian item virtual pada game online. Metode pengambilan sampel menggunakan simple random sampling dengan alat ukur berupa skala Likert. Jumlah subjek penelitian ini adalah 300 pengguna game online di Indonesia. Sampel penelitian dianalisis menggunakan structural equation modeling (SEM) guna mengidentifikasi faktor-faktor perilaku pengguna dalam pembelian item virtual pada game online. Kata kunci: item virtual, game online, SEM

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Factors Affecting the Use and Consequences of Management Accounting Practices in A Transitional Economy: The Case of Vietnam

Journal of Economics and Development ◽

10.33301/2016.18.01.04 ◽

2016 ◽

pp. 54-73 ◽

Cited By ~ 2

Author(s):

Anh Doan Ngoc Phi

Keyword(s):

Significant Influence ◽

Quantitative Data ◽

Structural Equation ◽

Qualitative Data ◽

Management Accounting ◽

Transitional Economy ◽

Equation Modeling ◽

Enterprise Performance ◽

Factors Affecting

This study seeks to help fill an important gap in the literature by investigating factors that have facilitated the use of management accounting practices (MAPs) in Vietnam - a transitional economy. Data were collected from 220 medium-to-large enterprises. Follow-up interviews were conducted with 20 accounting heads/vice heads to obtain further information and clarification. The quantitative data collected was analyzed using both descriptive and inferential statistics (including t-tests and structural equation modeling), while the qualitative data was used to shed further light on the various relationships described by the quantitative analysis. This paper reveals that both decentralization and competition have a positive, significant influence on the use of new MAPs except for the old ones. Consequently, the use of MAPs has a positive, significant influence on enterprise performance.

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