scholarly journals Multisided Platforms: Classification and Analysis

Systems ◽  
2021 ◽  
Vol 9 (4) ◽  
pp. 85
Author(s):  
Harald Øverby ◽  
Jan A. Audestad

The multisided platform (MSP) is an essential business construct in the digital economy. Some of the largest companies in the world—including Google, Amazon, and eBay—exploit the MSP in their business models. Fundamental insights into the MSP are crucial to understand the business operations of the digital economy and how new innovative digital services are adopted in the market. The MSP ecosystem is complex and dynamic, and involves heterogeneous stakeholders with different business motivations. This paper classifies the various types of MSPs, distinguished by the network effect between user groups. Moreover, this paper shows how the original diffusion model of Frank Bass can be extended to analyze the temporal evolution of multisided platforms. Analytical models using coupled sets of ordinary differential equations are developed for several examples of two-sided platforms. For some of these examples, analytical solutions are found.

2021 ◽  
Vol 2 (1) ◽  
pp. 91-96
Author(s):  
Olena Taranukha

The digital economy allows to compose the new business models, digital platforms and services, which create new types of economic activity, as well as the transformation of traditional industries. Due to the industries transformation to the digital economy there is the transformation of the world economy, or rather the economy itself is being digitized The purpose of the paper is to reveal the essence and features of the digital economy formation and to consider what significant transformations will take place in the world by the analysis of major trends in the near future. Accumulating all the concepts, we can say that the digital economy is the rather complex term, but we can assume that its development is based on the key components According to forecast estimates, the most advanced retail companies will begin implementing the service of virtual and voice search of goods by 2022. This will require from the company the better understanding of the consumers wishes, their interests and intentions. Consider the main technological development trends for 2020-2025 based on the data of the major consulting agencies and the consulting company "Cartner" Figure 2 shows the forecast curve of the new technologies development. Innovative development triggers that will actively influence the technology development include the following: the Authenticated Provenance, Low-Cost Single Board Computers at the Edge, Self-Supervised Learning, BMI (Brain Machine Interface), active development of "Packaged Business Capabilities" services, Digital Twin of the Person and Composible Enterprises. The peak of disappointments will be Social Distancing Technologies and Secure Access Service. The source of expectations will be the development of Carbon-Based transistors technology and Human digital Ontologies. The formation of a productivity platform will be based on trends in Self-Development and Self-Education. Digital IT trends grow, evolve and acquire new properties of social technologies that can influence the structure of the community, form dependencies and demand. Therefore, companies, large corporations and government need to move to more flexible composite business architectures. The modular business model is based on four basic principles: modularity, efficiency, continuous improvement and adaptive innovation. This business model allows to move from rigid traditional planning to a flexible response to rapidly changing business needs. In general, it creates opportunities for innovative approaches, reduces costs and improves partnerships. It is important to pay attention to the other technologies in the new business model such as bundled business services, data factories, private 5G networks and embedded artificial intelligence. Thus, as a result of the research it is proved that the digital world is a completely new order of life, which requires to change our thinking. The person should be always focused on the new technologies and methods in order the enterprises remain competitive and constantly developed, it will promote the economy development and the growth of well-being of the society. So, taking into account the global trends in technology development, Ukraine has to adapt to the new standards quickly and implement innovative solutions for the economic development. The digitalization of the economy, on the one hand, is the key to economic success, on the other hand, it is the driving force in the conditions of the conceptual understanding of the digital economy essence. The growth of the quality and innovation level of domestic goods and services should provide not only sustainable economic growth, but also competitive advantages with further integration into the EU. At the same time, there is the relevant need of the scientific and technological research, the formation of a certain business ("digital") culture, the implementation of smart city ideas in Ukraine based on the development of local communities and the emergence of new initiatives and proposals for innovative solutions.


Author(s):  
Robin G. Qiu

In this information era, both business and living communities are truly IT driven and service oriented. As the globalization of the world economy accelerates with the fast advance of networking and computing technologies, IT plays a more and more critical role in assuring real-time collaborations for delivering needs across the world. Nowadays, world-class enterprises are eagerly embracing service-led business models aimed at creating highly profitable service-oriented businesses. They take advantage of their own years of experience and unique marketing, engineering, and application expertise and shift gears toward creating superior outcomes to best meet their customers’ needs in order to stay competitive. IT has been considered as one of the high-value services areas. In this chapter, the discussion will focus on IT as a service. We present IT development, research, and outsourcing as a knowledge service; on the other hand, we argue that IT as a service helps enterprises align their business operations, workforce, and technologies to maximize their profits by continuously improving their performance. Numerous research and development aspects of service-enterprise engineering from a business perspective will be briefly explored, and then computing methodologies and technologies to enable adaptive enterprise service computing in support of service-enterprise engineering will be simply studied and analyzed. Finally, future development and research avenues in this emerging interdisciplinary field will also be highlighted.


Author(s):  
Robin G. Qiu

In this information era, both business and living communities are truly IT driven and service oriented. As the globalization of the world economy accelerates with the fast advance of networking and computing technologies, IT plays a more and more critical role in assuring real-time collaborations for delivering needs across the world. Nowadays, world-class enterprises are eagerly embracing service-led business models aimed at creating highly profitable service-oriented businesses. They take advantage of their own years of experience and unique marketing, engineering, and application expertise and shift gears toward creating superior outcomes to best meet their customers’ needs in order to stay competitive. IT has been considered as one of the high-value services areas. In this chapter, the discussion will focus on IT as a service. We present IT development, research, and outsourcing as a knowledge service; on the other hand, we argue that IT as a service helps enterprises align their business operations, workforce, and technologies to maximize their profits by continuously improving their performance. Numerous research and development aspects of service-enterprise engineering from a business perspective will be briefly explored, and then computing methodologies and technologies to enable adaptive enterprise service computing in support of service-enterprise engineering will be simply studied and analyzed. Finally, future development and research avenues in this emerging interdisciplinary field will also be highlighted.


VUZF Review ◽  
2021 ◽  
Vol 6 (4) ◽  
pp. 136-144
Author(s):  
Hanna Snopenko ◽  
Olga Balueva ◽  
Olena Tanchyk

The consistent evolution of technology around the world creates new production tools and opportunities for different economic agents. As a result, new economic structures are emerging as a result of industrial revolutions. Today, the digital economy is seen as the backbone of the fourth industrial revolution, as there is a clear shift in the underlying technology and signs of a technological and economic paradigm shift. The current stage of the industrial revolution is associated with the Internet communication technologies development, which has significantly changed the technology of business processes and has been called "digitalisation". Thus, the fourth industrial revolution and the third wave of globalisation are based on the digital economy. The article explores trends in the development of the Ukrainian economy under the influence of ubiquitous digitalisation. Digital transformation changes traditional business models of organisations, allowing them to occupy profitable niches in global markets, raising the prestige of business and the state as a whole. In today's environment, the level of digitalisation illustrates the degree of companies' competitiveness and is a determining factor in development strategy. To analyse the processes of digitalisation and determine the place of Ukraine in the digital world, the article identifies and describes four zones of digital transformation, which are particular to the world economies. It is determined that Ukraine has fallen into a zone of prospective economies, where digital infrastructure is limited. Still, digital development is accelerating, indicating the potential for digitalisation to flourish, which will benefit economic recovery from the COVID-19 pandemic and long-term transformation. Ukraine's integral digital transformation index score is placed at 2.81 out of a possible 5 in 2021. It was determined that the main barriers to the digital transformation development in Ukrainian business include ineffective legislation, insufficient funding and low digital literacy of the population. However, the highest score among the index components was given to companies' overall level of digital transformation. A positive result of the survey is confirmation of increased investment in the digital technologies development in Ukraine: priority investments in this area include customer interaction, data analytics and HR management.


Author(s):  
Luciana Aparecida Barbieri da Rosa ◽  
Maria Carolina Martins-Rodrigues ◽  
Tais Pentiado Godoy ◽  
Waleska Yone Yamakawa Zavatti Campos ◽  
Larissa Cristina Barbieri

The digital economy is changing the way business is done and is showing tremendous potential for organisational progress and global influence.As innovative products and service offerings make the world more competitive,if created properly, digital connectivity will be able to provide new business models and faster entries into global markets (Anderson, Wladawsky-Berger,2016).This gives rise to important issues pertaining to consolidation of practices, implementation of relevant issues across global companies, and many more. Appropriate answers can be searched for these questions in the international research databases on the digital economy like Scopus and Web of Science. Research contributions of authors demonstrating scientific completeness are of great important here. Also important are databases that have been adequately cited.


Author(s):  
Лариса Лапидус ◽  
Larisa Lapidus

The monograph "Digital Economy: E-Business and E-Commerce Management" is the result of many years of scientific work of Doctor of Economics, Professor of the Faculty of Economics of Lomonosov Moscow State University Lapidus. This is the first complete and comprehensive study devoted to one of the most pressing issues of our time – Digital Economy. Themonographrevealstheessenceofthedigitaleconomy, substantiatesthechangestakingplaceinthemodelsofproduction, distribution, exchange and consumption. The objective reasons for digitalization of economy have been analyzed. The reasons of transition to the new model of joint consumption of Sharing Economy are grounded. The processes of reducing the life cycle of innovations, increasing competition for the Internet audience and a record growth of companies' capitalization are explained. The influence of the digital economy on various spheres of business is shown. Theoretical propositions and practical recommendations for managing e-business and e-commerce are presented in terms of the transformation of business models under the influence of the evolution of digital technologies. The branch peculiarities of e-business and e-commerce development in transport, on-line travel, in catering and in the market of on-line food delivery, in the digital content market in the segment of computer games, in the segment of music services (streaming services) and etc.are studied. The principles of business modeling, the features of building business models for different market segments (B2B, B2C, C2C, etc.), success factors and risks of electronic commerce are disclosed. Particular attention is paid to the world practice of successfully building effective business models of e-business and e-commerce from the birth of a business idea to market launch, embedding e-business tools in the development strategy of traditional companies. The business models Free-to-Play, Freemium-model, Print-on-Demand, Sharing Economy, Full-Crowdsourcing, Donation, etc., the basics of monetizing network communities, the structure of Facebook income, WhatsApp, LINE, success factors and risks of electronic business, features of building an electronic marketing system, managing advertising and business promotion in a digital economy are revealed. Particular attention is paid to innovative e-commerce technologies and their impact on consumer behavior, the formation of new markets and changing the nature of companies that conduct business on the Internet, taking into account the world trends and features of conducting electronic business in Russia. The possibilities of crowdsourcing and crowdfunding, Internet of things (IoT), BIG DATA, artificial intelligence based on Machine Learning technologies, virtual and augmented reality, robotization, 3D printers are considered. Features of management of an infrastructure of electronic business and electronic commerce are revealed.


2021 ◽  
Vol 188 (3-4) ◽  
pp. 69-76
Author(s):  
Elena Sergushina ◽  
◽  
Dmitriy Leontyev ◽  
Oxana Kozhukalova ◽  
Irina Dambayeva ◽  
...  

The paper touches upon various aspects of the digital economy and its stages of its formation. The authors of the research present relevant data on the development of the digital economy both in the world and the Russian Federation, and forecast some of the consequences of the introduction of digital technologies based on quantitative analysis and modeling. The authors have analyzed several business models that appeared after the spread of large databases, artificial intelligence, machine learning, and other digital technologies. Based on the analysis as of 2020, it has been concluded that transition to digital technologies enhances the competitiveness of national economies.


2021 ◽  
Vol 06 (04(01)) ◽  
pp. 39-46
Author(s):  
Tetiana Halimon Tetiana Halimon

The priority vector of development of many countries of the world is digital transformation and creation of a hypercompetitive digital economy. The key trend of modern global economic development in all countries of the world is the rapid spread of information and communication, digital technologies and the development of the digital economy, which causes changes in the business environment, transaction methods and the level of connections between individual entities. The digital economy is an innovative dynamic economy based on the active introduction of innovations and information and communication technologies in all types of economic activities and spheres of society, which increases the efficiency and competitiveness of individual companies, the national economy and living standards. In the third wave of globalization, the digital economy plays an important role in the development of countries, the most important factor of which is information and knowledge, as well as ways to access them. Increasingly, the digital economy is intertwined with the traditional economy, making clear demarcations increasingly difficult. The main products of the digital economy are the same goods and services of the traditional economy provided by computer equipment and digital systems such as the global Internet. However, the rapid development of digitalization is becoming a source not only of new opportunities, but also of serious threats and problems for all segments of the population that need to be taken into account. That is, the digitalization of the economy and all spheres of public life, on the one hand, becomes a challenge and threat to established business models and successful strategies of behavior of enterprises in a market economy, on the other - opens new opportunities for improvement and competitive advantage. Digitalization has significant benefits for economic development. Benefits at the level of the whole society include: economic and social effect of digital technologies for business and society; improving the quality of life; increasing the productivity of all social labor; the emergence of new models and forms of business that can increase profitability and competitiveness; increasing the transparency of economic transactions and ensuring the possibility of their monitoring. Key words: digital economy, innovative activity, innovative development, competitiveness, scientific and technological progress, information and communication technologies, information society.


2010 ◽  
pp. 71-88
Author(s):  
Robin Qiu

In this information era, both business and living communities are truly IT driven and service oriented. As the globalization of the world economy accelerates with the fast advance of networking and computing technologies, IT plays a more and more critical role in assuring real-time collaborations for delivering needs across the world. Nowadays, world-class enterprises are eagerly embracing service-led business models aimed at creating highly profitable service-oriented businesses. They take advantage of their own years of experience and unique marketing, engineering, and application expertise and shift gears toward creating superior outcomes to best meet their customers’ needs in order to stay competitive. IT has been considered as one of the high-value services areas. In this chapter, the discussion will focus on IT as a service. We present IT development, research, and outsourcing as a knowledge service; on the other hand, we argue that IT as a service helps enterprises align their business operations, workforce, and technologies to maximize their profits by continuously improving their performance. Numerous research and development aspects of service-enterprise engineering from a business perspective will be briefly explored, and then computing methodologies and technologies to enable adaptive enterprise service computing in support of service-enterprise engineering will be simply studied and analyzed. Finally, future development and research avenues in this emerging interdisciplinary field will also be highlighted.


Author(s):  
Оlena Кniazieva

In a time of the digital economy and society formation, the issue of reviewing the forms and methods of teaching in higher educational institutions has become relevant, since the traditional methods are not able to ensure the acquisition of the competencies, necessary for working under the new management conditions. The most immediate problems have been determined and the number of areas for transforming teaching approaches have been offered.These approaches are capable of giving an impetus to the development of national education integrated with the world educational space. Keywords: digital economy and society, educational process, educational institutions, digital services, transformation of approaches, clustering, competencies, development.


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