Crisis in the domestic and world book market: causes and ways to eliminate its consequences

2021 ◽  
pp. 54-61
Author(s):  
A.V. Butov
Keyword(s):  
Lean Manufacturing ◽  
Manufacturing System ◽  
Book Trade ◽  
Sales Growth ◽  
Book Market ◽  
On Demand ◽  
World Book ◽  
Reducing Costs ◽  
Modern Technologies ◽  
Print On Demand

Based on the study of world experience in the development of book trade, the author has developed a number of anti-crisis measures to improve the situation and increase the analysis of the structure of sales, growth in prices for book products. Particular attention in the article is paid to the consideration of modern technologies, such as print on demand, self publishing, ensuring the implementation of the foundations of a lean manufacturing system, reducing costs and inventory, as well as the use of digital prints on Internet platforms as a means of effectively combating the distributors of pirated content on the network.

The Influence of Book Blogs on the Buying Decisions of German Readers

LOGOS ◽  
2017 ◽  
Vol 28 (1) ◽  
pp. 45-52
Author(s):  
Kim Maya Sutton ◽  
Ina Paulfeuerborn
Keyword(s):  
Quantitative Research ◽  
Research Question ◽  
Book Trade ◽  
Book Market ◽  
Buying Behaviour ◽  
Insight Into ◽  
Buying Decisions

In October 2014, over 200 million blogs were registered on the platform Tumblr alone. In 2015, hundreds of book blogs in the blogosphere concentrated on literature and published reviews, cover designs, direct insights from publishers, author interviews, and competitions. Based on the research question ‘Do literature blogs have an influence on the buying decisions of readers?’ quantitative research was carried out in Germany at the beginning of 2016. The focus of the research was book blogs targeting readers of light fiction. A survey was sent to online portals, such as Lovelybooks, and thereby distributed to readers. Literature bloggers were also asked to participate by forwarding the survey to their followers. The survey gives insight into readers’ motivation to visit literature blogs. Furthermore, it highlights what kind of information readers want to find on such blogs, and how blogs can influence readers’ buying behaviour. The findings of the survey are compared with a model for buying decisions. The findings will be helpful for publishers, self-publishers, book trade, and bloggers. The most obvious limitation of the survey is the geographic limitation to Germany and its book market; however, the survey could easily be translated and extended to include other markets.

A Framework for Implementing Lean Manufacturing System in Small and Medium Enterprises

2011 ◽  
Vol 110-116 ◽  
pp. 3997-4003 ◽  
Author(s):  
Jirapat Wanitwattanakosol ◽  
Apichat Sopadang
Keyword(s):  
Lean Manufacturing ◽  
Manufacturing System ◽  
Job Shop ◽  
Small And Medium Enterprises ◽  
Phase 1 ◽  
Optimization Technique ◽  
Value Stream Mapping ◽  
Two Phase ◽  
Make To Order ◽  
Medium Enterprises

—In this paper, a conceptual framework to apply many techniques for implementing lean in the high-variety low-volume (HVLV) environment is presented. Lean production has increasingly being implemented as a potential solution for many organizations. Anyway, the lean formula is applicable directly only to the make-to-stock business, but the make-to-order (MTO) product environment has to adapt lean manufacturing principle. The method of this paper has a two-phase quantitative framework to transform small and medium enterprises (SMEs) to be lean. Phase 1 has three interrelated components: (1) re-engineering an organization by using the power of computer simulation combined with business process. (2) Value stream mapping (VSM) is used to create a map of both value and waste in a given process. This tool has also a main drawback for job shop facility because many value streams are composed of hundreds of industrial parts and products. (3) Integrative supplier relationship is one of the most critical factors to maintain an advantage in the increasing levels of competition. Phase 2 performs a just in time production schedule by using ant colony optimization technique combines with a simulation tool. The aims of this paper are to develop a suitable lean manufacturing system for SMEs and to study the performance of the system for improving effectiveness. The result shows how to combine lean concept with simulation optimization, the step of this framework to obtain the optimization solution.

Public Relations

2010 ◽  
Author(s):  
Michael Kunczik
Keyword(s):  
Public Relations ◽  
On Demand ◽  
Theorie Und Praxis ◽  
Print On Demand

Print on Demand Ausgabe (Lieferzeit ca. 3-4 Tage) Dieses Buch gibt einen vollständigen und aktuellen Überblick über "Public Relations" in Theorie und Praxis. Nach einer Klärung des Begriffs erläutert es die Beziehung von PR zu anderen Konzepten wie Propaganda oder Marketing und diskutiert das Verhältnis von Kommunikationswissenschaft und PR. Dabei werden Probleme wie Theoriebildung, von Theorie und Empirie sowie der Verwertbarkeit wissenschaftlicher Befunde und Ethik behandelt. Die Entwicklung der deutschen PR-Theorie schließt sich an. Einen weiteren Schwerpunkt bilden die PR-Theorien, die auf die Managementfunktion von PR verweisen. Die aktuelle Diskussion um PR als symmetrischer Dialog wird ebenso behandelt wie neue systemtheoretische Ansätze.

scholarly journals PRINT ON DEMAND

BioTechniques ◽  
2017 ◽  
Vol 62 (2) ◽  
Author(s):  
Sarah Webb
Keyword(s):  
On Demand ◽  
Print On Demand

scholarly journals A LEAN MANAGEMENT APPROACH FOR THE ROMANIAN TEXTILE AND CLOTHING INDUSTRY

2019 ◽  
Vol 9 (2) ◽  
pp. 21-31
Author(s):  
Adriana DIMA ◽  
◽  
Ruxandra DINULESCU ◽  
Keyword(s):  
Lean Manufacturing ◽  
Textile Industry ◽  
Systematic Approach ◽  
Continuous Process ◽  
Value Added ◽  
Process Industry ◽  
Clothing Industry ◽  
Management Approach ◽  
Lean Management ◽  
Reducing Costs

Lean management represents a systematic approach used for identifying and eliminating waste and non-value added activities from different industries, including the textile industry. Even if the lean manufacturing concept has shown important results in continuous process industry, the textile industry represents a good area for implementing this methodology targeting as a main objective the action of eliminating waste, thus reducing costs and therefore, increasing productivity. Being a customer oriented process, the system has the ability to eliminate a significant part of waste from the Romanian textile industry. As a result, this is an incipient study aimed to present the benefits of implementing Lean Management in the Romanian textile industry, through its improvement tools, as well as presenting a theoretical economic impact for a textile company. Also, taking into consideration that Lean Management is not yet applied in the Romanian textile field, the study will present a part of the areas which would need the Lean implementation, as well as further actions to be taken in order to improve productivity in textile industry.

scholarly journals Book-trade networks in Siberia and the Far East: the initiation history, present state and development trends (part 1)

Bibliosphere ◽  
2018 ◽  
pp. 51-57 ◽  
Author(s):  
O. N. Alshevskaya
Keyword(s):  
Far East ◽  
Public Library ◽  
Book Market ◽  
Trade Networks ◽  
Goods And Services ◽  
The Far East ◽  
Book Selling ◽  
Ussr State ◽  
Reducing Costs ◽  
Definition Of

Based on the analysis of publications of scholars and book practitioners the author formulates main features and definition of the bookselling network as a set of wholesale, wholesale-retail and retail bookselling enterprises under common management (a single management center and unified management principles), which sell the similar book and accompanying assortment of goods and services for personal and public (library) consumption to get profit. The world largest, having no analogues to date, national bookselling network was the unified state centralized system of the USSR State Printing Committee, which included 3,763 stores in 1988. After its disintegration in 1996-2000, the federal, regional and local bookselling networks started forming both in the center of Russia and in regions on other principles and in other ways. The phenomenon of the Russian book market at the turn of the XX and XXI centuries was a wholesale and retail book-selling company «Top-book» (1995-2011). The company built a system of logistics centers, developed and implemented various formats of the retail distribution network. By 2010, the «Top-Book» had over 500 stores in more than 230 Russian cities and sold above 3 million books a month. At the same time, the company's unprecedented pace of development required organizational changes: improving manageability, optimizing the budget expenditure part by reducing costs. The impossibility to solve the problems led the company to bankruptcy in 2011. The largest federal bookstore network enterprise in Russia by 2017 is the integrated retail network «Chitai-gorod» - «Bukvoed» over 528 enterprises in 167 cities of Russia. There are 55 stores in 21 cities of Siberia and the Far East. But the most significant for the regional book market is the activity of bookselling associations established in Siberia and the Far East. Mostly there are networks created by booksellers in the region, but publishing and book-selling holdings («Bichik», «Apex», «Novaya kniga», etc.) form networks to sale their own printed products as well.

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