Evaluating Media Awareness Toward Breast Cancer Awareness Campaigns :, A Case Study For The Women Of Kuwait In 2014

2016 ◽  
pp. 285
Author(s):  
مناف بشير
Keyword(s):  
Breast Cancer ◽  
Cancer Awareness ◽  
Awareness Campaigns ◽  
Breast Cancer Awareness

scholarly journals Breast Cancer Awareness Media Campaigns in Pakistan: Knowledge, Attitude and Practices of Women

2020 ◽  
Vol V (II) ◽  
pp. 130-137
Author(s):  
Arsha Saleem Meer ◽  
Rao Shahid Mahmood Khan ◽  
Malik Adnan Adnan
Keyword(s):  
Breast Cancer ◽  
General Population ◽  
Economic Status ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Cancer Awareness ◽  
Media Campaigns ◽  
Awareness Campaigns ◽  
Breast Cancer Awareness

The core objective of the study was to find out the knowledge, attitude and practices of women in the general population and also to investigate the significant role of media awareness campaigns in each aspect of KAP among women. A total number of n=375 women of three renowned universities of southern Punjab were selected through simple random sampling technique. Data was collected through a self-constructed questionnaire comprised of socio-economic status and knowledge, attitude and practices section in their respective educational institutes. Findings indicated that media campaigns had established good knowledge and satisfactory attitude towards breast cancer, but these campaigns are proved less significant in convincing people for screening their breast without any prominent symptoms. This study concluded that media awareness campaigns are significant in providing knowledge and establishing good attitude but less effective in providing knowledge about the importance of screening practices among women of the general population.

EPR19-067: Effectiveness of Breast Cancer Awareness Campaign on Internet Search Activity Compared to Other Gynecological Malignancies

2019 ◽  
Vol 17 (3.5) ◽  
pp. EPR19-067
Author(s):  
Akriti Gupta Jain ◽  
Abdul Kareem Khan ◽  
Ranjeet Kumar ◽  
Mohammed Wazir ◽  
Syed Askari Hasan ◽  
...  
Keyword(s):  
Breast Cancer ◽  
Cervical Cancer ◽  
Reference Value ◽  
Google Trends ◽  
Internet Search ◽  
Search Activity ◽  
Cancer Awareness ◽  
Awareness Campaigns ◽  
Breast Cancer Awareness ◽  
The Masses

Background: Breast Cancer (BC) is common, with 1 in 8 U.S. women (12.4%) developing invasive breast cancer in their lifetime. BC is associated with the most awareness campaigns with pink ribbon as its symbol. October was earmarked as the breast cancer awareness month (CAM) in 1985. Cervical (CC) and ovarian cancers (OC) are associated with a high mortality as well and have awareness months dedicated to them. The aim of these awareness drives is to change public attitude and help in early detection and ultimately prevention of various cancers. Internet search activity can be used as a method to gauge interest and awareness in the masses. We aimed to assess the popularity of BC compared to other gynecological cancers, including OC and CC. Methods: We compared the relative frequency of search terms “Breast Cancer,” “Ovarian Cancer,” and “Cervical Cancer” between January 1, 2004 and December 31, 2017 (n=168 months) using Google Trends, a public web facility of Google Inc. The software designates a reference value of 100 for the point of highest popularity and it provides relative monthly popularity scores for all the terms, which we termed as comparative interest scores (CIS). Within each cancer, average CIS was then compared for their respective awareness months (n=14 months; October for BC, September for OC, and January for CC) to the remaining months (n=154 months). Results: The mean CIS for BC was significantly higher during its CAM, 70.5 as compared to other months 35.9; p<0.001. However, for CC mean CIS during January (7.4) was not different compared to the other months (7.4); P=1.00. And for OC, CIS was significantly higher during its CAM (9.2) compared to other months (7.7); P=.0002. The peak of highest popularity for breast cancer was observed during October 2004 and all peaks corresponded to the CAM; other smaller peaks were seen during significant news events associated with BC, all of which surpassed OC and CC in those months. Overall BC CIS were significantly higher compared to CC (P<.001) and OC (P<.001). Conclusions: We conclude that BC awareness campaigns have succeeded in increasing internet search activity during its CAM but ovarian and cervical cancer campaigns especially when compared to breast cancer have not been as successful. There is still a need to increase awareness among masses. Google trends data also tells us which states in US have more internet search activity compared to others which can be used to target the relatively unaware public.

Symbols and Meanings in Breast Cancer Awareness Campaigns

2013 ◽  
Vol 21 (2) ◽  
pp. 140-155 ◽  
Author(s):  
Venke Frederike Johansen ◽  
Therese Marie Andrews ◽  
Haldis Haukanes ◽  
Ulla-Britt Lilleaas
Keyword(s):  
Breast Cancer ◽  
Cancer Awareness ◽  
Awareness Campaigns ◽  
Breast Cancer Awareness

scholarly journals Impact of breast cancer awareness month on detection of breast cancer in a private hospital

2017 ◽  
Vol 46 (2) ◽  
pp. 619-625 ◽  
Author(s):  
Onder Karabay ◽  
Mustafa Hasbahceci ◽  
Huseyin Kadioglu
Keyword(s):  
Breast Cancer ◽  
Breast Imaging ◽  
Public Awareness ◽  
Percutaneous Biopsy ◽  
Histopathological Analysis ◽  
Data Systems ◽  
Cancer Awareness ◽  
Screening Programs ◽  
Awareness Campaigns ◽  
Breast Cancer Awareness

Objective Breast cancer awareness month increases public awareness in association with increased rates of screening and new diagnoses. This study aimed to evaluate the effect of breast cancer awareness month on primary diagnosis of breast cancer. Methods Asymptomatic women with the intention of breast cancer screening were included. The non-BCAM (Breast cancer awareness month) group were screened from February to September 2016 and the BCAM group during October 2016. Ultrasound and mammography were performed in all women and in those aged ≥ 40 years, respectively. A BIRADS (Breast Imaging Reporting And Data Systems) score of ≥4 and solid palpable masses without features suggestive of malignancy and/or the physician’s preference were regarded as indications for histopathological analysis. Requirement for histopathological analysis and detection of breast cancer were identified as the main variables. Results There were 198 women with a mean age of 49.3 ± 9.5 years. Sixty-nine and 129 women were in the non-BCAM and BCAM groups, respectively. Percutaneous biopsy was performed in seven (10.1%) and three patients (2.3%) in the non-BCAM and BCAM groups, respectively ( P = 0.035). Pathological examinations were benign. Conclusion Although public awareness campaigns lead to increased rates of screening, they may lose their impact on detecting breast cancer because of widespread use of routine screening programs.

scholarly journals Do You Like it On The…?: A Case-Study of Reactions to a Facebook Campaign for Breast Cancer Awareness Month

2015 ◽  
Author(s):  
Myleea Hill ◽  
Marceline Hayes
Keyword(s):  
Public Health ◽  
Breast Cancer ◽  
Thematic Analysis ◽  
Health Campaigns ◽  
Common Goal ◽  
Cancer Awareness ◽  
Breast Cancer Awareness ◽  
Public Health Campaigns

Awareness is a common goal of public health campaigns. However, awareness as an end goal may be counter-productive and may lead to slactivism instead of action. The purpose of the present research was to analyze reactions to the Facebook breast cancer “Do You Like it on the …”game via feedback to an article stating that the game is not cute/sexy/informative. Thematic analysis revealed several themes: Support or Disagreement with the author’s points, the Game is Ineffective, the Game Spreads Awareness, and Awareness is the Beginning. The researchers suggested (1) a distinction be made between awareness and attention and awareness and knowledge and (2) campaigns should communicate specific informative messages and move beyond simply gaining attention and creating general awareness.

scholarly journals Use of Social Media in Breast Cancer Awareness: GCC Countries’ Experience

2018 ◽  
Vol 4 (Supplement 2) ◽  
pp. 30s-30s ◽  
Author(s):  
D. Mansour ◽  
A. Nashwan ◽  
H. Abu Rasheed ◽  
M. Hararah ◽  
H. Nassar ◽  
...  
Keyword(s):  
Breast Cancer ◽  
Social Media ◽  
Cancer Awareness ◽  
The Public ◽  
Awareness Campaigns ◽  
Gcc Countries ◽  
Breast Cancer Awareness ◽  
Health Related ◽  
Social Media Platforms ◽  
Use Of Social Media

Background: Breast cancer is the highest incident cancer among women in the world today as well as in the Gulf Cooperation Council (GCC) countries. Improving the public awareness is significant in decreasing the overall morbidity and mortality of breast cancer. Social media brings a new dimension to healthcare as it offers a medium to communicate to be used by the public, patients, and health professionals to communicate health-related issues with the possibility of potentially improving health outcomes. According the Arab Social Media Report 2017 , the GCC countries largely dominate the top five spots in terms of penetration rates of key social media platforms among their populations, including Facebook, Twitter, LinkedIn, and Instagram. Social media platforms are now frequently used on a large adoption rate by the public to address health-related issues especially in GCC countries. Compared with the rest of the Arab region, the Gulf countries largely have more balanced age breakdowns of young users who are under 30 and those who are over 30 years old, indicating the maturity of usage across age groups in society. Aim: This paper aims to provide an overview of the available evidence concerning the use of social media platforms in breast cancer awareness campaigns in GCC. Methods: A literature search was conducted using PubMed and Google Scholar databases for articles published between 2010 and March 2018. Several keywords have been used. Search was limited to articles in English and Arabic describing the use of social media platforms in breast cancer awareness campaigns in any of the GCC countries. Results: More than 500 studies have been identified in the initial search. Fifteen articles have been deemed eligible. The majority are discussing the importance of using media (mass and social) as the main source of breast cancer information, however, a multilevel intervention should be considered as many interventions should be used to create culturally appropriate breast cancer awareness campaigns in the GCC countries. Conclusion: Apparently, media have been used to raise breast cancer awareness to promote breast cancer screening programs including self-exam and mammogram, benefits of early detection, and modifiable risk factors. However, social media should not be viewed as a solution to the complexities of behavior change and improved health outcomes; instead, use of social media in health promotion should be valued for its potential to engage with audiences for enhanced communication and improved capacity to promote programs, products, and services. The use of various social media platforms is variable across age, educational, and socioeconomic groups; therefore, breast cancer awareness campaigns utilizing social media should be tailored according to the target group, however public communication in the GCC still considered as a significant challenge due to the cultural diversity and language barriers.

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