scholarly journals Do You Like it On The…?: A Case-Study of Reactions to a Facebook Campaign for Breast Cancer Awareness Month

2015 ◽  
Author(s):  
Myleea Hill ◽  
Marceline Hayes
Keyword(s):  
Public Health ◽  
Breast Cancer ◽  
Thematic Analysis ◽  
Health Campaigns ◽  
Common Goal ◽  
Cancer Awareness ◽  
Breast Cancer Awareness ◽  
Public Health Campaigns

Awareness is a common goal of public health campaigns. However, awareness as an end goal may be counter-productive and may lead to slactivism instead of action. The purpose of the present research was to analyze reactions to the Facebook breast cancer “Do You Like it on the …”game via feedback to an article stating that the game is not cute/sexy/informative. Thematic analysis revealed several themes: Support or Disagreement with the author’s points, the Game is Ineffective, the Game Spreads Awareness, and Awareness is the Beginning. The researchers suggested (1) a distinction be made between awareness and attention and awareness and knowledge and (2) campaigns should communicate specific informative messages and move beyond simply gaining attention and creating general awareness.

scholarly journals Lessons for public health campaigns from analysing commercial food marketing success factors: a case study

2012 ◽  
Vol 12 (1) ◽  
Author(s):  
Jessica Aschemann-Witzel ◽  
Federico JA Perez-Cueto ◽  
Barbara Niedzwiedzka ◽  
Wim Verbeke ◽  
Tino Bech-Larsen
Keyword(s):  
Public Health ◽  
Success Factors ◽  
Food Marketing ◽  
Health Campaigns ◽  
Public Health Campaigns

The Relevance of Citizen Co-Creation for the Effectiveness of Public Health Campaigns: Results from the Evaluation of a HIV Prevention Campaign in Switzerland

2019 ◽  
Vol 42 (1-2) ◽  
pp. 34-46
Author(s):  
Florian Liberatore ◽  
Sarah Schmelzer ◽  
Alfred Angerer
Keyword(s):  
Public Health ◽  
Word Of Mouth ◽  
Health Campaigns ◽  
Active Involvement ◽  
Incremental Effect ◽  
Prevention Campaign ◽  
Effectiveness And Efficiency ◽  
Public Health Campaigns ◽  
Practical Implications

While decreasing public health budgets force campaign managers to spend money more wisely, many public health campaigns still use traditional communication channels and neglect the great potential of citizen co-creation, the active involvement of the target group. This article provides an overview of the issue of citizen co-creation in the context of public health campaigns and presents a case study of an HIV campaign in Switzerland as an example of applied citizen co-creation. The incremental effect of word of mouth on campaign effectiveness and efficiency is examined, showing how citizen co-creation can be quantified in the context of evaluating a campaign. Finally, the article suggests practical implications for the design and evaluation of future public health campaigns involving citizen co-creation.

Experimental Pretesting of Public Health Campaigns: A Case Study

2008 ◽  
Vol 13 (3) ◽  
pp. 216-229 ◽  
Author(s):  
Jill Whittingham ◽  
Robert A. C. Ruiter ◽  
Filippo Zimbile ◽  
Gerjo Kok
Keyword(s):  
Public Health ◽  
Health Campaigns ◽  
Public Health Campaigns

scholarly journals Scoring a goal or an own-goal against disease?

2015 ◽  
Vol 5 (1) ◽  
pp. 102-123 ◽  
Author(s):  
Elisabeth El Refaie
Keyword(s):  
Public Health ◽  
Small Scale ◽  
Narrative Coherence ◽  
Health Campaigns ◽  
Conceptual Metaphor Theory ◽  
New Information ◽  
Metaphor Theory ◽  
Key Concepts ◽  
Public Health Campaigns

Many contemporary public health campaigns use some form of metaphor. Studies into what makes this strategy effective typically focus on the ability of metaphors to attract attention and trigger conversations. Consequently, the question of how they might enhance or impede people’s understanding of the information conveyed is often overlooked. This article brings together key concepts in Conceptual Metaphor Theory with the latest findings in health communication to present a framework for describing metaphors in health promotion on the basis of their experiential, internal, external and narrative coherence. Using the comparative analysis of two children’s comics about tuberculosis as a small-scale case study, the paper argues that metaphor coherence is particularly important in health campaigns that aim to convey complex, new information. The paper ends with suggestions for validating the framework more broadly.

scholarly journals Breast Cancer Reduction Initiatives in Rwanda

2018 ◽  
Vol 4 (Supplement 2) ◽  
pp. 133s-133s
Author(s):  
O. Nimbabazi
Keyword(s):  
Public Health ◽  
Breast Cancer ◽  
Risk Factors ◽  
Early Detection ◽  
Early Diagnosis ◽  
Cancer Patients ◽  
Early Stage ◽  
Health Campaigns ◽  
Diagnose Breast Cancer ◽  
Public Health Campaigns

Background and context: Breast cancer is a leading cause of cancer-related death for women. In Africa women are diagnosed much younger, with a substantial number of cases affecting women under the age of 20. In Rwanda, breast cancer patients constitute 15.8% of overall cancer patients and new cases increase as people start being aware and go screening, however breast cancer with early detection can be well treated to live longer and palliative care can be given. It's with that reason in Rwanda different initiatives have put in place to reduce the breast cancer. Aim: The aim of these initiatives is to raise awareness of breast cancer to the population and promoting early detection as breast cancer is treatable when it's diagnosed at early stage. Also these initiatives gives information about risk factors and how changing lifestyle with early detection can help on reducing new cases. Strategy/Tactics: These initiatives are done through public health campaigns, gatherings and walks throughout the country educating breast cancer risk factors, prevention and importance of early diagnosis. The programs reached young ladies to start prevention early by making outreaches at school and youth centers. And all the initiatives are accessible by every citizen as they are all free. Program/Policy process: In promotion of early diagnosis many nurses for health center have been trained how to diagnose breast cancer and how to educate patients that attend those health facilities, then for awareness public health campaigns are done and also with different media are used like talk shows and informative posters are in different public places like hospitals. Outcomes: With the past 2 years of mass campaigns, walks and outreaches, there have been improvement in understanding of population about breast cancer, and both men and women are interested to be educated more with that the number of people going for diagnosis have been increased and participation in outreaches is high. What was learned: The population is always eager to be educated about cancer and how they can prevent it and with these initiatives have been proved by numbers that attend campaigns and it's important to take initiative to reduce its incidence by making the community aware of it and take early preventive measures. And this to be more successful there should be public and private partnership to put effort and reach a large population for breast cancer can be diagnosed treated at early stage hence reduction its prevalence.

scholarly journals A DESCRIPTIVE STUDY TO ASSESS THE KNOWLEDGE ON BREAST CANCER AND UTILIZATION OF MAMMOGRAM AMONG WOMEN IN SELECTED VILLAGES OF UDUPI DISTRICT, KARNATAKA

2014 ◽  
Vol 04 (04) ◽  
pp. 084-087
Author(s):  
Arkierupaia Shadap ◽  
Maria Pais ◽  
Anusuya Prabhu
Keyword(s):  
Breast Cancer ◽  
Urban Areas ◽  
Screening Tests ◽  
Survey Study ◽  
Cancer Awareness ◽  
Cancer Disease ◽  
Breast Cancer Awareness ◽  
Community People ◽  
Descriptive Survey ◽  
Women In India

AbstractBreast cancer was considered to be one amongst the most commonly cancer disease in the world. Now it is considered to be the second cancer disease among women in India, with most of the affected population is in the urban areas. Breast cancer is seen mostly after the age of 40 years. According to the Cancer fact 2012, breast cancer is now seen to be among women aged from 35 years above. Materials and methods: The study was a descriptive survey study to assess the knowledge on breast cancer, awareness and utilization of mammogram among 320 married and unmarried women who were willing to participate in the study. After the consent, a questionnaire prepared by the investigator was given to them. Results: Majority 46.6% had low knowledge for breast cancer. There was an association between knowledge and age, marital status, education and source of information about breast cancer and it was found to be significant (p< Mammogram is underutilized among participants, from the total number of population i.e; n = 320, only 19.1% (61) were aware of mammogram. Out of 19.1% (61) who were aware of mammogram, did not utilise it. Conclusion: The study concluded that women have low knowledge on breast cancer and very less population was aware of mammogram which is one of the screening tests for breast cancer. Their low knowledge on breast cancer and unaware of the screening test is the main reason for not utilising mammogram even those who are aware of it. So, nurses as health care members play an important role in providing information and educating the community people.

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