The Effect of Customer Loyalty Programs on Customer  Retention in Pakistan

The aim of our study was to build an extremely significant understanding of the influence of client's loyalty programs on buyer's retention. The context of the current study was set for Pakistani consumers. The current study inspects the key role of loyalty programs such as devotion programs, point framework, level reward framework and non-fiscal projects on the dependent variable: client retention. A quantitative analysis method was adopted to achieve the objective of the research. For the data collection, questionnaires were distributed randomly among customers. Our findings suggest that there is a significant impact of loyalty programs for retaining valuable customers. Evidently, a significant effect was noted for different types of loyalty schemes such as Tier reward, Point and Non-monetary schemes.

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Consumer evaluation of customer loyalty programs: the role of customization in customer loyalty program involvement

Journal of Global Scholars of Marketing Science ◽

10.1080/21639159.2012.720752 ◽

2012 ◽

Vol 22 (4) ◽

pp. 370-385 ◽

Cited By ~ 12

Author(s):

Erica Winters ◽

Sejin Ha

Keyword(s):

Customer Loyalty ◽

Loyalty Programs ◽

Loyalty Program ◽

Consumer Evaluation ◽

Program Involvement ◽

Customer Loyalty Programs

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Loyalty Programs: Foreign and Russian Experience

Moscow University Economics Bulletin ◽

10.38050/01300105201657 ◽

2016 ◽

Vol 2016 (5) ◽

pp. 113-131

Author(s):

Svetlana Berezka

Keyword(s):

Relationship Marketing ◽

Customer Loyalty ◽

Customer Relationship ◽

Loyalty Programs ◽

Marketing Theory ◽

Structured Interviews ◽

Marketing Tool ◽

Definition Of ◽

Customer Loyalty Programs

The aim of this paper is to identify the role of the loyalty programs in the Russian market. The methodology of the study based on the analysis of relevant publications and qualitative research using semi-structured interviews with experts in customer relationship and loyalty programs which were fulfilled in 2014–2015 in Russia and Austria. The article offers the definition of customer loyalty programs as relationship marketing tool, and contains the differentiation criteria from the frequency and reward schemes, also the role of customer loyalty programs for retail chains are investigated. The systematization of the reward types that are widely use in loyalty programs are provided. The paper contributes to the development of relationship marketing theory and customer loyalty programs issue.

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Who is the adopter? organizational acceptance of customer loyalty programs in supermarket chains and the potential role of a community of practice

IEMC '03 Proceedings. Managing Technologically Driven Organizations: The Human Side of Innovation and Change ◽

10.1109/iemc.2003.1252296 ◽

2004 ◽

Author(s):

P.D. Perez

Keyword(s):

Community Of Practice ◽

Customer Loyalty ◽

Potential Role ◽

Loyalty Programs ◽

Customer Loyalty Programs

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Campus Physical Environment Accessibility for Person with Disabilities in the Ethiopian Public Universities

International Journal of Multicultural and Multireligious Understanding ◽

10.18415/ijmmu.v5i5.455 ◽

2018 ◽

Vol 5 (5) ◽

pp. 286

Author(s):

Abdulfettah Muzemil

Keyword(s):

Quantitative Analysis ◽

Data Collection ◽

Physical Environment ◽

Public Universities ◽

Survey Design ◽

Physical Disabilities ◽

Visual Impairments ◽

Analysis Method ◽

Data Collection Tool ◽

Quantitative Analysis Method

The study has been conducted aiming to explore the perception of PWDs regarding the accessibility of universities Physical environment for their needs in five purposively selected public universities of Ethiopia. Students with physical disabilities and visual impairments were participants of the study. The study employed survey design to answer the basic questions of the research. Questionnaire has been used as exclusive data collection tool. In addition, quantitative analysis method has been used to analyze the collected data. The result of the study revealed that, in general, respondents believed that theuniversities buildings and overall campuses physical environment were inaccessible for the needs of PWDs. The study also investigated the most common perceived campus physical environment barriers for PWDs such as inaccessible classrooms, libraries, bookstores, auditoriums, dining halls, dorms, circulation areas, corridors and bathrooms. In addition, campus shops, parks, museums, students’ clinic and banks were perceived as not been barrier free to be easily accessed by PWDs. Furthermore, poor ramp designs, lack of elevators and lack of accessible building entrances were also perceived as barriers for PWDs.

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