In order to identify interpretative patterns in the media coverage of technology, researches apply the variable risk and benefit framing. Risk and Benefit Framing is being measured differently; some studies use one variable, other studies use several variables to measure it. Either way, the variable is used to investigate to what extent either risks or benefits dominate the discourse and thus whether a positive or negative impression of a technology is given. In addition, it is analyzed how benefits and risks are portrayed, for example with regards to specificity and magnitude (Strekalova 2015) or how the ratio of risks and benefits changes over time or differs among different media (Donk, Metag, Kohring, & Marcinkowski 2012).
Field of application/theoretical foundation:
The variable risk and benefit framing is often based on Entman’s framing approach, which is frequently applied in quantitative content analyses on various topics. In media content analyses, the framing concept, however, is understood and applied differently, which is the case also for the analysis of technology coverage. In addition to risk and benefit frames, thematic or issue frames are applied including risks and/or benefits as possible frames among others (e.g. Weaver et al. 2009). Yet, some analyses are based on the assumption that a frame is a specific, unique pattern of a text composed of several elements (Kohring & Matthes 2002; Matthes & Kohring 2008). These elements are (a) problem definition, (b) causal attribution of responsibility, (c) moral judgment of the protagonists and their actions, and (d) treatment recommendations (Entman 1993, p. 52). Following this inductive approach, these elements are coded as single variables. After coding, frames are identified statistically by testing for relational patterns between the frame elements (Kohring & Matthes 2002; Matthes & Kohring 2008).
References/combination with other methods of data collection:
In media effects research, it can be of interest whether the frames analyzed in the media coverage are recognized by recipients and how they affect their attitudes towards a topic, which can be tested by means of surveys or experiments among recipients.
Example studies:
Strekalova (2015); Donk et al. (2012)
Information on Strekalova, 2015
Authors: Yulia A. Strekalova
Research question/research interest: “How do elite and regional U.S. newspapers cover nanomedicine? How was the news about nanomedicine framed by the U.S. newspapers?”
Object of analysis: U.S. newspapers (3 national quality newspapers: The New York Times, The Washington Post, The Wall Street Journal; 3 regional newspapers: Los Angeles Times, The Boston Globe, The Houston Chronicle)
Time frame of analysis: 1990-September 30, 2013
Information on Donk et al., 2012
Authors: André Donk, Julia Metag, Matthias Kohring, Frank Marcinkowski
Research question/research interest: The framing of nanotechnology in German print media
Object of analysis: 9 German daily newspapers and weekly magazines (Financial Times Deutschland, Frankfurter Allgemeine Zeitung, Frankfurter Rundschau, Süddeutsche Zeitung, taz, Die Welt, Focus, Der Spiegel, die Zeit)
Time frame of analysis: 2000 bis 2008
Codebook: placed at disposal
Information about variable
Authors
Variable name/definition
Level of analysis
Values
Scale level
Reliability
Strekalova (2015)
Risk and Benefit Frames
(in addition: magnitude and specificity of risks and benefits)
article
benefits only
risks only
benefits and risks
no benefits or risks
nominal
intercoder reliability: .86 (range: .72-.95)
Donk, Metag, Kohring & Marcinkowski (2012)
Nanotechnology Frames: variables with frequency ≥5% for 7 categories representing 4 frame elements
Categories for frame element “problem definition”:
Main topic
Evaluation of benefits
Evaluation of risks
Variables “main topic”:
Scientific research
medical implementation
implementation in information and communication technology (ICT)
economy
overview of nanotechnology
Variables “Evaluation of benefits”:
medical benefits
scientific benefits
economic benefits
Variables “Evaluation of risks”:
Medical risks
Categories for frame element “Causal attribution of responsibility”:
Protagonist responsible for benefits
Protagonist responsible for risks
Variables “Protagonist responsible for benefits”:
Scientist
economic protagonist
nanotechnology
Variables “Protagonist responsible for risks”:
Nanotechnology
Category for frame element “Moral judgement”:
Evaluation of nanotechnology
Variables:
Positive evaluation/acceptance
negative evaluation/acceptance
Category for frame element “Treatment recommendation”:
Call for regulation/support Prospects
Variables:
Risk regulation Prospects
Positive prospects
article
nominal
R = .87
Pi = .79
References
Strekalova, Yulia A. (2015): Informing Dissemination Research. In: Science Communication 37(2), 151–172.
Donk, André; Metag, Julia; Kohring, Matthias; Marcinkowski, Frank (2012): Framing Emerging Technologies. In: Science Communication 34(1), 5–29.
Further References
Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43, 5158.
Kohring, M., & Matthes, J. (2002). The face(t)s of biotech in the nineties: How the German press framed modern biotechnology. Public Understanding of Science, 11, 143154.
Matthes, J., &, Kohring, M. (2008). The content analysis of media frames: Toward improving reliability and validity. Journal of Communication, 58, 258279.
Tone (Technology Coverage)
