The Influence of E-service Quality On Marketplace Platform Towards Customer Loyalty

With the increasing of online marketplaces, online platform must come out with the solutions or ways in order to engage their relationship with customer. Hence, this study aims to examine the roles of e-service quality of online platform in customer loyalty. Convenience sampling technique was used, and data were collected using questionnaires. A sample of 248 respondents among final year students of Universiti Malaysia Kelantan, Pengkalan Chepa were selected. From the obtained results, study showed that there is a significant relationship between independent variables; reliability and security in Shopee platform towards the customer loyalty, respectively. With this finding, it can help and provide the marketers in terms of e-service quality to develop the customer engagement for the sake of customer loyalty. Therefore, the sustainability of the business can be maintained

Innovation Diffusion Impact on Students’ Online Platform Participation

Technology and innovation offer excellent opportunities for educational institutions, particularly Higher Education Institutions (HEIs), to provide high-quality education services in the industry 4.0 era. Most classes are conducted online during the pandemic, whereby students fully participate in online learning activities and processes. Thus, the study aims to examine the influence of relative advantage, complexity, and observability on students’ online platform participation. The study employed a cross-sectional research design and collected quantitative data from 384 students using a purposive sampling technique. Additionally, a questionnaire was distributed through WhatsApp and Facebook to collect data and analysed using the statistical package for social sciences (SPSS) version 21. The findings revealed that relative advantage, complexity, and observability significantly affect students’ online platform participation. Furthermore, the study provided several insights into students’ online participation.

Analysis of Production Factors for The Rubber Smallholder Sector in Malaysia

The production of natural rubber in Malaysia is primarily dominated by smallholders representing almost 95% of the total rubber plantation, while commercial estates constitute the remainder. The natural rubber industry is an integral part of the Malaysian economy, with 2.6% of with the total contribution of exports valued at more than RM20 billion annually. Therefore, the three key inputs that affect the productivity of smallholders in all states throughout Malaysia should be critically explored There is limited literature on the production of rubber by smallholders. The labour consumption, land area and adherence to agronomic practices are the main inputs and variables in this study. The Ordinary Least Square (OLS) was used to analyse the correlation of each input with rubber production by referring to the concept of the production function. The results discovered that 96% of rubber production yields are explained by independent variables consisting of labour, plantation area, weeding and cultivating activities. Furthermore, the total plantation area and adherence to agronomic practices positively affect total rubber production, while inefficient use of labor negatively affects total rubber production

The Effect of Microfinance Bank Services on Women Empowerment: The case for Women Entrepreneurs in Irbid, Jordan (SMEs)

Generally, women, entrepreneurs face problems in accessing funding due to factors that stem from cultural values, ??societal needs, family ties, illiteracy, gender discrimination, strict government policies, economic crisis, and the lack of training in entrepreneurship and skills acquisition that hinders entrepreneurial activities. This study was conducted to examine the impact of microfinance bank services in empowering female entrepreneurship in Irbid Governorate. The study used a cross-sectional survey research design consisting of 20,000 registered businesswomen. A total of 392 working women were selected using stratified sampling technique and the data was analysed using Least Square Structural Equation Modelling (PLS-SEM) with the help of SmartPLS3 software. The results showed that microfinance loans, microfinance savings, and financial interventions or donations had a significant, positive impact on empowering women's businesses in Irbid, Jordan. The study concluded that microfinance deposits could elevate women’s income and act as a guarantee to obtain loans and other microfinance services. Consequently, microfinance institutions (MFIs) should empower more women-owned businesses. In addition, the government through the Central Bank of Jordan should reduce the interest rate of microfinance banks to attract more female entrepreneurs and create more microfinance bank plans and financial intervention packages to enhance financial services to ensure donations and funds reach women entrepreneurs.

Factors Influencing the Students’ Choices towards Online Food Delivery

New world today has come out with many technology in helping us to ease our daily live. This includes creating a new system in e –commerce. Among the latest upgraded technology that arise during these days are the ability to use smart phone for buying and purchasing purpose. Like many other industries, food industry is currently effected with massive development of systems in providing better services and quality in terms of food ordering, selecting and delivery. The purpose of this study is to determine the factors effecting the students’ choices towards online food delivery. The quantitative research method was chosen and the questionnaire was used to collect data as a survey method. Structured questionnaire was used in this study. There were 265 respondents who were randomly included in the questionnaires conducted by the researcher. The data was analyzed using Google form and questionnaire. The data collected was analyzed by using Statistical Packages for Social Science Version 25 (SPSS Version 25) software based on descriptive analysis, reliability analysis, and correlation analysis. As for the result, all of the independent variables (attitudes, time saving, and promotion) that had been studied in this research had significant relationships towards dependent variable (consumer behavior). The result of the research objectives which is to examine the relationship between attitudes, time saving and promotion that influencing consumer behavior towards Online Food Delivery.

Financial Performance of SMEs in Kota Bharu, Kelantan During the COVID-19 Pandemic

The study identified the financial performance of Small and Medium Enterprises (SMEs) in Kota Bharu, Kelantan, specifically during the coronavirus disease (COVID-19) outbreak. Financial performance is a new but popular topic in this globalisation era, particularly during the pandemic. The study examined four factors: technology cost, bank credit, employee cost, and economic, focusing on SMEs in Kota Bharu, Kelantan. The main objective is to identify vital factors affecting SMEs’ financial performance in Kota Bharu, Kelantan and the relationship between technology cost, bank credit, employee cost, and economic towards the financial performance. Significantly, the study benefits SME entrepreneurs and upcoming entrepreneurs to identify the factors affecting the financial performance of SMEs. The Trade-Off Theory (TOT) was used to explain the study model. Besides, simple random sampling was used with 66 valid responses from SMEs in Kota Bharu, Kelantan tested and analysed using Google Form questionnaires.

The Impacts of COVID-19 Pandemic on Marginalized Youth Communities in Malaysia: Key Issues

This article presents youths’ opinions on the positive or negative Coronavirus (COVID-19) impacts from economic and daily routine perspectives. Interview sessions were conducted to determine the intricacies encountered by Malaysian youth communities. Although adverse effects involving unemployment denoted the key issue of local youth communities, positive counterparts were equally identified. For example, youths strived to venture into novel fields (online businesses and food delivery services) following new social norms. Predictably, this study would increase policymakers’ awareness in determining the positive and negative influences faced by marginalised youths during the COVID-19 health crisis.

Unlocking Rural Economy Growth through Digital Economy: Study Of Online Payment Acceptance Among Rural Retailers In Kelantan.

Digital economy has become an essential key to unlocking rural economic growth in Malaysia with the launch of the Malaysia Digital Economic Blueprint (MyDIGITAL) by the government in February 2021. Online payment is a vital component of the digital economy and should be feasible even in rural areas since more than 80% of rural households had access to mobile broadband in 2019. Nevertheless, many are still using cash-based payments to make purchases. Thus, this study aims to observe online payment acceptance, particularly in Kelantan, from the rural retailers’ perspective. The Unified Theory of Acceptance and User of Technology (UTAUT) was applied by observing three determinants of behavioural intention to adopt online payment and a quantitative research method, i.e. questionnaire distribution via social media (Facebook) to 384 respondents, was used. The results were analysed using descriptive analysis, reliability test, and Pearson’s correlation analysis. Among the three variables examined, only two significantly affected rural retailers’ behavioural intention to adopt online payment, namely security and performance expectancy. With this information, the government could prepare more targeted, proactive design interventions (e.g., training, marketing, etc.) for rural retailers who are reluctant to use online payment. Hopefully, this research can help online payment services offered in rural areas and the implementation of MyDIGITAL to unlock rural economic growth. Besides, the aim is to inspire future researchers to continue this study with more extensive and complex research.

Digital Advertising Features on Customer Purchase Intention

Advertisement denotes a standard strategy of attracting public interest and facilitating purchase decisions. This research aims to determine the digital advertisement feature effects on consumer purchase intent in Malaysia. A cross-sectional design was employed to gather quantitative data from 361 Malaysian respondents with a digital survey. Additionally, SPSS was utilised to assess the digital advertising-purchase intention relationship. Resultantly, pictorial cues, repetition, and sensory stores significantly influenced Malaysian consumers’ purchase intention. Following the motivation theory, this research identified a relationship between digital advertising feature effects and purchase intention power that proved inadequate in past studies. The study outcome proved vital in rearranging advertising methods to be more appealing and informative for customers to receive clear and precise knowledge.

Factors Influencing Customer Satisfaction in Online Shopping

The study aims to determine the factors influencing customer satisfaction in online shopping among Malaysian youth. Online shopping is increasingly popular among Malaysians, including teenagers, due to its time-saving, convenience and availability anywhere and anytime. As online technology is still new in Malaysia, online sellers find it challenging to retain online buyers. The study adopted a survey through a quantitative approach by distributing questionnaires among the youth in Malaysia. The findings indicated that product quality, security, and shipping significantly affect customer satisfaction in online shopping. Furthermore, the study provides recommendations for online sellers and policymakers in enhancing the strength of online platform as the best transaction for customers