scholarly journals ANALISIS MANAJEMEN IMPRESI PENGGEMAR K-POP DALAM MEMANIPULASI DIRI DI SOCIAL NETWORK SITE (SNS)

2020 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Annisa Fitriana Lestari ◽  
Eriyanto Eriyanto

Various forms of internet products help people to have instant and easy activities, one of them is Social Network Site (SNS). Internet including SNS provides a place for users freedom of expression without having to be bound by rules like in the real world. Instagram as one kind of SNS, provides an opportunity for individuals to create more than one user account. This feature helps user to create an original account (rinsta) and fake account (finsta) that drives self-manipulation. Self-manipulation on real and fake Instagram accounts related to how individuals carry out impression management. Individuals set a good impression on the original account, while showing the true character on the fake account. Self-manipulation on the Internet more affects the psychological state of individuals to emerge different characters in offline, real and fake accounts. This character difference becomes a form of online disinhibition effect. K-Pop fans use variety of media to connect with their idols and fandoms, but they still have a concern of their self-image will be damaged in others people perspectives who are neutral or dislike K-Pop. The advantage of Instagram being able to have more than one account is a way out for K-Pop fans to manipulate themselves. This research was conducted using a qualitative approach with observations on real and fake K-Pop fan accounts, as well as interviews with users. The results of the study show that K-Pop fans use risnta as their front stage and finsta as their background to express their true self.

2020 ◽  
Author(s):  
shariq aziz butt

The paper is Original Research work and done by mentioned author in the article.


2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.


10.28945/3331 ◽  
2009 ◽  
Author(s):  
Andrzej Malachowski

The phenomenal success and popularity of a new Polish social networking portal Nasza-klasa.pl (Our Class) is discussed. Essentials information on the portal, its functions and usability features are presented, together with an overview of technological platform employed. Statistical data is provided where appropriate to illustrate the phenomenon under study. The study attempts to provide a model method for success in the e-market and inspiration for prospective entrepreneurs in the world of virtual services.


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