Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

Smart Education Using the Social network Site Facebook a solution for Interactions

2020 ◽  
Author(s):  
shariq aziz butt
Keyword(s):  
Social Network ◽  
Research Work ◽  
Original Research ◽  
Social Network Site ◽  
Network Site ◽  
The Social ◽  
Smart Education

The paper is Original Research work and done by mentioned author in the article.

scholarly journals Estratégias de Comunicação da Netflix Portugal no Twitter

Prisma Com ◽  
2020 ◽  
Vol 43 ◽  
pp. 100-114
Author(s):  
Alexandre Freitas ◽  
Ana Rita Félix ◽  
Daniela Ferreira ◽  
Júlia Alves
Keyword(s):  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
News Production ◽  
The Third ◽  
The Social ◽  
Clipping Technique

This research aimed to analyse Netflix Portugal's Twitter communication strategies, as well as their efficiency, after the decrease in the number of followers of the platform during the second quarter of 2019. To this end, a metaanalysis of the tweets published in the second and third quarter of the same year was carried out, in terms of content and quantity. In addition, the clipping technique was used to check to what extent the social network served as a public relations platform. It was found that the streaming company increased its communicative efforts, however, the engagement that resulted from them was not the most desired. Nevertheless, compared to the second quarter, in the third quarter there was a greater generation of news production.

scholarly journals A comunicação dos partidos políticos portugueses no Facebook: A campanha eleitoral no meio digital

Prisma Com ◽  
2020 ◽  
Vol 43 ◽  
pp. 7-46
Author(s):  
Bárbara Ramos ◽  
Cláudia Rafaela Lobo ◽  
Henrique Tomé ◽  
Salomé Silva
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Political Parties ◽  
Public Relations ◽  
Political Communication ◽  
Communication Strategy ◽  
Legislative Elections ◽  
The Social

This article aims to understand how the Portuguese political parties with parliamentary seat use the social network Facebook as a tool for public relations, hoping to verify what it might mean in the communication strategy of each party. To understand the main objective of this research, we will present theoretical bases related to the social network Facebook, political communication and political communication in social networks, which will support the subsequent methodological analysis. The survey was based on all Facebook publications of the nine parties during the official campaign period before the 2019 Legislative Elections, (between the September 22nd and the October 4th). For this, tables were elaborated that include all publications and data related to those publications. Based on this, techniques such as observation, bibliographic research and content analysis were used.

scholarly journals Facebook

1969 ◽  
Vol 4 (1) ◽  
Author(s):  
Zaynab Ali
Keyword(s):  
Social Network ◽  
Michel Foucault ◽  
Jeremy Bentham ◽  
Social Network Site ◽  
The Public ◽  
Network Site ◽  
Private Lives ◽  
The Social ◽  
The World ◽  
Private And Public

Facebook keeps a keen eye on the inhabitants of the world by tracking users’ lives as they create profiles, connect with friends, and share pictures, videos, and statuses. Drawing from the work of Michel Foucault, Jeremy Bentham, David Miller, and Michael Welch, in this article I consider how Facebook exists in the world of technology as a modern day panopticon and argue that, by creating a platform on which users can instantly post and share their private lives with the public, Facebook blurs the lines between the private and public domains. Through a review of the workings and features of Facebook, I argue that the social network site is a virtual rendition of the penitentiary.

What Factors Affect People's Stickiness on the Social Network Site? The Case of Facebook in Taiwan

2011 ◽  
Vol 474-476 ◽  
pp. 1573-1577 ◽  
Author(s):  
Chao Ming Wu
Keyword(s):  
Social Network ◽  
Social Identity ◽  
Social Identity Theory ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Social Network Site ◽  
Network Site ◽  
The Social

With the rapid growth of population of Internet, social network site has become a communicable platform that people share some information themselves or connecting whit friends, such as MySpace, Facebook, Twitter. This study uses TRA and TAM as basic model, and combined with the Social Identity Theory to explore what factors affect internet users to stick on the social network site. The study adopts the Facebook as experiment platform, and collects 318 Taiwanese samples from internet. After the analysis of structural equation model, main results are the followings: (1)Users’ social identity, perceived usefulness, perceived entertainment, attitude toward a social network site will significantly and positively affect their stickiness on a social network site; (2)Users’ perceived usefulness, perceived ease of use, perceived entertainment will significantly and positively affect their attitude toward a social network site; (3)Users’ social identity will affect their perceived usefulness and perceived entertainment toward a social network site.

scholarly journals Shaping the ‘me’ in MySpace: The framing of profiles on a social network site

2016 ◽  
Author(s):  
David R Brake
Keyword(s):  
Social Media ◽  
Social Network ◽  
Young People ◽  
Digital Storytelling ◽  
Social Network Site ◽  
Network Site ◽  
The Social

This paper analyses the social and technical context in which young people create and maintain social media profiles. The analysis was based primarily on ten semi-structured hour-long interviews conducted with MySpace users—all young people between 16 and 19 years of age from two UK schools, supplemented by a questionnaire and examination of the texts they produced. An overview is given of the nature of the profiles created by the interviewees. The process of profile creation and maintenance is then placed in the wider context of the uses of MySpace as described by those interviewed, and some of the influences which appear to have shapedwhat was produced are outlined. In the conclusion, the implications of the manner in which these practices are shaped for institutions involved in digital storytelling are explored.

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