Many ecological environment problems appeared in Chinese characteristic rural areas, such as living environment pollution, arable land area decrease, declining social fertility and rural industrial pollution. Based upon the analysis and induction of these problems, this article puts forward relative strategies on ecological environment protection and sustainable development, including constructing regional ecological landscape structure, promoting ecological agriculture, improving the rural infrastructure, developing the rural tourism, strengthening rural enterprises management, improving rural dwellers environmental awareness level and so on. Furthermore, it conducts a purposive study on Longji area in Guangxi Province.