Consumer Animosity to Foreign Product Purchase: Evidence from Korean Export to China

2020 ◽  
Vol 24 (6) ◽  
pp. 61-81
Author(s):  
Jin-Hee Kim ◽  
Myung Suk Kim
Keyword(s):  
Foreign Product ◽  
Consumer Animosity

Consumer Racism in the Context of Foreign Product Purchase: A Conceptual Framework

2015 ◽  
Vol 21 (4) ◽  
pp. 957-960
Author(s):  
Khairul Anuar Mohammad Shah ◽  
Harmimi Harun Bahari
Keyword(s):  
Conceptual Framework ◽  
Negative Attitude ◽  
Purchase Behavior ◽  
Negative Attitudes ◽  
Foreign Product ◽  
Foreign Products ◽  
Consumer Animosity ◽  
Willingness To Buy ◽  
Product Judgments ◽  
Independent Variable

With the growth of international trade and business, various ranges of products from different national origins are now available in many countries throughout the world. This has resulted in greater interest in examining consumer attitudes towards products of different national origins. There are so many factors that can influence the attitude of local consumer towards the purchase of foreign made products. For example, the source of negative attitude can be witness in the model developed by Klein, Ettenson and Morris. In their model, two sources of negative attitudes towards foreign made products were included, i.e., consumer animosity and consumer ethnocentrism. The current study attempts to conceptualize the construct of consumer racism into the consumer purchase behavior towards the foreign made products. This study proposes a framework related to the negative attitude on foreign products purchase by integrating the construct of consumer racism based on previous literatures and the underlying theory. Independent variable will be consumer racism, product judgments will be employed as mediating variable, and willingness to buy as the dependent variable. In this study, 5 hypotheses will be proposed based on the conceptual framework outlined.

Consumer ethnocentrism and consumer animosity: antecedents and consequences

2015 ◽  
Vol 10 (1) ◽  
pp. 73-88 ◽  
Author(s):  
Pilar Fernández-Ferrín ◽  
Belén Bande-Vilela ◽  
Jill Gabrielle Klein ◽  
M. Luisa del Río-Araújo
Keyword(s):  
Structural Equation ◽  
Product Category ◽  
Equation Modeling ◽  
Single Model ◽  
Specific Product ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
Consumer Animosity ◽  
The Us ◽  
Antecedents And Consequences

Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to understand the reasons behind consumers’ purchase decisions concerning domestic vs imported products. The purpose of this paper is to investigate the antecedents and consequences of animosity and ethnocentrism within a single model, and respondents’ evaluations of a specific product category are solicited. Design/methodology/approach – The study is conducted within an ideal context for the study of consumer animosity: data were collected in Belgrade shortly after the US-led NATO bombings of 1999. The surveys were carried out in person at the interviewees’ home. The sample was part of a regular omnibus panel composed of 270 adult respondents, of which 92.2 percent agreed to participate. Findings – The findings indicate that animosity and consumer ethnocentrism are distinct constructs. Also consistent with previous research, results obtained confirm that each construct has unique antecedents and consequences. Practical implications – Once consumer animosity and ethnocentrism levels have been measured, managers can then make decisions about whether to promote their country of origin or, alternatively, create more powerful local connections for their products. Thus, the consideration of animosity and ethnocentrism can be part of a firm’s international strategies. Originality/value – Previous studies on consumer animosity have demonstrated through structural equation modeling that the two constructs are distinct and have distinct antecedents, but research has not examined both the antecedents and the consequences of animosity and ethnocentrism in the same study. Thus, this study investigates the antecedents and consequences of animosity and ethnocentrism within a single model.

scholarly journals Influence of Customer Loyalty, Consumer Animosity and Purchase Intention on Consumer Ethnocentrism

2018 ◽  
Vol 14 (11) ◽  
pp. 125 ◽  
Author(s):  
Bukola Victoria Bada ◽  
Chibuzor Uchenna Onuoha
Keyword(s):  
Customer Loyalty ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Cultural Relevance ◽  
Additional Result ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Consumer Ethnocentrism ◽  
Consumer Animosity ◽  
Study Results

The study examined the influence of customer loyalty, consumer animosity and purchase intention on consumer ethnocentrism. The research was a cross-sectional survey which made use of purposive sampling technique to select 196 (males = 109; females = 87) undergraduates from two public universities in Nigeria. Standardized scales that measured customer loyalty, consumer animosity, purchase intention and consumer ethnocentrism were adapted into a questionnaire format and used for data collection after theywere revalidated for cultural relevance. Three hypotheses were tested in the study. Results showed significant positive relationships among customer loyalty, consumer animosity, purchase intention and consumer ethnocentrism (p<.01). Additional result revealed significant independent and combined influence of customer loyalty, consumer animosity and purchase intention on consumer ethnocentrism. However, gender did not influence consumer ethnocentrism. It was concluded that customer loyalty, consumer animosity and purchase intention were strongly related to consumer ethnocentrism. The findings of the study were discussed alongside recommendation.

scholarly journals Rethinking Offshoring and International Marketing Strategies during the COVID-19 Pandemic

2021 ◽  
Vol 25 (spe) ◽  
Author(s):  
Luíza Fonseca ◽  
Angela da Rocha
Keyword(s):  
International Marketing ◽  
Country Of Origin ◽  
Marketing Strategies ◽  
Top Management ◽  
Small Companies ◽  
International Expansion ◽  
Teaching Case ◽  
Global Expansion ◽  
Consumer Animosity ◽  
Communication Processes

ABSTRACT This teaching case focuses on the national and international expansion of IGT Motors, a Brazilian company operating in the market for twenty years that has moved most of its production to China since 2010. Nearly after the company started searching for new markets abroad and adapted its internal and communication processes to comply with other countries’ preferences and regulations, the outbreak of the COVID-19 pandemic led top management to rethink its production and marketing strategies, specifically hit by involving China, country of origin of the virus. The case is about how small companies in the midst of a global expansion can deal with unexpected scenarios and emerging crisis, engaging students to reflect upon the initiatives that might be taken to overcome issues such as consumer animosity, but also to make the company less susceptible to similar situations in the future.

“Conspicuous consumption in the context of consumer animosity”

2018 ◽  
Vol 35 (3) ◽  
pp. 412-428 ◽  
Author(s):  
Villy Abraham ◽  
Abraham Reitman
Keyword(s):  
Conspicuous Consumption ◽  
Convenience Sample ◽  
Content Type ◽  
Consumer Animosity ◽  
Willingness To Buy ◽  
The Holocaust ◽  
The Usa ◽  
Research Findings ◽  
The Relationship ◽  
Target Country

Purpose The purpose of this paper is to explore the effects of consumer animosity on conspicuous consumption in two research settings: Israel and Russia. The study also examines: the relationship between susceptibility to norm influence (SNI) and consumer animosity, whether SNI affects consumers’ willingness to buy (WTB) products from a country toward which they harbor animosity, and the relationship between consumer animosity and WTB in contexts differing in the level of animosity harbored toward a target country. Design/methodology/approach To probe generalizability, the hypothesized model was tested in two different contexts: Study 1 was conducted in Israel using the context of the Holocaust and Study 2 was conducted in Russia using the context of the recent political discord with the USA. A convenience sample of Israeli-Jewish (n=264) and Russian (n=259) consumers yielded a total of 523 questionnaires. Findings In both contexts, the results from the SPSS and AMOS analyses indicated a negative and significant relationship between consumer animosity and conspicuous consumption. Moreover, SNI was positively associated with consumer animosity. Finally, the study findings point to a negative association between consumer animosity and WTB, regardless of the level of animosity. Originality/value The research findings suggest that consumer animosity may be a stronger predictor for the consumption of conspicuous products than for the consumption of necessity goods.

Consumer brand engagement on social media in the COVID-19 pandemic: the roles of country-of-origin and consumer animosity

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tianfu Wang ◽  
Yam B. Limbu ◽  
Xing Fang
Keyword(s):  
Social Media ◽  
Country Of Origin ◽  
Least Square ◽  
Activity Data ◽  
Content Type ◽  
Global Brands ◽  
Brand Engagement ◽  
Consumer Animosity ◽  
Negative Impacts ◽  
The Impact

PurposeThe coronavirus disease (COVID-19) pandemic unprecedentedly shocks the market. Little is known about the impact of COVID-19 on brand engagement across country-of-origin (COO) and country-of-market (COM). To address the gap, this study examines how the spread of the COVID-19 affects consumer brand engagement on social media for global brands through the mechanisms of the COO and consumer animosity.Design/methodology/approachThe authors collect consumer engagement activity data from Facebook for eight global smartphone brands and match it with the COVID-19 statistics. Ordinary least square (OLS) models are used to estimate the impact on global brands brought by the spread of the COVID-19.FindingsThe results show that consumer brand engagement decreases for all brands in a COM as the number of confirmed COVID-19 new cases increases in the COM. Consumer brand engagement decreases for a brand across all COM as the number of confirmed COVID-19 new cases increases in the brand’s COO. If a brand’s COO is imputed for the pandemic, its consumer brand engagement will receive additional negative impacts across all COM.Originality/valueThis study enriches the COO literature by showing how the spread of a pandemic affects consumer brand engagement via COO and discovers the moderating role of consumer animosity.

The impact of service category and brand positioning on consumer animosity in the service sector – a social identity signaling perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cher-Min Fong ◽  
Hsing-Hua Stella Chang ◽  
Pei-Chun Hsieh ◽  
Hui-Wen Wang
Keyword(s):  
Social Identity ◽  
Service Sector ◽  
Special Focus ◽  
Content Type ◽  
Service Category ◽  
Consumer Animosity ◽  
The Social ◽  
Identity Signaling ◽  
Cultural Symbolism ◽  
The Impact

Purpose The present research responds to researchers’ calls for more research of consumer animosity on potential boundary conditions (e.g. product categories) and marketing strategies that may mitigate such negative impacts on marketers’ product and/or brand performance, with a special focus on the soft service sector. This paper aims to address the unique characteristics of service internationalization, i.e. cultural embeddedness, hybridized country origins and high consumption visibility, by proposing a social identity signaling model to explain consumer animosity effects in the soft service sector. Design/methodology/approach Two surveys (Pretest with 240 participants and Study 1 with 351 participants) and one experiment (Study 2 with 731 participants) were conducted to empirically test our hypotheses in the Japanese-Chinese relationship context. Findings The stronger the national/cultural symbolism and social expressiveness, the stronger the consumer avoidance for the service category. Then the consumer culture positioning strategy that can mitigate an offending country’s cultural symbolism can reduce consumer avoidance. Originality/value This research introduces two factors that could affect the negative social identity signaling capacity of service categories in the animosity context: the national/cultural symbolism reflecting an offending country and the social expressiveness communicating social identity. In line with the social identity signaling perspective, the present research specifically uses consumer avoidance as the dependent variable to capture the notion that consumers avoid consuming services because they wish to avoid being associated with an offending country that may threaten their in-group social identities.

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