Eye-tracking in Cultural Studies

Eye-tracking is a technology based on tracking the movement of eyeballs. The results of the study allow a detailed analysis of the path of sight, and provide answers to the questions: what are we looking at, what we focus on and what we ignore despite that the objects are located in our field of view. The eye movement tracking is not a new technology, but it is constantly improved and is gaining importance in many fields of science and consumer market research. Contemporary culture, oriented to image absorption, is a perfect surface for non-standard eye-tracking research.

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Analysis of Gnostic Actions Using Eye Tracking as a Method of Studying Insight in Problem Solving

Cultural-Historical Psychology ◽

10.17759/chp.2016120103 ◽

2016 ◽

Vol 12 (1) ◽

pp. 24-34 ◽

Cited By ~ 1

Author(s):

I.Yu. Vladimirov ◽

A.V. Chistopolskaya

Keyword(s):

Eye Movements ◽

Problem Solving ◽

Eye Tracking ◽

Eye Movement ◽

Research Methods ◽

Integrated System ◽

Methodological Challenge ◽

Theoretical Assumptions ◽

Eye Movement Tracking ◽

Movement Tracking

TThe paper focuses on the issue of research methods in studying insight. Since the process of insight is quite difficult to verbalize, researchers are presented with the methodological challenge of its objectifica- tion. One of the possible methods is the analysis of gnostic actions as components of a single integrated system of perceptive and thinking activity aimed at problem solving. The paper analyzes past and present periods in the explorations of insight with this method and suggests that eye tracking in problem solving is the most perspective technology. It reviews the studies of G. Knoblich, J. Ellis, E, Grant and M. Spivey, L. Thomas and A. Lleras, D. Kahneman, J.T. Wang and others. The paper compares various characteristics of eye movements and their content and discusses perspectives for the study on insight using the method of eye movement tracking, that is, testing the theoretical assumptions concerning the mechanisms of insight in problem solving and revealing the processes underlying insight.

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Techniques Used for Eye Gaze Interfaces and Survey

International Journal of Advances in Scientific Research ◽

10.7439/ijasr.v1i6.2125 ◽

2015 ◽

Vol 1 (6) ◽

pp. 276

Author(s):

Maria Rashid ◽

Wardah Mehmood ◽

Aliya Ashraf

Keyword(s):

Eye Tracking ◽

Eye Gaze ◽

3D Models ◽

Image Process ◽

Usability Problems ◽

Software Algorithms ◽

Pupil Detection ◽

Eye Movement Tracking ◽

2D And 3D ◽

Movement Tracking

Eye movement tracking is a method that is now-a-days used for checking the usability problems in the contexts of Human Computer Interaction (HCI). Firstly we present eye tracking technology and key elements.We tend to evaluate the behavior of the use when they are using the interace of eye gaze. Used different techniques i.e. electro-oculography, infrared oculography, video oculography, image process techniques, scrolling techniques, different models, probable approaches i.e. shape based approach, appearance based methods, 2D and 3D models based approach and different software algorithms for pupil detection etc. We have tried to compare the surveys based on their geometric properties and reportable accuracies and eventually we conclude this study by giving some prediction regarding future eye-gaze. We point out some techniques by using various eyes properties comprising nature, appearance and gesture or some combination for eye tracking and detection. Result displays eye-gaze technique is faster and better approach for selection than a mouse selection. Rate of error for all the matters determines that there have been no errors once choosing from main menus with eye mark and with mouse. But there have been a chance of errors when once choosing from sub menus in case of eye mark. So, maintain head constantly in front of eye gaze monitor.

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A Review of Main Eye Movement Tracking Methods

Journal of Physics Conference Series ◽

10.1088/1742-6596/1802/4/042066 ◽

2021 ◽

Vol 1802 (4) ◽

pp. 042066

Author(s):

Zhaowei Li ◽

Peiyuan Guo ◽

Chen Song

Keyword(s):

Eye Movement ◽

Eye Movement Tracking ◽

Movement Tracking

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Inspection Times and the Selection Task: What do Eye-Movements Reveal about Relevance Effects?

The Quarterly Journal of Experimental Psychology Section A ◽

10.1080/02724980244000729 ◽

2003 ◽

Vol 56 (6) ◽

pp. 1053-1077 ◽

Cited By ~ 35

Author(s):

Linden J. Ball ◽

Erica J. Lucas ◽

Jeremy N. V. Miles ◽

Alastair G. Gale

Keyword(s):

Eye Movement ◽

Good Evidence ◽

Time Effect ◽

Selection Task ◽

Inspection Time ◽

Attentional Processing ◽

Eye Movement Tracking ◽

Selection Tasks ◽

Movement Tracking ◽

Mouse Pointing

Three experiments are reported that used eye-movement tracking to investigate the inspection-time effect predicted by Evans’ (1996) heuristic-analytic account of the Wason selection task. Evans’ account proposes that card selections are based on the operation of relevance-determining heuristics, whilst analytic processing only rationalizes selections. As such, longer inspection times should be associated with selected cards (which are subjected to rationalization) than with rejected cards. Evidence for this effect has been provided by Evans (1996) using computer- presented selection tasks and instructions for participants to indicate (with a mouse pointer) cards under consideration. Roberts (1998b) has argued that mouse pointing gives rise to artefactual support for Evans’ predictions because of biases associated with the task format and the use of mouse pointing. We eradicated all sources of artefact by combining careful task constructions with eye-movement tracking to measure directly on-line attentional processing. All three experiments produced good evidence for the robustness of the inspection-time effect, supporting the predictions of the heuristic-analytic account.

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