scholarly journals The Potential for the Transformation of Public Space in Yekaterinburg via Non-Standard Advertising Media

2020 ◽  
Author(s):  
Ekaterina Golubkova ◽  
Keyword(s):  
Urban Environment ◽  
Public Space ◽  
Urban Space ◽  
Ambient Media ◽  
Advertising Agency ◽  
The Public ◽  
Event Marketing ◽  
Promising Tool ◽  
Gender Profile ◽  
The City

In the article, the author considers the influence of new advertising media on the establishment of public space and the transformation of the urban environment of Yekaterinburg. Though popular in Europe, the sociocultural phenomenon Ambient media remains insufficiently studied in contemporary Russia. Ambient advertising has the ability to change the usual urban space in a special way, overcoming environmental alienation and modelling the environment into a comfortable and safe one, therefore developing the public life of the city, making it attractive and creating ‘places of attraction’ for city dwellers. The author carried out an in-depth interview with representatives from the advertising community in Yekaterinburg (N = 22) to research into expert views on unconventional media, and to study expert appraisal of how the new form of advertising communication, Ambient media, impacts the urban environment of Yekaterinburg. The interviewed experts were specialists in advertising and marketing. Main occupation: advertising project management, creative strategies, outdoor ads, event-marketing, PR with a status of an advertising agency or department in the city of Yekaterinburg. Gender profile: 50% males, and 50% females; all aged between 27 and 50. Our study has revealed that advertisement experts regard Ambient media to be a very promising tool in terms of their professional practice, including in regards to the transformation of ambient urban space. Respondents note a correlation between the propagation of Ambient- objects in the city and public space formation. Non-standard media can fill the city with new meanings of freedom and creativity, helping to overcome feelings of alienation and creating new comfortable and safe spaces that people recognise as ‘their own’. Ambient-objects are moreover a source of pride for various social groups of citizens, as they contribute to the formation of a new image of Yekaterinburg: a unique, modern art centre, a city of freedom and creativity.

Mocking Parades and the Place of Pagan Statuary in Late Antique Alexandria

2020 ◽  
Vol 24 (2) ◽  
pp. 270-288
Author(s):  
Jonathan Stutz
Keyword(s):  
Public Space ◽  
Urban Space ◽  
Religious Communities ◽  
Late Antique ◽  
Mob Violence ◽  
Visual Contact ◽  
The Public ◽  
Sacred Objects ◽  
The One ◽  
The City

AbstractWith the present paper I would like to discuss a particular form of procession which we may term mocking parades, a collective ritual aimed at ridiculing cultic objects from competing religious communities. The cases presented here are contextualized within incidents of pagan/Christian violence in Alexandria between the 4th and 5th centuries, entailing in one case the destruction of the Serapeum and in another the pillaging of the Isis shrine at Menouthis on the outskirts of Alexandria. As the literary accounts on these events suggest, such collective forms of mockery played an important role in the context of mob violence in general and of violence against sacred objects in particular. However, while historiographical and hagiographical sources from the period suggest that pagan statues underwent systematic destruction and mutilation, we can infer from the archaeological evidence a vast range of uses and re-adaptation of pagan statuary in the urban space, assuming among other functions that of decorating public spaces. I would like to build on the thesis that the parading of sacred images played a prominent role in the discourse on the value of pagan statuary in the public space. On the one hand, the statues carried through the streets became themselves objects of mockery and violence, involving the population of the city in a collective ritual of exorcism. On the other hand, the images paraded in the mocking parades could also become a means through which the urban space could become subject to new interpretations. Entering in visual contact with the still visible vestiges of the pagan past, with the temples and the statuary of the city, the “image of the city” became affected itself by the images paraded through the streets, as though to remind the inhabitants that the still-visible elements of Alexandria’s pagan topography now stood as defeated witnesses to Christianity’s victory.

Analysis on Building Readable Image of Urban Public Spaces

2013 ◽  
Vol 409-410 ◽  
pp. 883-886
Author(s):  
Bo Xuan Zhao ◽  
Cong Ling Meng
Keyword(s):  
New York ◽  
Public Space ◽  
Urban Space ◽  
Public Spaces ◽  
Urban Life ◽  
Space Images ◽  
Urban Public Space ◽  
Good Image ◽  
The Public ◽  
The City

City, is consisting of a series continuous or intermittent public space images, and every image for each of our people living in the city is varied: may be as awesome as forbidden city Meridian Gate, like Piazza San Marco as a cordial and pleasant space and might also be like Manhattan district of New York, which makes people excited and enthusiastic. To see why, people have different feelings because the public urban space ultimately belongs to democratic public space, people live and have emotions in it. In such domain, people can not only be liberated, free to enjoy the pleasures of urban public space, but also enjoy urban life which is brought by the city's charm through highlighting the vitality of the city with humanism atmosphere. To a conclusion, no matter how ordinary the city is, a good image of urban space can also bring people pleasure.

Rearranging Urban Space

2013 ◽  
Vol 2 (4) ◽  
pp. 13-26
Author(s):  
Francesca Menichelli
Keyword(s):  
Public Space ◽  
Urban Space ◽  
The Public ◽  
Surveillance Cameras ◽  
Public Character ◽  
Definition Of ◽  
The City

This article investigates what happens to urban space once an open-street CCTV system is implemented, framing the analysis in terms of the wider struggle that unfolds between different urban stakeholders for the definition of acceptability in public space. It is argued that, while the use of surveillance cameras was initially seen as functional to the enforcement of tighter control and to the de-complexification of urban space so as to make policing easier, a shift has now taken place in the articulation of this goal. As a result, it has slowly progressed to affect the wider field of sociability, with troubling consequences for the public character of public space. In light of this development, the article concludes by making the case for a normative stance to be taken in order to increase fairness and diversity in the city.

SPACE AND ITS USE FOR PEDESTRIAN TRAFFIC IN CENTER AREAS OF SELECTED POLISH CITIES

2017 ◽  
Vol 67 (0) ◽  
pp. 45-52
Author(s):  
Katarzyna Nosal ◽  
Łukasz Franek ◽  
Sylwia Rogala
Keyword(s):  
Public Space ◽  
Urban Space ◽  
City Center ◽  
Technical Parameters ◽  
The Public ◽  
Pedestrian Traffic ◽  
Street Furniture ◽  
Pedestrian Infrastructure ◽  
The City

The quality of urban space in terms of walkability can be assessed taking many parameters into account, such as the presence of sidewalks, their density and continuity, appropriate technical parameters as well as the presence of greenery, squares, parks, which create the environment for pedestrian traffic. The lack of travel barriers, the possibility to shorten the route, travel safety and security, the presence of street furniture, shops and services are also significant. This article concerns some of the above described factors and presents selected research results on the use of space in city centers of several Polish cities – Kraków, Gdańsk, Szczecin, Warsaw, Gdynia, Wrocław and Poznań as well as the results of an analysis on the friendliness of this space for pedestrian traffic. The first phase of this study was to determine the share of public space within the analyzed city center areas, and then define areas used as roads, infrastructure for pedestrians and cyclists, squares, green areas, parks and public courtyards. The balance of the used space was created for each researched area, and the space dedicated to pedestrian traffic was additionally analyzed in terms of the presence of obstacles as well as sidewalk location. The analysis results prove that that greatest amount of the public space is located in the city center of Poznań, and the smallest in Kraków. Warsaw is characterized by the greatest and Szczecin by the smallest percentage of the pedestrian infrastructure. Szczecin dominates in terms of the share of roads in the downtown area, Wrocław in terms of squares and Gdańsk – public courtyards.

scholarly journals An attempt of creating new museum narratives by the example of the exhibition project «Shevchenko by the urban tongue»

2021 ◽  
pp. 112-123
Author(s):  
Mykhailo Zubar ◽  
◽  
Oleh Mahdych ◽  
Keyword(s):  
Public Space ◽  
Urban Space ◽  
Historical Period ◽  
The Public ◽  
New Public ◽  
New Meanings ◽  
Process Of Urbanization ◽  
The Creation ◽  
The City ◽  
Ukrainian Society

Taras Shevchenko is one of the most researched and discussed figures in Ukrainian society. In each historical period receptions and assessments around Shevchenko` personality differentiates, depending on the public circumstances or prevailing trends in humanitarian discourse. These perceptions swayed between positive and critical judgment. Authors identified several key perceptions of Shevchenko in Ukrainian public space, for instance, «national hero», «father of the nation», «poet», «revolutionary democrat». In their opinion, modern Ukraine still faces the search for Shevchenko` new image. New forms of public honour (commemoration) are being developed, including through museum exhibition projects. Authors also analyze the significance of the museum narrative expositions and exhibitions for the creation of new public images, giving the example of the exhibition project «Shevchenko by the urban tongue», which took place in the Taras Shevchenko national museum from November 4th to January 31th in 2021. Curators attempted to explore how personal experience in the city changed due to the process of urbanization from the XIX-th century and how the urban space influenced the shaping of the Taras Shevchenko figure. Specifically, in the XIX-th century, cities ultimately transformed into an environment, which created trends, emphases of the global public development that influenced Shevchenko, since exactly in the city he gained domestic freedom, profession and widened his social circle. The city gave him a sense of understanding of the culture, its influence and importance not only for consumer purposes or acceptance but also for the creation of new meanings. According to the authors, this approach allows us to better understand the significance of Taras Shevchenko, his connection to modern Ukrainian realities and world context.

scholarly journals The Contested Gallery: street art, ethnography and the search for urban understandings

AmeriQuests ◽  
2006 ◽  
Vol 2 (1) ◽  
Author(s):  
Justin Armstrong
Keyword(s):  
Visual Culture ◽  
Urban Environment ◽  
Public Space ◽  
Urban Space ◽  
Urban Spaces ◽  
Cultural Value ◽  
Street Art ◽  
Cultural Characteristics ◽  
The Road ◽  
The City

This is a paper on street art and its role as a form of artistic insurrection that challenges popular understandings of public space and urban visual culture. I would like to think of it as a field guide to urban seeing, a means of revising the way in which we view the cityscape and its imagery. It is a way of imagining the city as a canvas onto which ideas may be inscribed and reinterpreted, where resistance percolates up to those who look for it. It is here, in what Kathleen Stewart has called a “place by the side of the road” that the work of the street artist exists, slowly gurgling up through the cracks in the sidewalk and briefly illuminated by the yellow-white glow of the street lights. Street art most often takes the form of adhesive stickers, spray-painted stencils, and wheat-pasted posters, and while it shares many similar aesthetic and cultural characteristics with graffiti, street art embodies a unique ideology. Graffiti represents a territorialization of space (‘tagging’, or reclaiming urban spaces through the use of pseudonyms as territorial markings); street art represents a reterritorialization of space. Rather than taking space, street art attempts to re-purpose the existing urban environment. This paper seeks to reflect the changing dynamic of urban space through an analysis of the practice of street art. By examining the roles that street artists play in disrupting the flow of visual noise in the city, I will illuminate the cultural value and significance of this form of urban artistic resistance.

scholarly journals The cybercity as a medium Public living and agency in the digitally shaped urban space

2010 ◽  
Vol 12 ◽  
pp. 11-19
Author(s):  
Seija Ridell
Keyword(s):  
Mass Media ◽  
Urban Environment ◽  
Public Space ◽  
Urban Space ◽  
Production Of Space ◽  
Automatic Production ◽  
Urban Settings ◽  
Public Agency ◽  
Critical Attention ◽  
The City

The digitalized urban environment is explored in the paper as a medium with several overlapping and interweaving spatial layers. The author suggests that it has grown increasingly complex in the multi-spaced and multiply scaled cybercities for people to share in public space. Moreover, the challenges of public living in contemporary urban settings emerge most intensely at the points of intersection of the invisible technostructure and the (mass) media saturated phenomenality of the city. At these intersections, one ethically and politically burning issue is how people through their ICT-related activities contribute to the ?automatic production of space‘. More specifically, critical attention should be paid to people‘s active, but not necessarily selfreflexive, participation in the consolidation of the ?technological unconscious‘ that conditions their own public agency.

scholarly journals FENOMENA DINAMIKA KEPUBLIKAN DALAM HIRARKI RUANG KAWASAN PUBLIK KOTA

2021 ◽  
Vol 1 (1) ◽  
pp. 16
Author(s):  
Ully Irma Maulina Hanafiah ◽  
Doddy Friestya Asharsinyo
Keyword(s):  
Economic Growth ◽  
Public Space ◽  
Urban Space ◽  
Urban Areas ◽  
Rapid Development ◽  
Public Spaces ◽  
The Public ◽  
Public Area ◽  
The City ◽  
Empirical Condition

The public area of the city in general is currently experiencing rapid development due to economic growth and the influence of globalization. The public space is formed based on economic, social, political cultural interests, as well as developments and changes that occur in the current public space, making it limited and cannot be accessed optimally by the wider community. This is caused by the hierarchy of public spaces that are formed based on the functions that surround them. The purpose of this study is to reveal the phenomenon of public hierarchy in urban space in the context of its changes. This research is descriptive-analytical and based on theoretical and empirical elaboration. This approach is used to read public spaces in urban areas to get a reference for the interpretation of theoretical relationships from an empirical condition.

Humanized Design on Public Space of Underground Urban Complex of the Cold Cites

2014 ◽  
Vol 584-586 ◽  
pp. 2384-2386 ◽  
Author(s):  
Hai Ou Wang ◽  
Xin Bo Yu
Keyword(s):  
Public Space ◽  
Urban Space ◽  
Open Space ◽  
Three Dimensional ◽  
Great Influence ◽  
Space Environment ◽  
The Public ◽  
Urban Complex ◽  
Space Order ◽  
The City

The underground urban complex is developing rapidly with the three-dimensional redevelopment process of the city. The public space of the underground urban complex has been making a great influence on the urban ecology, intensive construction and sustainable development, etc. This paper emphatically expatiate the conception of the public space in the urban underground complex of the cold cities and the necessity of humanized design of the public space. It also analyze how to make a systematic and people-oriented design from several different aspects, such as plane function layout, traffic streamline organization, open space integration, indoor environment., thus establishing a complete underground space order and optimizing the urban space environment as a whole.

scholarly journals EPHEMERAL ARCHITECTURE - A PROPOSAL FOR INTERVENTIONS IN PUBLIC SPACE

2020 ◽  
pp. 163
Author(s):  
Sanja Janković ◽  
Danica Stanković
Keyword(s):  
Public Space ◽  
Urban Space ◽  
Social Contact ◽  
Empty Space ◽  
Physical Structure ◽  
Constant Sign ◽  
The Public ◽  
City Space ◽  
The City

Most certainly, architectural objectives are the basis of the physical structure of a city, yet they are distinct morphological and typological units, they are free spaces with exceptional values and characteristics. Buildings that form the spaces of cities often change, build and disintegrate, but the permanent motive of the city space remains - an empty, unfinished part, as a constant sign of history. On the hierarchical scale of the urban environment, important elements are ephemeral structures, permanent or temporary. A possibility for empty space to be revived is the installation of artistic or ephemeral utilitarian structures. This paper presents the role of such micro-urban interventions that enrich the public space and contribute to its revitalization. Ephemeral architecture is especially suitable as a space for the presentation of artistic ideas and for incorporating new technological contents. The aim of the paper is to highlight a view about the importance of ephemeral structures by analyzing and studying the case studies. Special emphasis is placed on examples of completed projects of the pavilions of unique forms and the use of ship containers as a space for introducing artistic ideas. The main contribution of this paper should be a proposal of using ephemeral structures in urban space revival by promoting art and establishing a social contact.

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