scholarly journals Determinants for Consumer Attitude towards Technology Enabled Grocery Procurement

Online grocery shopping is trending worldwide as one of the most expedient e‑commerce practice. Many people have started purchasing their grocery online and this has given the opportunity to the researchers to identify and analyse the factors that influence the consumers for making online purchases. We have observed that until around 5 years back, the daily grocery requirements of the Indian consumers were fulfilled by the local kirana store and to some extent by the emerging hypermarkets/supermarket. But, with the popularity of internet and penetration of smartphones into the daily lives of the people, several online grocery stores have been able to penetrate the Indian markets. The busy lives of people especially the urban working population, makes the online grocery shopping a popular choice. With traditional households still being widely spread in the Indian society, the online companies need to have a resounding approach to influence the buying habits and shopping patterns of the consumers. The aim of this study is to understand the attitude of Indian consumers towards online grocery shopping and determine the factors that influence the consumer decision making to shop groceries online. The primary data is collected using a well-thought-out questionnaire in the form of an online survey. Data collected was analysed to determine the consumer attitude towards online grocery shopping. The findings of the study show that the consumers are influenced by various factors like time saving and convenience provided by the online grocery shopping platforms. They are also influenced by the quality of products and the return policy as well as the level of comfort while using the online shopping website/ app. We have also been able to understand the reasons that prevent people from online shopping. Some people find themselves lacking the technical skills to shop online, but most people who do not shop online like going to the market personally. In case of online shopping, an area of concern for most shoppers is trust on the online applications. People are concerned about the privacy of their personal information while shopping online and needs thoughtfulness of the retailers to encourage more consumers to opt for online shopping platforms. In this paper we have comprehensively explored different areas associated with online grocery shopping and this study can be advantageous for the online grocery retailers to articulate effective policies to gain customer confidence towards online grocery shopping.

2021 ◽  
Vol 11 (S.I.2) ◽  
Author(s):  
Layal HAMADE

Covid-19 pandemic has changed companies’ strategies to reach their customers. To combat economic downturns due to quarantines and worldwide country closures, stores had to establish a new method to satisfy their customer needs such as adopting online food and grocery ordering and delivery systems. The aim of this research is to give an overview over food and grocery online shopping in different countries through secondary data collection and to analyse Lebanese customers’ food and grocery online shopping behaviour before and during Covid-19 pandemic through primary data collection. To assess the Lebanese market and the rate of satisfaction with food and grocery online ordering and delivery, an online survey was distributed to 300 participants using random sampling technique. Results showed that Lebanese customers have increased their food and grocery online ordering through WhatsApp during Covid-19 pandemic and customers are satisfied with the overall service quality of delivered food, grocery, and with delivery time.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sudipta Sen Gupta ◽  
Deepti Wadera

Purpose This paper aims to ascertain Indian consumers’ corporate social responsibility (CSR) perceptions; an affinity for stipulated causes and perceived fit between cause and industry in the current mandatory CSR era in India. Design/methodology/approach Primary data was collected through an online survey from 1,251 consumers via quota sampling and snowballing, across 36 Indian cities. Findings The findings indicate no skepticism, positive CSR support and company evaluation. Indian consumers have the greatest affinity for environmental protection. Segments of socially, environmentally and culturally conscious consumers were found. Under quasi-experimental conditions of CSR fit and cause-affinity, positive purchase intention is exhibited across fast-moving-consumer-goods sectors; in which case CSR perceptions cease to have a significant impact on purchase intention. Research limitations/implications This result contributes to understanding Indian consumers’ perspective in the mandatory CSR era and adds to the literature on strategic CSR and communication by segmenting consumers by cause affinity. Practical implications CSR practitioners could align with consumer-relevant causes that fit with their company’s core business, as controllable initiatives, instead of depending on positive, but less controllable, CSR perceptions of consumers. Implications of the findings on CSR policymaking by the government are also discussed. Social implications The mandatory CSR law has been viewed as a burden by corporate India. This research implies that it may be possible to look at it as an opportunity for strategic CSR, to create a win-win situation for both business and society. Originality/value One of the first studies on cause-affinity and CSR fit among Indian consumers using the government stipulated list of causes.


2021 ◽  
Vol 18 (4) ◽  
pp. 1331-1335
Author(s):  
Anil Roy Dubey ◽  
B. Balaji

In the digital world, it’s somewhat difficult to manage the expectations of the present customers especially E-Commerce Shoppers who are often challenging and pushed to keep up with what is anticipated to them. Numerous E-shoppers are under pressure to locate and approach to convey an offline in-store ride to the online store ride of higher level interaction with their customers. Experts have cited that all kinds of powers are clearly in the fingers of customers and that their never ever change their behaviors, this leads to force them to approach various online shops portals to adapt. Online shopping comes to be greatly empowered, the E-shoppers expectations from retailers to vendors and are developing a rapid shift in their behavior with an emphasis on pace and convenience. Shopper’s interest spans have become shorter, with 50 percent of shoppers leaping from one retailer website to another, earlier they making an enduring purchase. In addition, greater than eighty percent of shoppers are taking their shopping experience in both online as well as offline. A retailer’s internet site is one of the key places where customers go to search about their dream product’s records and pricing. The demand for the quick shipping of products purchased and handy services, such as click on online and collect in store, as properly as seamless returns have led to groups developing easy, no-fuss fee options. Research indicates that primary shops will continue to offer higher approaches to gather products purchased online from their stores, as a way of appealing to customers and supplying larger convenience. Based on these prevailing conditions a study was performed on E-Commerce components impacting consumer’s online purchasing conducted on the United Arab Emirates (UAE). Major portions of primary data collection were done via the questionnaires method and by means of emails in two predominant cities of UAE (Sharjah, Abu Dhabi). Cost, time saving (shipping), maintaining customers private details in a secured manner and comfort while do shopping were recognized as vital elements and this leads to assured buying conduct of online shopping. The www is to remodel in the region of populace where communal networked group impact and leads to online shopping.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Katharina Bissinger ◽  
Roland Herrmann ◽  
Irmgard Jordan

PurposeThe authors provide primary data on salt iodisation of processed foods in Germany, analyse reasons for food processors' use or non-use of iodisation and derive implications for public health.Design/methodology/approachStatistical evidence is presented on the use of iodised salt in bread and bakery products, meat and meat products and dairy products in the German grocery-retailing sector. Information is based on mobile data collection in a representative sample of grocery stores in four German cities. These data are analysed with logistic regression models. Additionally, an online survey of bakers and butchers is utilised to record and to explain the use of iodised salt in specialised food stores.FindingsSalt was added in 69.3% of the 29,910 foods analysed in the market study. When salt was added, iodised salt was used in only 28.5% of the cases. According to the online survey, only 44% of the bakers and butchers used iodised salt, and the user share declined over time. Incomplete information from processors on the role of iodised salt for public health is contributing to the low and declining user share.Originality/valueThe authors combine different market research methods and elaborate that the recommendation by the German Federal Ministry of Food and Agriculture – “If salt, then iodised salt” – is implemented to a very limited extent by the food industry and specialised food stores. From the behaviour of food processors and their perceptions of salt iodisation, the authors gain new insights for policy and public health.


2017 ◽  
Vol 20 (18) ◽  
pp. 3343-3348 ◽  
Author(s):  
Kathryn Lively ◽  
Oluborode Babawale ◽  
David M Thompson ◽  
Amanda S Morris ◽  
Jennifer L Harris ◽  
...  

AbstractObjectiveTo assess relationships between mothers’ feeding practices (food as a reward, food for emotion regulation, modelling of healthy eating) and mothers’ willingness to purchase child-marketed foods and fruits/vegetables (F&V) requested by their children during grocery co-shopping.DesignCross-sectional. Mothers completed an online survey that included questions about feeding practices and willingness (i.e. intentions) to purchase child-requested foods during grocery co-shopping. Feeding practices scores were dichotomized at the median. Foods were grouped as nutrient-poor or nutrient-dense (F&V) based on national nutrition guidelines. Regression models compared mothers with above-the-median v. at-or-below-the-median feeding practices scores on their willingness to purchase child-requested food groupings, adjusting for demographic covariates.SettingParticipants completed an online survey generated at a public university in the USA.SubjectsMothers (n 318) of 2- to 7-year-old children.ResultsMothers who scored above-the-median on using food as a reward were more willing to purchase nutrient-poor foods (β=0·60, P<0·0001), mothers who scored above-the-median on use of food for emotion regulation were more willing to purchase nutrient-poor foods (β=0·29, P<0·0031) and mothers who scored above-the-median on modelling of healthy eating were more willing to purchase nutrient-dense foods (β=0·22, P<0·001) than were mothers with at-or-below-the-median scores, adjusting for demographic covariates.ConclusionsMothers who reported using food to control children’s behaviour were more willing to purchase child-requested, nutrient-poor foods. Parental feeding practices may facilitate or limit children’s foods requested in grocery stores. Parent–child food consumer behaviours should be investigated as a route that may contribute to children’s eating patterns.


F1000Research ◽  
2021 ◽  
Vol 10 ◽  
pp. 972
Author(s):  
Sin Yin Tan ◽  
Su Yin Lim ◽  
Soon Fern Yeo

Background: During the COVID-19 pandemic, Malaysian consumers were more likely to purchase food online and have it delivered to their doorstep. To stay afloat, many restaurants were pushed to provide online food delivery services (OFDS), and this sector has grown tremendously. However, will the trend persist after the pandemic? This study aims to look into how consumers’ perceptions of OFDS affect their attitude towards them. It investigates the relationship between convenience motivation, perceived ease of use, time-saving orientation and price-saving orientation in terms of future intent to use OFDS. Method: Primary data was collected from 307 respondents in Malaysia using convenience sampling method through an online survey. Respondents’ demographic background was presented statistically in cross tabulation tables to study the ratio comparison implicitly. Consistent Partial Least Square approach and bootstrapping techniques with 5,000 subsamples was employed, with the aid of SmartPLS.V3 software, to identify the significant factors influencing consumers’ continuance intention after the pandemic. Result: Perceived ease of use does not contribute significantly to continuance intention as most consumers have prior online purchase experience.  Nevertheless, time-saving orientation has a positive correlation with perceived ease of use due to the simplicity of placing an order with just a click.  It is also found that price-saving orientation is related to convenience motivation, particularly when prices can be compared on the websites or online ordering platforms. Consumers’ intention to continue using OFDS even after the COVID-19 pandemic is positively influenced by all the parameters studied, except for perceived ease of use. Conclusion: Limited work has been done on the continuance intention to use OFDS beyond the pandemic. This study provides insight for food retailers on how to enhance their business and retain their customers with the support of technology, even after the COVID-19 pandemic.


2016 ◽  
Vol 4 ◽  
pp. 010-013
Author(s):  
Gabriela Hanus

Today consumers can buy almost any product using the Internet. Online nutritional and grocery shopping is becoming increasingly popular. The aim of this paper is to present the conditions of online grocery shopping and consumers’ attitude towards buying food via the Internet based. The assessment is based on secondary information sources. With online grocery supermarkets there are no limitations connected with localization and opening hours, and consumers have access to a large range of stores and products online across the world. The most important advantages of online shopping are convenience and time saving, while the most significant disadvantages for consumers involve the risk of incorrectly valuating some products and apprehension about the selection and handling of perishables, such as vegetables, eggs, and meat products.


Author(s):  
Rajesh K. Yadav ◽  
Manoj Verma

The study reveals that young and high income consumer preferences for grocery shopping are gradually shifting from local kirana stores to organized retail stores. The study was carried out in the market of Indore. Multivariate statistical techniques were used to analyze the data collected with the help of a structured questionnaire. The main objective of the study is to understand whether Indian consumers are likely to move from conventional kirana stores to organised retail grocery stores while shopping for groceries. The study found that the customer perceived to be more satisfied with organised retail store when compared with conventional kirana stores in relation with price and benefits in shopping.


Author(s):  
Ravneet Athwal ◽  
BCIT School of Health Sciences, Environmental Health ◽  
Helen Heacock

Background With the increasing shift to reusable shopping bags and the potential ban on plastic bags in Canada in the near future, the question arises as to whether consumers are aware of the proper practices to maintain a safe environment within the bags themselves. The reason for this study was to determine if people are aware of the need to keep specific bags for certain food groups and if they are aware of the need to wash and/or sanitize their reusable shopping bags due to the risk of cross-contamination. Usage of the same bag for various foods (e.g. lettuce and raw meat) without proper sanitation practices can lead to cross-contamination between the foods, and in turn, create a risk of food borne illness. Methods A survey created on Microsoft Office 365 Word was administered through Survey Monkey and distributed on Reddit, various social media, and by email. The survey collection ran for one week in the month of January 2020. The survey consisted of 14 questions and took approximately two to three minutes to complete. Results 225 respondents filled out the online survey. The majority of survey responses were from British Columbia (47%), were female (54%), attended post-secondary institutions (65%) and were between the ages of 20 to 30 (46%). Nearly half of reusable shopping bag users use the same bag to store their fruits/vegetables and their meats, 61% of users have never cleaned their shopping bags, 7% clean them weekly, and only 1% clean their bag after every use. Those who mix produce and meats in the same bag are less likely to wash their RSBs (p = 0.0006). Males are less likely to wash their shopping bags than females (P = 0.009). 97% of survey respondents were not provided with any cleaning instructions upon their purchase of a reusable shopping bag and 93% have never seen educational material presented on RSB cleaning and/or the risk of cross-contamination. 84% believe there is not appropriate awareness and knowledge among the general public on the cleaning requirements of reusable shopping bags and the potential risk of cross-contamination while 10% believe there is sufficient awareness. Not surprisingly, those who were not aware that shopping bags need to be cleaned between uses were less likely to wash them (p = 7.804 x10-19). Conclusion In conclusion: 1. people who are not aware that their RSBs need to be cleaned between uses are also less likely to clean them, 2. males are less likely to clean their reusable shopping bags, 3. bags that contain both fruits/vegetables and meats in the same bags are also less likely to be cleaned, and 4. bags that are used more frequently also cleaned more frequently. Further education on reusable shopping bags is needed along with the transition from plastic bags to reusable shopping bags. At the time of publication, the 2020 Covid-19 pandemic was rapidly spreading throughout the world. In order to prevent fomite spread of disease, British Columbia forbade the use of RSBs in grocery stores, resulting in a proliferation of plastic bags. Time will tell when, and if, RSBs will be permitted for grocery shopping.  


PLoS ONE ◽  
2021 ◽  
Vol 16 (4) ◽  
pp. e0251060
Author(s):  
Jie Li ◽  
Leslie J. Verteramo Chiu ◽  
Miguel I. Gómez ◽  
Nelson L. Bills

During the COVID-19 lockdown in the US, many businesses were shut down temporarily. Essential businesses, most prominently grocery stores, remained open to ensure access to food and household essentials. Grocery shopping presents increased potential for COVID-19 infection because customers and store employees are in proximity to each other. This study investigated shoppers’ perceptions of COVID-19 infection risks and put them in context by comparing grocery shopping to other activities outside home, and examined whether a proactive preventive action by grocery stores influence shoppers’ perceived risk of COVID-19 infection. Our data were obtained via an anonymous online survey distributed between April 2 and 10, 2020 to grocery shoppers in New York State (the most affected by the pandemic at the time of the study) and Washington State (the first affected by the pandemic). We found significant factors associated with high levels of risk perception on grocery shoppers. We identified some effective preventive actions that grocery stores implement to alleviate anxiety and risk perception. We found that people are generally more concerned about in-store grocery shopping relative to other out-of-home activities. Findings suggest that a strict policy requiring grocery store employees to use facemasks and gloves greatly reduced shoppers’ perceived risk rating of infection of themselves by 37.5% and store employees by 51.2%. Preventive actions by customers and businesses are critical to reducing the unwitting transmission of COVID-19 as state governments prepare to reopen the economy and relax restrictions on activities outside home.


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