scholarly journals Determinants of Online Shopping Behaviour in India

2019 ◽  
Vol 8 (3) ◽  
pp. 3946-3950
Keyword(s):  
Online Shopping ◽  
Low Cost ◽  
Indian Society ◽  
Global Studies ◽  
Freedom Of Choice ◽  
Indian Context ◽  
Shopping Behaviour ◽  
Internet Penetration ◽  
Buying Behaviour ◽  
Post Purchase

With low-cost smartphones and affordable data packages Internet penetration is rapidly growing in India. The research identifies the salient features of online customer behaviour in Indian context. An Exploratory factor analysis was conducted and identified determinants that govern consumer buying behaviour. Six factors emerge which were named utilitarian attributes, post purchase issues, Hedonic motives, freedom, intrusion and convenience. These factors are consistent with the global studies, but freedom emerges as a new factor in Indian context. Given the fabric of Indian society making independent choice & freedom of choice is a significant issue, which online shopping portals can use in their marketing strategy.

scholarly journals A study on investigating the impact of website features on online impulse buying behaviour

2021 ◽  
Vol 6 (3) ◽  
pp. 175-191
Author(s):  
Sara Narimanfar ◽  
Peyman Ghafari Ashtiani
Keyword(s):  
Online Shopping ◽  
Sampling Technique ◽  
Impulse Buying ◽  
Online Purchase ◽  
Shopping Behaviour ◽  
Visual Attraction ◽  
Statistical Sample ◽  
Buying Behaviour ◽  
Website Features ◽  
The Impact

E-commerce has led to many deliveries in business relationships specially used for online shopping. Given the growth of e-commerce to increase e-shopping, researchers can be investigated in this area in recent years. This paper aims to investigate the effect of website features on online impulse buying behaviour (OIBB). A questionnaire survey was conducted on the users of the Digi Kala website. They have made an impulsive online purchase at least once from the DigiKala website in Arak city, Iran. A relative stratified sampling technique was utilized for data collection. The data were analyzed statistically. The results show that: All research hypotheses have been confirmed. Among the research variables for the research's statistical sample, service quality and visual attraction affect online impulsive shopping behaviour.

scholarly journals Factors Affecting Internet Purchasing Behaviour in Jorhat District of Assam

2020 ◽  
Vol 8 (6) ◽  
pp. 1223-1226
Keyword(s):  
Household Income ◽  
Online Shopping ◽  
Factors Affecting ◽  
Shopping Behaviour ◽  
The People ◽  
The World ◽  
New Type ◽  
Purchasing Behaviour ◽  
Buying Behaviour ◽  
Retail Shopping

Electronic commerce which generally refers to the sale and purchase of various products and services over the internet is continuously getting more and more competitiveness with constantly evolving technology. Online shopping which has become a new type of retail shopping has been widely adopted by the people all over the world and it is a rapidly growing area of ecommerce. The present paper analyze the various aspects of online shopping on consumer’s buying behaviour and the factors that determine the online shopping behaviour of the people in the Jorhat district of Assam state of India. Jorhat district is selected because it is one of the fastest growing cities of Assam. The data related to e-shopping behaviour of the people were collected in the month of November 2019 by taking a sample of 150 people through a well-structured pre-tested questionnaire. A Binomial logistic regression analysis has done to find out the factors that determine the online shopping behaviour of the surveyed respondents. The estimated results reveals that the probability of using online shopping services has a positive and signification relationship with household income, trust on website and risk aversion attitude of the respondents.

Age, gender and income: do they really moderate online shopping behaviour?

2011 ◽  
Vol 35 (1) ◽  
pp. 113-133 ◽  
Author(s):  
Blanca Hernández ◽  
Julio Jiménez ◽  
M. José Martín
Keyword(s):  
Online Shopping ◽  
Shopping Behaviour

Metaphors of Conquest: Towards the Aesthetics of Dalit Feminism through Select Texts and Contexts

2018 ◽  
Vol 10 (1) ◽  
pp. 77-83
Author(s):  
Jaydeep Sarangi
Keyword(s):  
Indian Society ◽  
Social Oppression ◽  
Disadvantaged Populations ◽  
Indian Context ◽  
The Social ◽  
Dalit Women ◽  
Caste Politics ◽  
Class Distinction ◽  
Social Machine

One of the aims of writing dalit literature in India has been to reveal to the readers the injustice, oppression, helplessness and struggles of many of the disadvantaged populations under the social machine of stratification in India. Caste politics in India is unique and culture specific. Dalit feminism is unique in Indian context. The stratified Indian society beguiles the dalit women to the whirlpool of social oppression and exploitation. It is against any sort of class distinction. Conceiving the ideology of Dr B. R. Ambedkar: ‘Educate, agitate, organize’ dalit women write back.

scholarly journals Privacy perceptions of online shopping behaviour amongst Malaysian Lazada online shoppers

2018 ◽  
Author(s):  
Shiau Wei Chan ◽  
M. F. Ahmad ◽  
Izzuddin Zaman ◽  
Siti Sarah Omar ◽  
Rohaizan Ramlan ◽  
...  
Keyword(s):  
Online Shopping ◽  
Shopping Behaviour ◽  
Online Shoppers

scholarly journals Hedonism and Culture: Impact on Shopping Behaviour A Research Agenda

2007 ◽  
Vol 32 (3) ◽  
pp. 81-90 ◽  
Author(s):  
Subhashini Kaul
Keyword(s):  
Cultural Context ◽  
Research Agenda ◽  
Cultural Influences ◽  
Holistic View ◽  
Hedonic Value ◽  
Indian Context ◽  
Shopping Behaviour ◽  
Shopping Experience ◽  
Key Dimensions ◽  
The Way

Increasingly consumer shopping behaviour is being seen from the holistic perspective of the entire shopping experience. The holistic view requires a retailer to focus on the shopper experience with the store. Thus the retailer focus is not on the store itself but what the store means to the shoppers. This implies that a retailer needs to understand the ‘way in which’ different shoppers perceive the same store. This paper refers to three key dimensions that influence the ‘way in which’ consumers look at a retail store: Shopping environment Socio-cultural context Individual roles, motivations, and behaviour. These dimensions take into account not just the differences between shoppers in terms of their individual motivations, but also try to model the variations caused in shoppers due to cultural influences. One key theme of this paper is the variation caused in the perceived hedonic value of shoppers. Hedonic value refers to the ‘sense of pleasure’ associated with shopping. In the Indian context especially, several retailers have referred to cultural differences and the resultant differences in shopper hedonic orientations. However, there are a few existing frameworks available that enable assessing the association between hedonism and culture in the Indian shopping behavioural context. This paper provides a theoretical framework and a robust research agenda that will help researchers and retailers alike address this need.

Sign in / Sign up

Export Citation Format

Share Document