scholarly journals A study on investigating the impact of website features on online impulse buying behaviour

2021 ◽  
Vol 6 (3) ◽  
pp. 175-191
Author(s):  
Sara Narimanfar ◽  
Peyman Ghafari Ashtiani
Keyword(s):  
Online Shopping ◽  
Sampling Technique ◽  
Impulse Buying ◽  
Online Purchase ◽  
Shopping Behaviour ◽  
Visual Attraction ◽  
Statistical Sample ◽  
Buying Behaviour ◽  
Website Features ◽  
The Impact

E-commerce has led to many deliveries in business relationships specially used for online shopping. Given the growth of e-commerce to increase e-shopping, researchers can be investigated in this area in recent years. This paper aims to investigate the effect of website features on online impulse buying behaviour (OIBB). A questionnaire survey was conducted on the users of the Digi Kala website. They have made an impulsive online purchase at least once from the DigiKala website in Arak city, Iran. A relative stratified sampling technique was utilized for data collection. The data were analyzed statistically. The results show that: All research hypotheses have been confirmed. Among the research variables for the research's statistical sample, service quality and visual attraction affect online impulsive shopping behaviour.

scholarly journals Pengaruh Promosi dan Website Quality Terhadap Impulse Buying Pada E-Commerce Lazada di Kota Padang

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 463
Author(s):  
Aan Satria ◽  
Okki Trinanda
Keyword(s):  
Sampling Method ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Impulse Buying ◽  
Great Opportunity ◽  
Website Quality ◽  
Analysis Technique ◽  
The Impact

The e-commerce business has now developed rapidly, the impact of development is that the number of prosuct varies and easily earned. The ease of such information will result in consumers will be more consumptive infulfilling their needs, even they tend to make impuse buying. As one of the emerest e-commerece in Indonesia, Lazada should be able to see this as a great opportunity in as effort to increase the company’s sales and sustainability. One effort in increasing impulse buying is of external factors ranging from the promotion and quality of websites that are launched on e-commerce bussines. This study aims to know and prove how much influence promotion and website quality to impulse buying e-commerce Lazada in Padang City. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 20. The results of this study indicate that: (1) Promotion has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,014 < 0,05). (2) Website Quality has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,046 < 0,05)Keyword: promotion, website quality, impulse buying.

scholarly journals Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic

2021 ◽  
Vol 13 (18) ◽  
pp. 10221
Author(s):  
Sufyan Habib ◽  
Nawaf N. Hamadneh
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Research Work ◽  
Mobile Internet ◽  
Growth Potential ◽  
Internet Technology ◽  
Consumer Trust ◽  
Online Purchase ◽  
The Impact

E-commerce industry has witnessed a phenomenal growth globally due to the sudden spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with fast adaption of online shopping technologies by the customers. Previously, online shopping was only available in a few product categories and to a select group of consumers. The COVID-19 guidelines related to safety, physical distancing, closure, lockdown, and other restrictions have insisted that consumers shop online. Because of e-commerce growth, the grocery (FMCG) industry is also equipped with advanced technologies such as the Internet of Things (IoT), cloud computing, and block chain technology. This paper analyzes the UTAUT2 model and its influence on perceived risk and consumer trust in online purchase intention of grocery categories of products among Indian customers. We tried to analyze the growth potential of new technologies in grocery retail and formulated the hypotheses. The results showed that the spread of COVID-19 pandemic had a significant influence on the online shopping behavior of Indian customers. The outcome of the study partly assists businesses in understanding the impact of the factors of consumer adaption of technology, perceived risk associated with online transaction, consumer trust in online technologies and consumer online purchase intention of grocery products. To promote e-commerce in India, the current study suggests that marketers should try to develop consumer trust and lowering the perceived risk associated with online shopping. Some management implications and future area of study based on empirical findings are also highlighted in the present research work.

Determinants of the online purchase intention: hedonic motivations, prices, information and trust

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pedro Espírito Santo ◽  
Alzira Maria Ascensão Marques
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Structural Model ◽  
Easy Access ◽  
Online Information ◽  
Access To Information ◽  
Content Type ◽  
Online Purchase ◽  
The Impact

PurposeThe Internet has changed the nature of purchasing, proof of this being the proliferation of e-commerce sites which have seen their activity grow more quickly due to the COVID-19 pandemic. Therefore, the authors aim to investigate the impact of the consumer's hedonic motivations, price, access to information and trust on the online purchase intention.Design/methodology/approachA quantitative, transversal study of a conclusive nature was carried out. Based on information gathered through a questionnaire administered to a sample of 750 online purchasers, a structural equation model was estimated.FindingsThe results showed that the intention to continue purchasing in online shops is partly explained by access to information online, hedonic motivations and trust in e-commerce sites. It stands out that online information generates trust, and the perception of online prices does not influence loyalty but has a positive influence on hedonic motivations.Research limitations/implicationsAlthough some constructs were ignored, for example, the integration of channels, experiential marketing and the fear of fraud, including unauthorised use of personal details, the study shows that easy access to useful information about products, prices, promotions is an important antecedent of online purchase.Practical implicationsOnline shop managers should pay special attention to e-commerce websites, and the information provided there should explore consumer's hedonic motivations for adventure. Furthermore, it is fundamental to create trust in order to maintain the interest in online shopping.Originality/valueThe estimation of the structural model in the context of online shopping includes the influence of utilitarian motivations (price and access to information), which offer a rational experience and also include emotional motivations (hedonic adventure motivations) on the intention to buy online. The results also revealed that it plays an important role to promote online trust and online loyalty.

Online Shopping in the United Arab Emirates

2018 ◽  
pp. 668-690
Author(s):  
Salam Abdallah ◽  
Bushra Jaleel
Keyword(s):  
United Arab Emirates ◽  
Online Shopping ◽  
Purchase Decisions ◽  
Functional Characteristics ◽  
Online Purchase ◽  
Web Experience ◽  
Website Features ◽  
Transaction Value

The aim of this paper is to empirically explore the perception of a group of United Arab Emirates (UAE) web users towards e-commerce transactions, study their willingness to trade online, and isolate factors that drive these users towards purchase decisions. The study finds that web users largely use functional characteristics to assess the effectiveness of e-commerce websites, and are driven towards online purchase decisions by factors such as greater security, better value, and convenience. Overall, web experience was defined by the users in terms of three main dimensions; website features, credibility and trust, and transaction value. Practitioners can use these findings to improve their websites and online offers to better serve this market. The paper fills an identified gap in the literature by investigating the perceptions of the UAE web users, and makes a contribution towards studying the concept of online shopping in this region.

scholarly journals Efek Moderasi Kontrol Diri pada Hubungan Sifat Materialisme Terhadap Pembelian Impulsif Online

2020 ◽  
Vol 1 (2) ◽  
pp. 115-136
Author(s):  
Fenri Abraham Stevi Tupamahu ◽  
Dessy Balik
Keyword(s):  
Regression Analysis ◽  
Social Status ◽  
Online Shopping ◽  
Sampling Technique ◽  
Self Control ◽  
High Tendency ◽  
Christian University ◽  
Purposive Sampling ◽  
Online Purchases ◽  
The Impact

Abstrak Penelitian ini bertujuan, (1) menguji pengaruh sifat materialisme terhadap pembelian impulsif online. (2) Menguji efek moderasi kontrol diri pada hubungan sifat materialisme terhadap pembelian impulsif online. Jenis penelitian ini merupakan riset causal. Unit analisis pada penelitian ini adalah individu dosen Universitas Kristen Indonesia Maluku (UKIM) selaku konsumen online shopping yang pernah melakukan pembelian impulsif secara online. Metode pengambilan sampel menggunakan metode nonprobabilitas, pengambilan sampel menggunakan teknik purposive sampling. Penentuan sampel berdasarkan pertimbangan (judgment sampling), dengan kriteria yakni, (1) dosen tetap Universitas Kristen Indonesia Maluku (UKIM), dan (2) dosen yang pernah melakukan pembelian impulsif secara online. Jumlah sampel yang dianalisis dalam penelitian ini sebanyak 48 orang. Analisis data menggunakan metode statistik Moderated Regression Analysis. Hasil penelitian membuktikan Sifat materialisme berpengaruh terhadap pembelian impulsif online. Sifat dosen UKIM selaku konsumen yang menekankan nilai pada materi, mementingkan diri sendiri, ingin memiliki banyak barang, dan merasa kepemilikikan tidak membuat bahagia meningkat, maka perilaku pembelian tampa berpikir akibat, pembelian spontan, pembelian terburu-buru, dan pembelian dipengaruhi keadaan emosional akan meningkat. Konsumen yang memiliki sifat materialisme tergolong konsumen berusia muda serta memiliki kecenderungan interaksi dengan media sosial yang tinggi berpotensi melakukan belanja impulsive secara online. Penelitian ini membuktikan Dampak moderasi kontrol diri sebagai pengontrol sifat konsumen dalam hal penilaian barang berdasarkan simbolik barang, status sosial, membangun status sosial dari pembelian suatu barang, serta prestise secara berlebihan. Dampak moderasi kontrol diri terbukti berkontribusi pada pengaruh sifat materialisme terhadap pembelian impulsif online. Kata kunci : Sifat materialisme, kontrol diri, pembelian impulsif online. Abstract This study aims to (1) examine the effect of materialism on impulsive online purchases. (2) To examine the moderating effect of self-control on the relationship between materialism and impulsive online purchases. This type of research is a causal research. The unit of analysis in this study is an individual lecturer at the Indonesian Christian University of Maluku (UKIM) as online shopping consumers who have made impulsive purchases online. The sampling method using nonprobability method, sampling using purposive sampling technique. Determination of the sample based on judgment (judgment sampling), with the criteria namely, (1) permanent lecturers at the Indonesian Christian University of Maluku (UKIM), and (2) lecturers who have made impulsive purchases online. The number of samples analyzed in this study were 48 people. Data analysis used the statistical method of Moderated Regression Analysis. The results of the study prove that materialism affects impulsive online purchases. The nature of UKIM lecturers as consumers who emphasize the value of material, are selfish, want to have a lot of goods, and feel that ownership does not increase happiness, so the buying behavior without thinking results, spontaneous purchases, rush purchases, and emotional purchases will increase . Consumers who have materialistic characteristics are classified as young consumers and have a high tendency to interact with social media with the potential to do impulsive shopping online. This study proves the impact of moderation of self-control as a control for consumer behavior in terms of valuing goods based on symbolic goods, social status, building social status from purchasing an item, and excessive prestige. The impact of self-control moderation has been shown to contribute to the influence of materialism on impulsive online purchases. Keywords: Materialism, self-control, online impulsive buying.

scholarly journals Assessing the Online Shopping Behaviour of Nigerian Youths

2021 ◽  
pp. 105-114
Author(s):  
Chris-Nnamchi J. N ◽  
Ifediora C. U. ◽  
Nwanmuoh, Emmanuel Sunday ◽  
Eneh N. C. J.
Keyword(s):  
Online Shopping ◽  
Sampling Technique ◽  
Shopping Behaviour ◽  
Online Presence ◽  
Level Of Satisfaction ◽  
Convenience Sampling ◽  
Enugu State ◽  
Delivery Options ◽  
Marketing Firms ◽  
Higher Institutions

Background: Online shopping is the juice of buying and selling of products and services mostly adopted by the youths do their ability and zeal to always go online surfing and browsing as they look for solutions to their everyday needs. Purpose: The objectives of this study were: to ascertain the extent to which youths carry out online shopping; to assess the level of satisfaction of youths towards shopping online; to determine the extent to which online shopping is preferred to traditional shopping; to find out the effect the fear of losing money while shopping online has on the shopping behaviour of youths; and to determine the effects fear of non-delivery of order has on online shopping. Method: The population of the study is made up of students from three higher institutions in Enugu state. Convenience sampling technique was used in interviewing and administering the questionnaire to 90 respondentsafterwhichchi-square,and linear regression were used to test the hypotheses. Result: The findings indicate that Nigerian youths shop online frequently whenever they access various sampling brands, price and delivery options same time. Also, online shopping is preferred to traditional shopping by the sampled youths because it is convenient, offer discounts, have objective reviews from other shoppers. Conclusion: The online presence of most companies has created an opportunity for marketing firms to reach out to the youths by way of interacting with them and getting feedback on the companies products and services. Making it easy for the companies to know the best ways to improve their products or services. This study equally recommends that firms should focus more on establishing an online presence to attend to the shopping needs of youths in Nigeria.

scholarly journals Determinants of Online Shopping Behaviour in India

2019 ◽  
Vol 8 (3) ◽  
pp. 3946-3950
Keyword(s):  
Online Shopping ◽  
Low Cost ◽  
Indian Society ◽  
Global Studies ◽  
Freedom Of Choice ◽  
Indian Context ◽  
Shopping Behaviour ◽  
Internet Penetration ◽  
Buying Behaviour ◽  
Post Purchase

With low-cost smartphones and affordable data packages Internet penetration is rapidly growing in India. The research identifies the salient features of online customer behaviour in Indian context. An Exploratory factor analysis was conducted and identified determinants that govern consumer buying behaviour. Six factors emerge which were named utilitarian attributes, post purchase issues, Hedonic motives, freedom, intrusion and convenience. These factors are consistent with the global studies, but freedom emerges as a new factor in Indian context. Given the fabric of Indian society making independent choice & freedom of choice is a significant issue, which online shopping portals can use in their marketing strategy.

scholarly journals Culture and Personality: A Examination of Impulsive Buying Behavior of Indian Consumers

2019 ◽  
Vol 8 (3S) ◽  
pp. 467-474
Keyword(s):  
Personality Traits ◽  
Big Five Personality ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Impulsive Buying ◽  
Indian Consumers ◽  
Unplanned Buying ◽  
Buying Behaviour ◽  
External Stimuli ◽  
The Impact

The leading objective of this paper is to unearth the influence of culture and personality of Indian consumers on their impulsive buying behaviour. A lot of research has been done to study the influence of external stimuli like advertisements and in-store promotions on consumers’ buying behaviour. This paper studies the influence of internal stimuli on impulse buying behaviour. Impulse buying is an unplanned buying or accidental behaviour of consumers. This paper tries to establish a relationship between different personality traits and accidental behaviour of consumers. The impact of Big Five personality traits and culture (Individualism and Collectivism) on the impulsive buying behavior is studied. Data has been collected from consumers using structured questionnaire on a five-point Likert’s scale. The data would be analysed through various statistical tools using SPSS.

scholarly journals Celebrity worship dan Impulsive buying pada Penggemar KPOP Idol

2020 ◽  
Vol 2 (2) ◽  
pp. 91-100
Author(s):  
Nadine Denita Asrie ◽  
Dian Misrawati
Keyword(s):  
Sampling Technique ◽  
Attitude Scale ◽  
Reliability Coefficient ◽  
Impulse Buying ◽  
Snowball Sampling ◽  
Cronbach Alpha ◽  
Impulsive Buying ◽  
Alpha Reliability ◽  
Impulse Buying Tendency ◽  
The Impact

This study aimed to determined and explained the impact of celebrity worship on impulsive buying of idol merchandise, in this study specifically on BTS merchandise. A sample of 303 respondents were teenagers aged 13 – 21 years who loved the idol group, BTS. The sampling technique uses a snowball-sampling technique. The measuring instrument used is The Impulse Buying Tendency which has been modified with the Cronbach alpha reliability coefficient of 0.862 and the Celebrity Attitude Scale which has been modified with the Cronbach alpha reliability coefficient of 0.901. The result showed that celebrity worship had an effect on impulsive buying on BTS merchandise with an R2 value of 0.278. The results of the study that celebrity worship has an effect on impulsive buying on BTS merchandise can be seen from the t count of 10.765 more than 1.967 with a significance value p less than 0.005. The conclusion is celebrity worship has an impact on impulsive buying on BTS merchandise for teenagers who are fans of BTS. Further research can be carried out on random idol groups other than BTS, so it can be seen whether celebrity worship really affects impulsive buying of idol merchandise in general.Abstrak. Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh celebrity worship terhadap impulsive buying pada merchandise idola, dalam penelitian ini khususnya merchandise BTS. Sampel sebanyak 303 responden merupakan remaja dengan rentang usia 12 – 20 tahun yang menggemari grup idola BTS. Teknik pengambilan sampel menggunakan teknik snowball-sampling. Alat ukur yang digunakan adalah The Impulse Buying Tendency yang telah dimodifikasi dengan koefisien reliabilitas cronbach alpha sebesar 0,862 dan Celebrity Attitude Scale yang dimodifikasi dengan koefisien reliabilitas cronbach alpha sebesar 0,901. Hasil penelitian menunjukan bahwa celebrity worship berpengaruh terhadap impulsive buying pada merchandise idola dengan nilai R2 sebesar 0,278. Hasil penelitian bahwa celebrity worship berpengaruh terhadap impulsive buying pada merchandise idola dapat dilihat dari t hitung sebesar 10,765 lebih dari 1,967 dengan nilai signifikansi p kurang dari 0,005. Dengan demikian dapat disimpulkan bahwa celebrity worship memiliki pengaruh terhadap impulsive buying merchandise BTS pada remaja penggemar grup idola BTS. Penelitian selanjutnya dapat dilakukan pada random grup idola lain selain BTS, sehingga dapat dilihat apakah celebrity worship benar mempengaruhi impulsive buying terhadap merchandise idola secara umum.

Organic food consumerism through social commerce in China

2019 ◽  
Vol 31 (1) ◽  
pp. 202-222 ◽  
Author(s):  
Anum Tariq ◽  
Changfeng Wang ◽  
Yasir Tanveer ◽  
Umair Akram ◽  
Zubair Akram
Keyword(s):  
Social Media ◽  
Visual Information ◽  
Online Survey ◽  
Organic Food ◽  
Moderating Effect ◽  
Impulse Buying ◽  
Social Commerce ◽  
Content Type ◽  
Website Features ◽  
The Impact

PurposeThe purpose of this paper is to examine the impact of consumers’ attitudes towards organic food on online impulse buying behaviour as well as the moderating effect of three website features (visual, information and navigation design) on this relationship.Design/methodology/approachSurvey data were collected via an online survey using social media platforms. A total of 653 online questionnaires were collected (response rate = 72.5 per cent) and analysed by applying exploratory and confirmatory factor analyses. The proposed hypotheses were tested through structural equation modelling.FindingsSocial media forums, ratings and reviews shape Chinese consumers’ attitudes towards organic food and positively influence their online impulse buying in this market. Website features are critical for disseminating information on organic food. Informative webpages featuring product quality and certification have a greater moderating effect on purchase. Information cues such as nutritional content; production and processing methods, and environmentally friendliness also influence consumers’ attitudes and thus impulse buying decisions.Practical implicationsMarketers should reconsider their tactics for dealing with modern consumers, as webpages should be user-friendly and visually appealing with a social learning mechanism to drive organic food consumption.Originality/valueThis study bridges a gap in the literature on social commerce initiatives for developing consumers’ attitudes towards organic food and online impulse buying. Further, it proposes measures that can enhance organic consumption and contributes to the literature on the importance of social factors, resulting in enhanced knowledge on the online impulse buying of organic food.

Sign in / Sign up

Export Citation Format

Share Document