scholarly journals Ontology Based The Chatbot on Social Media Marketing for Community Enterprise

2019 ◽  
Vol 8 (4) ◽  
pp. 10153-10158
Keyword(s):  
Social Media ◽  
Online Community ◽  
Black Box ◽  
Word Segmentation ◽  
Social Media Marketing ◽  
Accurate Information ◽  
Black Box Testing ◽  
High Level ◽  
Relationship Of

Communicating with customers is the key to maintaining relationships so that customers are loyal to the business. But employees in the organization are unable to support or keep contact with the customer all day, especially for community enterprise with limited budgets. The chatbot is one of the tools that can increase the efficiency of automated communication with customers at all times. This paper presents Thai chatbot on social media marketing for community enterprise using the ontology technique. To develop a semi-automatic approach to create query terms and answers in different styles of response which is related to describe the features of online community product purchases for online buyers with community enterprise. The Longest matching approach was used to increase the capability of the Thai word segmentation, thus providing detailed and accurate information. The results show effectiveness and evaluation in terms of the accuracy of the classification and relationship of ontology and black box testing at the high-level while being used has high consensus both experts and users.

Creative tourism marketing and social media management.

2021 ◽  
pp. 151-153
Author(s):  
Elena Paschinger
Keyword(s):  
Social Media ◽  
Online Community ◽  
Strategic Communication ◽  
Social Media Marketing ◽  
Media Management ◽  
Tourism Marketing ◽  
Communication Goals ◽  
Interactive Nature ◽  
German Speaking ◽  
Marketing Tool

Abstract Creative tourism, due to its interactive nature and lively cultural exchange between locals and travellers, particularly lends itself to the opportunities presented by social media marketing. This is especially true when it comes to blogs, video posts, or (live) story updates on social media. Care should be given to always have a professional strategy in content marketing: choosing one social media platform over another has to be in line with your company's strategic communication goals and may be aided by other competent partners, such as professional digital content creators. Further, establishing a publication guideline in the form of an editorial calendar can help creative tourism managers better reap the benefits of social media marketing. This has been demonstrated in highlighting the example of Kreativ Reisen Österreich Creative Tourism Austria, which over the years has successfully built up an online community of creative travellers in the German-speaking parts of Europe. Regarding future trends in digital marketing, suffice to say that good content, and now context, will always matter and interactive content will become increasingly mainstream. An interesting context creative tourism could seek for the purpose of its continued proliferation worldwide is an association with destination video storytelling. As virtually all tourism destinations employ various video platforms, and live video formats, to highlight their travel offers, creative tourism is especially likely to head to the forefront of this type of social media marketing tool.

EWOM firestorm: young consumers and online community

2019 ◽  
Vol 21 (1) ◽  
pp. 1-15 ◽  
Author(s):  
Sasithorn Suwandee ◽  
Jiraporn Surachartkumtonkun ◽  
Aurathai Lertwannawit
Keyword(s):  
Social Media ◽  
Online Community ◽  
Community Members ◽  
Content Type ◽  
Service Failures ◽  
Young Consumers ◽  
Mixed Factorial Design ◽  
Information Characteristics ◽  
High Level

Purpose This study aims to examine the influence of homophily in an online community and the effect of electronic word of mouth (eWOM) consensus on young consumers’ attitudes. Design/methodology/approach This study implemented an experimental research design using a two (low/high homophily) × two (low/high eWOM consensus) mixed factorial design. This study explores young consumers’ changes in brand attitude after encountering negative eWOM. Findings The results indicate that a high consensus of negative eWOM among online community members leads to significant changes in attitude, while a low consensus of negative eWOM does not produce such an effect. Negative eWOM from either high or low homophilous sources produces significant changes in attitude. There are significant attitude changes when a strong consensus of negative eWOM is received from a source with a high level of homophily. Research limitations/implications Service failures in offline service settings lead to the dissemination of negative eWOM on social media. To handle and prevent social media crises, researchers should understand online crises antecedents relating to information characteristics i.e. eWOM consensus and characteristics of online community members to evaluate the crises impact. Brands should monitor tone and dialogue of online community member on social media to remedy and diminish any damage done to their brand image from negative eWOM. Originality/value This study contributes to the application of social network theory by understanding the role of nodes on negative eWOM effect in social media.

Influence of Social Media Marketing on the Brand Image of Organizations in the Hospitality Industry of Sri Lanka

2016 ◽  
Vol 7 (1) ◽  
pp. 30-41 ◽  
Author(s):  
Graham Romello Perera ◽  
Irosha Perera
Keyword(s):  
Social Media ◽  
Hospitality Industry ◽  
Brand Image ◽  
Social Media Marketing ◽  
Primary Data ◽  
Factors Affecting ◽  
The Social ◽  
Social Media Platforms ◽  
Relationship Of ◽  
The Relationship

The research paper aims to identify significant factors affecting towards the Social Media Marketing which can influence and affect the Brand Image of organizations in the hospitality sector. The identified factors include the following; 1. Positivity, 2. Consistency, 3. Differentiation, 4. Personality, and 5. Engagement Opportunities on Social Media. A framework was developed to highlight the relationship of the factors and their direct influence and impact on the Brand Image. A questionnaire is used to obtain primary data, and the data is analysed using a variety of statistical tools to measure and evaluate the strength of the influence and impact of Social Media Marketing on Brand Image of Hospitality Brands. Assessing the influence and impact of Social Media Marketing on their Brand Image can help organizations in the hospitality industry to evaluate the success of their Social Media Marketing Campaigns, while organizations that are currently not engaged in Social Media Marketing can gain a better understanding on how to utilize Social Media platforms to enhance their Brand Image.

scholarly journals Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era

2022 ◽  
Vol 12 ◽  
Author(s):  
Khalid Jamil ◽  
Liu Dunnan ◽  
Rana Faizan Gul ◽  
Muhammad Usman Shehzad ◽  
Syed Hussain Mustafa Gillani ◽  
...  
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Community ◽  
Social Identification ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Marketing Activities ◽  
The Relationship

The aim of this study is to explore social media marketing activities (SMMAs) and their impact on consumer intentions (continuance, participate, and purchase). This study also analyzes the mediating roles of social identification and satisfaction. The participants in this study were experienced users of two social media platforms Facebook and Instagram in Pakistan. A self-administered questionnaire was used to collect data from respondents. We used an online community to invite Facebook and Instagram users to complete the questionnaire in the designated online questionnaire system. Data were collected from 353 respondents, and structural equation modeling (SEM) was used to analyze the data. Results show that SMMAs have a significant impact on the intentions of users. Furthermore, social identification mediates the relationship between social media activities and satisfaction, and satisfaction mediates the relationship between social media activities and the intentions of users. This will help marketers how to attract customers to develop their intentions. This is the first novel study that used SMMAs to address the user intentions with the role of social identification and satisfaction in the context of Pakistan.

scholarly journals Masih Pentingkah Kemampuan Pemasaran Pada Era Media Sosial Pemasaran?

2020 ◽  
Vol 4 (1) ◽  
pp. 45
Author(s):  
Alfian Budi Primanto ◽  
Ita Athia
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Marketing Channel ◽  
Social Media Marketing ◽  
Marketing Capability ◽  
Purposive Sampling ◽  
Marketing Performance ◽  
Basic Features ◽  
Indirect Relationship ◽  
Relationship Of

Abstract.  The marketing capability of MSMEs in utilizing social media as a strategic marketing channel is crucial to have. The purpose of this study was to understand the relationship of social media marketing usage on marketing performance with marketing capability play as mediation role. This study used Preacher Hayes with bootstrappingtechnique to analyze the direct and indirect effect within model. Purposive sampling used as sampling technique with sample size of 193 respondents. This study proved that there is significant direct relationship between social media marketing and marketing performance. Unfortunately, the direct and indirect relationship of marketing capability on marketing performance failed to prove in this study. The SMEs in this study tend to doubt their marketing capabilities both the ability to innovate or the ability to manage brands. Athought, they understand that the brand is an important asset and innovation is mandatory, but due to lack of confidence in the mastery of those capabilities makes them use social media only for basic features as a storefront. Keywords: Social Media Marketng; Marketing Performance; Marketing Capability; Preacher-Hayes. Abstrak.  Kemampuan pemasaran pelaku UMKM dalam memanfaatkan media sosial sebagai saluran pemasaran strategis sangat krusial untuk dimiliki. Penelitian ini bertujuan untuk mengetahui hubungan aktivitas pemasaran media sosial dan kinerja pemasaran melalui peran mediasi kemampuan pemasaran. Penelitian ini menggunakan Preacher Hayes dengan teknik bootstrapping dalam pengujian pengaruh langsung dan mediasi hipotesis penelitian. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan ukuran sampel sebanyak 193 responden. Penelitian ini menyimpulkan bahwa terdapat pengaruh antara aktivitas pemasaran media sosial terhadap kinerja pemasaran. Adapun, pengaruh kemampuan pemasaran baik secara langsung maupun perannya sebagai mediator aktivitas pemasaran media sosial terhadap kinerja pemasaran tidak terbukti dalam penelitian ini. Pelaku UMKM dalam penelitian ini cenderung ragu-ragu dengan kemampuan pemasaran yang dimilikinya baik kemampuan untuk berinovasi ataupun kemampuan pengelolaan merek. Mereka memahami bahwa merek merupakan aset yang penting dan inovasi adalah wajib namun dikarenakan kurangnya keyakinan dalam penguasaan kemampuan tersebut menyebabkan mereka hanya menggunakan media sosial dengan fitur dasar sebagai etalase produk untuk mencapai kinerja pemasaran yang telah ditetapkan.   Kata kunci:  Pemasaran Media Sosial; Kinerja Pemasaran; Kemampuan Pemasaran; Preacher-Hayes.

scholarly journals Communication policy of cinema industry enterprises in the context of COVID-19 (on the example of cinema chains)

2021 ◽  
Vol 17 (2) ◽  
pp. 112-124
Author(s):  
Svitlana Melnychenko ◽  
Anatolii Mazaraki ◽  
Nadiia Vedmid ◽  
Alla Okhrimenko ◽  
Aliona Shtanova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Community ◽  
System Analysis ◽  
Social Media Marketing ◽  
Communication Policy ◽  
Public Attention ◽  
Online Platform ◽  
Global Pandemic ◽  
New Challenges

The global pandemic caused a crisis in the Ukrainian cinema industry. Some entities were closed, but the biggest market players were able to concentrate their efforts on interacting with visitors through social networks, public attention, frequent press mentions and discussions of influencers as synergies of communication policy tools. The purpose of the paper is to make proposals for improving the communication policy of cinema chains under new challenges. Based on a system analysis and indices of activity in social media of ten key Ukrainian cinema chains during the COVID-19 period, the main trends of their behavior and vision of development were determined. Changes were detected in the product strategy. To increase the effectiveness of communication policy, a focus should be on enhanced communications with consumers, especially through the implementation of a content-plan for publications on Facebook and Instagram, including facts from the lives of actors or filmmaking process, uniting followers around the filming theme, interacting, etc. Based on the above, the proposals are made to strengthen communication policy: activating posting frequency, generating more interesting content, and focusing on engaging with the followers. It turned out that such changes affect the key quality efficiency of social media marketing in two cinema chains. Such events rebuild the online community of moviegoers, which fosters loyalty and increases in visitors in the post-pandemic period. In this context, the implementation of online cinema in cooperation with distributors will contribute to formatting an online platform aimed at attracting a larger number of consumers, regardless of external circumstances.

Young people’s responses to COVID-19 as the pandemic spread across the world: lessons from real-time analysis of online viewer engagement with a pan-African COVID-19 miniseries (Preprint)

2021 ◽  
Author(s):  
Venetia Baker ◽  
Georgia Arnold ◽  
Sara Piot ◽  
Lesedi Thwala ◽  
Judith Glynn ◽  
...  
Keyword(s):  
Public Health ◽  
Social Media ◽  
Young People ◽  
Peer Influence ◽  
Online Community ◽  
Accurate Information ◽  
Psychosocial Needs ◽  
Real Time Analysis ◽  
The Usa ◽  
The Impact

BACKGROUND In April 2020, as cases of the novel coronavirus disease (COVID-19) spread across the globe, MTV Staying Alive Foundation created the educational entertainment miniseries MTV Shuga: Alone Together. In 70 short episodes released daily on YouTube, Alone Together aimed to disseminate timely and accurate information to increase young people’s knowledge, motivation and actions to prevent COVID-19. OBJECTIVE We sought to identify young people’s perspectives on the global COVID-19 pandemic and national lockdowns by examining the words, conversations, experiences and emotions expressed on social media in response to the Alone Together episodes. We also assessed how viewers used the series and its online community as a source of support during the global pandemic. METHODS 3,982 comments and 70 live chat conversations were extracted from YouTube between April-October 2020 and analysed through a data-led inductive thematic approach. Analyses were conducted within one week of episodes premiering. Aggregated demographic and geographical data were collected using YouTube Analytics. RESULTS The miniseries had a global reach across 5 continents, with a total 7.7 million views across MTV Shuga platforms. The series had almost 1 million views over 70 episodes on YouTube and an average 5,683 unique viewers per episode on YouTube. The dominant audience was young people (65%, between 18-24 years old) and women (85%). Across diverse countries like Nigeria, Ghana, the USA and the UK, viewers believed that COVID-19 was serious and expressed that it was people’s social responsibility to follow public health measures. The series storylines about the impact of self-isolation on mental health, exposure to violence in lockdowns and restricted employment opportunities due to the pandemic resonated with young viewers. Tuning in to the miniseries provided viewers with reliable information, entertainment, and an online community during an isolating, confusing and worrying time. CONCLUSIONS During the first wave of COVID-19, young people from 53 countries connected on social media via the MTV miniseries. The analysis showed how digitally connected young people, predominantly young women, felt compelled to follow COVID-19 safety measures despite the pandemic’s impact on their psychosocial needs. Viewers used social media to reach out to fellow viewers for advice, solace, support and resources. Organisations, governments and individuals have been forced to innovate during the pandemic to ensure people can access services safely and remotely. This analysis showed that young people are receptive to receiving support from online communities and media services. Peer influence and support online can be a powerful public health tool as young people have a great capacity to influence each other and shape norms around public health. However, online services are not accessible to everyone, and COVID-19 has increased disparities between digitally connected and unconnected young people.

scholarly journals The development of BOT API social media Telegram about plant hormones using Black Box Testing

2018 ◽  
Vol 434 ◽  
pp. 012132 ◽  
Author(s):  
Y S Rahayu ◽  
S C Wibawa ◽  
Y Yuliani ◽  
E Ratnasari ◽  
S Kusumadewi
Keyword(s):  
Social Media ◽  
Plant Hormones ◽  
Black Box ◽  
Black Box Testing

scholarly journals Early Warning System Technology Innovation Study in Flood Disaster Mitigation in Aren Village Area Bontang Disability

2019 ◽  
Vol 2 (2) ◽  
pp. 72
Author(s):  
Nikita Adriyani ◽  
Rio Jumardi ◽  
Al Rosyid Anggi Satrya ◽  
Zaini Zaini
Keyword(s):  
Early Warning System ◽  
Warning System ◽  
Black Box ◽  
Flood Disaster ◽  
Disaster Mitigation ◽  
Accurate Information ◽  
Research Approach ◽  
Black Box Testing ◽  
Innovation Study ◽  
Testing Techniques

<em>AWLR with the application of I Am Aren is been CSR program of PT Pupuk Kaltim that was developed as a flood disaster mitigation in order to be able to minimize the loss of society cause of flooding. Obtaining data used black-box testing techniques, surveys, and interviews which are then analyzed inductively. Respondents involved as many as 40 people for the survey and 20 people for the interview. The research approach used qualitative research. The results showed that the black-box testing for the recording feature was following the procedure and could provide accurate information. Respondents did not undergo problems in the using and the results of the implementation of the tool were able to reduce losses to 74.4% from the previous loss.</em>

scholarly journals Implementation of Advanced Encryption Standard (AES) and QR Code Algorithm on Digital Legalization System

2018 ◽  
Vol 73 ◽  
pp. 13009
Author(s):  
Okfalisa ◽  
Novi Yanti ◽  
Wahyu Aidil Dita Surya ◽  
Amany Akhyar ◽  
A Ambarwati Frica
Keyword(s):  
Memory Load ◽  
Black Box ◽  
Advanced Encryption Standard ◽  
Qr Code ◽  
Aes Algorithm ◽  
Code Algorithm ◽  
Black Box Testing ◽  
High Level ◽  
Response Testing ◽  
Server System

A certificate is an important document that its validity must be ascertained. Fraud over the originality of this document demands a high level of security to ensure that this document is genuine. The Digital Certificate Legalization system (DCL) can regulate and guarantee the mechanism of document validity procedure. By implementing AES and QR Code algorithm, the information contained in the photo-scan of the certificate can be authenticated. The results of the scan are encrypted by using the legalized code in AES Algorithm. The code will be translated using the QR Code and matched to the data contained in the server system. The system will confirm whether the certificate is original or not. In order to test the system, black box testing is applied for functionality check; capacity testing in terms of execution time and memory load of benchmark testing are also examined for system performance measurement. Finally, user response testing is conducted to identify the user acceptance towards the system. As the result, the implementation of AES and QR Code algorithm provides good performance, efficient, light, and fast execution responses (less than one second and less than one megabyte) in a legalized certification checking system.

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