scholarly journals Globalization and Mass Media Exposure among the Youth of AWGP

2017 ◽  
Vol 10 ◽  
pp. 16-26
Author(s):  
SHREEPAL CHAUHAN
Keyword(s):  
Mass Media ◽  
Social Life ◽  
Media Exposure ◽  
Modern Society ◽  
Communication Technologies ◽  
General Level ◽  
Human Society ◽  
The People ◽  
The Media ◽  
Mass Media Exposure

Globalization may be thought initially as the widening, deepening and speeding up of worldwide interconnectedness in all aspects of contemporary social life, from the cultural to the criminal, the financial to the spiritual. This definition suggests that at the most general level, globalization refers to a process of change, which affects all regions of the world in a variety of sectors including the economy, technology, politics, the media, culture and the environment. Mass Media is playing a crucial role in today’s human society. It has become a powerful instrument of social change and influences the daily life of the people. New communication technologies such as satellites, cable television, wireless telephony, the Internet and computers are bringing about noticeable changes in the modern society. The present paper is based on an empirical research study conducted on 100 Youth trainees of a Prashikshan Shivir (Training Camp) of All World Gayatri Pariwar, Shantikunj, Haridwar by administrating an interview schedule on the respondents. The exploration of the present study reveals that most of the persons associated with this type of training are youth coming from upper and middle order caste backgrounds. In order to know their place of origin data suggests that there were twelve states representation in the study and mass media exposure of the respondents was very high.

scholarly journals Association between media exposure and family planning in Myanmar and Philippines: evidence from nationally representative survey data

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Pranta Das ◽  
Nandeeta Samad ◽  
Hasan Al Banna ◽  
Temitayo Eniola Sodunke ◽  
John Elvis Hagan ◽  
...  
Keyword(s):  
Family Planning ◽  
Mass Media ◽  
Health Survey ◽  
Unmet Need ◽  
Media Exposure ◽  
The Philippines ◽  
Education Level ◽  
Demographic And Health Survey ◽  
Modern Contraceptive ◽  
Mass Media Exposure

Abstract Background Although women in South Asia and South-east Asia have developed their knowledge regarding modern contraceptive and other family planning techniques, limited information exists on the influence of mass media exposure on the utilization of contraceptives and family planning. The current study examined the association between media exposure and family planning in Myanmar and Philippines. Methods The study analyzed data from the 2017 Philippines National Demographic and Health Survey (NDHS) and 2015–16 Myanmar Demographic and Health Survey (MDHS). Three family planning indicators were considered in this study (i.e., contraceptive use, demand satisfied regarding family planning and unmet need for family planning). A binary logistic regression model was fitted to see the effect of media exposure on each family planning indicator in the presence of covariates such as age group, residence, education level, partner education level, socio-economic status, number of living children, age at first marriage, and working status. Results The prevalence of contraception use was 57.2% in the Philippines and 55.7% in Myanmar. The prevalence of demand satisfied regarding family planning was 70.5 and 67.1% in the Philippines and Myanmar respectively. Unmet need regarding family planning was 16.6% and 19.9% in the Philippines and Myanmar respectively. After adjusting for the covariates, the results showed that women who were exposed to media were more likely to use contraception in Philippines (aOR = 2.24, 95% CI = 1.42–3.54) and Myanmar (aOR 1.39, 95% CI = 1.15–1.67). Media exposure also had a significant positive effect on demand satisfaction regarding family planning in the Philippines (aOR = 2.19, 95% CI = 1.42–3.37) and Myanmar (aOR = 1.34, 95% CI = 1.09–1.64). However, there was no significant association between media exposure and unmet need in both countries. Conclusions The study established a strong association between mass media exposure and the use and demand satisfaction for family planning among married and cohabiting women in Philippines and Myanmar. Using mass media exposure (e.g., local radio, television- electronic; newspapers) to increase both access and usage of contraceptives as well as other family planning methods in these countries could be pivotal towards the attainment of United Nations Sustainable Development Goal 3 (SDG 3) of improving maternal health.

ABOUT THE CHILDREN'S SEGMENT OF MUSICAL MASS MEDIA CULTURE IN THE XXIST CENTURY

2021 ◽  
Vol 1 (3) ◽  
pp. 58-65
Author(s):  
E. V. Chernova ◽  
Keyword(s):  
Mass Media ◽  
Web Search ◽  
Modern Society ◽  
Musical Culture ◽  
Internet Applications ◽  
Xxist Century ◽  
The Media ◽  
Entertainment Products ◽  
Cultural Reality ◽  
Analytical Tools

The children's segment of culture — "music about children" and "music for children", being formed in the media environment, under new conditions needs close attention of scientists and updating of analytical tools for research. Acquiring features and qualities that differ from those previously inherent, this area requires scientific comments on various parameters — in terms of dynamics, prevailing directions, etc., opening new horizons for studying musical culture of the information community. The article discusses the possibilities of using search engines (Google, Yandex) to review children's musical products in the media space of modern society. The changing environment and conditions for musical culture determine the necessity of new approaches, including those from marketing technology for researching the content of genre trends, studying consumer interest, obtaining statistical information, etc. With the help of Internet applications (Trends, Wordstat) there is a prospect to analyze musical and cultural reality of society in the web search mode, revealing the comparative degree of popularity of different objects, in this case, related to the children's mass media sphere. The results obtained allow to state the predominant demand for entertainment products, which is a general trend in cultural life, regardless of the age category of consumers.

scholarly journals MEDIA AND PUBLIC TRUST TOWARDS COVID-19 INFORMATION

2021 ◽  
Vol 20 (2) ◽  
pp. 163-176
Author(s):  
Muhammad Yunus Patawari
Keyword(s):  
Mass Media ◽  
New Media ◽  
Public Trust ◽  
Online Questionnaire ◽  
The People ◽  
The Media ◽  
The Mass Media ◽  
Media Channels ◽  
And Behavior ◽  
Attitudes And Behavior

Mass media is one of the leading sectors in handling COVID-19. Amidst current health emergency, public trusttowards the information conveyed by the mass media is the key to successful mitigation. Various types of newsregarding massive COVID-19 reports in several media channels have the potential to cause information bias whichends in pros and cons. Insubstantial debates in varied media are counter-productive to the efforts of various partiesin educating the society to avoid misinformation. Based on this, it is important to know the media that are referencesand that gain public trust in seeking information. This study examines the level of public trust in information aboutCOVID-19 in the mass media, both old and new media, using an online questionnaire methodology on May 3, 2020,which was given to 60 respondents. The results show that the respondents’ level of faith in television is higher, but itsconsumption by viewers is much lower than that of online media (news sites and social media). The results showedthat viewers still deemed television a reliable reference for information. From these data it was found out why themedia are rarely used by the people but are able to gain high trust in the eyes of the public. The results of this studyare expected to provide an overview of the attitudes and behavior of the community in understanding COVID-19information so that relevant parties can make appropriate policies in the perspectives of media and communication.

Opinion Leaders and the Mass Media in Rural Egypt: A Reconsideration of the Two-Step Flow of Communications Hypothesis

1971 ◽  
Vol 65 (3) ◽  
pp. 731-740 ◽  
Author(s):  
Iliya F. Harik
Keyword(s):  
Mass Media ◽  
Rural Areas ◽  
Media Exposure ◽  
Opinion Leaders ◽  
Direct Access ◽  
Political Awareness ◽  
Step Flow ◽  
Policy Information ◽  
The Mass Media ◽  
Mass Media Exposure

This study is based on a survey conducted by the author in a rural community in Egypt (a) to determine how mass media messages reach the population, (b) to identify opinion leaders, and (c) to assess the relation between mass media exposure and political awareness.The data from this survey were used to test the two-step flow of communications hypothesis of Lazarsfeld and colleagues and to compare the effects of the mass media and opinion leaders on the public. Analysis of the data did not support the two-step flow of communications hypothesis; instead it was noted that the greater the exposure to the mass media, the more direct is the flow of communications.Opinion leaders reached a smaller and less educated section of the population and were found to be the elected and official representatives of the village organizations rather than shopkeepers, teachers, and clergy. Finally, it was found that opinion leaders were specialized, each conveying policy information relevant to his role in the community. The flow of communications was found to be functional and organized rather than casual and haphazard as is usually the case in transmitting non-functional information.The last part of this article deals with the relation between exposure to the mass media and political awareness. Indices were constructed to give each respondent a score on the degree of exposure to the mass media and another on his level of political awareness. Analysis showed that mass media exposure and political awareness are directly related (r = .53). It was also found that those who had direct access to the mass media were more sensitized to political news than those who had no such access, thus underlining the politicization role of the mass media.Finally, the article compares the degree of correlation between mass media exposure and political awareness with similar correlations obtained in rural areas in Latin America.

scholarly journals The role of mass media exposure on tuberculosis knowledge and attitude among migrant and seasonal farmworkers in Northwest Ethiopia

2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Kassahun Alemu Gelaye ◽  
Getu Debalkie ◽  
Tadesse Awoke Ayele ◽  
Sintayehu Daba Wami ◽  
Malede Mequanent Sisay ◽  
...  
Keyword(s):  
Mass Media ◽  
Media Exposure ◽  
Northwest Ethiopia ◽  
Migrant And Seasonal Farmworkers ◽  
Seasonal Farmworkers ◽  
Knowledge And Attitude ◽  
Mass Media Exposure

The Soviet Audience Expects and Gets More from its Media

1969 ◽  
Vol 46 (4) ◽  
pp. 767-783
Author(s):  
Rosemarie Rogers
Keyword(s):  
Mass Media ◽  
Media Exposure ◽  
And Behavior ◽  
Mass Media Exposure

New data on mass media exposure and evaluation, based on interviews with 62 respondents, reflect change in audience composition and behavior since the Harvard Project of the early 1950s.

The mass media exposure and disordered eating behaviours in Spanish secondary students

2010 ◽  
Vol 18 (5) ◽  
pp. 417-427 ◽  
Author(s):  
María Calado ◽  
María Lameiras ◽  
Ana R. Sepulveda ◽  
Yolanda Rodríguez ◽  
María V. Carrera
Keyword(s):  
Mass Media ◽  
Disordered Eating ◽  
Secondary Students ◽  
Media Exposure ◽  
Eating Behaviours ◽  
The Mass Media ◽  
Mass Media Exposure

Mass Media Exposure and Reading Proficiency of Students in Diploma in Agricultural Technology

2014 ◽  
Vol 12 (1) ◽  
Author(s):  
May Nectar Cyrill L. Tabares
Keyword(s):  
Mass Media ◽  
Reading Proficiency ◽  
Media Exposure ◽  
Qualitative Description ◽  
Agricultural Technology ◽  
Mean Values ◽  
Moment Coefficient ◽  
Low Exposure ◽  
Keywords Education ◽  
Mass Media Exposure

The study aimed to determine the level of exposure to mass media of the students in Diploma in Agricultural Technology of the Surallah National Agricultural School and its relation to their reading proficiency. It employed mean values to determine the respondents’ level of exposure to mass media and their level of reading proficiency. Pearson-product moment coefficient of correlation was utilized to determine the relationship between their level of exposure to mass media and their reading proficiency. The findings revealed that the students had inadequate or low exposure to mass media on the basis of interest, availability of materials, time spent for their choices and benefits they would receive. However, the level of reading proficiency of DAT students in the vocabulary and comprehension skills was very high with a qualitative description of very good. The level of exposure of the students to both print and electronics films media was moderately related to read proficiency as reflected by r=0.452. A significant relationship was divulged between the level of mass media exposure and the reading proficiency of the students. Hence, exposure to the different mass media must be enhanced to further develop the students in their intellectual capacities, especially in their reading proficiency skills.   Keywords - Education, mass media, reading proficiency, descriptive method, Philippine

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