TEXT CLUSTERING APPROACH TOWARD COMMUNITY EXPECTATIONS TO THE BUS RAPID TRANSIT (BRT) TRANSJATENG PURWOKERTO-PURBALINGGA OPERATIONS

Bus Rapid Transit (BRT) is one of the alternative public transportations in urban areas, which has begun to be implemented in some cities of Indonesia. By finding out the effectiveness of BRT as a mass transportation system, it is necessary to study the expectations of users and non-users of the Trans Jateng Purwokerto-Purbalingga BRT regarding the perceived social, economic, and environmental impacts. This study uses the text Clustering method to group public opinion based on similarities so that it can be analyzed further for policymaking. As a result, the majority of the community gave positive expectations of BRT implementation’s perceived social, economic, and environmental benefits. On the other hand, public opinion on the presence of BRT is not always positive and has a significant impact. Improvements are needed in several aspects that are considered not to meet public expectations to maximize the function of BRT as a substitute for public transportation for private vehicles.

DIGITALISASI DAN POLA KERJA BARU: DAMPAK BAGI INDUSTRIALISASI DAN RESPONS KEBIJAKAN KETENAGAKERJAAN

This article attempts to decipher claims about the ‘future of work’ based on the development of digitalization and look atthe policy response to those claims. Specifically, it explains the main developments of new digital technologies that shapejobs and employment in the context of Industry 4.0 and the emergence of various digital platforms. Digitalization alsohas an impact on the industrialization process to predict the loss of old manufacturing jobs. This is projected to disruptthe workforce that is at risk of new work patterns and dehumanization. This article is prepared using a qualitative methodwith a literature study approach, which aims to build a critical analysis of digitalization and its impact on labor andindustrialization policies. The results of this study indicate several industrialization policy responses at the global andnational levels for each digital development model. This study confirms that digital technology will not deterministicallyform a new future but the choices and logical consequences of a digital work pattern model that is different from the oldpattern. So, the industrialization policy response in the digital era must be able to answer the wave of disruption for theworkforce. Policies in the education and training aspects of the affected workforce are an urgency that cannot be ignoredin the era of industrial automation

BALANCED MESSAGING FOR EXPERIENCED LAPTOP CONSUMERS

This research aims to obtain empirical evidence about the impact of “balanced messaging” (a marketing communicationpractice where both strengths and weaknesses of a product are communicated to consumers) in marketing communication on consumers’ brand loyalty. With three laptop brands being the subjects and university students in Indonesia being the sample, surveys with an experimental design were conducted. Participants (n = 90) were randomly grouped into those being exposed to product’s strengths only (Group A), product’s weaknesses (Group B), and product’s strengths and weaknesses (Group C) – with 30 participants in each group. Using ANOVA, the results indicate that balanced messaging can be as constructive as imbalanced messaging, which focuses merely on strengths in the context of brand loyalty. With several limitations, this preliminary study is expected to benefit marketers to create fairer marketing communication.

DELVING INTO ENGLISH AS A FOREGIN LANGUAGE STUDENTS’ PERCEPTION ON THESIS WRITING REFERENCING SYSTEM

This research aimed to investigate undergraduate EFL students’ perception towards the use of Microsoft Word Referenceson students’ thesis and factors that influence the perception. This research used a sequential mixed method. There were 25 students from 7th semester of English Language Education, Ganesha University of Education, involved in this research.The research instruments were questionnaire and interview. The results from the questionnaires were analyzed usingmean score ideal (Mi) and standard deviation ideal (SDi), and data from the interviews were analyzed using interactivemodel analysis by Miles and Huberman. From the ideal mean score analysis, the mean score of undergraduate EFLstudents’ perception towards the use of Microsoft Word References on students’ thesis was 41.84, which was categorizedas average. This means Microsoft Word References can be used in managing citation and reference in thesis writing.Moreover, the interview result shows 11 factors that influence undergraduate EFL students’ perception towards the use ofMicrosoft Word References on students’ thesis, namely attitudes, motives, interests, expectations, novelty, motion, size,background, proximity, and time. The factors build two trends, positive and negative perceptions.

SOCIO-ECOLOGICAL DYNAMICS AND LOCAL WISDOM TOWARD ADAPTIVE CAPABILITY TO USE AGRICULTURAL TECHNOLOGY BY THE COMMUNITY OF KASEPUHAN SINAR RESMI

The obligation to maintain and preserve the environment, in the view of all religions and beliefs, is a must for thecommunity so that religious values and local wisdom of the community also become binding provisions to maintainand preserve the environment. This study aims to describe, analyze, and solve problems regarding socio-ecologicaldynamics and local wisdom about the adaptability of using technology in the community of Kasepuhan Sinar Resmi.This study uses a descriptive-analysis method which is to describe the analysis and discuss it comprehensively andintegrally. Data collection techniques were carried out through interviews and literature review. This study foundthat the community’s local wisdom based on its adaptability to use agricultural technology at the Community ofKasepuhan Sinar Resmi is related to environmental preservation and the effort to make the environment useful for life

SOSIOTEKNOLOGI Kearifan Lokal: Komoditas Era Revolusi Industri 5.0

Book Title : SOSIOTEKNOLOGI Kearifan Lokal: Komoditas Era Revolusi Industri 5.0 Author Names : Dicky R. Munaf dan Susanto Year of Publication : 2021 Publisher : ITB Press, Gedung Perpustakaan Pusat ITB, Jl. Ganesa No. 10 Bandung 40132, Jawa Barat Number of pages : 293 pages ISBN Number : 978-623-297-131-8 Book review by : Muhamad Firman Al-Fahad

NEW MEDIA DAN KOMUNIKASI ANTARBUDAYA

The rapid development of new media has been the main force accelerating the trend of globalization in human society in recent decades. New media has brought human interaction and society to a highly interconnected and complex level, but at the same time challenges the very existence of intercultural communication in its traditional sense. It is under this circumstance that we see more and more scholars becoming involved in the investigation of the relationship between new media and intercultural communication. Emerging topical areas in this line of research mainly include three categories: (1) the impact of national/ethnic culture on the development of new media, (2) the impact of new media on cultural/social identity, and (3) the impact of new media (especially social media) on different aspects of intercultural communication (e.g., intercultural relationships, intercultural adaptation, and intercultural conflict). This paper discusses this trend of research on the relationship between new media and intercultural communication.

ANALISA MEDIA SIBER ZINETFLIX SEBAGAI MEDIA ALTERNATIF TENTANG FILM DI ERA DIGITAL

Perubahan teknologi digital membuat setiap media mesti berkonvergensi mengikuti perkembangan zaman. Zines adalah sebuah media cetak alternatif yang tumbuh dan berkembang dalam ranah subkultur atau komunitas. Zines dianggap sebagai sebuah media alternatif yang banyak memberikan informasi di luar jalur media massa mainstream. Karakteristik zines yaitu sabagai sebuah media berbasis komunitas, anti-mainstream, dan menawarkan format yang eksperimen dibandingkan dengan media konvensional. Zinetflix merupakan sebuah platform media zines digital yang dibuat oleh Netflix melalui pemanfaatan media sosial Instagram. Dalam hal ini, Zinetflix merupakan upaya komunikasi Netflix untuk bisa membangun interaksi dengan pelaku industri film di Indonesia dalam menyajikan informasi seputar film Indonesia terutama di era digital sekarang. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Studi kasus yang akan diangkat yaitu “Zinetflix” yang dirancang oleh penyedia konten film Netflix. Proses pengambilan data yaitu melalui observasi, wawancara, dan studi literatur. Hasil yang ingin dibahas dari penelitian ini yaitu bagaimana transformasi media siber Zinetflix yang memanfaatkan zines yang inovatif di media sosial dalam menyebarkan informasi tentang film di Hari Film Nasional 2020. Kata kunci: Netflix, Zines, Zines Digital, Media Siber

PEMAHAMAN HUKUM KEKAYAAN INTELEKTUAL BAGI CIVITAS AKADEMIKA DI PERGURUAN TINGGI

Kajian ini untuk menentukan upaya meningkatkan pemahaman Hukum Kekayaan Intelektual terhadap mahasiswa dan dosen di Perguruan Tinggi. Metode yang digunakan adalah deskriptif kualitatif yaitu mengidentifikasikan pemahaman Hukum Kekayaan Intelektual bagi civitas akademika di Perguruan Tinggi kemudian dianalisis secara kualitatif. Hasil kajian menunjukan bahwa pemberian pemahaman mahasiswa terhadap Hukum Kekayaan Intelektual di Perguruan Tinggi dapat dilakukan melalui proses belajar mengajar yang terstruktur dengan menyusun silabus dan Satuan Acara Perkuliahan sesuai substansinya berdasarkan jenis Kekayaan Intelektual dan memperhatikan format pembelajaran yaitu sikap, pengetahuan dan ketrampilan serta melakukan evaluasi terhadap ketiga aspek tersebut. Upaya tersebut, bagi fakultas yang tidak ada dalam kurikulumnya dapat dilakukan melalui revisi kurikulum dengan cara memasukan sebagai mata kuliah wajib atau pilihan, sedangkan peningkatan pemahaman Hukum Kekayaan Intelektual bagi dosen dapat dilakukan melalui peran aktifnya dalam kegiatan ilmiah.

DECONSTRUCTION AND RECONSTRUCTION OF THE KACU CONCEPT OF BATIK AS INSPIRATION FOR ARTWORKS

Batik is one of the arts that contains a whole descriptive belief about how Javanese interpret their lives. It is found inclassical batiks, which are still committed to the standard elements from Keraton as a center for preserving Javaneseculture. Through studying classical batik, the writer finds a concept of Kacu ratio used in making batik. For thewriter, the kacu is a local form of genius that belongs to the Javanese community. The consciousness of the emptinesspermeates all material forms that exist in the universe. This belief is also applied to the process of designing batikfabrics. For the Javanese, beauty lies in the balance of macro and microcosmos. The actual balance lies at the pointof paradox. Through this research, similarities in the numbers of the Kacu ratio, which is believed to be the goldenratio of the Javanese people in ancient times were sought. Then the equation would be applied to the artwork. Thisstudy uses a qualitative method with several literature sources to dissect the Kacu concept and apply it to works ofart. The writer uses the Kacu concept to arrange visual objects as a scale and balance composition through a formalistapproach. Finally, the writer presents batik and screen-printing techniques on textile. Therefore, the writer needsto study the Kacu ratio further to understand what this ancient ratio means in the beliefs of the Javanese people.