scholarly journals Survey The Factors Affecting Relationship Marketing With Emphasis On The Role Of Buyer-Seller Relationship Quality

2019 ◽  
Author(s):  
Nail N. Badrtdinov
Keyword(s):  
Relationship Quality ◽  
Relationship Marketing ◽  
Factors Affecting ◽  
Seller Relationship

scholarly journals The role of relationship quality and loyalty between rice farmers and food companies in supply chain

2021 ◽  
Vol 9 (4) ◽  
pp. 851-856 ◽  
Author(s):  
Quoc Nghi Nguyen ◽  
Van Nam Mai
Keyword(s):  
Supply Chain ◽  
Relationship Quality ◽  
Structural Equation ◽  
Mekong Delta ◽  
Equation Modeling ◽  
Factors Affecting ◽  
Rice Farmers ◽  
Perceived Benefit ◽  
Impacting Factors

Relationship quality plays a key role in maintaining the connection among parties in a supply chain. Relationship quality promotes loyalty of the supply chain’s factors. This study applies structural equation modeling (SEM) to point out factors affecting the relationship quality and loyalty between farmers and food companies in the rice supply chain. The research data were collected by stratified sampling with a sample size of 232 farmers associating with food companies in the rice supply chain in the Mekong Delta. The four impacting factors that the study has found out include trust, perceived benefit, support policy, and payment terms. Most importantly, the study has demonstrated that relationship quality has a positive correlation with loyalty among parties in the regional rice supply chain.

scholarly journals The Factors Affecting Cooperation and the Moderating Effect of Technological Turbulence

2021 ◽  
Vol 14 (2) ◽  
pp. 171-186
Author(s):  
Arthur Tunggul Siahaan ◽  
◽  
Eko Suhartanto ◽  
Christiana Tercia ◽  
◽  
...  
Keyword(s):  
Relationship Marketing ◽  
Empirical Data ◽  
Positive Relationship ◽  
Factors Affecting ◽  
Technological Turbulence ◽  
Economic Satisfaction ◽  
Relationship Of ◽  
Business To Business ◽  
Structured Questionnaire

This present study examines the effect of technological turbulence in driving cooperation, the role of non-economic satisfaction in mediating between focal constructs of relationship marketing (RM) with cooperation, and the effect of interpersonal commitment on interorganizational commitment. The findings show that high technological turbulence dampens the positive relationship of two focal constructs of RM, non-economic satisfaction mediates focal constructs of RM and cooperation, and interpersonal commitment influences interorganizational commitment. The study uses empirical data from business-to-business (B2B) ICT resellers in Indonesia to test the hypotheses developed. A structured questionnaire via an online platform is used as a research instrument with one hundred and one companies participating.

Researching the factors influencing the satisfaction of master students at VNU School of Interdisciplinary Studies

2019 ◽  
Vol 35 (3) ◽  
Author(s):  
Do Huy Thuong ◽  
Nguyen Thi Phuong Hong
Keyword(s):  
Service Industry ◽  
Interdisciplinary Studies ◽  
Number Of Solutions ◽  
Factors Affecting ◽  
Training Institutions ◽  
Market Needs ◽  
Market Strategies ◽  
Students Satisfaction ◽  
Training Service

Improving the quality in order to keep up with the trend in the world is the vital task of training institutions today. Training institutions need to grasp market needs and satisfy the requirements of customers - learners. Nadiri, H., Kandampully, J & Hussain, K. (2009) argue that the managers in education need to apply market strategies that are being used by manufacturing and business enterprises and need to be aware that the role of training institutions is a service industry which is responsible for satisfying learner needs (Elliott & Shin, 2002). Currently, there have been many researches on students’ satisfaction. However, each research has its own objectives and is conducted on different scales. This study is implemented to provide information about the factors affecting master students’ satisfaction with the training service at VNU School of Interdisciplinary Studies (VNU SIS). Through it, the research offers a number of solutions to improving the satisfaction level of the master students at VNU SIS in the coming time.

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