scholarly journals The Study on the Relationships of Market Orientation, Resource Orientation, Marketing Innovation, Competitive Advantage and Performance in the Domestic Firms

2017 ◽  
Vol 35 (3) ◽  
pp. 163-172
Author(s):  
Yang, Young Ik
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Marketing Innovation ◽  
Domestic Firms ◽  
And Performance

scholarly journals The Effect of Market Orientation on Performance of Sharing Economy Business: Focusing on Marketing Innovation and Sustainable Competitive Advantage

2019 ◽  
Vol 11 (3) ◽  
pp. 729 ◽  
Author(s):  
Youn Na ◽  
Sungmin Kang ◽  
Hye Jeong
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Information Exchange ◽  
Product Innovation ◽  
Sharing Economy ◽  
Sustainable Competitive Advantage ◽  
Market Information ◽  
Marketing Innovation ◽  
Information Generation ◽  
And Performance

This study investigated relationships among the market orientation of sharing economy business, marketing innovation, sustainable competitive advantage (SCA), and performance. Attempts are made to understand market orientation from cultural and behavioral perspectives to accelerate marketing innovation and identify measures for SCA and performance building. Frequency, reliability, validity, fitness, and path analyses were performed on 400 respondents, and a structural model was used. The results are as follows. First, functional coordination of the cultural market orientation of sharing economy business with consumer orientation significantly affected product innovation, but competitive orientation’s effect on product innovation was not significant. Competitive orientation and functional coordination significantly affected communication innovation, but consumer orientation’s effect on communication innovation was not significant. Second, market information generation and response to market information of behavioral market orientation of sharing economy business significantly influenced product innovation, but market information exchange’s influence on product innovation was not significant. Even though market information exchange and response to market information had a significant influence on communication innovation, the influence of market information generation on communication innovation was not significant. Third, both product and communication innovation of the marketing innovation of sharing economy business significantly influenced SCA. Fourth, the SCA of sharing economy business significantly influenced market dominating power.

scholarly journals Market orientation, competitive advantage, and performance: A demand-based perspective

2009 ◽  
Vol 62 (11) ◽  
pp. 1063-1070 ◽  
Author(s):  
Kevin Zheng Zhou ◽  
James R. Brown ◽  
Chekitan S. Dev
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
And Performance

scholarly journals The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province

2015 ◽  
Vol 18 (3) ◽  
pp. 351
Author(s):  
Ag. Sunarno Handoyo
Keyword(s):  
Social Capital ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Small And Medium Enterprises ◽  
Marketing Innovation ◽  
Marketing Performance ◽  
Central Java ◽  
Structure Equations ◽  
Medium Enterprises ◽  
Central Java Province

This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. In this respect, this study tried to test and analyze the effect of marketing innovation, market orienta-tion, and social capital on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. The samples are 150 respondents as the owners of the embroidery business in Central Java Province. The technical analysis used is Structure Equations Modeling with AMOS Software version 22. The results show that: (1) marketing innovation has significant effect on competitive advantage; (2) market orientation has significant effect on competi-tive advantage; (3) social capital has significant effect on competitive advantage; (4) competitive advantage has significant effect on marketing performance; (5) marketing innovation has significant effect on marketing performance; (6) market orientation has significant effect on marketing performance; (7) social capital has no significant effect on marketing performance. The implication of this study is that the MSMEs of embroidery could improve marketing performance by increasing marketing innovation, market orientation, social capital and competitive advantage. This study also shows that competitive advantage is an intervening variable on marketing performance.

scholarly journals PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KINERJA PERUSAHAAN MELALUI KEUNGGULAN BERSAING DAN PERSEPSI KETIDAKPASTIAN LINGKUNGAN SEBAGAI PREDIKSI VARIABEL MODERASI (Survey pada UMKM Perdagangan di Kabupaten Kebumen)

2013 ◽  
Vol 12 (2) ◽  
Author(s):  
Harini Abrilia Setyawati
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Positive Impact ◽  
Quantitative Approach ◽  
Survey Method ◽  
And Performance

This research is done on the UMKM retail in Kebumen Regency, by the title “The influence of entrepreneurship and market orientation to performance by competitive advantage as mediation and it is moderated by the perception of environment uncertainty” The purpose of this research is testing the influence of entrepreneurship and market orientation to performance by competitive advantage as mediating and the perception of environment uncertainty as moderating variable. This research is quantitative approach using survey method. The number of respondents is 100 shop owners in Kebumen regency which is determined by using Slovin’s formula. Analysis’s device that used is “Partial Least Square” From the result of this research and data analysis can be concluded that entrepreneurship orientation gives positive impact to market orientation, entrepreneurship orientation gives positive impact to competitive advantage, market orientation does not influence to competitive advantage, entrepreneurship orientation does not influence to performance, market orientation does not influence to performance, competitive advantage does not influence to performance, entrepreneurship and market orientation does not affects to relation performance and competitive advantage and perception of environment uncertainty which does not moderating the relation of competitive advantage and performance.

scholarly journals The Effect of Market Orientation and Entrepreneurship Orientation to Competitive Advantage and Performance

2020 ◽  
Vol 03 (12) ◽  
Author(s):  
irah Ayu Putri Trarintya ◽  
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Small And Medium Enterprises ◽  
Simple Random Sampling ◽  
Total Sample ◽  
Business Enterprise ◽  
Medium Enterprise ◽  
And Performance ◽  
Medium Enterprises ◽  
Business Orientation

This study aims to explain the effect market orientation, entrepreneurship orientation and competitive advantage on performance. The population in this study was all Micro, Small and Medium Enterprises enrolled in Bali. Samples taken based on probability sampling techniques are simple random sampling, where researchers provide equal opportunities for each member of the population (employees) to be chosen as samples randomly regardless of the strata in the population itself with a total sample of 100 enterprises. This examination tried by quantitative techniques with SEM-PLS investigation. The consequences of theory testing demonstrate that 1 of 5 speculations were dismissed. Market orientation not impacts on performance. Market orientation and business enterprise orientation has positive and significant impact to competitive advantage. Business orientation and competitive advantage has positive and significant impact to performance. The example utilized in this examination is restricted with regards to Micro Small and Medium Enterprise. Proposals for further research by including another variable that was not recently contemplated. Useful ramifications in this examination is industry administrators ought to adjust their CPMS to incorporate estimates explicit to intra-hierarchical business enterprise and development and should seek after more noteworthy comprehension of changing client inclinations. This examination offers performance to improve business orientation and item advancement with the goal that it will expand competitive advantage which effects on MSMEs performance.

Strategic Innovation, Market Orientation Toward SMEs Performance In Indonesia Mediated by Competitive Advantage

2019 ◽  
Vol 118 (4) ◽  
pp. 35-44
Author(s):  
Mohammad Mabrur Taufik ◽  
Surachman ◽  
Mintarti Rahayu ◽  
Ananda Sabil Huesein
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Positive Correlation ◽  
Purposive Sampling ◽  
Strategic Innovation ◽  
Equation Modelling

This research applied sctructural equation modelling (SEM-AMOS) withtotal of 126 respondentsowners of  SMEs in Indonesia. Metodhs used is non probability purposive sampling. Conclusion of this research were: market orientation and startegic innovationhave positive correlationstoward SMEs' performancein Indonesia; secondly: market orientation and strategic innovation have no positive correlation toward SMEs' performance in Indonesia mediated by competitive advantge which contradicted previous reserach (Taufik, 2018).

Resources for What? Understanding Performance in the Resource-Based View and Strategic Human Capital Resource Literatures

2021 ◽  
pp. 014920632110031
Author(s):  
Robert E. Ployhart
Keyword(s):  
Human Capital ◽  
Competitive Advantage ◽  
Research Needs ◽  
Resource Based View ◽  
Strategic Human Capital ◽  
Specific Performance ◽  
Collective Performance ◽  
And Performance ◽  
Performance Behavior ◽  
Management Scholarship

Barney’s presentation of the resource-based view (RBV) profoundly shaped the trajectory of management scholarship. This article considers the RBV’s impact specifically on the field of strategic human capital resources. Although Barney is still highly relevant, I suggest that research has not sufficiently appreciated the role that individual and collective performance behavior and outcomes play in linking human capital resources to competitive advantage. An alternative, what might be called RBV2.0, posits that research needs to recognize that human capital resources are distinct from performance behavior and outcomes. Such an observation raises the question, “Resources for what?” Answering this question leads to several important insights. First, a given type of human capital resource is only important to the extent it is related to performance behavior and outcomes that contribute to competitive advantage. Second, performance behavior is largely strategy-specific and thus firm-specific. Third, firm specificity is not a characteristic of human capital resources but rather a function of the proximity of the resource to firm-specific performance behavior and outcomes. Consequently, “Performance” is the answer to the question, “Resources for what?” This emphasis on understanding human capital resource-performance relationships adds considerable precision into the RBV, helps resolve puzzles in the strategic human capital literature relating to firm specificity and performance mobility, and promotes a deeper understanding hiding latent within Barney’s original view.

scholarly journals Entrepreneurial knowledge, skills, competencies and performance

2019 ◽  
Vol 13 (1) ◽  
pp. 29-48 ◽  
Author(s):  
Abdullah Al Mamun ◽  
Syed Ali Fazal ◽  
Rajennd Muniady
Keyword(s):  
Market Orientation ◽  
Low Income ◽  
Mediation Effect ◽  
Enterprise Performance ◽  
Content Type ◽  
Entrepreneurial Skills ◽  
And Performance ◽  
Entrepreneurial Activities ◽  
Positive Effect ◽  
Entrepreneurial Competency

Purpose This study aims to examine the effect of entrepreneurial skills, market orientation, sales orientations and networking on entrepreneurial competency and performance of micro-enterprises in Kelantan, Malaysia. Design/methodology/approach Adopting a cross-sectional design, this paper collected data through structured interviews from 403 micro-entrepreneurs from “Majlis Amanah Rakyat,” Kelantan and “Majlis Agama Islam dan Adat Istiadat,” Kelantan. Findings The findings reveal that entrepreneurial skills, market orientation and networking have a positive effect on entrepreneurial competency. Then, entrepreneurial competency, entrepreneurial skills and networking have a positive effect on enterprise performance. The findings show a significant mediation effect of entrepreneurial competency on the relationships between entrepreneurial skills, market orientation and networking and enterprise performance. Originality/value Addressing the understudied “human factor” in entrepreneurship, this paper extends the resource-based view and enriches the existing entrepreneurship literature in Malaysia. It provides useful insights into the improvement of micro-enterprise performance, which is crucial for promoting entrepreneurial activities and for enhancing socio-economic conditions among low-income households in Malaysia. Thus, the government and developmental organizations should focus on the development of entrepreneurial skills, market-oriented approach, networking traits and entrepreneurial competencies and subsequently encourage poor households to perform entrepreneurial activities.

Non-R&D Innovation Patterns in Chinese SMEs: An Empirical Study from Zhejiang Province

2016 ◽  
Vol 13 (06) ◽  
pp. 1640014
Author(s):  
Gang Zheng ◽  
Yanting Guo ◽  
Yajuan Wang
Keyword(s):  
Organizational Innovation ◽  
Zhejiang Province ◽  
Policy Makers ◽  
Marketing Innovation ◽  
Innovation Activities ◽  
Use Of Resources ◽  
And Performance ◽  
Innovation Patterns ◽  
Policy Incentives

During the last few decades, research and development (R&D) have always been regarded as the most important or even the only factor in the attempt to explain the innovation capability and performance of enterprises, industries and economies, while to a large extent, those heterogeneous innovation activities beyond formal R&D are ignored or underestimated. Some research has shown that non-R&D innovation activities contribute to make full use of resources beyond R&D to promote performance, especially to small- and medium-sized enterprises (SMEs) with weak R&D capability. However, non-R&D innovators’ behavior is still a black box by far, and especially few empirical research have been conducted in China context. This paper first explores the heterogeneous innovation patterns of non-R&D innovation by survey among Chinese SMEs in Zhejiang Province. It shows that, product and service customization, imitation and design, technology adoption and incremental modification, organizational innovation and marketing innovation are the main patterns of non-R&D innovation in China. Then, a case study is followed to cross-validate the patterns and relationships between non-R&D innovation and growth of SMEs in China. Generally, this study has implications for both academia and policy-makers. As it demonstrates, non-R&D innovation is an effective way for SMEs to quickly grow and sustain competitiveness in competition. On the other hand, this study helps to optimize some of current innovation policies for SMEs in China, where policy incentives are mainly R&D-focused. It also likely sheds light on the SMEs in other emerging economies.

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