scholarly journals Importance of Advertising Media Attributes in the Context of Long-Term Brand Building in Slovakia

2021 ◽  
Vol 13 (2) ◽  
pp. 59-69
Author(s):  
Eva Kicova
Keyword(s):  
Research Question ◽  
Relative Importance ◽  
Trade Off ◽  
Advertising Industry ◽  
Brand Building ◽  
Current State ◽  
Long Term Consequences ◽  
Simple Count

The aim of this paper is to understand which attributes Slovak marketers consider to be the most important and consequently which media they perceive to meet those requirements best. The first part of the analysis represents the answer to the supporting research question: What do Slovak marketers consider to be the most important attributes of the advertising medium in delivering a brand building campaign. The relative importance of attributes was evaluated using MaxDiff analysis where respondents were asked to trade off the most and least important attributes in 9 different combinations of 4 attributes at the time. The responses were analysed using a simple count-based approach, which is concerned with an overall number of -term brand building when the respondent was forced to make a choice between attributes. The purpose of this article is to help Slovak marketers become aware of their current perception of advertising media and whether this perception needs to be re-evaluated in order to prevent potential negative long-term consequences of incorrect media decisions as experienced in other countries. Therefore, this paper aims to assess the current state of the Slovak advertising industry in terms of ability to evaluate the effectiveness of advertising media to grow brand in a long-term by identifying the most important attributes Slovak marketers consider when choosing media for a brand campaign.

scholarly journals Deepwater Horizon oil spill impacts on Alabama beaches

2011 ◽  
Vol 15 (12) ◽  
pp. 3639-3649 ◽  
Author(s):  
J. S. Hayworth ◽  
T. P. Clement ◽  
J. F. Valentine
Keyword(s):  
Oil Spill ◽  
Gulf Coast ◽  
Deepwater Horizon ◽  
Sandy Beaches ◽  
Lessons Learned ◽  
Ecological State ◽  
Current State ◽  
Physical Chemical ◽  
Long Term Consequences

Abstract. From mid June 2010 to early August 2010, the white sandy beaches along Alabama's Gulf coast were inundated with crude oil discharged from the Deepwater Horizon well. The long-term consequences of this environmental catastrophe are still unfolding. Although BP has attempted to clean up some of these beaches, there still exist many unanswered questions regarding the physical, chemical, and ecological state of the oil contaminated beach system. In this paper, we present our understanding of what is known and known to be unknown with regard to the current state of Alabama's beaches in the aftermath of the Deepwater Horizon disaster. Motivated by our observations of the evolving distribution of oil in Alabama's beaches and BP's clean-up activities, we offer our thoughts on the lessons learned from this oil spill disaster.

Sustainable Infrastructures

2020 ◽  
pp. 565-584
Author(s):  
Amir Manzoor
Keyword(s):  
Waste Disposal ◽  
Infrastructure Development ◽  
Public Infrastructure ◽  
Policy Makers ◽  
Infrastructure Systems ◽  
Current State ◽  
Long Term Consequences ◽  
Infrastructure Investments ◽  
Energy Transportation

Infrastructure investments can have long term consequences for the economy and environment of a country. Some notable public infrastructure projects include energy, transportation, water, and waste disposal systems. There are strong financial, environmental, and social change drivers that are forcing immediate changes. We need to rethink our infrastructure investments and develop sustainable, resilient, and affordable infrastructure systems for vital services of our society. These systems will be able to support the healthy and prosperous communities in future. The objective of this chapter is to review the current state of sustainable infrastructures and provide suggestions to policy makers responsible for infrastructure development how to develop sustainable infrastructures.

Nonviolent Resistance Research

2015 ◽  
Vol 20 (4) ◽  
pp. 415-426 ◽  
Author(s):  
Sharon Erickson Nepstad
Keyword(s):  
Empirical Testing ◽  
Special Issue ◽  
Civil Resistance ◽  
Current State ◽  
Nonviolent Resistance ◽  
Revolutionary Movements ◽  
Research Questions ◽  
Long Term Consequences ◽  
Blind Spots

To introduce this special issue, I provide a brief overview of nonviolence or civil resistance research. I explain the origins and development of the field starting with its Gandhian roots, through the pragmatic Sharpian period, to the current state of empirical testing and development of nonviolence theories. I also summarize the field's main findings to date, particularly in the areas of campaign outcomes, long-term consequences of nonviolent revolutionary movements, and tactical shifts from nonviolence to violence and vice versa. Pointing out the civil resistance research questions and findings that complement social movement studies, I call for greater dialogue between these two fields that have largely developed in parallel with few points of crossover. I conclude by overviewing the articles in this special issue, noting how they extend our knowledge, make new contributions, and offer a timely reflection on this burgeoning field—particularly its theoretical blind spots and omissions.

Sustainable Infrastructures

2017 ◽  
pp. 145-164
Author(s):  
Amir Manzoor
Keyword(s):  
Waste Disposal ◽  
Infrastructure Development ◽  
Public Infrastructure ◽  
Policy Makers ◽  
Infrastructure Systems ◽  
Current State ◽  
Long Term Consequences ◽  
Infrastructure Investments ◽  
Energy Transportation

Infrastructure investments can have long term consequences for the economy and environment of a country. Some notable public infrastructure projects include energy, transportation, water, and waste disposal systems. There are strong financial, environmental, and social change drivers that are forcing immediate changes. We need to rethink our infrastructure investments and develop sustainable, resilient, and affordable infrastructure systems for vital services of our society. These systems will be able to support the healthy and prosperous communities in future. The objective of this chapter is to review the current state of sustainable infrastructures and provide suggestions to policy makers responsible for infrastructure development how to develop sustainable infrastructures.

scholarly journals Deepwater Horizon oil spill impacts on Alabama beaches

2011 ◽  
Vol 8 (4) ◽  
pp. 6721-6747 ◽  
Author(s):  
J. S. Hayworth ◽  
T. P. Clement ◽  
J. F. Valentine
Keyword(s):  
Oil Spill ◽  
Gulf Coast ◽  
Deepwater Horizon ◽  
Sandy Beaches ◽  
Lessons Learned ◽  
Ecological State ◽  
Current State ◽  
Physical Chemical ◽  
Long Term Consequences

Abstract. From mid June 2010 to early August 2010, the white sandy beaches along Alabama's Gulf coast were inundated with crude oil discharged from the Deepwater Horizon well. The long-term consequences of this environmental catastrophe are still unfolding. Although BP has attempted to clean up some of these beaches, there still exist many unanswered questions regarding the physical, chemical, and ecological state of the oil contaminated beach system. In this paper, we present our understanding of what is known and known to be unknown with regard to the current state of Alabama's beaches in the aftermath of the Deepwater Horizon disaster. Motivated by our observations of the evolving distribution of oil in Alabama's beaches and BP's clean-up activities, we offer our thoughts on the lessons learned from this oil spill disaster.

Barriers to Physical Activity in Adolescents

2015 ◽  
Vol 23 (2) ◽  
pp. 47-59 ◽  
Author(s):  
Nadine Langguth ◽  
Tanja Könen ◽  
Simone Matulis ◽  
Regina Steil ◽  
Caterina Gawrilow ◽  
...  
Keyword(s):  
Physical Activity ◽  
Leisure Activities ◽  
Outcome Expectations ◽  
Multidimensional Approach ◽  
Factor Analyses ◽  
Physical And Mental Health ◽  
Tailored Interventions ◽  
Long Term Consequences ◽  
Age Range

During adolescence, physical activity (PA) decreases with potentially serious, long-term consequences for physical and mental health. Although barriers have been identified as an important PA correlate in adults, research on adolescents’ PA barriers is lacking. Thus reliable, valid scales to measure adolescents’ PA barriers are needed. We present two studies describing a broad range of PA barriers relevant to adolescents with a multidimensional approach. In Study 1, 124 adolescents (age range = 12 – 24 years) reported their most important PA barriers. Two independent coders categorized those barriers. The most frequent PA barriers were incorporated in a multidimensional questionnaire. In Study 2, 598 adolescents (age range = 13 – 21 years) completed this questionnaire and reported their current PA, intention, self-efficacy, and negative outcome expectations. Seven PA barrier dimensions (leisure activities, lack of motivation, screen-based sedentary behavior, depressed mood, physical health, school workload, and preconditions) were confirmed in factor analyses. A multidimensional approach to measuring PA barriers in adolescents is reliable and valid. The current studies provide the basis for developing individually tailored interventions to increase PA in adolescents.

Short- and Long-Term Consequences of Directed Forgetting

2012 ◽  
Author(s):  
Sara B. Festini ◽  
Patricia A. Reuter-Lorenz
Keyword(s):  
Directed Forgetting ◽  
Short And Long Term ◽  
Long Term Consequences

Responding to Immediate and Long-Term Consequences of Terror

2008 ◽  
Author(s):  
Mary Fabri ◽  
Amber Gray ◽  
Jeannette Uwineza
Keyword(s):  
Long Term Consequences
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