E-WOM FOR ONLINE BUSSINES STUDI KASUS PADA MAHASISWA UBP KARAWANG

2019 ◽  
Vol 5 (1) ◽  
pp. 74-82
Author(s):  
Citra Savitri
Keyword(s):  
Path Analysis ◽  
Market Share ◽  
Family Influence

Kekuatan teknologi yang didukung oleh informasi relevan memberikan perubahan perilaku konsumen dalam menentukan pilihan. Media sosial dan pengaruh keluarga memiliki peran dalam membentuk suatu informasi seseorang terkait produk atau jasa yang telah dibelinya. Tujuan penelitian secara empiris meneliti tentang pengaruh media sosial dan Family Influence terhadap eWOM pada mahasiswa UBP Karawang yang sering melakukan pembelian secara online pada market share Shopee. Penelitian ini menggunakan metode deskriptif verifikatif dengan analisis data menggunakan Path Analysis dengan teknik pengumpulan data melalui angket dan wawancara dengan sampel 230 responden. Hasil dari penelitian ini membuktikan bahwa media sosial, Family Influence, eWOM memiliki kriteria baik berdasarkan rentang skala. Sedangkan analisis verifikatif menyatakan bahwa terdapat hubungan cukup kuat antara media sosial dengan Family Influence. Secara  simultan media sosial dan Family Influence memiliki kontribusi pengaruh yang lemah. Penelitian ini dapat memberikan sumbangan bagi market share serta penelitian selanjutnya untuk meningkatkan pembelian secara online melalui media sosial dan family influence.   Kata Kunci : Media Sosial, Family Influence, eWOM.

Market structure, strategic choices and bank performance: a path model

2014 ◽  
Vol 40 (6) ◽  
pp. 538-564 ◽  
Author(s):  
Samir Belkhaoui ◽  
Lassaad Lakhal ◽  
Faten Lakhal ◽  
Slaheddine Hellara
Keyword(s):  
Market Structure ◽  
Path Analysis ◽  
Conceptual Model ◽  
Market Share ◽  
Indirect Effect ◽  
Commercial Banks ◽  
Strategic Choice ◽  
Bank Performance ◽  
Analysis Method ◽  
Content Type

Purpose – The purpose of this paper is to develop and test a conceptual model of bank performance. Design/methodology/approach – The papers build a system of causal relationships between market structure, strategic choice and bank performance using the path analysis method. The sample includes commercial banks from 11 emerging countries. Findings – Results show that market structure has a positive and indirect effect on bank performance, and that market share has a positive and direct effect on bank performance. Strategic variables related to risk taking and diversification affect directly and indirectly bank performance. The indirect effect occurs via market share. The results suggest that the mediating role played by the strategic choice in the relationship between market structure and performance is complete. Originality/value – The contribution of this paper is threefold. The first one is to develop a conceptual model to explain bank performance. The model includes simultaneously direct and indirect causal relationships between market structure, strategic choice and bank performance. The second one is the use of the path analysis method to estimate the direct and indirect relationships. The third one is related to the sample including commercial banks in emerging markets.

scholarly journals EFFECT OF PRODUCTS, PROMOTION, AND DISTRIBUTION OF PURCHASING DECISIONS ON FIGHTING BRAND

2020 ◽  
Vol 4 (2) ◽  
pp. 161-168
Author(s):  
Slamet Heri Winarno ◽  
Nurvi Oktiani
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Market Share ◽  
Significant Influence ◽  
Soft Drink ◽  
Statistical Techniques ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Data Analysis Method

The presence of the fighting brand is the company's strategy to capture market share. In addition to releasing superior products that already exist in the market, it is also important for companies to fill the niche of business that is still empty, one of which is by introducing the fighting brand. Soft drinking products are currently favored by various groups of old, young, and children. This research is intended to determine the significant influence of marketing factors consisting of products, promotions, and distribution on the purchasing decision of S-tee soft drink brand fighter products produced by PT. Sinar Sosro. The study used respondents who have a habit of consuming S-tee products as many as 320 people. The data analysis method uses path analysis statistical techniques, which analyze the effect of each of the variables studied. Partially, promotion and distribution variables have a significant influence on purchasing decisions. The results also showed that 41.7% of the purchasing decisions of S-tee fighter brand products were influenced by product, promotion, and distribution, while 58.3% were influenced by other factors.

scholarly journals PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI

2018 ◽  
Vol 8 (3) ◽  
pp. 562
Author(s):  
Raden Bagus Faizal Irany Sidharta ◽  
Ni Luh Ariningsih Sari ◽  
Wayan Suwandha
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Market Share ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Purposive Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique

Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through Trust, 7) Brand image on Purchase Intention through Trust on sharia bank product. Sample has taken by using purposive sampling technique with 328 respondents. Data analysis technique used is Path Analysis. The research showed that brand awareness has positive and not significant effect on trust, brand image has positive and significant effect on trust, brand awareness has positive and significant effect on purchase intention, brand image has positive and significant effect on purchase intention, trust has positive and significant effect on purchase intention, brand awareness has not significant effect on purchase intention through trust, brand image has significant effect on purchase intention through trust. The implication of this research would benefit to the management of sharia banking to formulating strategy for increasing market share of sharia banking in Indonesia.

Non-family Employees in Family firms and Turnover Intentions: The Relevance of Identification and Justice Perceptions

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Omer Yazici ◽  
Esra Memili ◽  
Pankaj Patel
Keyword(s):  
Path Analysis ◽  
Family Business ◽  
Family Firms ◽  
Turnover Intentions ◽  
Family Firm ◽  
Family Influence ◽  
Extant Literature ◽  
Justice Perceptions ◽  
Justice Theories ◽  
The Relationship

AbstractMany family firms hire and rely on non-family employees; therefore, the mutual benefits provided to both family and non-family members are important. Yet, the perspectives of non-family employees have been under researched. Drawing upon organizational identity and justice theories and the extant literature on family influence, this study examines non-family employees’ perceived family influence, family firm identification, family firm justice, and turnover intentions in a sample of 301 family business non-family employees. Path analysis results show that non-family employees’ perceived family influence can lead to family firm identification, in turn diminishing their turnover intentions. We also find that non-family employees’ perceptions of family firm justice moderate the relationship between non-family employees’ perceived family influence and family firm identification. We conclude by discussing implications.

scholarly journals Brand Equity Dimensions of Mediation in Satisfaction as Customer Loyalty

2020 ◽  
Vol 10 (1) ◽  
pp. 66-77
Author(s):  
Anisatul Fauziah ◽  
Jesi Irwanto
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Market Share ◽  
Brand Equity ◽  
Customer Loyalty ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Future Studies ◽  
Brand Association ◽  
The Relationship

Brand equity Strong will deliver value, both for customers and the company. Brand equity can be reflected in the way consumers think, feel, and act in the relationship by brand, price, market share, and profitability of a given brand for the company. This study aimed to examine the effect of the dimensions of brand equity consisting of brand awareness, brand association and perception of significant-quality partially and simultaneously on customer satisfaction and customer loyalty. Examine the effect of satisfaction on loyalty and satisfaction as mediator test the influence of the dimensions of brand equity consisting of brand awareness, brand association and a significant perceived quality on customer loyalty superior products glorious in Lumajang banana chips. Respondents in this study were Lumajang community and consumers totalling 200 respondents. With Sobel path analysis and testing of the obtained results of the research test brand awareness, brand association and perceived quality simultaneously significant effect on satisfaction, brand awareness while partial no effect on satisfaction. Simultaneously and partially brand awareness, brand association and perceived quality have a significant effect on loyalty. Satisfaction significant effect on loyalty and satisfaction may be a mediator on the effect of brand awareness, brand association and perception of significant quality on loyalty. Limitations of this study only examined the consumer from Lumajang community, so expected this limitation bias was investigated in future studies.

scholarly journals Pengaruh e-Wom pada Bisnis Online ( Studi pada Mahasiswa UBP Karawang)

2019 ◽  
Vol 5 (1) ◽  
pp. 74-82
Author(s):  
Citra Savitri ◽  
Laras Ratu Khalida
Keyword(s):  
Path Analysis ◽  
Family Influence ◽  
Market Place

Perubahan teknologi yang terus meningkat memberikan pengaruh terhadap perilaku konsumen. Peran serta media sosial dan pengaruh keluarga memberikan kekuatan dalam menimbulkan niat untuk melakukan pembelian. Tujuan penelitian ini secara empiris untuk melihat pengaruh media sosial dan Family Influence terhadap eWOM pada mahasiswa UBP Karawang yang sering melakukan pembelian secara online pada Market Place Shopee. Penelitian ini menggunakan metode deskriptif verifikatif dengan analisis data menggunakan Path Analysis dengan teknik pengumpulan data melalui angket dan wawancara. Berdasarkan hasil penelitian membuktikan bahwa media sosial, Family Influence, eWOM memiliki kriteria baik dan memiliki hubungan cukup kuat antara media sosial dengan Family Influence. Sedangkan secara  simultan media sosial dan Family Influence memiliki kontribusi pengaruh yang lemah. Penelitian ini dapat memberikan sumbangan bagi penelitian selanjutnya untuk meningkatkan pembelian secara online melalui media sosial dan family influence. Kata Kunci : Media Sosial, Family Influence, e-Wom.

An Input–Process–Output Model of Pilot Core Competencies

2017 ◽  
Vol 7 (2) ◽  
pp. 78-85 ◽  
Author(s):  
Heikki Mansikka ◽  
Don Harris ◽  
Kai Virtanen
Keyword(s):  
Path Analysis ◽  
Team Performance ◽  
Core Competencies ◽  
Core Competency ◽  
Principal Component ◽  
Analysis Model ◽  
Input Process ◽  
The Core ◽  
Performance Framework ◽  
Process Output

Abstract. The aim of this study was to investigate the relationship between the flight-related core competencies for professional airline pilots and to structuralize them as components in a team performance framework. To achieve this, the core competency scores from a total of 2,560 OPC (Operator Proficiency Check) missions were analyzed. A principal component analysis (PCA) of pilots’ performance scores across the different competencies was conducted. Four principal components were extracted and a path analysis model was constructed on the basis of these factors. The path analysis utilizing the core competencies extracted adopted an input–process–output’ (IPO) model of team performance related directly to the activities on the flight deck. The results of the PCA and the path analysis strongly supported the proposed IPO model.

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