scholarly journals EFFECT OF PRODUCTS, PROMOTION, AND DISTRIBUTION OF PURCHASING DECISIONS ON FIGHTING BRAND

2020 ◽  
Vol 4 (2) ◽  
pp. 161-168
Author(s):  
Slamet Heri Winarno ◽  
Nurvi Oktiani
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Market Share ◽  
Significant Influence ◽  
Soft Drink ◽  
Statistical Techniques ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Data Analysis Method

The presence of the fighting brand is the company's strategy to capture market share. In addition to releasing superior products that already exist in the market, it is also important for companies to fill the niche of business that is still empty, one of which is by introducing the fighting brand. Soft drinking products are currently favored by various groups of old, young, and children. This research is intended to determine the significant influence of marketing factors consisting of products, promotions, and distribution on the purchasing decision of S-tee soft drink brand fighter products produced by PT. Sinar Sosro. The study used respondents who have a habit of consuming S-tee products as many as 320 people. The data analysis method uses path analysis statistical techniques, which analyze the effect of each of the variables studied. Partially, promotion and distribution variables have a significant influence on purchasing decisions. The results also showed that 41.7% of the purchasing decisions of S-tee fighter brand products were influenced by product, promotion, and distribution, while 58.3% were influenced by other factors.

scholarly journals Pengaruh Penggunaan Media Sosial (Instagram) Terhadap Prestasi Akademik Mahasiswa

2019 ◽  
Vol 3 (2) ◽  
pp. 81
Author(s):  
Joy Maranatha Tarigan ◽  
Tritjahjo Danny Soesilo ◽  
Sapto Irawan
Keyword(s):  
Academic Achievement ◽  
Social Media ◽  
Academic Performance ◽  
Data Analysis ◽  
Path Analysis ◽  
Significant Influence ◽  
Analysis Method ◽  
Effect Data ◽  
Data Analysis Method ◽  
Share Information

Social media has become one part of the society, social media users, especially students, make everyone communicate with each other and share information. This research aimed to identifying the influence of using social media (instagram) on academic achievement. The subjects of the study were the 2015 SWCU FKIP BK students. The data analysis method used was path analysis. Based on data analysis, the results obtained sig = 0.711> 0.05 so that it can be said that there is no significant effect. Data values t = 0.373 < 2.002 and the value of R Square is 0.002, according the results, the concluded that there is no significant influence between the using of social media (instagram) on academic performance because of the influence of 0.2% and 99.8% influenced by other factors not explained in this research.

scholarly journals Pengaruh Electronic Word of Mouth dan Brand Experience terhadap Brand Trust (Studi terhadap Pengguna OVO di Jakarta)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 237
Author(s):  
Karin Charvia ◽  
Rezi Erdiansyah
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Word Of Mouth ◽  
Brand Experience ◽  
Electronic Word Of Mouth ◽  
Brand Trust ◽  
Analysis Method ◽  
Data Analysis Method ◽  
Dependent Variables

This study aims to determine the effect of electronic word of mouth and brand experience on brand trust of OVO users in Jakarta. Data collection by distributing questionnaires to 100 respondents. The data analysis method in this study uses SEM through the Lisrel 8.70 application. The results showed that there was a significant influence of electronic word of mouth and brand experience on brand trust. Between the two dependent variables, what has a greater influence on brand trust is electronic word of mouth. The conclusion of this research to improve brand trust can be done by improving electronic word of mouth and brand experience.Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan brand experience terhadap brand trust para pengguna OVO di Jakarta. Pengumpulan data dengan melakukan penyebaran kuesioner kepada 100 responden. Metode analisis data dalam penelitian ini menggunakan SEM melalui aplikasi Lisrel 8.70. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan electronic word of mouth dan brand experience terhadap brand trust. Diantara kedua variabel dependen maka yang memiliki pengaruh lebih besar terhadap brand trust adalah electronic word of mouth. Kesimpulan dari penelitian ini untuk meningkatkan brand trust dapat dilakukan dengan cara memperbaiki electronic word of mouth dan brand experience.

scholarly journals What Influences the Online Purchasing of Electrical Equipment Products?

2021 ◽  
Author(s):  
Priyo UTOMO ◽  
Timotius F. C. W. SUTRISNO
Keyword(s):  
Data Analysis ◽  
Risk Perception ◽  
Data Collection ◽  
Quantitative Research ◽  
Electrical Equipment ◽  
Purchase Decision ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Data Analysis Method ◽  
Company Reputation

The purpose of this research was to examine the influence of e-trust, risk perception and company reputation on purchasing decisions. This was quantitative research, using the SEM data analysis method assisted by AMOS software. Data collection was done by distributing an e-questionnaire (a google form); 270 responses were obtained. Participants were consumers who had already purchased electrical equipment online in Denpasar and Surabaya. E-trust, risk perception and company reputation significantly influenced purchasing decisions. Keywords: E-trust, risk perception, company reputation, purchase decision

scholarly journals Analysis of Influence of Micro Small and Medium Enterprises (MSMEs) Development as a Competitive Advantage to Creative Economic Development

2018 ◽  
Author(s):  
Bunga Aditi ◽  
SOPI PENTANA
Keyword(s):  
Economic Development ◽  
Data Analysis ◽  
Competitive Advantage ◽  
Path Analysis ◽  
Significant Influence ◽  
Small And Medium Enterprises ◽  
Creative Economy ◽  
Analysis Method ◽  
Research Results ◽  
Medium Enterprises

The purpose of this research is to analyze the influence of MSME development as competitive advantage toward creative economic development in Medan city. Data analysis method used in research is path analysis. Simultaneously, the research results of MSME Development and Competitive Advantage have a positive and significant effect on creative economy. Partially, the Influence of MSME Development has positive and significant influence to creative economy. Partially Competitive advantage positively and significantly influences the creative economy. The development of MSME has a positive and significant impact on competitive advantage. Indirectly MSME development positively affects the creative economy through competitive advantage

scholarly journals PENGARUH LEVERAGE DAN KEPEMILIKAN MANAJERIAL TERHADAP MANAJEMEN LABA DENGAN AGENCY COST SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN MANUFAKTUR

2020 ◽  
Vol 28 (2) ◽  
pp. 188-206
Author(s):  
Rahyuningsih Rahyuningsih ◽  
Sri Ayem
Keyword(s):  
Data Analysis ◽  
Earnings Management ◽  
Path Analysis ◽  
Agency Costs ◽  
Agency Cost ◽  
Managerial Ownership ◽  
Analysis Method ◽  
Second Stage ◽  
Data Analysis Method ◽  
Sample Technique

This study aims to compare the leverage and managerial ownership of earningsmanagement with agency cost as an intervening variable. This study took apopulation of several companies listed on IDX and the number of samples in thisstudy were 16 companies, the sample technique used was purposive sampling.The data analysis method used is the path analysis. The results of this studyafter testing the first stage showed simultaneously that leverage and managerialownership affect agency cost and testing the second stage of leverage, managerialownership and agency cost affect earnings management. Partially through the ttest, in the first stage of testing that leverage affects agency cost and managerialownership does not affect agency cost. The second stage of testing that leveragedoes not affect earnings management, managerial ownership does not affectearnings management and agency costs affect earnings management.

Pengaruh Promosi Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli Konsumen Roxy Swalayan Ende

Analisis ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 1-13
Author(s):  
Roswita Meme ◽  
Rafael Octavianus Byre
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purchasing Intention

This study aims to determine the effect of Promotion on:1) Customer Purchase Decisions  at Roxy Swalayan Ende, 2) Purchasing Intention at Roxy Swalayan Ende, 3)Buying Interest on Customer Purchasing Decisions at Roxy Swalayan Ende, and 4)Promotion on Customer Decisions mediated by Buying Interest at Roxy Swalayan Ende. This research includes causality research using a quantitative approach. the samples in this study were customers who shop at Roxy Swalayan Ende amounting to 50 people. Data collection used a questionnaire while data analysis performed using Path Analysis. The data were collected using questionnaires that have been tested for validity and reliability. Path analysis was used to test the hypothesis of this study. The results of this study indicate that: 1)promotion has positive and significance influence on Customer Purchase Decisions with a beta Value of 0,469, 2) promotion has positive and significant effect on purchase intention at Roxy Swalayan with beta value of 0,582, 3)purchase intention has positive and significant influence on Customer purchasing decisions at Roxy Swalayan Ende with beta value of 0,438, 4) promotion has positive and significant effect on customer purchasing decisions mediated by buying interest has a beta value of 0,254

scholarly journals THE EFFECT OF TRUST AND BRAND IMAGE ON PURCHASE DECISION (TOYOTA CAR SURVEY IN JAKARTA REGION)

2017 ◽  
Vol 8 (2) ◽  
pp. 318
Author(s):  
Setyo Ferry Wibowo ◽  
Elsyana Purnama Sari ◽  
Basrah Saidani
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Brand Image ◽  
Consumer Response ◽  
Survey Method ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Purchasing Decision

The purpose of this research is to know: 1) influence of confidence to Toyota Agya car purchase decision in Jakarta area, and 2) influence of brand image to Toyota Agya car purchase decision in Jakarta area. The object of this research is 200 respondents of Toyota Agya car users in Jakarta area. Methods of data collection using survey method. Data analysis using SPSS 22. Descriptive test results explain that there is still a lack of trust and brand image in Toyota Agya car in the Jakarta area causing the lack of consumer response to make purchasing decisions. The result of hypothesis testing shows: 1) existence of positive and significant influence of trust toward purchasing decision, 2) existence of positive and significant influence from brand image to purchasing decision.

scholarly journals Pengaruh Kepercayaan Pelanggan Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening

2020 ◽  
Vol 4 (1) ◽  
pp. 38-51
Author(s):  
Dede Solihin
Keyword(s):  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Customer Trust

The purpose of this study was to determine the effect of trust and promotion on purchasing decisions by using buying interest as an intervening variable. The method used in this study uses the path analysis method. The sample used was 100 respondents. While data collection by questionnaire. The results showed that trust had a positive and significant influence on buying interest with a t-count of 6.066> t table 1.984 and a sig value of 0.000 <0.05. The promotion has a positive and significant influence on buying interest with t-count of 3.902> t table 1.984 and a sig value of 0.000 <0.05. Purchasing interest has a positive and significant influence on purchasing decisions with t-count of 3.209> 1.984 and a sig value of 0.002 <0.05. Customer trust has a positive and significant influence on purchasing decisions with t-count of 4.987> t table 1.984 and a sig value of 0.000 <0.05. The promotion has a positive and significant influence on purchasing decisions with t-count of 2.531> t table 1.984 and a sig value of 0.013 <0.05. Purchasing interest is able to mediate the effect of trust on purchasing decisions as evidenced by the results of the Sobel test 2.492> 1.96. Purchasing interest is able to mediate the effect of promotion on purchasing decisions as evidenced by the results of the Sobel test of 2.77> 1.96. The conclusion from this study is the higher the level of customer confidence, the higher the buying interest and customer purchasing decisions. The higher the promotion, the higher buying interest and customer purchasing decisions will be. The higher the buying interest, the higher the buying decision. Abstrak Tujuan penelitian ini adalah untuk mengetahui pengaruh kepercayaan dan promosi terhadap keputusan pembelian dengan menggunakan minat beli sebagai variabel intervening. Metode yang digunakan dalam penelitian ini menggunakan metode analisis jalur. Sampel yang digunakan sebanyak 100 responden. Sementara pengumpulan data dengan cara kuesioner. Hasil penelitian menunjukan bahwa kepercayaan memiliki pengaruh yang positif dan signifikan terhadap minat beli dengan nilai thitung 6,066 > ttabel 1,984 dan nilai sig 0,000 < 0,05. Promosi memiliki pengaruh yang positif dan signifikan terhadap minat beli dengan nilai thitung 3,902 > ttabel 1,984 dan nilai sig 0,000 < 0,05. Minat beli memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan nilai thitung 3,209 > ttabel 1,984 dan nilai sig 0,002 < 0,05. Kepercayaan pelanggan memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan nilai thitung 4,987 > ttabel 1,984 dan nilai sig 0,000 < 0,05. Promosi memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan nilai thitung 2,531 > ttabel 1,984 dan nilai sig 0,013 < 0,05. Minat beli mampu memediasi pengaruh kepercayaan terhadap keputusan pembelian dibuktikan dari hasil uji sobel 2,492 > 1,96. Minat beli mampu memediasi pengaruh promosi terhadap keputusan pembelian dibuktikan dari hasil uji sobel 2,77 > 1,96. Simpulan dari penelitian ini adalah semakin tinggi tingkat kepercayaan pelanggan maka akan semakin tinggi pula minat beli dan keputusan pembelian pelanggan. Semakin tinggi promosi yang dilakukan maka akan semakin tinggi pula minat beli dan keputusan pembelian pelanggan. Semakin tinggi minat beli maka akan semakin tinggi pula keputusan pembelian. Kata Kunci : Kepercayaan, Promosi, Minat Beli, Keputusan Pembelian

scholarly journals Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Pada PT. Wahana Chemindo Jaya Medan

2021 ◽  
Vol 1 (3) ◽  
pp. 117-125
Author(s):  
Eva Margareth Sarah ◽  
Wennita Tumanggor
Keyword(s):  
Data Analysis ◽  
Hypothesis Testing ◽  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Normality Test ◽  
Data Analysis Method ◽  
Data Analysis Methods

The studi aims to determine whether promotions and prices have a significant effect on purchasing decisions at PT. Wahana Chemindo Jaya Medan. Where the consumers from PT. Wahana Chemindo Jaya Medan. The population in this study were all customers of PT. Wahana Chemindo Jaya Medan. The sample taken was 65 respondent using a non probability sampling technique. The data analysis method used is quantitative metdhod and data analysis method consisting of normality test, and heteroscedasticity test, multiple linaer regression terst, hypothesis testing consisting of t test and f test and coefficient od determination test (R2). Working on data analysis methods using the help os SPSS 25 For windows.This study concludes that the promotion and price variabel have a positive and significant impact on purchasing decions at PT. Wahana Chemindo Jaya Medan. This result can be seen based on the coefficient of determination test which produces an R square value of 0,787. This shows that promotions and prices are able to influence the purchasing decisions of customers of PT. Wahana Chemindo Jay Medan by 78,7%.

scholarly journals Pengaruh Corporate Image Dan Perceived Value Terhadap Customer Loyalty Pada Jasa Gofood

2021 ◽  
Vol 21 (2) ◽  
pp. 92-96
Author(s):  
Jessica Allezsandra ◽  
Fanny Septina
Keyword(s):  
Data Analysis ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Perceived Value ◽  
Likert Scale ◽  
Corporate Image ◽  
Primary Data ◽  
Analysis Method ◽  
Data Analysis Method ◽  
Scale Population

The aim of this research is to examine influence of corporate image and perceived value towards gofood customer loyalty. This research is examined quantitatively. Data of this research is primary data collected through questionnaire, each question is represented in 1-5 likert scale. Population of this research is Surakarta society who has installed gojek apps, especially who has used gofood service. Number of sample of this research is 100 respondents. Data analysis method used in this research is multiple linier regression. Resulting that corporate image has a significant influence on gofood customer loyalty. In contrast perceived value doesn’t have significant influence on gofood customer loyalty.

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