INFLUENCE OF BIG DATA ON THE DEVELOPMENT OF MANAGEMENT ACCOUNTING
Continuous advances in artificial intelligence and machine learning, combined with big data analytics, increase the risk of computerization and the disappearance of a wide range of professionals, including accountants and management accountants. The article discusses the fact of emergence of data scientist specialists, as well as the prospects for the development of data analysis functions. Based on a data analysis methodology that takes into account the emergence of big data, we positioned management accounting specialists and data analysts based on their functionality and data used. It was concluded that today data analyst functionality complements the skills and knowledge of accountants. However, the further vector of development will depend on the needs of an enterprise and development of analytical methods and information products.