ANALISIS KONSEP DAN KOMPONEN VISUAL DASAR POSTER “TOBACCO BREAK HEARTS”

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Yosef Yulius ◽  
Bobby Hallim
Keyword(s):  
Public Service ◽  
Positive Impact ◽  
Health Sector ◽  
Communication Strategy ◽  
Problem Solver ◽  
Visual Communication Design ◽  
Public Service Advertising ◽  
The Media ◽  
Service Advertising

In line with the increasing public need for information about health, public service advertisements are one of the appropriate media to be used by activists in carrying out health promotion. Media as a source of information must be designed as well as possible, starting from the concept to the visual form. During its development, public service advertising media in Indonesia still needs to be developed so that its quality can be globally equal. Increasing the quality of public service advertising media will have a positive impact on the target of delivering messages in a persuasive manner, creativity and innovation must continue to be implemented. Based on this, the field of visual communication design is here to collaborate in designing public service advertising media as a problem solver. The design process cannot be done instantly, there are several processes that must be passed, such as the process of drafting the concept and visual layout. In compiling basic visual concepts and layouts, there are several aspects that need to be considered, including communication and visual aspects. The communication aspect is needed as a form of a detailed communication strategy in conveying information to audiences, while the visual aspect is needed as a form of good presentation in perceiving ideas so that the media is easily accepted and remembered by the audience. The qualitative research method is used in analyzing the public service advertisement poster media as the research object. This understanding is expected to be able to improve the quality of the media, especially public service advertisements engaged in the health sector.

ANALISIS KONSEP DAN KOMPONEN VISUAL DASAR POSTER “TOBACCO BREAK HEARTS”

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Yosef Yulius
Keyword(s):  
Health Promotion ◽  
Public Service ◽  
Visual Communication ◽  
Title Page ◽  
Visual Communication Design ◽  
Communication Design ◽  
Public Service Advertising ◽  
The Media ◽  
Service Advertising

<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>In line with the increasing public need for information about health, public service advertisements are one of the appropriate media to be used by activists in carrying out health promotion. Media as a source of information must be designed as well as possible, starting from the concept to the visual form. During its development, public service advertising media in Indonesia still needs to be developed so that its quality can be globally equal. Increasing the quality of public service advertising media will have a positive impact on the target of delivering messages in a persuasive manner, creativity and innovation must continue to be implemented. Based on this, the field of visual communication design is here to collaborate in designing public service advertising media as a problem solver. The design process cannot be done instantly, there are several processes that must be passed, such as the process of drafting the concept and visual layout. In compiling basic visual concepts and layouts, there are several aspects that need to be considered, including communication and visual aspects. The communication aspect is needed as a form of a detailed communication strategy in conveying information to audiences, while the visual aspect is needed as a form of good presentation in perceiving ideas so that the media is easily accepted and remembered by the audience. The qualitative research method is used in analyzing the public service advertisement poster media as the research object. This understanding is expected to be able to improve the quality of the media, especially public service advertisements engaged in the health sector. </span></p><div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>Keywords </span><span>: Health Promotion, Public service advertisements, Visual Communication Design, Layouts, Visuals </span></p></div></div></div></div></div></div>

scholarly journals Semiotika Tanda Verbal dan Tanda Visual Iklan Layanan Masyarakat

Panggung ◽  
2017 ◽  
Vol 26 (2) ◽  
Author(s):  
Sumbo Tinarbuko
Keyword(s):  
Public Service ◽  
Visual Communication ◽  
Research Method ◽  
Analysis Method ◽  
The Public ◽  
Visual Communication Design ◽  
Communication Design ◽  
Public Service Advertising ◽  
Verbal Message ◽  
Service Advertising

ABSTRACT This article uses qualitative  research method by describing, interpretating,  and explaining the  connotation  meaning  of public  service  advertisingLater   on it is classified  based on  the sociolinguistics,  pragmatics, visual communication  design, and semiotics theory.The method of semiotics  visual  communication  analysis  is also used as an analysis method for verbal and visual  data. It is used as one of public service advertising  reading  methods do to the tendency to see things,  such as art, culture, social, visual communication design, and public service advertising  as the phenomenon  of language  and sign.It is important to understand the semiotics of visual  communication  theory, because it can be used to enlarging  the imagination,   insight, and  knowledge about  the importance  of under- standing  semiotics  of visual communication,  both on the creation  and designing public service advertising  process or process  of reviewing  the public service advertising object. Practically,  it gives a positive adventage for the advertising  practitioners  or students    at the Department  of Advertising and Visual Communication Design. Keywords: sign, code and meaning  of public service advertising,  semiotics  of visual  communica- tion, verbal message and visual message     ABSTRAK  Tulisan ini menggunakan metode penelitian kualitatif dengan cara mendeskripsikan, menginterpretasikan, dan menerangkan makna konotasi iklan layanan masyarakat yang kemudian diklasifikasikan berdasarkan pada bangunan teori sosiolinguistik, teori pragmatik, teori desain komunikasi visual, dan teori semiotika.Metode analisis semiotika komunikasi visual juga dimanfaatkan sebagai metode analisis data verbal dan data visual, sebagai salah satu metode pembacaan Iklan Layanan Masyarakat (ILM) akibat adanya kecenderungan untuk memandang berbagai hal, seperti seni, budaya, sosial, desain komunikasi visual, dan ILM sebagai fenomena bahasa dan tanda.Penguasaan teori semiotika komunikasi visual ini penting karena dapat digunakan sebagai bahan referensi verbal dan visual bagi khalayak untuk memperluas imajinasi, wawasan, dan pengetahuan mengenai pentingnya memahami semiotika komunikasi vi- sual baik dalam proses penciptaan dan perancangan iklan layanan masyarakat maupun proses mengkaji objek iklan layanan masyarakat. Secara praktikal memberikan manfaat yang positif baik bagi praktisi periklanan dan biro iklan pada umumnya maupun civitas akademika Jurusan Periklanan dan Desain Komunikasi Visual pada khususnya. Kata kunci: tanda, kode dan makna iklan layanan masyarakat, semiotika komunikasi visual, pesan verbal, dan pesan visual

scholarly journals Tinjauan Desain pada Karya Poster; Studi Kasus Seri Poster “Marlyn Fish 2009”

2018 ◽  
Vol 2 (01) ◽  
pp. 15-22
Author(s):  
Peter Ardhianto
Keyword(s):  
Public Service ◽  
Range Of Movement ◽  
Design Review ◽  
The Public ◽  
Visual Communication Design ◽  
Evaluation Phase ◽  
Wide Range ◽  
Public Service Advertising ◽  
Commercial Advertising ◽  
Service Advertising

AbstrakPoster merupakan salah satu media populer dalam desain komunikasi visual, poster juga marak sebagai media utama dalam berbagai macam pergerakan. Namun poster hanyalah suatu media, pesan dalam poster tersebut yang sebenarnya perlu menjadi perhatian. Selain iklan komersial poster juga sering digunakan sebagai iklan layanan masyarakat. Poster-poster Iklan layanan Masyarakat tersebut bertujuan untuk mengubah perilaku masyarakat melalui pesan yang ingin disampaikan oleh desainer poster tersebut. Salah satunya adalah poster Marlyn Fish Deep 2009 karya Sigit Setiawan dan Aditya Donny Suryawan. Karya tersebut berhasil menjuarai salah satu kompetisi poster bertajuk Deep Indonesia 2009, tujuan poster ini untuk mengubah perilaku masyarakat untuk lebih memperhatikan dan menjaga kelestarian terumbu karang di Indonesia. Penelitian ini bertujuan untuk membahas poster menggunakan analisis tinjauan desain melalui empat tahap yakni, tahap deskripsi, tahap analisa, tahap interpretasi, dan tahap evaluasi. Tinjauan desain tersebut diharapkan dapat menjadi jembatan bagi pembaca dalam mengartikan karya poster tersebut secara lebih terperinci. Kata Kunci: Poster, Tinjauan Desain, Iklan Layanan Masyarakat.  AbstractPoster is one of the popular media in visual communication design, poster also rife as the main media in a wide range of movement. But the poster is just a medium, the message in the poster that actually need to be a concern. Besides commercial advertising posters are also frequently used as public service advertising. Posters of the public service ads aimed at changing people's behavior through the message to be conveyed by the poster designer. One of them is the poster Marlyn Fish Deep 2009 by Sigit Setiawan and Aditya Donny Suryawan. The art work succesfull to the first winner on poster competition titled Deep Indonesia 2009, the purpose of the poster is to change the behavior of the public to pay more attention and to preserve the coral reefs in Indonesia. This study aims to discuss the poster using analytical design review through four stages namely, stage descriptions, the analysis stage, the stage of interpretation and evaluation phase. The design review is expected to be a bridge for the reader in interpreting the poster works in more detail. Keywords: Poster, Design Review, Public Service Ads 

scholarly journals Desain Iklan Layanan Masyarakat Pemerintah

2013 ◽  
Vol 16 (1) ◽  
pp. 21-38
Author(s):  
Agus Ganjar Runtiko
Keyword(s):  
Public Service ◽  
Local Level ◽  
National Level ◽  
Development Program ◽  
Public Service Announcements ◽  
Outdoor Advertising ◽  
Visual Communication Design ◽  
Public Service Advertising ◽  
The Government ◽  
Service Advertising

Public service advertising is one of the government strategies to promote the development program. At the national level, the government prefers television as a medium for advertising. As for the local level, the government usually tend to choose lower-cost ads. In Banyumas, many public service announcements using outdoor media such as billboards, banners, or posters. Characteristics of outdoor media that promotes design in attracting the attention of an audience became a challenge for designers. On the other hand, the messages also require the space in public service announcements. This study wants to know about how the execution of the design of outdoor advertising services in the community in efforts to combine the design with a message to be delivered. The study, sought to examine aspects of the design using the composition interpretation methods and verbal composition of outdoor advertising with discourse analysis methods.This research concludes that the government public service announcements desain still needs to be improved according to the rules of visual communication design.

Politics in Public Service Advertising on Television.

1977 ◽  
Vol 92 (3) ◽  
pp. 529
Author(s):  
Doris A. Graber ◽  
David L. Paletz ◽  
Roberta E. Pearson ◽  
Donald L. Willis
Keyword(s):  
Public Service ◽  
Public Service Advertising ◽  
Service Advertising

scholarly journals SURABAYA SINGLE WINDOW SEBAGAI BENTUK INOVASI PELAYAN PERIZINAN DI KOTA URABAYA

2020 ◽  
Vol 2 (2) ◽  
pp. 68-74
Author(s):  
Isro' Lailia
Keyword(s):  
Public Administration ◽  
Public Service ◽  
Public Services ◽  
Positive Impact ◽  
Service Innovation ◽  
Secondary Data ◽  
City Government ◽  
Continuous Innovation ◽  
The City

Fast and effective public services are a supporter of public administration so that continuous innovation is needed to improve the quality of public services. The city of Surabaya as one of the cities with the title of smart city has tried to always make innovations in an effort to improve the quality of public services, one of which is through the Surabaya Single Window. Surabaya Single Window is an online-based licensing service created to create effective public services. This article attempts to describe how the licensing service innovation carried out by the City Government of Suraya through the Surabaya Single Window covers five important aspects. The method used is descriptive qualitative using secondary data. It was found that the City of Surabaya succeeded in creating public service innovations through the Surabaya Single Window. The Surabaya Single Window has a positive impact on licensing services in the City of Surabaya, although in its implementation there are still certain guarantees. 

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