ANALISIS KONSEP DAN KOMPONEN VISUAL DASAR POSTER “TOBACCO BREAK HEARTS”

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Yosef Yulius
Keyword(s):  
Health Promotion ◽  
Public Service ◽  
Visual Communication ◽  
Title Page ◽  
Visual Communication Design ◽  
Communication Design ◽  
Public Service Advertising ◽  
The Media ◽  
Service Advertising

<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>In line with the increasing public need for information about health, public service advertisements are one of the appropriate media to be used by activists in carrying out health promotion. Media as a source of information must be designed as well as possible, starting from the concept to the visual form. During its development, public service advertising media in Indonesia still needs to be developed so that its quality can be globally equal. Increasing the quality of public service advertising media will have a positive impact on the target of delivering messages in a persuasive manner, creativity and innovation must continue to be implemented. Based on this, the field of visual communication design is here to collaborate in designing public service advertising media as a problem solver. The design process cannot be done instantly, there are several processes that must be passed, such as the process of drafting the concept and visual layout. In compiling basic visual concepts and layouts, there are several aspects that need to be considered, including communication and visual aspects. The communication aspect is needed as a form of a detailed communication strategy in conveying information to audiences, while the visual aspect is needed as a form of good presentation in perceiving ideas so that the media is easily accepted and remembered by the audience. The qualitative research method is used in analyzing the public service advertisement poster media as the research object. This understanding is expected to be able to improve the quality of the media, especially public service advertisements engaged in the health sector. </span></p><div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>Keywords </span><span>: Health Promotion, Public service advertisements, Visual Communication Design, Layouts, Visuals </span></p></div></div></div></div></div></div>

scholarly journals Semiotika Tanda Verbal dan Tanda Visual Iklan Layanan Masyarakat

Panggung ◽  
2017 ◽  
Vol 26 (2) ◽  
Author(s):  
Sumbo Tinarbuko
Keyword(s):  
Public Service ◽  
Visual Communication ◽  
Research Method ◽  
Analysis Method ◽  
The Public ◽  
Visual Communication Design ◽  
Communication Design ◽  
Public Service Advertising ◽  
Verbal Message ◽  
Service Advertising

ABSTRACT This article uses qualitative  research method by describing, interpretating,  and explaining the  connotation  meaning  of public  service  advertisingLater   on it is classified  based on  the sociolinguistics,  pragmatics, visual communication  design, and semiotics theory.The method of semiotics  visual  communication  analysis  is also used as an analysis method for verbal and visual  data. It is used as one of public service advertising  reading  methods do to the tendency to see things,  such as art, culture, social, visual communication design, and public service advertising  as the phenomenon  of language  and sign.It is important to understand the semiotics of visual  communication  theory, because it can be used to enlarging  the imagination,   insight, and  knowledge about  the importance  of under- standing  semiotics  of visual communication,  both on the creation  and designing public service advertising  process or process  of reviewing  the public service advertising object. Practically,  it gives a positive adventage for the advertising  practitioners  or students    at the Department  of Advertising and Visual Communication Design. Keywords: sign, code and meaning  of public service advertising,  semiotics  of visual  communica- tion, verbal message and visual message     ABSTRAK  Tulisan ini menggunakan metode penelitian kualitatif dengan cara mendeskripsikan, menginterpretasikan, dan menerangkan makna konotasi iklan layanan masyarakat yang kemudian diklasifikasikan berdasarkan pada bangunan teori sosiolinguistik, teori pragmatik, teori desain komunikasi visual, dan teori semiotika.Metode analisis semiotika komunikasi visual juga dimanfaatkan sebagai metode analisis data verbal dan data visual, sebagai salah satu metode pembacaan Iklan Layanan Masyarakat (ILM) akibat adanya kecenderungan untuk memandang berbagai hal, seperti seni, budaya, sosial, desain komunikasi visual, dan ILM sebagai fenomena bahasa dan tanda.Penguasaan teori semiotika komunikasi visual ini penting karena dapat digunakan sebagai bahan referensi verbal dan visual bagi khalayak untuk memperluas imajinasi, wawasan, dan pengetahuan mengenai pentingnya memahami semiotika komunikasi vi- sual baik dalam proses penciptaan dan perancangan iklan layanan masyarakat maupun proses mengkaji objek iklan layanan masyarakat. Secara praktikal memberikan manfaat yang positif baik bagi praktisi periklanan dan biro iklan pada umumnya maupun civitas akademika Jurusan Periklanan dan Desain Komunikasi Visual pada khususnya. Kata kunci: tanda, kode dan makna iklan layanan masyarakat, semiotika komunikasi visual, pesan verbal, dan pesan visual

ANALISIS KONSEP DAN KOMPONEN VISUAL DASAR POSTER “TOBACCO BREAK HEARTS”

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Yosef Yulius ◽  
Bobby Hallim
Keyword(s):  
Public Service ◽  
Positive Impact ◽  
Health Sector ◽  
Communication Strategy ◽  
Problem Solver ◽  
Visual Communication Design ◽  
Public Service Advertising ◽  
The Media ◽  
Service Advertising

In line with the increasing public need for information about health, public service advertisements are one of the appropriate media to be used by activists in carrying out health promotion. Media as a source of information must be designed as well as possible, starting from the concept to the visual form. During its development, public service advertising media in Indonesia still needs to be developed so that its quality can be globally equal. Increasing the quality of public service advertising media will have a positive impact on the target of delivering messages in a persuasive manner, creativity and innovation must continue to be implemented. Based on this, the field of visual communication design is here to collaborate in designing public service advertising media as a problem solver. The design process cannot be done instantly, there are several processes that must be passed, such as the process of drafting the concept and visual layout. In compiling basic visual concepts and layouts, there are several aspects that need to be considered, including communication and visual aspects. The communication aspect is needed as a form of a detailed communication strategy in conveying information to audiences, while the visual aspect is needed as a form of good presentation in perceiving ideas so that the media is easily accepted and remembered by the audience. The qualitative research method is used in analyzing the public service advertisement poster media as the research object. This understanding is expected to be able to improve the quality of the media, especially public service advertisements engaged in the health sector.

scholarly journals TATA KELOLA PAMERAN BERBASIS PROJECT LEARNING PROGRAM STUDI DESAIN KOMUNIKASI VISUAL UNIVERSITAS DIAN NUSWANTORO

2020 ◽  
Vol 5 (1) ◽  
pp. 30
Author(s):  
Khamadi Khamadi ◽  
Agus Setiawan
Keyword(s):  
Learning Outcomes ◽  
Visual Communication ◽  
Research Method ◽  
Learning Program ◽  
Visual Communication Design ◽  
Project Learning ◽  
Communication Design ◽  
Management Project ◽  
Design Students

Cultivating exhibitions for visual communication design students is to increase the drive to create and enhance the spirit of student appreciation for the work of students to achieve quality and character in the work. The research objective is to know and understand the governance of project learning-based exhibits to improve the quality of learning and build a climate of appreciation for artwork among Udinus visual communication design students. The research method uses qualitative methods which are more emphasized on observation, interviews, documentation. Through the implementation of project learning-based exhibition governance, learning outcomes in improving quality can be achieved.Key Words: Exhibition, Management, Project Learning

scholarly journals Tipografi pada Media 3 Dimensi sebagai Duta Pesan yang Efektif

Humaniora ◽  
2013 ◽  
Vol 4 (1) ◽  
pp. 589
Author(s):  
Inda Ariesta
Keyword(s):  
Product Design ◽  
Interior Design ◽  
Visual Communication ◽  
Design Elements ◽  
Visual Communication Design ◽  
Communication Design ◽  
Flat Dimension ◽  
The Media ◽  
Television Media ◽  
Science Application

Typography is now no longer considered as a science application on flat dimensions. Beyond the flat dimension, it is now often found not only in the form of dots, colors, lines, textures, Shapes and forms, but also thrived on typography users. Typography was used to deliver the message, through the formation of the language contained writings as title, subtitle, to captions on television media, but is now also used by other disciplines to deliver messages more readable than using other design elements. The purpose of this paper is to see the application of typography on the form, and how it can be delivered in addition to communicating the message letters by letters that can be strung into words, symbols, but in form. Typography was enjoyed so far for only words by words containing in newspapers, magazines, posters, flyers, brochures, etc., but now it can be enjoyed through out the media to the extent shapes, which also maximizes the delivery of messages. The character selecting skill which is adjusted in media and the message is one of new factors, because media controlling and materials are crossing disciplines of Visual Communication Design, which is in contact with the Product Design and Interior Design, which could work together to maximize the the message.   

scholarly journals Penerapan Kampanye Sosial dalam Desain Komunikasi Visual

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Risvi Pangestu
Keyword(s):  
Visual Communication ◽  
Design Elements ◽  
Social Mission ◽  
Visual Communication Design ◽  
Communication Design ◽  
Communication Processes ◽  
Positive Goal ◽  
The Media ◽  
Creative Media

<p align="center"><strong>ABSTRACT</strong></p><p><em>Communication is the key to a comprehensive effort to form a positive goal. Planned communication creates certain effects on a large number of audiences that are carried out sustainably over a period of time. Campaigns often use the media as a message sending channel that has been well organized to target targets as planned. The campaign which currently has a high existence is a campaign oriented social mission as a series of planned non-commercial communication processes that contain messages about social problems that occur in the community. In the design process, there are data collection methods and data analysis methods before executing execution. The data collected is in the form of facts, daily targets, and casual diction so that the data can be a creative media that fits the characteristics of the target audience. The author takes the topic The Role of Social Campaign Media With Visual Communication Design due to the author's interest in delivering messages that are made creative and interactive by a visual communication design to be able to make other individuals change their minds.</em> <em>Analysis of this work contains observations related to design elements, campaign media and campaign communication processes designed. The 16 Days Campaign Against Violence Against Communities relies on print ads and interactive ambient ads as an effort to raise awareness of target targets to combat related cases.</em></p><p><strong><em>Keywords :  </em></strong><em>Communication, Design, </em><em>Campaign, Woman</em></p><p align="center"><strong>ABSTRAK</strong></p><p><em>Komunikasi menjadi kunci dari sebuah usaha komperhensif dalam membentuk suatu tujuan yang positif. Komunikasi secara terencana  </em><em>menciptakan efek tertentu pada sejumlah besar khalayak yang dilakukan secara berkelanjutan pada kurun waktu tertentu</em><em> . </em><em>Kampanye kerap menggunakan media sebagai saluran pengirim pesan yang telah ditata dengan baik kepada target sasaran sesuai yang telah direncanakan. Kampanye yang saat ini memiliki eksistensi yang tinggi adalah kampanye misi sosial yang berorientasi sebagai serangkaian proses komunikasi terencana bersifat non-komersil yang berisi pesan tentang masalah sosial yang terjadi di masyarakat</em><em>. </em><em>Dalam proses perancangan, terdapat metode pengumpulan data dan metode analisis data sebelum melakukan pengerjaan eksekusi. Data yang dikumpulkan berupa fakta kasus, keseharian target sasaran, serta diksi yang kasual sehingga data tersebut dapat menjadi media kreatif yang sesuai dengan karakteristik target sasaran. Adapun penulis mengambil topik Peranan Media Kampanye Sosial Dengan Desain Komunikasi Visual dikarenakan ketertarikan penulis terhadap penyampaian pesan yang dibuat kreatif dan interaktif oleh seorang desain komunikasi visual hingga mampu membuat individu yang lain berubah pikiran.</em> <em>Analisis karya ini berisikan pengamatan terkait elemen desain, media kampanye dan proses komunikasi kampanye yang dirancang. Kampanye 16 Hari Anti Kekerasan Terhadap Masyarakat mengandalkan print ads dan ambient ads yang interaktif sebagai upaya mengugah kesadaran target sasaran untuk memerangi kasus terkait.</em></p><strong><em>Kata kunci : </em></strong><em>Komunikasi, Desain, Kampanye, Perempuan</em>

scholarly journals Desain Komunikasi Visual Sebagai Media Penunjang Informasi Pada Event RAKER XII Perguruan Tinggi Raharja

CICES ◽  
2016 ◽  
Vol 2 (1) ◽  
pp. 76-86
Author(s):  
Lusyani Sunarya ◽  
Devy Rositarini ◽  
Riska Andriyanti
Keyword(s):  
Visual Communication ◽  
Communication Media ◽  
Visual Communication Design ◽  
Communication Design ◽  
Computer Based ◽  
The Media ◽  
Computer Based Education ◽  
Family Gathering ◽  
Media Event ◽  
Wide Community

Event is a communication media is a bridge to present the intent or purpose of the event to a specifictarget. In this era, many held as a media event promotion or information. Perguruan tinggi raharja isan institution that specializes in computer-based education in their orientation. The universityannually hosts Prog event held on a regular basis in accordance with the schedule of the academiccalendar of events that is RAKER XII. In an event, Visual Communication Design is one of the basicneeds as a means of delivering information from an event. Procurement event held usually requiresvarious forms of media with messages that are up to date and clear, and it requires a new designnuances each year. Elements such as the media information needed an event such as the introductionof an event in accordance with the expected mission. Media information that is used in the form ofevent RSKER Banner Family Gathering XII Meeting XII Meeting XII Banner, Banner Raker XII(Excellence), XII Meeting banners, Banner Theme Raker, Banner Welcome Raker XII, Pin Joint andReconnaissance Raker XII, banners bottom RAKER, Cover Book RENSTRA. Through design DesignXII Meeting is expected as well as the success of the event will support the XII Meeting on PerguruanTinggi Raharja, and improve the image of Perguruan Tinggi Raharja in order to be better knownProg wide community.

scholarly journals Tinjauan Desain pada Karya Poster; Studi Kasus Seri Poster “Marlyn Fish 2009”

2018 ◽  
Vol 2 (01) ◽  
pp. 15-22
Author(s):  
Peter Ardhianto
Keyword(s):  
Public Service ◽  
Range Of Movement ◽  
Design Review ◽  
The Public ◽  
Visual Communication Design ◽  
Evaluation Phase ◽  
Wide Range ◽  
Public Service Advertising ◽  
Commercial Advertising ◽  
Service Advertising

AbstrakPoster merupakan salah satu media populer dalam desain komunikasi visual, poster juga marak sebagai media utama dalam berbagai macam pergerakan. Namun poster hanyalah suatu media, pesan dalam poster tersebut yang sebenarnya perlu menjadi perhatian. Selain iklan komersial poster juga sering digunakan sebagai iklan layanan masyarakat. Poster-poster Iklan layanan Masyarakat tersebut bertujuan untuk mengubah perilaku masyarakat melalui pesan yang ingin disampaikan oleh desainer poster tersebut. Salah satunya adalah poster Marlyn Fish Deep 2009 karya Sigit Setiawan dan Aditya Donny Suryawan. Karya tersebut berhasil menjuarai salah satu kompetisi poster bertajuk Deep Indonesia 2009, tujuan poster ini untuk mengubah perilaku masyarakat untuk lebih memperhatikan dan menjaga kelestarian terumbu karang di Indonesia. Penelitian ini bertujuan untuk membahas poster menggunakan analisis tinjauan desain melalui empat tahap yakni, tahap deskripsi, tahap analisa, tahap interpretasi, dan tahap evaluasi. Tinjauan desain tersebut diharapkan dapat menjadi jembatan bagi pembaca dalam mengartikan karya poster tersebut secara lebih terperinci. Kata Kunci: Poster, Tinjauan Desain, Iklan Layanan Masyarakat.  AbstractPoster is one of the popular media in visual communication design, poster also rife as the main media in a wide range of movement. But the poster is just a medium, the message in the poster that actually need to be a concern. Besides commercial advertising posters are also frequently used as public service advertising. Posters of the public service ads aimed at changing people's behavior through the message to be conveyed by the poster designer. One of them is the poster Marlyn Fish Deep 2009 by Sigit Setiawan and Aditya Donny Suryawan. The art work succesfull to the first winner on poster competition titled Deep Indonesia 2009, the purpose of the poster is to change the behavior of the public to pay more attention and to preserve the coral reefs in Indonesia. This study aims to discuss the poster using analytical design review through four stages namely, stage descriptions, the analysis stage, the stage of interpretation and evaluation phase. The design review is expected to be a bridge for the reader in interpreting the poster works in more detail. Keywords: Poster, Design Review, Public Service Ads 

scholarly journals TATA KELOLA PAMERAN BERBASIS PROJECT LEARNING PROGRAM STUDI DESAIN KOMUNIKASI VISUAL UNIVERSITAS DIAN NUSWANTORO

2020 ◽  
Vol 5 (1) ◽  
pp. 30
Author(s):  
Khamadi Khamadi ◽  
Agus Setiawan
Keyword(s):  
Learning Outcomes ◽  
Visual Communication ◽  
Research Method ◽  
Learning Program ◽  
Visual Communication Design ◽  
Project Learning ◽  
Communication Design ◽  
Management Project ◽  
Design Students

Cultivating exhibitions for visual communication design students is to increase the drive to create and enhance the spirit of student appreciation for the work of students to achieve quality and character in the work. The research objective is to know and understand the governance of project learning-based exhibits to improve the quality of learning and build a climate of appreciation for artwork among Udinus visual communication design students. The research method uses qualitative methods which are more emphasized on observation, interviews, documentation. Through the implementation of project learning-based exhibition governance, learning outcomes in improving quality can be achieved.Key Words: Exhibition, Management, Project Learning

scholarly journals Teknik Arsir dan Proses Menggambar dengan Media Pena

Humaniora ◽  
2014 ◽  
Vol 5 (2) ◽  
pp. 909
Author(s):  
Lintang Widyokusumo
Keyword(s):  
Data Collection ◽  
Research Methodology ◽  
Visual Communication ◽  
Design Research ◽  
Research Results ◽  
Visual Form ◽  
Visual Communication Design ◽  
Communication Design ◽  
The Media ◽  
Design Research Methodology

Pen is one of the tools for an artist or designer in expressing ideas in visual form. Strong character of the pen scratch has a special attraction in the diversity of drawings style. It requires a long process for an artist to find the distinctiveness in a pen scratch with full of confidence. Besides determining the choice of the type of pen that will be used, the choice of the type of hatching used also determines the identity of signature scratch in the drawing. Referring to the strong character of a pen scratch as a preliminary sketch of a work, a great artist and designer will produce great masterpiece that will be in a work of painting, sculpture and visual communication design. Research methodology study uses data collection techniques from some of the literature, observations, and analysis of different forms of shading and its influence on the results of the drawing. Research results can be used as a template for the development of the media pen drawing techniques. 

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