Consumers’ Willingness Towards Expending Premium Price for Organic Food Products in Coimbatore District

2011 ◽  
Vol 3 (12) ◽  
pp. 327-329
Author(s):  
S.Sujatha S.Sujatha ◽  
Keyword(s):  
Organic Food ◽  
Food Products ◽  
Coimbatore District ◽  
Premium Price

scholarly journals Consumers Satisfaction towards Organic Food Products in Coimbatore

2020 ◽  
Vol 9 (1) ◽  
pp. 388-390
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Food Products ◽  
Organic Foods ◽  
Certification Process ◽  
Premium Price ◽  
Buying Behaviour ◽  
Organic Produce ◽  
Buying In ◽  
Structured Questionnaire

The organic foods are perceived as more nutritious, healthy, and nature-friendly than conventional food. Consumers, therefore, are switching over to organic food products and are willing to pay a premium price. Findings of my study reveal more women were open to buying organic food products than men – the percentage was 77 per cent for women and 23 per cent for men. Buying in organic stores located in and around Coimbatore. However, the consumers have concerns on organic produce, primarily the certification and authenticity of organic food products has to be improved. They lack awareness towards originality and certification process involved in Organic food products. Also, this market is huge and untapped. So, there are innumerable benefits for all the stakeholders; however, a few challenges.This study provides a better understanding of consumers' attitude, purchase intention and actual buying behaviour towards organic food products. For this purpose, a survey data were collected from 773 Coimbatore consumers through structured questionnaire. Statistical tools adopted to execute the results. And necessary findings provided with data interpretations.

scholarly journals Consumer attitudes towards healthy and organic food in the Kurdistan region of Iraq

2021 ◽  
pp. 2127-2134 ◽  
Author(s):  
Bayad Jamal Ali
Keyword(s):  
Online Survey ◽  
Organic Food ◽  
Food Products ◽  
Consumer Attitudes ◽  
Kurdistan Region ◽  
Purchasing Decisions ◽  
Premium Price ◽  
Organic Food Consumption ◽  
Production Effects ◽  
Insight Into

There has been increasing awareness of the benefits of healthy and organic food products as more knowledge has been gained on their effects on health, environment, social convenience and sustainable development. Acquiring insight into consumer attitudes is essential for the industry to grow. Compared with the rest of the world, the Kurdistan region of Iraq is still in the early stages of understanding the importance of healthy and organic food products. The study aim was to investigate the attitudes of Kurdish consumers concerning healthy and organic food. I administered an online survey to 452 respondents, and their responses were analysed by using descriptive statistics and performing correlation, linear regression and factor analysis. The findings indicated that health concerns were the main reason for healthy and organic food consumption. I also found that quality and taste were important factors in purchasing decisions and that consumers were willing to pay a premium price if these foods were available. However, there was a general lack of concern about food production effects on the environment and animal welfare. This research provides a new insight into the attitudes of Kurdish consumers in Iraq towards healthy and organic food. This population has not been covered before, which in turn will add to the literature on this subject.

scholarly journals Customer Preference Towards Online Shopping of Organic Food Products in Coimbatore District

2019 ◽  
Vol 8 (3) ◽  
pp. 6381-6384
Keyword(s):  
Online Shopping ◽  
Organic Food ◽  
Food Products ◽  
Chi Square ◽  
Customer Preference ◽  
Environmental Friendly ◽  
Coimbatore District ◽  
Organic Products ◽  
Chi Square Analysis ◽  
Health Purpose

In today’s scenario, online shopping is playing an important role in the life of human because time is precious for every people. People have become very busy in their work and they are unable to make their shopping daily. In this article we are going to discuss regarding the preference of organic food products through online shopping (Basha, 2014). Awareness of organic products has been increasing steadily and Consumers are started to prefer organic food products because they are healthy, safety and environmental friendly (Brijesh Sivathanu, 2015). Consumer of organic food products are willing to purchase organic products through online shopping due to the time and travel constraints (Ramesh, 2015). In this paper the researcher has collected the sample size of 80 and tools used for the analysis are percentage analysis, chi- square analysis and Anova. The result of the study is found that the consumers are purchasing the organic food products through online shopping, especially for the health purpose.

A Study on Awareness on Organic Food Products Among General Public in Erode City, Tamilnadu, India

2011 ◽  
Vol 3 (12) ◽  
pp. 277-279
Author(s):  
M.Gomathi M.Gomathi ◽  
◽  
Dr.S.Kalyani Dr.S.Kalyani
Keyword(s):  
General Public ◽  
Organic Food ◽  
Food Products

scholarly journals Consumer Preferences for Private Label Brand vs. National Brand Organic Juice and Eggs: A Latent Class Approach

2021 ◽  
Vol 13 (13) ◽  
pp. 7028
Author(s):  
Ellen J. Van Loo ◽  
Fien Minnens ◽  
Wim Verbeke
Keyword(s):  
Orange Juice ◽  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Organic Food ◽  
Food Products ◽  
Organic Production ◽  
Private Label ◽  
National Brand ◽  
Major Barrier

Many retailers have expanded and diversified their private label food product assortment by offering premium-quality private label food products such as organic products. With price being identified as the major barrier for organic food purchases, private label organic food products could be a suitable and more affordable alternative for many consumers. While numerous studies have examined consumer preferences for organic food, very few organic food studies have incorporated the concept of private labels. This study addresses this research gap by studying consumer preferences and willingness to pay for national brand and private label organic food using a latent class model. Specifically, this study analyzes consumer preferences for organic eggs and orange juice and the effect of national branding versus private label. Findings show heterogeneity in consumer preferences for production method and brand, with three consumer segments being identified based on their preferences for both juice and eggs. For eggs, about half of the consumers prefer private label and organic production, whereas one-quarter clearly prefers organic, and another quarter is indifferent about the brand and the organic production. For orange juice, the majority (75%) prefer the national brand. In addition, one-quarter of the consumers prefers organic juice, and about one-third values both organic and the national brand.

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