The educational development at university level in a changing economic and cultural environment is a stereotype alternative to career development of graduates of secondary education, a trend that is said to have small regional differences throughout the Republic of Bulgaria. Whether this choice is stimulated, suppressed or pressed by family culture and community experience, and whether the attitude of promoting self-esteem and rationality of personality choice dominates, are the key issues that are analysed in this article. And moreover, whether this is at all a basic value of the graduates of secondary education from Southwest Bulgaria.Discussed is also the thesis discourse – whether higher education ensures objective advantages for the subsequent realization on the labour market, satisfying the vital priority of the independent person, or it is an elite type of education that prolongs the crisis of professional inclusion and the life perspective.The research of what factors, in what ranking and quality potential confirm or eliminate the influence of culturally-based community and family models, is objectivized through interviews and surveys. In the function of respondents are secondary school graduates and diverse pedagogical specialists. Autobiographical method is used and verifying in parents and alumni up to three decades back.Different types of dimensions are sought and formulated, which confirm that still in less developed or economically disadvantaged settlements (we refer to regions in South-West Bulgaria), where employers decrease, incl. those in the school system, the secondary school graduates and the parents, accept career development in the aspect of choosing a university speciality as ‘education forever, corresponding to a job forever’ and ‘with us’. This unrealistic and self-deceiving life concept enters a situation of conformism where the person seeks solutions that protect and raise their living standard and protects them from emigration as the only alternative to unemployment and poverty.Of interest are some unexpected and unpredicted factors, in the conceptual framework of the study of the secondary school graduates of the region, that falsify the expected advantages when selecting a university or speciality. For example some of these are: quality of information access, the completeness of a university or faculty website - information and design, opportunities for continuing education, etc., that pose the marketing problem about the adequacy of the university practice of admitting candidate students that are potentially good as future professionals.