scholarly journals EVALUATION OF USER EXPERIENCE IN AUGMENTED REALITY MOBILE APPLICATIONS

2020 ◽  
Vol 0 (0) ◽  
pp. 1-15
Author(s):  
Vida Davidavičienė ◽  
Jurgita Raudeliūnienė ◽  
Rima Viršilaitė
Keyword(s):  
Augmented Reality ◽  
User Experience ◽  
Mobile Applications ◽  
Information Needs ◽  
Technological Development ◽  
Business Environment ◽  
Added Value ◽  
Customer Information ◽  
Digital Environments ◽  
Questionnaire Method

Globalization, technological development and a dynamic business environment influence the change of customer information demands. It becomes vital for organizations to find out the customer demand change and discover technological solutions to satisfy these demands. One of these technologies is augmented reality, which connects real and digital environments by expanding it with digitally coded information which is decoded by using a specific device. As this type of technology enables the changing information needs of customers to be met faster, organizations are increasingly using these technological solutions to achieve a variety of purposes: to position products innovatively, increase product awareness, create added value for the customer, increase sales. However, organizations often face the challenge of evaluating commercial augmented reality mobile applications in user experience. A two-case study has been selected to evaluate the user experience of augmented reality commercial mobile applications and provide recommendations for their development to address this issue. In this research, such methods as scoping scientific literature review, expert evaluation, and user experience questionnaire method were used. The study has identified the main factors influencing the positive user experience: the explicit purpose of the application, easy to use and learn, smooth operation, imaginative information presentation, and interactivity.

scholarly journals USER EXPERIENCE EVALUATION AND CREATIVITY STIMULATION WITH AUGMENTED REALITY MOBILE APPLICATIONS

2019 ◽  
Vol 12 (1) ◽  
pp. 34-48 ◽  
Author(s):  
Vida Davidavičienė ◽  
Jurgita Raudeliūnienė ◽  
Rima Viršilaitė
Keyword(s):  
Augmented Reality ◽  
Research Methods ◽  
User Experience ◽  
Mobile Applications ◽  
Mobile Application ◽  
Survey Method ◽  
Customer Information ◽  
Alternative Research ◽  
Experience Survey ◽  
Consumer Creativity

While customer information and knowledge need transform in the context of globalization and technological change, it is important for organizations to efficiently meet new and changing needs and stimulate consumer creativity through the use of augmented reality mobile applications. In order to solve this kind of problem, it is important to evaluate mobile applications with respect to user experience. The purpose of this study is to evaluate alternative research methods for user experience assessment in augmented reality, to determine whether the selected user experience survey method is suitable for augmented reality mobile applications’ evaluation, and to identify features, which would improve augmented reality mobile applications in order to enhance users’ creativity and positive attitude. The article presents the analysis of theoretical aspects of evaluation of augmented reality mobile applications, the concept of the augmented reality, the augmented reality mobile application evaluation results and the recommendations for the user’s creativity stimulation. Research methods such as scientific literature analysis and user experience survey are used to achieve the purpose of the article.

scholarly journals DIFFERENCES IN ASSESSING SELLERS' BEHAVIOUR BY THE CUSTOMERS OF BABY BOOM, X, Y AND Z GENERATIONS

2019 ◽  
Vol 7 ◽  
Author(s):  
Jana Kovaľová ◽  
Zuzana Birknerová ◽  
Miroslav Frankovský ◽  
Eva Benková
Keyword(s):  
Generation X ◽  
Generational Differences ◽  
Baby Boom ◽  
Business Environment ◽  
Added Value ◽  
Generation Z ◽  
Questionnaire Method ◽  
Buying Behaviour ◽  
Main Factor

The role of sellers is changing in a turbulent business environment and only the sellers who provide first class services and approach to them in a responsible way can survive among competitors. Customers perceive it as an added value and have a good feeling from buying. It is just sellers who are becoming the main factor that contributes to the competitiveness of a whole organization. The segmentation of customers into individual generations enables us to better understand their preferences and requirements, it is then possible to predict their tendencies in buying behaviour and thus increasing the success of sales. The main aim of the paper is to present the issue of different assessment of sellers’ behaviour by the customers of the Baby Boomers, Generation X, Generation Y and Generation Z. In connection with these differences, the aim of the research is to identify generational differences in the assessment of manipulative, assertive, stressed and engaged behaviour of sellers, as well as to analyse the determinants that affect the buying behaviour of customers. The research was conducted using a questionnaire method and mathematical-statistical methods on a sample of 207 respondents. The research results confirm the existence of statistically significant differences in assessing the determinants of sellers’ behaviour from the perspective of individual customer generations.

scholarly journals End-Users’ Augmented Reality Utilization for Architectural Design Review

2020 ◽  
Vol 10 (15) ◽  
pp. 5363 ◽  
Author(s):  
Jin Gang Lee ◽  
JoonOh Seo ◽  
Ali Abbas ◽  
Minji Choi
Keyword(s):  
Augmented Reality ◽  
User Experience ◽  
Architectural Design ◽  
Technological Development ◽  
Visual Presentation ◽  
End Users ◽  
Limited Attention ◽  
Design Review ◽  
Visual Elements ◽  
Design Collaboration

To effectively use augmented reality (AR) technology for end-user involved design collaboration, it is necessary to ensure the effectiveness of the AR system from the end-user’s perspective. However, most efforts have mainly focused on technological development, and as such, limited attention has been paid to the end-user’s application of the AR system. Therefore, this study investigates how the AR system affects architectural design review based on the user’s perspectives. Three different display systems presenting a 3D model including a 2D screen, VR, and AR were tested, and a total of 76 participants evaluated visual presentation quality, perceived acceptability, and user experience according to their usage of the visualization platform types during the design review activities. Compared to other systems, the results indicated that the AR system could be more effective in reviewing the visual elements of a building. Furthermore, AR showed the highest ratings for acceptance level and user experience. The innovation provided by AR created a positive user experience, despite its remaining challenges to be resolved in terms of functionality. Since it is expected that the use of AR can be promoted by overcoming certain technological limitations, this study contributes to guiding AR system applications for end-users involved in the design review process.

Customer Satisfaction on e-SERVQUAL in Islamic Online Banking Services

2017 ◽  
Vol 3 (2) ◽  
pp. 29
Author(s):  
NURHAZIRAH HASHIM ◽  
MOHAMMAD ZAIM MOHD SALLEH ◽  
NOR SARA NADIA MUHAMAD YUNUS ◽  
INTAN SYAFINAZ MAT SHAFIE
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Pearson Correlation ◽  
Business Environment ◽  
Online Banking ◽  
Security And Privacy ◽  
Accurate Information ◽  
Online Services ◽  
Banking Services ◽  
Customer Information

The recent development in the ecommerce services has shown a variety of established companies participating in the web business environment including Islamic banks. Business with the mostexperience and success in using ecommerce are beginning to realize that the indicator of success or failure of the ecommerce environment was included in the online services. Nowadays, the trend ofa business is to serve the customer with best quality of services to enhance the consumer satisfaction and compete with the global competitors as online services enabled registered user to make productspurchase transaction only through website such as check and manage financial standing, transfer funds, bill payment, prepaid reload and so forth. However, in recent times, Islamic banking users faced problems with the online system such as cannot log in to the system, payment failure and  mostly security and privacy hindrance. Therefore, this study aimed to investigate the relationship between electronic service quality (e-SERVQUAL) and customer satisfaction towards IslamicOnline Banking Services users. Based on the sample size, only 76 respondents were selected to participate in this study by using a convenience sampling. Further, Pearson correlation and multipleregression were reported to analyze the mentioned relationship. The findings have shown that there is a positive relationship between e-SERVQUAL and customer satisfaction in using Islamic onlinebanking services. Based on the findings, Islamic online banking developer is recommended to improve more on their responsiveness in order to provide quick response to their customer’s requirements.  Moreover, they also should be more reliable in providing accurate information in performing the promised services. They must assure that all of their customers can quickly get responds and true feedback regarding their problems to ensure customer satisfy with service provided. Besides, the safety of the website and the protection of customer information alsoconsidered a vital action that should be concerned in order to increase the customers’ satisfaction.

Augmented reality–assisted pedicle screw insertion: a cadaveric proof-of-concept study

2019 ◽  
Vol 31 (1) ◽  
pp. 139-146 ◽  
Author(s):  
Camilo A. Molina ◽  
Nicholas Theodore ◽  
A. Karim Ahmed ◽  
Erick M. Westbroek ◽  
Yigal Mirovsky ◽  
...  
Keyword(s):  
Augmented Reality ◽  
Pedicle Screw ◽  
User Experience ◽  
Pedicle Screws ◽  
Screw Insertion ◽  
Pedicle Screw Insertion ◽  
Insertion Method ◽  
Comparative Accuracy ◽  
Placement Accuracy ◽  
Surgical Field

OBJECTIVEAugmented reality (AR) is a novel technology that has the potential to increase the technical feasibility, accuracy, and safety of conventional manual and robotic computer-navigated pedicle insertion methods. Visual data are directly projected to the operator’s retina and overlaid onto the surgical field, thereby removing the requirement to shift attention to a remote display. The objective of this study was to assess the comparative accuracy of AR-assisted pedicle screw insertion in comparison to conventional pedicle screw insertion methods.METHODSFive cadaveric male torsos were instrumented bilaterally from T6 to L5 for a total of 120 inserted pedicle screws. Postprocedural CT scans were obtained, and screw insertion accuracy was graded by 2 independent neuroradiologists using both the Gertzbein scale (GS) and a combination of that scale and the Heary classification, referred to in this paper as the Heary-Gertzbein scale (HGS). Non-inferiority analysis was performed, comparing the accuracy to freehand, manual computer-navigated, and robotics-assisted computer-navigated insertion accuracy rates reported in the literature. User experience analysis was conducted via a user experience questionnaire filled out by operators after the procedures.RESULTSThe overall screw placement accuracy achieved with the AR system was 96.7% based on the HGS and 94.6% based on the GS. Insertion accuracy was non-inferior to accuracy reported for manual computer-navigated pedicle insertion based on both the GS and the HGS scores. When compared to accuracy reported for robotics-assisted computer-navigated insertion, accuracy achieved with the AR system was found to be non-inferior when assessed with the GS, but superior when assessed with the HGS. Last, accuracy results achieved with the AR system were found to be superior to results obtained with freehand insertion based on both the HGS and the GS scores. Accuracy results were not found to be inferior in any comparison. User experience analysis yielded “excellent” usability classification.CONCLUSIONSAR-assisted pedicle screw insertion is a technically feasible and accurate insertion method.

Proposal of Delta Design Map Based on Function, Behavior, Structure and User Experience for Design Ideation Support

2017 ◽  
Author(s):  
Tamotsu Murakami ◽  
Tomoyuki Koyanagi
Keyword(s):  
User Experience ◽  
Design Theory ◽  
Business Environment ◽  
Computational Tool ◽  
Systematic Method ◽  
Design Theory And Methodology ◽  
To Come ◽  
Design Ideas ◽  
The Relationship ◽  
Design Ideation

In the present competitive business environment, designers and engineers need to come up with creative, innovative and valuable design ideas. In engineering design, the function (F), behavior (B) and structure (S) of a product are discussed using design theory and methodology. On the other hand, the concept of user experience (UX) is becoming important in product design. In this paper, we first discuss the relationship among F, B, S, UX and the value of a product. Then we propose a delta design map as a framework for a systematic method and computational tool for design ideation support. A delta design map does not describe F, B, S and UX for design examples but describes their differences (delta) between design examples. This approach makes the descriptions efficient and gives clear criteria on what needs to be described and what need not be described. By preparing a delta design map, we can systematically and exhaustively analyze the potential similarity among all design examples from the viewpoint of F, B, S and UX and obtain triggers for ideation. The results of a simple trial of the proposed method are presented and discussed in this paper.

Marketing urban water services: information needs for water utility managers in developing countries

2006 ◽  
Vol 6 (5) ◽  
pp. 17-25
Author(s):  
J. Mugabi ◽  
C. Njiru
Keyword(s):  
Developing Countries ◽  
Information Needs ◽  
Past Research ◽  
Service Level ◽  
Generic Model ◽  
Water Services ◽  
Water Utility ◽  
Customer Information ◽  
Willingness To Use ◽  
Utility Managers

A decade ago the ‘Dublin Principles’ shifted global thinking towards treating water as an economic good. The concern was that overly supply-driven approaches had been financially unsustainable, and therefore failed to reduce the service gap. Accompanying this conceptual shift has been a wider move towards focusing on the customer's needs and preferences and their willingness to pay, and applying marketing techniques to meet those needs in a financially sustainable manner. Although regarded as a positive move, its success is heavily dependent on how well water utilities understand their customers. This paper examines existing literature on the determinants of customer willingness to use and pay for improved water services in developing countries. The contribution of past research to our understanding of the behaviour of customers, with regard to service level choice and payment for services, is critically analysed. Basing on this analysis, we develop and discuss a generic model of a water consumer's decision-making process. The model serves two purposes. First, it consolidates past research into a coherent framework to facilitate implementation of the marketing approach. Secondly, we use the model to identify critical customer information that water utility managers need to know in order to be customer-focused.

Sign in / Sign up

Export Citation Format

Share Document