scholarly journals A LA CARTE URBAN POLICIES. MEGA-EVENTS: FROM EXCEPTIONALITY TO CONSTRUCTION OF ORDINARY PLANNING PRACTICES. A LOOK AT ITALY: CASE STUDY OF THE 2006 WINTER OLYMPIC GAMES IN TURIN / A LA CARTE MIESTO POLITIKA. GRANDIOZINIAI ĮVYKIAI: NUO IŠSKIRTINUMO IKI EILINIO PLANAVIMO STATYBŲ PRAKTIKOS. ITALIJA: 2006 METŲ OLIMPINIŲ ŽAIDYNIŲ TURINE ATVEJIS

2011 ◽  
Vol 3 (3) ◽  
pp. 23-29 ◽  
Author(s):  
Alexia De Steffani

Considering the increasing focus on mega-events studies, in parallel to the growing interest demonstrated by local administrators and European cities towards hallmark events, the article aims to analyse this new trend and existing relationship between the regular policies and rise of new forms of urban management. It deals with Italy as a case study: since the 1990s several Italian cities have been systematically participating in competitions for mega-events in order to initiate development projects. More precisely, the article focuses on Turin, which is the first Italian city to have embraced this strategy systematically. The analysis of this case-study allows us to highlight a rise of a profound change within trends of mega-events: mega events have started to lose their main features – such as ephemerality, exceptionality and occasionality – and have turned into something close to the ordinary urban practices.

2019 ◽  
Vol 52 (4) ◽  
pp. 367-378 ◽  
Author(s):  
Wojciech Woźniak

Sport mega events are the most prominent manifestations of the multidimensional and global interrelation between sport and politics. The purpose of the paper is to present the contrasting cases of two Polish SMEs: UEFA European Championships in football (Euro, 2012) and the bid for Winter Olympic Games Cracow 2022. This article pays special attention to the role of Polish political elite in promoting both events and to the grassroots movement that effectively ended the bidding for the latter event. It also discusses how the allegedly successful Euro 2012 tournament was presented in the public discourse in order to avoid conflicts and debates about the very idea of hosting the games. This proved unsuccessful in the latter case. This case deserves scrutiny as it is an unusual example of effective bottom up mobilization of civil society against the whole political elite.


2011 ◽  
Vol 25 (1) ◽  
pp. 11-23 ◽  
Author(s):  
Chengli Tien ◽  
Huai-Chun Lo ◽  
Hsiou-Wei Lin

This study concerns research related to mega events, such as the Olympic Games, to determine whether the economic impact of the Olympic Games on the host countries is significant. This study uses two methods, panel data analysis and event study, to test hypotheses based on the data from 15 countries that have hosted 24 summer and winter Olympic Games. The results indicate that the economic impact of the Olympic Games on the host countries is only significant in terms of certain parameters (i.e., gross domestic product performance and unemployment) in the short term. These findings provide decision makers with comprehensive and multidimensional knowledge about the economic impact of hosting a mega event and about whether their objectives can be realized as expected.


2022 ◽  
Vol 14 (1) ◽  
pp. 555
Author(s):  
Yuanxiang Peng ◽  
Ping Yin ◽  
Kurt Matzler

This study aims to propose a text mining framework suitable for destination image (DI) research based on UGC (User Generated Content), which combines the LDA (Latent Dirichlet Allocation) model and sentiment analysis method based on custom rules and lexicon to identify and analyze the DI in the emerging ski market. The ski resorts in the host city of the 2022 Winter Olympic Games are selected as a case study. The findings reveal that (1) 9 image attributes, out of which two image attributes have not been identified before in winter destination studies, namely beginner suitability and ticketing service. (2) In the past seven snow seasons, the negative sentiment of tourists has shown a continuous downward trend. The positive sentiment has exhibited a slow upward trend. (3) For tourists from destination countries affected by the Winter Olympic Games, the destination image will be improved when the destination meets their expectations. When the destination cannot meet their expectations, the tourists still believe that the holding of the Winter Olympic will enhance the destination’s situation. The theoretical and managerial implications of these findings are discussed.


2012 ◽  
Vol 47 (3) ◽  
pp. 286-306 ◽  
Author(s):  
Michael Atkinson ◽  
Kevin Young

Since the early 2000s, there has been a groundswell of research on terrorism and sports mega-events, including investigations into the impact of ‘9/11’ on fear and risk management strategies at high profile sports events. In this article, we re-examine the case of the Salt Lake City Winter Games of 2002 around Baudrillard’s (1995) concept of the ‘non-event’. We compare the (largely British and North American) mass mediation and discursive framing of terrorism at the 2002 Games with subsequent discourses interwoven into accounts of terrorism, fear and security at the 2004 Summer Olympic Games in Athens and the 2006 Winter Olympic Games in Turin. Of principal interest is the global framing of sports mega-events as targets of terrorism and the ways in which such events become fabricated zones of risk. To understand why there is a lingering media construction of the sports mega-event as an imagined target (and, in many ways, pre-constructed victim) of terrorism, we draw centrally on Baudrillard’s work (1995, 2001, 2002a, 2002b). Specifically, we employ Baudrillard’s concepts of the hyperreal and the non-event as a means of exploring terrorism’s relationship with sport, and the potential usage of such theoretical ideas in the sociology of sport and physical culture more broadly.


2021 ◽  
Vol 17 (5) ◽  
Author(s):  
Silvia Fedrici ◽  
Elisa Rancati

Territorial marketing and great events marketing is generally considered by academics and professionals as a discipline with dynamic and not fully distinct fields. This study aims to develop research in these fields, examining the impacts of territorial marketing on a tourism destination during a great event. Data collected from tourists in Cortina d’Ampezzo (Italy) demonstrates that this destination became famous following territorial marketing used for the Olympic Games in 1956 and its attractiveness is still alive, so much so that it has been chosen once again to host the 2026 Winter Olympic Games. This study underlines how territorial marketing has created a tourism destination that can attract tourists regardless of the great event.


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