scholarly journals CAR SALES: INVESTIGATION INTO FACTORS DETERMINING CONSUMER BEHAVIOR / PREKYBA LENGVAISIAIS AUTOMOBILIAIS: VARTOTOJŲ ELGSENĄ LEMIANČIŲ VEIKSNIŲ TYRIMAS

2011 ◽  
Vol 3 (4) ◽  
pp. 90-98
Author(s):  
Aurelija Samoškienė
Keyword(s):  
Factor Analysis ◽  
Empirical Study ◽  
Consumer Behaviour ◽  
Environmental Groups ◽  
User Friendliness ◽  
Car Industry ◽  
Customer Behaviour ◽  
Factors Influencing ◽  
Car Sales ◽  
Statistical Factor Analysis

The article examines customer behaviour in general and discusses factors determining customer behaviour in car industry. The paper describes a concept of consumer behaviour and the importance of factors influencing the situation. Empirical study about factors determining car industry in consumer-made decisions is carried out. In addition, statistical factor analysis is performed. The key sets of factors helping the user with choosing a new car are iden­tified and analysed at the level of the groups of factors (factor). The conducted analysis shows that car price, ergonomics, image, dynamic and user-friendliness as well as environmental groups are the main points that assist in buying a new car. Santrauka Straipsnyje nagrinėjama vartotojų elgsenos ir veiksnių, lemiančių jų sprendimus lengvųjų automobilių sektoriuje, problema. Aprašyta vartotojų elgsenos samprata ir veiksnių reikšmė formuojant vartotojų elgesį. Atliktas veiksnių, lemian­čių lengvųjų automobilių sektoriaus vartotojų sprendimus, empirinis tyrimas. Atlikta faktorinė statistinių duomenų analizė. Remiantis empirinio tyrimo, skirto nustatyti svarbiausias veiksnių grupes, lemiančias vartotojo apsisprendimą pirkti naują automobilį, veiksnių grupių (faktorinės) analizės rezultatais, galima teigti, kad automobilio kaina, ergonomiškumas, įvaizdis, dinamika ir draugiškumas vartotojui bei aplinkai yra pagrindinės veiksnių grupės, lemiančios vartotojo apsisprendimą pirkti naują automobilį.

scholarly journals An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric Appliances Market

2012 ◽  
Vol 6 (3) ◽  
pp. 76 ◽  
Author(s):  
Małgorzata Łatuszyńska Małgorzata Łatuszyńska ◽  
Fatimah Furaiji Fatimah Furaiji ◽  
Agata Wawrzyniak Agata Wawrzyniak
Keyword(s):  
Empirical Study ◽  
Consumer Behaviour ◽  
Factors Influencing

scholarly journals KĽÚČOVÉ FAKTORY OVPLYVŇUJÚCE PROCES NÁKUPU MUŽOV V PROSTREDÍ E-COMMERCE

2020 ◽  
Vol 15 (1) ◽  
pp. 50-58
Author(s):  
Dominik Laitkep
Keyword(s):  
Social Networks ◽  
Factor Analysis ◽  
Competitive Advantage ◽  
Consumer Behaviour ◽  
Direct Relationship ◽  
Key Factors ◽  
Delivery Method ◽  
Primary Research ◽  
Factors Influencing ◽  
Purchasing Process

Knowledge of consumer behaviour in the e-commerce market can be considered a competitive advantage. The aim of this study is to present the results of author primary research, processed by reducing the number of variables by applying factor analysis. Factor analysis reveals the key factors influencing the consumer behaviour in case of purchasing process by Slovak consumers, men who use social networks. The results reveal a strong and direct relationship between various attribute variables, but mainly the payment for the ordered goods with delivery method of purchase.

Measurement and analysis of customer loyalty to an electricity distributor, specialties of clusters of loyalty on customer market

2009 ◽  
Vol 59 (3) ◽  
pp. 307-330
Author(s):  
E. Hetesi
Keyword(s):  
Empirical Study ◽  
Customer Loyalty ◽  
General Model ◽  
Theoretical Background ◽  
Market Position ◽  
Customer Behaviour ◽  
Factors Influencing ◽  
Measurement And Analysis ◽  
Marketing Methods ◽  
Loyal Customers

During the last decades numerous studies have pointed out that good quality goods and satisfied customers are not the only two ingredients in the strive for profitability; it is rather the issue of loyal customers and loyalty that need to be placed in focus. What is loyalty and how can it be measured? Is there a general model, or are there various factors influencing customer behaviour and attachment? In which factors does the measurement of loyalty have validity and is it worth to apply these for organisations enjoying a monopolistic market position? The paper seeks to find answers to these questions, and besides exploring the theoretical background it also presents the findings of an empirical study of the loyalty of customers in the energy sector in Hungary. This study shows that this particular market consists of customers of various attitudes, which means that in order to study their loyalty different marketing methods are needed.

An Empirical Study of New Age Employment in Tour Operations and Allied Areas

2015 ◽  
Vol 8 (1and2) ◽  
Author(s):  
Shyju P. J. ◽  
Rinzing Lama
Keyword(s):  
Information Technology ◽  
Factor Analysis ◽  
Empirical Study ◽  
Business Model ◽  
Management Practices ◽  
Tourism Sector ◽  
Human Resource Management Practices ◽  
Specific Factors ◽  
New Generation ◽  
Micro Enterprises

In this study, the authors makes an attempt to understand the aspirations of the new generation employees in tour operation business and allied areas. It is being attempted with the presumption that the takeover of information technology seeded the concept of micro enterprises in tourism which functions with the business model of low investment and good turnover. The focus was in identifying employee specific factors of encouraging and discouraging in nature in the fast growing tourism sector, especially job attrition and the dynamics of human resource management practices. Factor Analysis, independent sample t-test, multiple regression have been used to establish various relationships. The findings of the study are considered to be relevant since it quantitatively establish the dynamics of employment in tourism in India.

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