scholarly journals Co-educating the gaze against gender stereotypes in TV

Comunicar ◽  
2008 ◽  
Vol 16 (31) ◽  
pp. 115-120 ◽  
Author(s):  
Jorge Belmonte-Arocha ◽  
Silvia Guillamón-Carrasco

TV serials analyzed in this paper show a representation of stereotyped gender. These cultural products, despite its apparent modernity, reproduce inequalities in the representation of the feminine and masculine through gender stereotypes which are sexist models for the construction of gender identity among its young viewers. Besides, a gender and co-education approach for an audiovisual alphabetization should be a good way against inequality. Se analizan en este trabajo un conjunto de series de televisión que plantean una representación estereotípica de los géneros. Pese a su aparente modernidad, múltiples productos culturales-televisivos siguen siendo portadores de discursos que reproducen la desigualdad en la representación de lo femenino y lo masculino, a través de estereotipos de género que actúan como modelos de desigualdad para la construcción de identidad de sus jóvenes espectadores. Frente a ellas, una alfabetización audiovisual, desde un enfoque coeducativo, podría ser un buen instrumento contra la desigualdad.

Author(s):  
Guillermo A Severiche

Resumen: En la novela de Mayra Santos-Febres, la mirada de los demás personajes configura el cuerpo de Sirena Selena como un cuerpo que reconcilia dicotomías, que las fusiona: hombre / mujer, ángel / demonio. Este cuerpo fusionado se idealiza con el fin de despertar el deseo. El mismo sirve como motivación para generar una inquietud tanto en los demás personajes como en los lectores: ¿qué cuerpo es digno de ser amado, de ser deseado? Exploraremos el armado de su cuerpo a través de una subversión de ciertos estereotipos y para ello nos centraremos en dos nociones: la de disidentification y la de tropicalization. El cuerpo funciona aquí como una suerte de entidad que revitaliza estereotipos de género (hombre/mujer), religiosos (angel/demonio) y al mismo tiempo, los deconstruye. El cuerpo se erige como superficie de inscripción y de crítica frente a la artificialidad de estos discursos para mostrar que justamente son artificiales, que son construcciones. Abstract: In Mayra Santos-Febres’ novel, Sirena Selena, the gaze of the other characters configures the protagonist’s body; a body that reconciles dichotomies and merges them: man/woman, angel/demon. This merged body is idolized and its aim is to provoke desire. This body also becomes a motivation to generate an anxiety in the other characters as well as readers: what body deserves to be loved, to be desired? We will explore the assembly of her body through the subversion of certain stereotypes and in order to do that we will focus on two notions: disidentification and tropicalization. The body works as a sort of entity that revitalizes gender stereotypes (man/woman) and at the same time, it deconstructs them. The body becomes a surface of inscription and a form of criticism for the artificiality of these discourses; and it shows their artificiality, their constructiveness.


Author(s):  
Emily Hughes

This introductory chapter provides an overview of Pedro Almodóvar's Talk to Her (2002). The film offers much, both in terms of thematic analysis and micro analysis of the sound, performance, cinematography, editing, and mise-en-scène. Almodóvar can be considered to be a director who is a specialist in gender and the issue of gender identity is explored in Talk to Her, particularly the notion that gender characteristics are fluid and not fixed. Almodóvar's characters simultaneously embody and reject gender stereotypes and share both feminine and masculine attributes. Most of all, what makes Talk to Her such an interesting film to dissect, is the uneasy position that Almodóvar places the spectator in and how its messages and values create moral ambiguity. The film delivers morally complex, hazy messages about rape, voyeurism, and obsession and consequently, the spectator finds humour where they should find revulsion and sympathy where they should find anger. As a result, the film has sparked a great deal of critical, theoretical, and philosophical analysis, particularly around the issue of rape.


Author(s):  
Mercedes García-Ordaz ◽  
Rocío Carrasco-Carrasco ◽  
Francisco José Martínez-López

Scientific research on robotic emotions has been increasingly developing for the last few years. It is presumed that in twenty five years’ time there will be robots with emotions capable of taking decisions. Therefore, it is important to determine if people should take into account gender when designing the development of this kind of robotic emotions. Moreover, the authors assume that nowadays there is no intelligence without emotions, which are the ones that ultimately help taking decisions. It is contended here that the emotional elements and features of human reasoning should be taken into account when designing the personality of robots. As has been shown in the last few years, the concept of gender is constructed by socio-cultural factors. Gender perspectives are increasingly being applied to different fields of knowledge. Indeed, and as recent feminist research has highlighted, technology is affected by gender relations. Technology in general has been traditionally considered as a sign of men’s power and masculinity defined in terms of technological capabilities. Nevertheless, current discourses have provided new definitions of technology, of gender identity and of what being human means. In the same way, definitions of gender also change with time, affected by technological developments. The present work aims at demonstrating that the gender perspective is indeed very useful when applied to the field of robotics. Specifically, and when dealing with complex decision-taking, it becomes necessary to analyse which managing activities women can better develop in order to apply them, together with other features, to the design of robotic emotions. The purpose is, then, to propose a robotic model that, after the inclusion of such emotional aspects, breaks with old constrained gender stereotypes and takes a rather liberating view. At the same time, such a proposal should enable researchers to get better results when creating robots capable of managing other robotic teams and taking complex decisions. In short, the authors seek to apply the gender perspective in the analysis of some emotional features to be taken into account before they are applied to the field of robotics.


Media expansion into the digital realm and the continuing segregation of users into niches has led to a proliferation of cultural products targeted to and consumed by women. Though often dismissed as frivolous or excessively emotional, feminized culture in reality offers compelling insights into the American experience of the early twenty-first century. This book brings together writings from feminist critics that chart the current terrain of feminized pop cultural production. Analyzing everything from Fifty Shades of Grey to Pinterest to pregnancy apps, contributors examine the economic, technological, representational, and experiential dimensions of products and phenomena that speak to, and about, the feminine. As these chapters show, the imperative of productivity currently permeating feminized pop culture has created a generation of texts that speak as much to women's roles as public and private workers as to an impulse for fantasy or escape. The book sheds new light on contemporary women's engagement with an array of media forms in the context of postfeminist culture and neoliberalism.


2021 ◽  
Vol 107 (2) ◽  
pp. 145-176
Author(s):  
Antje Dammel

The word formation pattern [ __-i]N mask. in Alemannic mainly derives masculine agent nouns from verbs resulting in output semantics of ‘someone who notoriously acts in the manner of base verb’. I analyse the pattern as an instance of evaluative morphology embedded in a more general output oriented schema and propose a scenario how the pattern may have developed from an OHG hypochoristic pattern primarily used in names. In a qualitative and quantitative analysis of two dialect dictionaries on Zürich German and Bernese German I look into the possible lexical fillings of the pattern and derive areas of stereotypisation. As the products of the pattern are masculine nouns, it is of interest whether the lemmas are flanked with a feminine form or not, and if they are, whether the feminine form follows or precedes the masculine form or is added as a separate lemma without a masculine pendant. The analysis also includes neuter forms ending in -i listed in the dictionaries. As the masculine products of the pattern already reflect stereotyped behaviour, the feminine (and neuter) forms included in the diction­na­ries are expected to sediment gender stereotypes to a high degree.


2002 ◽  
Vol 61 (2) ◽  
pp. 85-103 ◽  
Author(s):  
Anne Dafflon Novelle

Multidimensional representations of gender in French language publications for children. Gender stereotypes in French language literature for children have not been extensively studied. This study analyses stories with household heroes, in French language publications aimed at pre-school age children. The aim is to evaluate multidimensional representations of gender in these publications. Results reveal major quantitative and qualitative asymmetries in the representations of the two sexes, often to the detriment of the female. Males outnumber females, who more often play secondary roles as compared to males who are more often depicted in the central role; girls are less frequently represented in the illustrations accompanying these stories than boys. Females are depicted in a more stereotyped manner, and are more confined to domestic and in private locations. Additionally, women play a smaller variety of professional roles than men. The asymmetries highlighted in this study are discussed in terms of the influence that may be exercised over children’s construction of their gender identity, and influence particularly on the self-esteem and future aspirations of girls.


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