Consumers' perceptions of stakeholder credibility: who has it and who perceives it

2014 ◽  
Vol 14 (1) ◽  
pp. 3-20 ◽  
Author(s):  
D. Dentoni ◽  
G. Tonsor ◽  
R. Calantone ◽  
H.C. Peterson
Keyword(s):  
Consumer Choice ◽  
Online Survey ◽  
Source Credibility ◽  
Information Source ◽  
Brand Choice ◽  
Consumer Perceptions ◽  
Vested Interests ◽  
Brand Choices ◽  
Brand Promotion ◽  
Credible Information

Based on the case of US consumer choice of beef steak brands, this study investigates how individual perceptions of information source credibility influence food brand choices. In particular, it tackles the questions: which stakeholders inside or outside the food chain are perceived as credible information sources in promoting food quality? Which consumer segments perceive different stakeholders as credible? What is the relationship between consumers' perceptions of stakeholder credibility and their brand choices? Data are collected from a representative sample of 460 US citizens through an online survey in November 2009 and analyzed through a set of path models. Results provide evidence that: perceptions of stakeholder credibility overall influence their beef brand choices; consumer perceptions that a stakeholder is knowledgeable and has no vested interests are negatively associated; government and family & friends are the stakeholders that mostly influence consumer beef brand choice, although differences across consumer segments are substantial; age, gender, and education are factors that significantly influence consumer perceptions of stakeholder credibility. Marketing managers, policy-makers and their stakeholders in the food sector can use results and methods from this study to design both generic and brand promotion campaigns, especially to influence consumers' perceptions on intangible yet valuable attributes of food, such as locally grown, ‘fair trade’, or sustainable.

COVID-19 containment and control: Information source credibility and adoption of prevention strategies among residents in South West Nigeria

2021 ◽  
Vol 13 (2) ◽  
pp. 235-251 ◽  
Author(s):  
Mustapha Adeniyi Adeitan ◽  
Ngozi Joy Onyechi ◽  
Ozioma Omah
Keyword(s):  
Online Survey ◽  
Information Sources ◽  
Source Credibility ◽  
Information Source ◽  
Pearson Correlation ◽  
Preventive Strategies ◽  
Perceived Credibility ◽  
South West ◽  
Sampling Procedures ◽  
And Control

The outbreak of COVID-19 pandemic has generated unprecedented information on preventive strategies aimed at containment and control of the disease. This study examined the relationship between perceived credibility of information sources and adoption of COVID-19 preventive strategies among residents in South West Nigeria. The study adopted Elaboration Likelihood Model (ELM), while online survey and in-depth interview (IDI) were employed as the research designs. Convenience and purposive sampling procedures were used in the selection of 259 respondents and ten participants who were 18 years and above. Data were generated using questionnaire and interview guide. Descriptive statistics, Pearson correlation and multiple bootstrapping comparison test were used to analyse quantitative data, while qualitative data were transcribed and direct quotations that represented the participants’ opinions were used for the analysis. Key findings showed that expertise and trustworthiness determined the credibility of information sources while television was perceived as the most credible source of information. A significant relationship exists between perceived credibility of information sources and adoption of preventive measures. These findings highlight the need for preventive strategies to be disseminated through credible information sources.

Exploring the influence of electronic word-of-mouth on tourists’ visit intention

2015 ◽  
Vol 17 (4) ◽  
pp. 381-395 ◽  
Author(s):  
Ping Wang
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Word Of Mouth ◽  
Structural Model ◽  
Source Credibility ◽  
Information Source ◽  
Dual Process ◽  
Electronic Word Of Mouth ◽  
Content Type ◽  
Process Perspective

Purpose – The purpose of this study is to explore the influence of electronic word-of-mouth (eWOM) on outbound tourists’ intention to visit a destination through a dual-process perspective – the central route of argument quality (AQ) and the peripheral route of source credibility (SC). With the pervasion of Web 2.0 and information and communication technology, user-generated content (UGC) has become popular in the online environment, and it affects consumers’ decisions greatly. Design/methodology/approach – A structural model based on Elaboration Likelihood Model (ELM) and theory of planned behavior (TPB) is proposed in this study to explore the influence of eWOM on outbound tourists’ intention to visit a destination. Empirical data were collected among Chinese outbound tourists via an online survey. The data were analyzed using structural equation model with SPSS Amos 22.0. Findings – The research results indicate that tourist’s attitude toward a destination was positively influenced by AQ of eWOM, and intention to recommend the destination before travel was positively influenced by attitude toward destination and SC of destination-related eWOM. Outbound tourists’ intention to visit a destination was positively determined by AQ, attitude toward destination and WOM intention. Several practical and theoretical implications are also discussed in the study. Originality/Value – This study contributed to the understanding of individual’s decision-making through a dual-process perspective. Findings indicate that the dual influence process delineated in theory of ELM is also applicable to explain individual’s decision in complicated information source.

The use of a bespoke website developed for people with dementia and carers: Users’ experiences, perceptions and support needs

Dementia ◽  
2021 ◽  
pp. 147130122110284
Author(s):  
Emma Wolverson ◽  
Caroline White ◽  
Rosie Dunn ◽  
Katie Cunnah ◽  
David Howe ◽  
...  
Keyword(s):  
Personal Information ◽  
Information Source ◽  
Website Design ◽  
Long Term Conditions ◽  
People With Dementia ◽  
Barriers To Use ◽  
Credible Information ◽  
Training And Support ◽  
Design And Methods

Background: Current policy emphasises the role of digital technologies in facilitating the management of long-term conditions. While digital resources have been developed for carers, there has been little attention to their development for people with dementia. The Caregiverspro-MMD website was developed as a joint resource for people with dementia and carers, delivering access to information, informal content, games and peer support. Research Design and Methods: This study explored the experiences of dyads consisting of people with dementia and carers of using the website. Interviews and focus groups were conducted with 43 participants. Findings: Thematic analysis identified 10 subthemes grouped under three superordinate themes which highlight participants’ experiences of and responses to the website functions; important aspects of the website design and delivery; and barriers to use. Discussion: Findings highlight the value of a credible information source which negated the need for arduous online searches, the pleasure associated with playing games and interacting with others online. However, participants were reluctant to share personal information online, preferring to create ‘informal content’ which celebrated everyday life, and were reluctant to ‘friend’ people online who they had not met in person. The importance of training and support to use the website was highlighted. Health problems, lack of interest or difficulties using technology, and time were all identified as barriers to use.

The influence of culture on consumer perceptions of deceptiveness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Haithem Zourrig ◽  
Mengxia Zhang ◽  
Kamel El Hedhli ◽  
Imene Becheur
Keyword(s):  
Culturally Diverse ◽  
Online Survey ◽  
Consumer Perceptions ◽  
Chinese Consumers ◽  
Content Type ◽  
Individual Level ◽  
Information Manipulation ◽  
Societal Level ◽  
The Individual ◽  
Situational Constraint

Purpose This study aims to apply McCornack’s (1992) information manipulation theory to the context of fraud and investigates the effects of culture on perceived deceptiveness. Design/methodology/approach In total, 400 Chinese consumers and an equal-size sample of Canadian consumers were recruited to fill an online survey. The survey integrates four scenarios of insurance fraud and measures of perceived deceptiveness, cultural tightness and horizontal-vertical idiocentrism allocentrism, in addition to some control variables. Findings Results show that at the societal level of culture, perceived deceptiveness is higher in individualistic than in collectivistic cultures. When accounting for the level of situational constraint, cultural tightness was found to magnify the perceived deceptiveness. At the individual level of culture, vertical-allocentrism and vertical-idiocentrism were found to weigh against the perception of deceptiveness. Originality/value Understanding cultural differences in perceived deceptiveness is helpful to spot sources of consumers’ vulnerability to fraud tolerance among a culturally diverse public.

Consumer perception of portable ladder hazards and warnings

2018 ◽  
Vol 62 (1) ◽  
pp. 411-415
Author(s):  
Kenneth Nemire
Keyword(s):  
Significant Relationship ◽  
Online Survey ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Mechanical Turk ◽  
Amazon Mechanical Turk ◽  
Future Research ◽  
Warning Labels ◽  
Preliminary Assessment ◽  
Survey Tool

This article describes the results of a survey intended as a preliminary assessment of consumer perceptions of the hazardousness of portable ladders and the warning labels provided on portable ladders. One hundred ten participants responded to an online survey tool called Amazon Mechanical Turk. The survey collected information about participants’ use of ladders, their ratings of familiarity with ladders, perceived hazardousness of portable ladders, and perception of warning labels on portable ladders. Results indicated a small but significant relationship between familiarity with ladders and their perceived hazardousness, and that participants thought that people should be warned about the hazards associated with ladder use. Implications for future research about consumer perception of portable ladder hazards and warnings are described.

Landscape of COVID-19 vaccine uptake in the colorectal cancer community: Responding to community needs.

2021 ◽  
Vol 39 (15_suppl) ◽  
pp. e15577-e15577
Author(s):  
Andrea Dwyer ◽  
Michael Marosits ◽  
Elsa Weltzien ◽  
Reese Garcia ◽  
Anjee Davis
Keyword(s):  
Colorectal Cancer ◽  
Online Survey ◽  
Colorectal Cancer Patient ◽  
Vaccine Uptake ◽  
Convenience Sample ◽  
Community Needs ◽  
Virtual Focus Groups ◽  
Credible Information ◽  
Novel Coronavirus ◽  
Media Channels

e15577 Background: The novel coronavirus (COVID-19) has caused numerous disruptions across the cancer prevention and treatment landscape. A model released by the National Cancer Institute (NCI) predicts that delays in care will cause 10,000 excess breast and colorectal cancer deaths over the next 10 years due to the pandemic. Vaccines will play an integral role in colorectal cancer patients and their support systems to return to care and resume ‘normal activities’; but based on anecdotal reports from the oncology and prevention community, there are questions about patients’ willingness to receive vaccines when available. The goal of this analysis was to better understand general uptake of vaccines at various time points, intention to vaccinate when available and what questions and concerns patients have about getting a vaccine. Methods: In January, 2021 Fight Colorectal Cancer (Fight CRC) distributed an online survey to the colorectal cancer community asking about vaccine related questions. The survey was a convenience sample approach distributed through social media channels and targeted emails from mid-January to early February 2021. Virtual focus groups and repeat surveys will be administered in spring of 2021 to further gather detail about the uptake of the vaccine, including barriers and facilitators to care. Results: In total, 201 individuals responded to the survey (survivor = 77%, family member = 11%, caregiver/friend = 8% other = 3%). The colorectal cancer patient sample was composed mostly of later stage patients (stage III and IV = 77%). Approximately 30% of patients reported vaccine uptake, 81% noted they would likely get vaccinated when a vaccine became available to them. Of all the patients, 16% noted they would need more information about the vaccine before deciding if they would be vaccinated. The majority indicated needing tips to discuss receiving the vaccine with their doctor, including impact on treatment, and the top questions patients have are: 1) Is the vaccine safe? 2) Will the vaccine interrupt my cancer treatment care? Conclusions: People with cancer face unique challenges since the pandemic, including treatment disruptions. Even with a vaccine, not all patients have access or are convinced they will receive the vaccine when it becomes available to them. Understanding patient needs and how to respond to ensure patients receive the most credible information to make informed decisions is critical.

Short video apps as a health information source: an investigation of affordances, user experience and users’ intention to continue the use of TikTok

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shijie Song ◽  
Yuxiang Chris Zhao ◽  
Xinlin Yao ◽  
Zhichao Ba ◽  
Qinghua Zhu
Keyword(s):  
Health Information ◽  
User Experience ◽  
Social Presence ◽  
Information Acquisition ◽  
Online Survey ◽  
Information Source ◽  
Affordance Theory ◽  
Content Type ◽  
Short Video ◽  
Intention To Continue

PurposeAlthough leveraging social media to access healthcare information is nothing new, a boom in short video apps offers new potential for disseminating health-related information. However, it is still unclear how short video apps might facilitate and benefit users’ consumption of health information. Furthermore, the technology features of short video apps complicate attempts to conduct research about them; as a consequence, they have been understudied. For addressing these concerns, this study adopts an affordance perspective to investigate the relationship between affordances and user experience and to examine factors that contribute to users’ intention to continue using short video apps to obtain health information.Design/methodology/approachDrawing upon affordance theory, we constructed a research model that integrates four types of affordances (livestreaming, searching, meta-voicing and recommending), three types of user experience (immersion, social presence and credibility perception), and user’s intention to continue use. We employed an online survey and obtained a sample of 372 valid responses from TikTok (DouYin) users in China. The partial least squares (PLS) method was used to analyze the data.FindingsThe study found that the user experience, in terms of social presence, immersion and credibility perception, can significantly predict users’ intention to continue using short video apps to obtain health information. Furthermore, the user experience was positively associated with the different affordances provided by the short video apps.Originality/valueThe findings of this study have several implications. First, the study contributes to the health information behavior literature by incorporating the aspect of user experience. Moreover, the study extends the application of affordance theory to users’ health information acquisition, and it carries some practical implications on how to leverage the great potential of short video apps to serve public health communication better.

Examining the Effect of Positive Online Reviews on Consumers' Decision Making

2019 ◽  
Vol 27 (3) ◽  
pp. 159-181 ◽  
Author(s):  
Lin Xiao ◽  
Yuan Li
Keyword(s):  
Decision Making ◽  
Perceived Risk ◽  
Online Survey ◽  
Source Credibility ◽  
Online Reviews ◽  
Consumer Information ◽  
Elaboration Likelihood ◽  
Argument Quality ◽  
Likelihood Model ◽  
Potential Risks

Online reviews play an important role in consumers' decision making. However, limited studies have been conducted to understand the effects of online reviews on consumers' behavior. Drawing upon the Elaboration Likelihood Model and the valence framework, a research model was developed to investigate the perceived benefits and potential risks brought by positive online reviews. The moderating effect of review skepticism was also examined. Data were collected through on online survey based on consumers' perceptions of the positive reviews from restaurants and food businesses and analyzed with partial least squares. The results indicated that argument quality and source credibility influence information usefulness, which further influences consumers' behavioral intentions. The influence of positive online reviews on perceived risk differs between high and low skepticism consumers. This research offers a more in-depth understanding of consumer information processing in an online context and benefits practitioners by allowing them to better understand consumers.

Factors influencing internet users’ intention to sign e-petitions

2019 ◽  
Vol 13 (3/4) ◽  
pp. 257-275 ◽  
Author(s):  
Karina Lia Meirita Ulo ◽  
Achmad Nizar Hidayanto ◽  
Puspa Indahati Sandhyaduhita ◽  
Widia Resti Fitriani ◽  
Meyliana Meyliana ◽  
...  
Keyword(s):  
Structural Equation ◽  
Source Credibility ◽  
Information Source ◽  
Personal Relevance ◽  
Equation Modeling ◽  
Personal Perspective ◽  
Dual Processing ◽  
Online Questionnaire ◽  
Content Type ◽  
Internet Users

Purpose This study aims to identify factors behind the intention to sign e-petitions, focusing on three aspects, i.e. information (argument quality), the source of information (source credibility) and personal perspective (personal relevance and altruism). Design/methodology/approach Data collection is done by using a quantitative approach through an online questionnaire. This study involved 211 respondents who were internet users in Indonesia who had signed an e-petition. The data were analyzed using structural equation modeling approach with IBM Amos version 22.0. Findings The findings revealed that there are three factors shaping internet users’ attitudes toward e-petitions, namely, altruism, AQ and personal relevance, of which altruism was the strongest factor. Those who have a positive attitude toward e-petitions seemed to have higher intention to sign e-petitions. Additionally, we discovered that internet users believe credible e-petition initiators deliver better arguments, which drive them to sign e-petitions. Research limitations/implications The finding related to elaboration likelihood model has revealed that not only the dual processing of central routes and peripheral routes but also the possibility of peripheral routes influencing the factors in the central route. Hence, future studies need to include the examination of this relation. Finally, altruism is identified as the major factor that influences people to sign e-petitions. Therefore, people should be aware of this factor while examining the environment that likely has voluntary aspects. Practical implications To improve the adoption of the e-petition system, it is important for the e-petition websites to maintain attitude factors to achieve the e-petition goals. It is also important that e-petition websites provide credibility information of the e-petition initiators and make it visible to everyone. The e-petition sites must be able to be personalized so that users can be categorized based on their profiles or interests. Finally, as altruism is the most influencing factor in shaping internet users’ attitude toward e-petitions, e-petition initiators need to write a persuasive and arousing information and images for their e-petition. Some templates, tips or even online training to persuasive public petitions also need to be provided. Originality/value This study attempts to fill the research gap by examining factors from three domains, i.e. information source (the e-petitioners), information/AQ and personal perspective (personal motivation) of the e-petition signers. The authors enrich the research model with altruism factors that influence attitude in signing petitions. This study illustrates the characteristic of Indonesian internet user’s and provides important implications for how the e-petitions site should improve the functionality of the sites.

Attractiveness, trustworthiness and expertise – social influencers’ winning formula?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Klaus-Peter Wiedmann ◽  
Walter von Mettenheim
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Source Credibility ◽  
Brand Image ◽  
Equation Modeling ◽  
Price Premium ◽  
Future Research ◽  
Brand Trust ◽  
Content Type ◽  
Brand Satisfaction

Purpose The importance of influencer marketing is constantly growing. However, little empirical research has examined influencers’ success requirements. This study aims to fill this gap by exploring whether the requirements of influencers’ attractiveness, expertise and trustworthiness are relevant for online influencer campaigns. An entry-level luxury fashion brand is the focus of the experiment. Design/methodology/approach A total of 288 participants completed an online survey evaluating the profiles of influencers who varied in terms of the three abovementioned requirements. The impacts of these requirements on brand image, brand satisfaction and brand trust as well as purchase intention and price premium were tested via structural equation modeling. Findings The results show that the most important requirement is trustworthiness, followed by attractiveness; surprisingly, the relevance of expertise is virtually nil. Research limitations/implications To date, practitioners are still struggling with the success requirements of influencer marketing. They have focused on traditional advertising models and numeric requirements such as the amount of followers. However, regarding merely these requirements can result in wrong decisions. Considering the two requirements, attractiveness and trustworthiness, in a stronger way can provide a remedy to this struggle. In future research, the relevance of the requirements in different involvement conditions and for non-attractiveness-related products might be investigated. Originality/value To the best of the authors’ knowledge, this study is one of the first to explore the success requirements that are directly related to influencers (e.g. attractiveness) rather than numeric requirements of their profiles (e.g. page rank) and the impacts of those requirements on brand image, brand satisfaction and brand trust as well as purchase intention and price premium. It adapts the Source-Credibility Model for influencers and shows that its requirements interact in a unique way that is counterintuitive and different from other endorser types such as celebrities or salespersons.

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