Edible insect marketing in Western countries: wisely weighing the foodstuff, the foodie, and the foodscape

2020 ◽  
Vol 6 (4) ◽  
pp. 341-354 ◽  
Author(s):  
D. Marquis ◽  
L. Hénault-Ethier ◽  
J. LeBel

Despite secular consumption of insects in many regions of the world, this practice remains marginal in Western countries. Although entomophagy is slowly gaining mainstream visibility, it often triggers consumer acceptance only on a trial basis driven in part by adventurousness, environmental concerns, health benefits, food security issues, or a combination thereof. This paper draws from the consumer and ingestive behaviour literatures and from the growing entomophagy sphere of knowledge in order to surface possible tactics that could overcome consumer-level barriers and thus accelerate the adoption (and not only trial) of insects and promote its sustained consumption. We propose that more effective promotion of entomophagy may be achieved through acknowledgement and a deeper understanding of three separate, but mutually-influencing, families of factors that affect food choices and eating behaviours: (1) the foodstuff proper or a food’s attributes that satisfy established and evolving consumer preferences; (2) the foodie or a consumer’s characteristics including the degree of adventurousness and the relative importance given to various attributes and benefits of a product; and (3) the foodscape or characteristics of the food culture and environment including distribution and merchandising decisions that shape consumers food choices. Together, the assessment of these three factors allow for the better identification of promising strategies to reach a larger group of potential consumers and to promote the regular consumption of insects.

2020 ◽  
Vol 12 (4) ◽  
pp. 1509 ◽  
Author(s):  
Suzanne Kapelari ◽  
Georgios Alexopoulos ◽  
Theano Moussouri ◽  
Konstantin J. Sagmeister ◽  
Florian Stampfer

This paper presents findings from a study carried out as part of BigPicnic, a European Commission’s Horizon 2020 project. BigPicnic brought together members of the public, scientists, policy-makers and industry representatives to develop exhibitions and science cafés. Across 12 European and one Ugandan botanic gardens participating in the study, we surveyed 1189 respondents on factors and motives affecting their food choices. The study highlights the importance that cultural knowledge holds for understanding food choices and consumer preferences. The findings of this study are discussed in the wider context of food security issues related to sustainable food choice, and the role of food as a form of cultural heritage. Specifically, the findings underline the importance of the impact of food preferences and choices on achieving sustainability, but also indicate that heritage is a key parameter that has to be more explicitly considered in definitions of food security and relevant policies on a European and global level.


Author(s):  
Eunae Son ◽  
Song Soo Lim

Food made with gene-editing has received considerable attention in recent years because it is claimed to be a little different from traditional genetically modified breeding methods concerning safety. However, consumer acceptance of these novel foods and their potential market uptake remains to be answered. This study aims to assess differences in the acceptance of gene-edited and genetically modified foods in Korea. The choice-based conjoint analysis is adopted to estimate part-worth functions for the soybean oil attributes with 200 surveyed samples. The estimated part-worth values reveal how much each attribute affects consumers’ decision-making. Estimated results suggest that consumers tend to accept gene-editing more than genetically modified foods. The acceptance of novel technology is shown to correspond closely to the degree of consumers’ scientific knowledge, highlighting the importance of revealing relevant information regarding the technology. Results also show that country of origin is a significant food-specific attitudinal factor in shaping consumer preferences.


Agronomy ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 116
Author(s):  
Paula Tarancón ◽  
Adrián Giménez-Sanchis ◽  
Pablo Aleza ◽  
Cristina Besada

Late-season mandarins are normally cold-stored to prolong the commercial season. Thus, it is necessary to investigate poststorage consumer acceptance to predict the potential success of new late-season mandarin varieties on the market. The aim of the present work was to evaluate consumer response to three new late-season cultivars preselected in the IVIA breeding programme (Omet, Matiz and Tri-703) after different cold storage periods. The three new cultivars were compared to commercial cultivars Orri, Nadorcott and Ortanique, all of which are widely available in stores. A multidisciplinary approach was used to determine the main changes during storage at 1 °C for up to one month: (1) analysis of physico-chemical parameters; (2) description of the sensory profile by semitrained assessors by the Free Choice Profile technique; (3) evaluation of consumer acceptability and purchase intention. Our results showed that the sensory changes that fruit underwent during storage depended on the variety; these changes allowed us to understand why consumer preferences varied during storage. Of the three new cultivars, two (Omet and Tri-703) showed the greatest potential for success. However, while Tri-703 can be stored for one month, Omet should not be stored longer than 15 days due to its susceptibility to manifest skin damage during storage. Of the commercial cultivars, internal Orri quality was keenly appreciated by consumers, while Ortanique was considered the most attractive variety. The multidisciplinary approach followed in this study proved to be a potent tool for selecting varieties that should be implemented in selection processes of breeding programmes.


Author(s):  
Michael Agyekum ◽  
Curtis M. Jolly ◽  
Henry Thompson

Abstract Food safety enjoys sustained attention among the scientific community, policymakers, and the general public due to health impacts. However, pursuing appropriate regulations for pervasive food contaminants is a challenging policy issue, particularly for naturally-occurring food toxins such as aflatoxins and other mycotoxins. This paper explores consumer preferences for quality aflatoxin-free peanuts, and how food safety concerns may impact willingness to pay more for safer foods. Incorporating ‘risky’ foods into random utility-maximization framework, we analyze contingent valuation survey data on Ghana. Model and survey results show consumers in Ghana approve of food aflatoxin regulations, and are prepared to pay price premiums as incentives to ensure supply of quality peanuts. Findings reveal that consumers prioritize food safety above prices in market decisions. People prefer introduction of aflatoxin regulations that would guarantee good health; useful information for policy makers in Ghana, Africa, and rest of the developing world.


2008 ◽  
Vol 11 (2) ◽  
pp. 203-213 ◽  
Author(s):  
Ellen van Kleef ◽  
Hans van Trijp ◽  
Frederic Paeps ◽  
Laura Fernández-Celemín

AbstractObjectiveIn light of the emerging obesity pandemic, front-of-pack calories labels may be an important tool to assist consumers in making informed healthier food choices. However, there is little prior research to guide key decisions on whether caloric content should be expressed in absolute terms or relative to recommended daily intake, whether it should be expressed in per serving or per 100 g and whether the information should be further brought alive for consumers in terms of what the extra calorie intake implies in relation to activity levels. The present study aimed at providing more insight into consumers’ appreciation of front-of-pack labelling of caloric content of food products and their specific preferences for alternative execution formats for such information in Europe.DesignFor this purpose, eight executions of front-of-pack calorie flags were designed and their appeal and information value were extensively discussed with consumers through qualitative research in four different countries (Germany, The Netherlands, France and the UK).ResultsThe results show that calories are well-understood and that participants were generally positive about front-of-pack flags, particularly when flags are uniform across products. The most liked flags are the simpler flags depicting only the number of calories per serving or per 100 g, while more complex flags including references to daily needs or exercise and the flag including a phrase referring to balanced lifestyle were least preferred. Some relevant differences between countries were observed. Although participants seem to be familiar with the notion of calories, they do not seem to fully understand how to apply them.ConclusionFrom the results, managerial implications for the design and implementation of front-of-pack calorie labelling as well as important directions for future research are discussed.


Author(s):  
Parvathy B ◽  
Neelakanta J Sajjanar ◽  
Gopalakrishna G

It is an undeniable fact that food choices make a huge impact on health of an individual. 21st century has witnessed an increase in incidences of non-communicable chronic diseases also known as lifestyle diseases. One of the major factors responsible for it is the unhealthy food habits. Thus, it is the need of the hour to understand more about the right food choices for daily nutrition. Ayurveda explains about of nutrition under Pathyapathya. Ayurveda emphasizes the importance of Pathyapathya in the maintenance of health as well as management of diseases. Nityasevaneeya dravyas, are the food items which are ideal for regular use like green gram (Mudga), ghee (Go ghruta), honey (Madhu). These help to promote and maintain health as well as prevent diseases. At the same time Anitya sevaneeya dravyas, are those food articles which are not suitable for regular use like Paneer (Kurchika), curd (Dadhi), black gram (Masha). These food items on regular consumption can lead to many diseases. In this study a detailed review of each drug mentioned under Nitya sevaneeya and Anityasevaneeya dravyas both in Ayurveda and contemporary science are done. Review indents to highlight the scientific background behind each food article to re-establish their relevance in today’s time.


2021 ◽  
Vol 6 (1) ◽  
pp. 351-355
Author(s):  
Catherine Krejany ◽  
Epi Kanjo ◽  
Moyez Jiwa

Our habits have changed over the generations. In particular, our eating behaviours continue to adapt and are intrinsically linked with changing social norms and myriad other influences leading us to consume more. In light of the obesity epidemic that threatens to be our greatest health challenge, the race is on to find new ways to modify or alter our food choices to those considered more “healthful”. Somewhere along the way snacking has become an acceptable eating pattern. We are uncomfortable foregoing these readily available and hedonistic food rewards. It may be time to change more than our food choice and question the need to snack at all.


2012 ◽  
Vol 108 (5) ◽  
pp. 932-938 ◽  
Author(s):  
Natalie Pearson ◽  
Lauren Williams ◽  
David Crawford ◽  
Kylie Ball

Skipping meals is particularly common during adolescence and can have a detrimental effect on multiple aspects of adolescent health. Understanding the correlates of meal-skipping behaviours is important for the design of nutrition interventions. The present study examined maternal and best friends’ influences on adolescent meal-skipping behaviours. Frequency of skipping breakfast, lunch and dinner was assessed using a Web-based survey completed by 3001 adolescent boys and girls from years 7 and 9 of secondary schools in Victoria, Australia. Perceived best friend and maternal meal skipping, modelling of healthy eating (eating healthy food, limiting junk food, eating fruit and vegetables) and weight watching were assessed. Best friend and maternal factors were differentially associated with meal-skipping behaviours. For example, boys and girls who perceived that their best friend often skipped meals were more likely to skip lunch (OR = 2·01, 95 % CI 1·33, 3·04 and OR = 1·93, 95 % CI 1·41, 2·65;P < 0·001). Boys and girls who perceived that their mother often skipped meals were more likely to skip breakfast (OR = 1·48, 95 % CI 1·01, 2·15;P < 0·05 and OR = 1·93, 95 % CI 1·42, 2·59;P < 0·001) and lunch (OR = 2·05, 95 % CI 1·35, 3·12 and OR = 2·02, 95 % CI 1·43, 2·86;P < 0·001). Educating adolescents on how to assess and interpret unhealthy eating behaviours that they observe from significant others may be one nutrition promotion strategy to reduce meal-skipping behaviour. The involvement of mothers may be particularly important in such efforts. Encouraging a peer subculture that promotes regular consumption of meals and educates adolescents on the detrimental impact of meal-skipping behaviour on health may also offer a promising nutrition promotion strategy.


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