scholarly journals YouTube fandom names in channel communities and branding

2021 ◽  
Vol 36 ◽  
Author(s):  
Emily Tarvin
Keyword(s):  
Social Media ◽  
Sense Of Community ◽  
Communal Relationships ◽  
Business Function ◽  
Media Practices ◽  
The Relationship

The YouTube channels Good Mythical Morning, grav3yardgirl, and the Vlogbrothers are analyzed to understand the function of fandom names on the platform. The selected YouTubers explain that their named fandoms create a sense of community on their channels. However, YouTube celebrities attempt to assert control over the narrative of their fan groups and encourage viewers to perceive them in a particular way. This control often relates to how content creators use the names to brand their channels and sell merchandise. Names of fan groups emphasize communal relationships but also perform a prominent business function. Understanding how the demonyms try to balance these different motivations reveals that the commercialization of fandom is embedded in everyday social media practices and the relationship between online celebrities and fans.

On-Air and Online: Social Media and Local Radio Production in the UK

MedienJournal ◽  
2017 ◽  
Vol 39 (2) ◽  
pp. 5-18
Author(s):  
Anna Zoellner ◽  
Stephen Lax
Keyword(s):  
Social Media ◽  
Radio Stations ◽  
Broadcast Media ◽  
Online Social Media ◽  
The Social ◽  
Use Of Social Media ◽  
The Uk ◽  
Media Practices ◽  
The Relationship

Digitalisation and the emergence of online media in particular have led to intense debates about its effects on what is now often called “traditional media” including broadcast media such as radio. Our paper investigates how radio stations’ expansion into online space has transformed radio production. Focusing on the relationship between station and listeners, it discusses the social media practices of radio producers and explores whether these new digital tools contribute to a shift towards a more participatory production culture. The paper draws on data from a multi-method case study investigation of local British radio stations that combined programme analysis, expert interviews and web analysis. The study highlighted a shared belief among producers in the importance and value of social media for achieving audience loyalty and engagement. Nevertheless –not least due to a lack of additional resources –their use of social media is mainly an extension of traditional journalistic and promotional tech niques. Its potential for listener involvement in the production process is not met and exchanges with the audiences remain in the digital realm without impact on the on-air listener experience.  

scholarly journals The Globalization of the Pavement

2012 ◽  
Vol 33 (Special-Issue) ◽  
pp. 163-175 ◽  
Author(s):  
Ylva Ekström ◽  
Anders Høg Hansen ◽  
Hugo Boothby
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Informal Economy ◽  
Media Use ◽  
Oral Communication ◽  
Dar Es Salaam ◽  
Media Production ◽  
Communication Practices ◽  
Media Practices ◽  
The Relationship

Abstract This article investigates examples of citizen media production and communication (blogs and social media sites in Tanzania and its diasporas) in the immediate aftermath of the Gongo la Mboto blasts in Dar es Salaam, Tanzania, February 2011. At the centre is the relationship between media use and communication practices of the pavement - drawing from the notion of pavement radio - and the spaceship, i.e. a metaphor for traditional mass media, exemplified by policies and practices of the BBC and its World Service. We argue that new social media practices as digital pavement radio are converging with traditional forms of street buzz and media use. Forms of oral communication are adapting towards the digital and filling information voids in an informal economy of news and stories in which media practices are stimulated by already ingrained traditions. An existing oral culture is paving the way for a globalization of the pavement.

scholarly journals Why We Don’t Click: Interrogating the Relationship Between Viewing and Clicking in Social Media Contexts by Exploring the “Non-Click”

2020 ◽  
Vol 25 (6) ◽  
pp. 402-426
Author(s):  
Nicole B Ellison ◽  
Penny Triệu ◽  
Sarita Schoenebeck ◽  
Robin Brewer ◽  
Aarti Israni
Keyword(s):  
Social Media ◽  
Eye Tracking ◽  
Social Connectedness ◽  
Empirical Relationship ◽  
Network Size ◽  
Interview Data ◽  
Interview Methods ◽  
Media Practices ◽  
The Relationship

Abstract Motivated by work that characterizes view-based social media practices as “passive use,” contrasting it with more desirable, interactive “active use,” this study explores how social media users understand their viewing and clicking practices and the empirical relationship between them. Employing a combination of eye tracking, survey, and interview methods, our study (N = 42) investigates the non-click—instances where people intentionally and thoughtfully do not click on content they spend time viewing. Counterintuitively, we find no difference in viewing duration to clicked versus non-clicked Facebook content. We find that use motivations and Facebook feed content are significant predictors of click behavior but measures of overall use, such as network size or minutes of use per day, are not. Our interview data reveal three audience-related concerns that contribute to deliberate non-clicking and illustrate how non-clicked content contributes to social connectedness when imported into other channels. We discuss implications for researchers, users, and designers.

scholarly journals RELIEF FROM COMMUNICATION: PARENTAL SURVEILLANCE TECHNOLOGIES, TRUST AND CARE

2019 ◽  
Vol 2019 ◽  
Author(s):  
Maja Sonne Damkjær ◽  
Clare Victoria Southerton ◽  
Anders Albrechtslund
Keyword(s):  
Social Media ◽  
Intimate Relationships ◽  
Digital Technologies ◽  
Communication Technologies ◽  
The Family ◽  
The Everyday ◽  
Care Practices ◽  
Media Practices ◽  
The Relationship ◽  
Depth Interviews

The everyday adoption of digital technologies such as mobile phones and social media has had transformative effects on interactions within the family (Clark, 2013), as families become increasingly dependent on their capacities for coordinating day-to-day activities and maintaining intimate relationships (Licoppe, 2004; Ling, 2014). Concurrently, these technologies enable new forms of surveillance, allowing parents to observe their children’s movements and interactions remotely, eg. via GPS-apps (Marx & Steeves, 2010), as well as lateral forms of surveillance embedded in social media practices like ‘Facebook stalking’ (Albrechtslund, 2013). This paper explores how the surveillant capacities of communication technologies are involved in shaping relations of trust in the family, drawing on empirical data from in-depth interviews with adolescents at two schools and 17 Danish families conducted during 2017. Despite surveillance often being represented as a practice which undermines trust (Mayer, 2003; Neyland, 2006; Rooney, 2010), our findings suggest that the relationship between trust and surveillance, for the families in our study, was far less straightforward. Surveillance was an important part of care practices for parents and, in some instances, tracking technologies were able to offer a kind of ‘relief’ from social pressures to remain in contact. This paper explores the perceptions of parents and adolescents regarding using communication technologies for surveillance, to examine the nuanced constitution of trust occurring.

On-Air and Online: Social Media and Local Radio Production in the UK

MedienJournal ◽  
2017 ◽  
Vol 39 (2) ◽  
pp. 5
Author(s):  
Anna Zoellner ◽  
Stephen Lax
Keyword(s):  
Social Media ◽  
Radio Stations ◽  
Broadcast Media ◽  
Online Social Media ◽  
The Social ◽  
Use Of Social Media ◽  
The Uk ◽  
Media Practices ◽  
The Relationship

Digitalisation and the emergence of online media in particular have led to intense debates about its effects on what is now often called “traditional media” including broadcast media such as radio. Our paper investigates how radio stations’ expansion into online space has transformed radio production. Focusing on the relationship between station and listeners, it discusses the social media practices of radio producers and explores whether these new digital tools contribute to a shift towards a more participatory production culture. The paper draws on data from a multi-method case study investigation of local British radio stations that combined programme analysis, expert interviews and web analysis. The study highlighted a shared belief among producers in the importance and value of social media for achieving audience loyalty and engagement. Nevertheless –not least due to a lack of additional resources –their use of social media is mainly an extension of traditional journalistic and promotional tech niques. Its potential for listener involvement in the production process is not met and exchanges with the audiences remain in the digital realm without impact on the on-air listener experience.  

Analisis Pengaruh Interactivity Dan Sincerity Pada Social Mediaaccount Musisi Terhadap Sense Of Closeness Dan Reciprocity Antara Musisi Dengan Fans dan Implikasinya Terhadap Legal Purchase Intent Telaah Pada Social Media Account Instagram @Duadrum

2018 ◽  
Vol 9 (2) ◽  
pp. 49-61
Author(s):  
Moses Natadirja
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Positive Relationship ◽  
Structural Model ◽  
Distribution Channel ◽  
Online Questionnaire ◽  
Channel One ◽  
Limited Budget ◽  
Marketing Social ◽  
The Relationship

Social media nowadays can be used not only for interacting with each other, exchanges ideas, and develop new friends, furthermore it can be used to promote and selling products or services. It is also used for musician for sales and promotion of their CD album to their fans through social media, especially for musicians , who choose to be independent with limited budget and distribution channel. One of the musician who choose to be independent is Dua Drum. The purpose of this study is to examine the relationship between musician’s social media (Interactivity & Sincerity), the tie that fans may develop via social media (Sense of Closeness & Reciprocity), and purchase legal CD album. This Research is using a quantitative approach with gathering 127 responses through online questionnaire and analyzed using Structural Model Equation (SEM). The result of this research is there are a positive relationship between Interactivity & Sincerity with Sense of Closeness & Reciprocity, and also a positive relationship between Sense of Closeness & Reciprocity with Legal Purchase Intention of CD album. Keywords: Music, Internet Marketing, Social Media Marketing, Purchase Intention

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